Salon Services Market Size valued at USD 215.2 Billion in 2032. The Salon Services Industry is projected to grow from USD 232.8 Billion in 2024 to USD 437.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024 - 2032). The increased popularity of online appointment booking platforms and the rising trend of investing in personal grooming services are the key market drivers enhancing the growth of market.
Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for salon services is being driven by the rising popularity of online appointment booking platforms. These digital tools have revolutionized the way customers interact with salons and have become a game-changer for the salon services industry. Online appointment booking platforms offer convenience to customers. Clients can easily browse through salon services, check real-time availability and book the appointments at their convenience, 24/7. This convenience factor encourages more people to schedule salon visits, ultimately increasing the demand for salon services.
The online platforms streamline the booking process for salon owners and staff. They offer efficient scheduling, reducing the chances of overbooking or double-booking appointments. This, in turn, enhances the overall customer experience, as clients experience shorter wait times and better service. Additionally, the data generated by these platforms allows salons to gain insights into customer preferences and trends, enabling them to tailor their services and marketing efforts more effectively. This data-driven approach can result in increased customer retention and loyalty. In recent years, the beauty and wellness industry has witnessed a remarkable digital transformation, with an increasing number of consumers preferring the convenience and efficiency of booking salon services through online platforms and mobile apps. Furthermore, online platforms often provide additional features like user reviews, ratings and detailed service descriptions, helping customers make informed choices.
The online booking trend also fosters customer retention through loyalty programs and targeted marketing, contributing to the overall industry’s growth and sustainability. As a result, the market CAGR for salon services is on an upward trajectory, driven by the digital revolution that has made booking salon appointments more accessible, convenient and efficient for both customers and service providers alike. Additionally, the increasing number of beauty parlors, barber shops, and manicurist clinics ly offering various attractive services also boost the growth of the market. The rising expansion of hospitality establishments providing premium-quality services will help in industry expansion due to the growing number of international tourist arrivals across countries.
The COVID-19 pandemic accelerated the adoption of online booking platforms, as they offer contactless appointment management and help maintain social distancing measures. Many salons have incorporated these platforms as an essential part of their business model to ensure the safety of both staff and clients. Thus driving the Salon Services market revenue.
The Salon Services market segmentation, based on type, includes Hair Care, Nail Care and Skin Care. The hair care segment dominates the market due to growing demand for natural and organic hair care products, rising spending on hair cutting & dressing services by consumers and increasing number of barber & hairdressing shops in the hair salon services industry. Further, the skin segment is anticipated to increase significantly during the forecast period because of the growing consumer inclination for specialized skincare salon treatments like facials and anti-aging & exfoliating massages.
The Salon Services market segmentation, based on end users, includes Women and Men. The women category dominates the market of salon services end-user segment due to the increasing prevalence of feminine products and services provided across salons ly. Further, services targeted at women are more expensive compared to men. On the other hand, the rising popularity of beard shaping, eyebrow threading and the body waxing services boosts the growth of the men category. Rising awareness towards personal grooming and hygiene among men further heightens the demand for different services. In spite of the enormous number of salons aimed at the women segment, growing consumer knowledge of hair care and skin care trends drives men to experiment with different services throughout the countries.
Figure 1: Salon Services Market, by End User, 2022 & 2032 (USD Billion)
Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study gives market insights into the North America, Europe, Asia-Pacific and the Rest of the World. The North American Salon Services market area dominates the market because the growing popularity of massage & nail treatment facial-related services encourages international players to enter the North American market. Further, the region is often at the forefront of beauty and fashion trends, and the presence of a diverse population in this region, having a wide range of hair types, skin tones and beauty needs, is boosting the market growth.
Further, the prime countries studied in the market report are The US, Canada, Germany, France, the the UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil.
Figure 2: SALON SERVICES MARKET SHARE BY REGION 2022 (USD Billion)
Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Salon Services market accounts for the second-largest market share as the region benefits from a well-established network of beauty schools and training centers and continuous adoption of emerging trends and innovations. Further, the German Salon Services market held the largest market share, and the UK Salon Services market was the rapid-growing market in European region.
The Asia-Pacific Salon Services Market is expected to grow at the rapid CAGR from 2023 to 2032. This is because of the rising middle class and disposable income, rapid urbanization and the presence of diverse consumer preferences. Moreover, China’s Salon Services market held the largest market share, and the Indian Salon Services market was the rapid-growing market in Asia-Pacific region.
Leading market players are investing hugely in research and development in order to expand their product lines, which will help the Salon Services market grow even more. Market players are also undertaking a variety of strategic activities to spread their footprint, with important market developments including higher investments, new product launches, contractual agreements, mergers and acquisitions, and collaboration with other organizations. To spread and survive in a more competitive and rising market climate, the Salon Services industry must offer cost-effective items.
