Global Hair Salon Services Market Overview
Hair Salon Services Market Size was estimated at 188.66 (USD Billion) in 2022. The Hair Salon Services Market Industry is expected to grow from 195.32(USD Billion) in 2023 to 267.02 (USD Billion) by 2032. The Hair Salon Services Market CAGR (growth rate) is expected to be around 3.53% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Hair Salon Services Market Trends Highlighted
The market for hair salon services has shown trends such as an increase in the disposable income and expenditure of consumers for personal grooming, an emerging interest among consumers in hair care and hair styling, and the tendency for hair care regimes. The expansion strategies deployed have enhanced the demand for more hairdressers by enhancing those focused on expansion and premium services, including hair treatments and hair extensions and hair coloring for instance. The scenarios have increased the demand for various hair styling products and appliances, such as hair dryers, hair straighteners, and hairbrushes, among others.
Factors that reinforce the market demand are the increasing number of working women and the shift in the consumer's behavior, especially towards disposable income. Besides, social networking sites that have videos and pictures showing different hairstyles and treatments have become popular and have also affected the market demand. Such prospects also include taking advantage of the rise of new hair care products and new technologies.
A few of the recent changes in the hair salon services market have included the increasing uptake of hair treatment products that are biodegradable in nature and the upsurge of gender-neutral parlors. Furthermore, advanced technology such as AI hair analysis and virtual styling is also becoming common in the market. These trends are predicted to drive the growth of salon service market dynamics and present an abundance of opportunities for the players in the industry.
Hair Salon Services Market Drivers
Rising Disposable Income and Increasing Consumer Spending on Personal Care
The growing disposable income of individuals, particularly in emerging economies, has led to an increase in consumer spending on personal care products and services. This has positively impacted the hair salon services market, as consumers are willing to spend more on professional hair care treatments and styling. Furthermore, the increasing awareness of personal grooming and appearance has contributed to the demand for hair salon services. The Hair Salon Services Market Industry is expected to witness significant growth in the coming years due to rising disposable income and increasing consumer spending on personal care.
Advancements in Hair Care Technology and Products
The hair salon services market has benefited from the continuous advancements in hair care technology and products. The introduction of innovative hair care products, such as advanced hair treatments, coloring techniques, and styling tools, has enhanced the quality and variety of services offered by hair salons. These advancements have attracted a wider customer base and increased the frequency of salon visits, thereby contributing to the overall growth of the market.
Growing Popularity of Hair Salons as Social and Wellness Spaces
Hair salons are becoming more like social and wellness places where people go to relax and feel good. There are many hair salons that now even offer massages, facials, and manicures to enhance the experience of their customers who want to feel good on the inside and the outside. The new purpose of such saloons has contributed to market growth and has turned hair saloons into a popular place.
Hair Salon Services Market Segment Insights
Hair Salon Services Market Service Type Insights
Service Type is an essential category of the Hair Salon Services Market, offering various services that can meet diverse customer needs. Hair Wash and Blow-Dry formed the largest segment for this service type in 2023, accounting for USD 32.56 billion, and becoming the most popular type of service. This happened due to the fact that such a treatment is relatively cheap, convenient, and can improve the appearance of hair immediately. The next strong segment, which occurred to be the second-largest, is hair coloring and highlighting, which can be attributed to the current tendency to implement unusual colors, which is a marker of individualism.Next, there can be Haircuts and Trims, the basic service that always remains popular because people need to cut their hair regularly for various reasons, either keeping it healthy or renewing the hairstyle. Hair styling is also popular because it can be done not only for special days but also for everyday life, using different techniques, such as curling, braiding, or straightening. Hair Treatments and Masks have become popular, as well as Hair Extensions. Here, it is essential to mention that the remaining types of services, Nail Services, Facials, and Skin Care, Body Waxing and Threading are not related to a salon’s core and can be used as an addition to the basic procedures, making them more complex and attractive.The greatest CAGR is expected by Hair Coloring and Highlighting, which is 4.2% from 2024 to 2032. It can be linked to the popularity of hair color, which is being actively used as a means of self-expression, and colorful new techniques that can accumulate impressive success. The following procedures that are supposed to be popular are hair treatments and masks because this type of care is becoming more visible.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Hair Salon Services Market Salon Type Insights
The Hair Salon Services Market segmentation by salon type offers valuable insights into the diverse range of salon establishments catering to varying customer preferences. Unisex Salons dominate the market, accounting for a significant share of the revenue due to their inclusive services for both men and women. Women-Only Salons hold a notable position, catering specifically to female clientele and offering specialized treatments and ambiance. Men-Only Salons are gaining traction, addressing the unique grooming needs of male customers. Blow-Dry Bars have emerged as popular destinations for quick and convenient hair styling, while Spas and Wellness Centers offer a holistic approach, combining hair services with relaxation and rejuvenation treatments.These specialized salon types cater to specific target audiences, contributing to the overall growth and diversification of the Hair Salon Services Market.
Hair Salon Services Market Target Audience Insights
Hair Salon Services Market Target Audience Market segmentation plays a vital role in understanding the diverse needs of consumers in the hair salon services industry. By segmenting the market based on target audience, businesses can tailor their offerings to meet specific preferences and requirements. Women Women represent a significant portion of the hair salon services market. They seek a wide range of services, including haircuts, color treatments, styling, and hair extensions. Women's hair salon services market is expected to reach $122.4 billion by 2024, driven by factors such as increasing disposable income, awareness of hair care trends, and growing demand for premium hair care products.Men Men are increasingly utilizing hair salon services, with a growing focus on grooming and self-care. The men's hair salon services market is projected to reach $26.7 billion by 2024. This growth is attributed to rising urbanization, changing lifestyles, and increasing awareness of hair care among men. Children Children's hair salon services market is driven by growing disposable income and increasing parental awareness of the importance of hair care. The market is expected to reach $10.2 billion by 2024, with rising demand for specialized services such as kids' haircuts, braids, and styling.Seniors The growing senior population is leading to an increased demand for hair salon services tailored to their specific needs. The senior hair salon services market is expected to reach $5.6 billion by 2024, driven by factors such as increasing longevity, disposable income, and a desire to remain well-groomed. Ethnic Groups Hair salon services for ethnic groups, such as African American, Asian, and Latino communities, are experiencing strong growth as individuals seek services that cater to their unique hair textures and styles. The ethnic hair salon services market is estimated to reach $28.1 billion by 2024.
Hair Salon Services Market Regional Insights
The Hair Salon Services Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest region in the Hair Salon Services Market, accounting for a significant share of the market in 2023. The market in North America is driven by the presence of a large number of hair salons, as well as the growing demand for hair care services. The market in Europe is also expected to grow significantly over the forecast period, driven by the increasing popularity of hair salons and the growing demand for hair care services.The APAC region is expected to be the fastest-growing region in the Hair Salon Services Market, driven by the rising disposable income and the growing demand for hair care services in countries such as China and India. The market in South America is also expected to grow at a steady pace over the forecast period, driven by the growing demand for hair care services in countries such as Brazil and Argentina. The MEA region is expected to be the smallest region in the Hair Salon Services Market, but it is expected to grow at a steady pace over the forecast period, driven by the growing demand for hair care services in countries such as Saudi Arabia and the United Arab Emirates.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Hair Salon Services Market Key Players And Competitive Insights
Major players in the hair salon services market are continuously focusing on developing innovative products and services to cater to the changing needs of consumers. Leading Hair Salon Services Market players are investing in research and development to improve the quality of their products and services. Hair Salon Services Market development is driven by factors such as rising disposable income, increasing awareness about hair care, and changing fashion trends. The Hair Salon Services Market Competitive Landscape is characterized by the presence of both and regional players.Aveda is a leading company in the hair salon services market. The company offers a wide range of hair care products and services, including haircuts, color, styling, and treatments. Aveda's products are made with natural ingredients and are designed to be gentle on the hair and scalp. The company has a strong focus on sustainability and uses recycled materials in its packaging. Aveda has a loyal customer base and is known for its high-quality products and services.Toni & Guy is a competitor company in the hair salon services market. The company offers a wide range of hair care products and services, including haircuts, color, styling, and treatments. Toni & Guy is known for its innovative hair styling techniques and its use of high-quality products. The company has a strong presence with salons in over 50 countries. Toni & Guy is a popular choice for celebrities and fashion-forward individuals.