Manufacturing locally to reduce the operational costs is one of the key business tactics utilized by manufacturers in the Salon Services industry to benefit clients and increase the market sector. In recent years, the Salon Services industry has provided some of the most significant advantages to the salon industry. Major players in the Salon Services market, including Great Clips, Inc., Regis Corporation, Dessange International, The Lounge Hair Salon, Ulta Beauty, Inc., Seva Beauty, Drybar, Skin Rich, The Leading Salons of the World, LLC., Snip-its, Lakme Salon, Beauty Connection Spa, Kao Corporation, Original Barbershop, SalonZen, Sally Beauty Holdings, and others, are trying to increase market demand by investing in the research and development operations.
Book Salon is a salon management system designed for hair, beauty and wellness companies. In May 2022, Book Salon, a Helsinki-based SaaS technology start-up, announced intentions to spend USD 3.28 million in the development of an advanced platform for payment processing and appointment booking platform for European beauty and wellness salons. This solution is designed to change the way these businesses handle payments and appointments. Book Salon looks to streamline salon operations and enhance the client experience by offering a comprehensive platform. This investment is a large step taken by the company, emphasizing the transformation of the European salon business with its revolutionary payment and processing and appointment booking platform.
Perfect Corp is a technology company known for its innovations in the beauty and augmented reality industries. The company specializes in developing augmented reality beauty and makeup applications that allow users to virtually try on makeup and experiment with variety of beauty looks in real-time. The company continues to innovate and expand its offerings, exploring new applications of AR technology in the beauty and retail sectors. In February 2023, Perfect Corp., a leading augmented reality beauty tech company, partnered with L’Oreal USA to launch an AR-powered virtual try-on experience for L’Oreal’s hair care products. The experience allows users to try on different hair colors and styles using their smartphone or tablet.
Salon Services Industry Developments
March 2023: SalonZen, a cloud-based salon management software company, acquired BookingSync, a booking platform for salons and spas. The acquisition will allow SalonZen to offer its clients a more comprehensive suite of services, including online booking, appointment reminders and customer management.
March 2023: Sally Beauty Holdings acquired Beauty Brands, a beauty supply retailer. The acquisition was seen as a way for Sally Beauty Holdings to expand its reach and compete with other beauty supply retailers, like Ulta Beauty and Sephora.
May 2023: The Mane Choice, a natural hair care brand, acquired Mielle Organics, another natural hair care brand. The acquisition will allow The Mane Choice to expand its product offering and reach a broader audience.
In 2023, Enrich Beauty is thrilled to announce the inauguration of its new store at RMZ Ecoworld in Bengaluru in 2023. The store, which formally launched in September, provides a one-of-a-kind combination of world-class beauty treatments and a carefully chosen collection of high-end beauty items. Clients can enjoy a wide range of beauty treatments, such as hair color services, hair botox and facials, manicures and pedicures, and elegant spa experiences. The store's top beauty professionals ensure that each customer departs feeling renewed.
In 2024, BrandSpark International revealed the winners of the 21st annual 2024 Best New Product Awards™ ("BNPA"), Canada's largest and most credible new product award program. This year, almost 15,000 Canadians took part in a national survey to score products in 106 categories, including food, beverage, beauty, health, personal care, kids, pets, household care, home goods and footwear, restaurant menu items, and services. The winners were selected entirely by consumer votes, with real shoppers purchasing the winning products.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 215.2 Billion |
| Market Size 2024 | USD 232.8 Billion |
| Market Size 2032 | USD 437.4 Billion |
| Compound Annual Growth Rate (CAGR) | 8.20% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, The Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Service Type, End User and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, The UK, Italy, Spain, Japan, India, China, Australia, South Korea, and Brazil |
| Key Companies Profiled | Great Clips, Inc, Regis Corporation, Dessange International, The Lounge Hair Salon, Ulta Beauty, Inc, Seva Beauty, Drybar, Skin Rich, The Leading Salons of the World, LLC., Snip-its, Lakme Salon, Beauty Connection Spa, Kao Corporation, Original Barbershop, SalonZen, Sally Beauty Holdings. |
| Key Market Opportunities | · Increasing trend of investing in personal grooming services. |
| Key Market Dynamics | · Rising Popularity of Online Appointment Booking Platforms. |
Frequently Asked Questions (FAQ) :
The Salon Services market size valued at USD 215.2 Billion in 2032.
The market is foreseen to rise at a CAGR of 8.20% during the forecast period, 2024-2032.
North America had the largest share of the market.
The key players in the market are Great Clips, Inc., Regis Corporation, Dessange International, The Lounge Hair Salon, Ulta Beauty, Inc., Seva Beauty, Drybar, Skin Rich, Snip-its, The Leading Salons of the World, LLC., Lakme Salon, Beauty Connection Spa, Kao Corporation, Original Barbershop, SalonZen, Sally Beauty Holdings.
The hair care category dominated the market in 2023.
The women category had the largest share in the market.
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