Key Companies in the Hair Salon Services Market Include
- blow LTD
- Regis Corporation
- ColorWow
- Cost Cutters
- Sport Clips
- Hair Cuttery
- Supercuts
- Great Clips, Inc.
- JCPenney Salons
- Ulta Beauty
- Fantastic Sams
- Aveda Corporation
- Drybar
- Ouidad
- Bumble and bumble.
Hair Salon Services Market Industry Developments
The hair salon services market is projected to grow from USD 195.32 billion in 2023 to USD 267.02 billion by 2032, at a CAGR of 3.53%. The market growth is attributed to rising disposable income, increasing demand for premium hair care services, and growing awareness about hair care. The Asia-Pacific region is expected to hold the largest market share during the forecast period due to the presence of a large population base and increasing urbanization. Key industry developments include the adoption of advanced technologies such as AI and AR, the launch of new hair care products and services, and the expansion of salon chains into new markets.
Hair Salon Services Market Segmentation Insights
Hair Salon Services Market Service Type Outlook
- Hair Wash and Blow-Dry
- Hair Coloring and Highlighting
- Haircuts and Trims
- Hair Styling
- Hair Treatments and Masks
- Hair Extensions
- Nail Services
- Facials and Skin Care
- Body Waxing and Threading
Hair Salon Services Market Salon Type Outlook
- Unisex Salons
- Women-Only Salons
- Men-Only Salons
- Blow-Dry Bars
- Spas and Wellness Centers
Hair Salon Services Market Target Audience Outlook
- Women
- Men
- Children
- Seniors
- Ethnic Groups (e.g., African American, Asian, Latino)
Hair Salon Services Market Regional Outlook
-
North America
-
Europe
-
South America
-
Asia Pacific
-
Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
188.66(USD Billion) |
| Market Size 2023 |
195.32(USD Billion) |
| Market Size 2032 |
267.02(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
3.53% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
blow LTD, Regis Corporation, ColorWow, Cost Cutters, Sport Clips, Hair Cuttery, Supercuts, Great Clips, Inc., JCPenney Salons, Ulta Beauty, Fantastic Sams, Aveda Corporation, Drybar, Ouidad, Bumble and bumble. |
| Segments Covered |
Service Type, Salon Type, Target Audience, Regional |
| Key Market Opportunities |
Personalized hair care services Salon franchising expansion Growing demand for hair extensions Integration of technology Increase in male grooming services |
| Key Market Dynamics |
Rising disposable incomes Growing awareness about hair care Technological advancements Increasing demand for premium salon services Expansion into emerging markets |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The hair salon services market size is expected to reach USD 195.32 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 3.53% from 2024 to 2032, reaching USD 267.02 billion by 2032.
The growth of the hair salon services market is primarily driven by increasing consumer spending on personal care and grooming, rising disposable income, and changing fashion trends. Additionally, the growing popularity of hair extensions, hair coloring, and other hair treatments is contributing to market expansion.
Asia Pacific is expected to hold the largest market share in the hair salon services market throughout the forecast period. This is due to the region's large population, rising disposable income, and growing awareness of hair care and beauty trends.
Hair salon services encompass a wide range of applications, including haircuts, hair coloring, hair styling, hair treatments, and hair extensions. These services cater to both men and women of all ages and hair types.
Some of the key competitors in the hair salon services market include Regis Corporation, Great Clips, Inc., Fantastic Sams, Cost Cutters, and Supercuts. These companies operate a large number of hair salons worldwide and offer a variety of hair care services.
Major trends shaping the future of the hair salon services market include the growing adoption of online booking and scheduling platforms, the increasing use of natural and organic hair care products, and the emergence of personalized hair care services.
The COVID-19 pandemic had a significant impact on the hair salon services market, leading to temporary closures and reduced consumer spending. However, the market is expected to recover as restrictions ease and consumer confidence returns.
Key challenges facing the hair salon services market include rising labor costs, competition from home hair care products, and the need for skilled professionals.
Growth opportunities for the hair salon services market include expanding into new markets, offering specialized services, and investing in research and development.
The future outlook for the hair salon services market is positive, with continued growth expected over the next decade. Factors such as increasing consumer spending, rising disposable income, and changing fashion trends are expected to drive market expansion.
