• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    Rice Shampoo Bar Market

    ID: MRFR/CR/35505-HCR
    111 Pages
    Pradeep Nandi
    September 2025

    Rice Shampoo Bar Market Research Report By Ingredient Type (Organic, Natural, Synthetic), By Hair Type (Dry, Oily, Normal, Curly, Color-treated), By Consumer Age Group (Children, Teenagers, Adults, Seniors), By Distribution Channel (Online Retail, Supermarkets, Specialty Stores, Beauty Salons) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2034.

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Rice Shampoo Bar Market Research Report — Global Forecast till 2034 Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0

    Rice Shampoo Bar Market Summary

    The Global Rice Shampoo Bar Market is projected to grow from 0.91 USD Billion in 2024 to 1.99 USD Billion by 2035.

    Key Market Trends & Highlights

    Rice Shampoo Bar Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 7.35% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 1.99 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 0.91 USD Billion, reflecting a growing consumer interest in sustainable hair care solutions.
    • Growing adoption of natural ingredients due to increasing consumer awareness of environmental sustainability is a major market driver.

    Market Size & Forecast

    2024 Market Size 0.91 (USD Billion)
    2035 Market Size 1.99 (USD Billion)
    CAGR (2025-2035) 7.35%

    Major Players

    Schwarzkopf, Unilever, Amway, Cargill, Henkel, Johnson and Johnson, L'Oreal, Ethique, Burt's Bees, Plaine Products, R. Liggett, Wild Hill Botanicals, Byredo, Procter and Gamble, Kao Corporation

    Rice Shampoo Bar Market Trends

    The Rice Shampoo Bar Market is experiencing notable growth driven by increasing consumer awareness about environmental sustainability and a shift towards eco-friendly personal care products. The rise in demand for solid shampoo bars, which reduce plastic waste, reflects a broader trend towards greener lifestyles. Additionally, the appeal of natural ingredients, such as rice, which is known for its nourishing properties, boosts the popularity of these products. The convenience of solid shampoo bars, often ideal for travel, further enhances their attractiveness among busy consumers.

    Opportunities abound for brands to capitalize on specific consumer preferences.As more individuals seek products that cater to diverse hair types and conditions, there is room for innovation in formulation and packaging. Developing specialized rice shampoo bars that incorporate various natural extracts or cater to specific hair concerns can help brands differentiate themselves in a competitive market. Furthermore, educating consumers about the benefits of using solid shampoo bars over traditional liquid options can lead to increased adoption and market expansion. Recent trends show that consumers are increasingly looking for personal care items that align with their values.

    The popularity of natural and organic ingredients continues to rise, influencing purchasing decisions.The digital landscape has also impacted the rice shampoo bar market, with social media driving awareness and creating communities centered around sustainable beauty routines. As brands engage with consumers online and share stories of ethical sourcing and production, they create the potential for greater brand loyalty. This alignment with evolving consumer habits indicates a promising outlook for the market, as brands that prioritize sustainability and transparency are likely to capture a larger share of the growing eco-conscious consumer base.

    The rising consumer preference for sustainable and eco-friendly personal care products is reshaping the landscape of the global rice shampoo bar market, indicating a shift towards natural ingredients and minimal packaging.

    U.S. Department of Agriculture

    Rice Shampoo Bar Market Drivers

    E-commerce Growth

    The rise of e-commerce is transforming the Global Rice Shampoo Bar Market Industry by providing consumers with convenient access to a wide range of products. Online platforms enable brands to reach a global audience, allowing for increased visibility and sales opportunities. This shift towards online shopping is particularly relevant in the beauty sector, where consumers often seek product reviews and recommendations before making purchases. The accessibility of rice shampoo bars through e-commerce channels is expected to drive market growth, as more consumers opt for the convenience of online shopping. This trend is likely to contribute to the overall expansion of the market.

    Sustainability Trends

    Sustainability plays a pivotal role in shaping the Global Rice Shampoo Bar Market Industry. As environmental concerns escalate, consumers gravitate towards eco-friendly products that minimize plastic waste and utilize biodegradable ingredients. Rice shampoo bars, often packaged in recyclable materials, align with this growing preference for sustainable beauty solutions. The market is likely to benefit from the increasing number of brands adopting sustainable practices, which may enhance their appeal to environmentally conscious consumers. This trend is anticipated to contribute to the market's growth trajectory, with projections indicating a potential increase to 1.99 USD Billion by 2035.

    Market Growth Projections

    The Global Rice Shampoo Bar Market Industry is poised for substantial growth, with projections indicating a market value of 1.99 USD Billion by 2035. This anticipated growth is underpinned by various factors, including increasing consumer awareness, sustainability trends, and the rising demand for natural hair care products. The compound annual growth rate of 7.35% from 2025 to 2035 further emphasizes the market's potential for expansion. As brands continue to innovate and adapt to changing consumer preferences, the rice shampoo bar segment is likely to solidify its position within the broader beauty and personal care market.

    Growing Consumer Awareness

    The Global Rice Shampoo Bar Market Industry experiences a notable increase in consumer awareness regarding the benefits of natural and organic products. As consumers become more informed about the harmful effects of synthetic ingredients, they increasingly seek alternatives that promote hair health without compromising environmental integrity. This trend is reflected in the rising demand for rice-based products, which are perceived as gentle and nourishing. The market's growth is further supported by educational campaigns and social media influencers advocating for sustainable beauty practices. Consequently, this heightened awareness is expected to drive the market's value, projected to reach 0.91 USD Billion in 2024.

    Innovative Product Development

    Innovation within the Global Rice Shampoo Bar Market Industry is a significant driver of growth. Companies are increasingly investing in research and development to create unique formulations that cater to diverse hair types and concerns. For instance, the introduction of rice shampoo bars infused with essential oils or herbal extracts enhances their appeal by offering multifunctional benefits. This focus on innovation not only attracts new customers but also encourages brand loyalty among existing users. As a result, the market is expected to witness a compound annual growth rate of 7.35% from 2025 to 2035, reflecting the positive impact of innovative product offerings.

    Rising Demand for Natural Hair Care

    The demand for natural hair care products is surging within the Global Rice Shampoo Bar Market Industry. Consumers are increasingly prioritizing products that are free from harmful chemicals, leading to a shift towards natural alternatives. Rice shampoo bars, known for their gentle cleansing properties and nourishing benefits, are well-positioned to meet this demand. This trend is further supported by the growing popularity of clean beauty movements, which advocate for transparency in ingredient sourcing and formulation. As a result, the market is likely to expand significantly, with projections suggesting a market value of 0.91 USD Billion in 2024.

    Market Segment Insights

    Rice Shampoo Bar Market Segment Insights

    Rice Shampoo Bar Market Segment Insights

    Rice Shampoo Bar Market Ingredient Type Insights   

    Rice Shampoo Bar Market Ingredient Type Insights   

    The Rice Shampoo Bar Market has shown a favorable growth trajectory, with a total market valuation of 0.8 USD Billion in 2023 and expected to rise to 1.5 USD Billion by 2032. The market segmentation, particularly around Ingredient Type, reveals nuanced insights into consumer preferences, showcasing diverse options that align with sustainable and health-conscious trends.

    The Organic segment, valued at 0.3 USD Billion in 2023 and projected to reach 0.6 USD Billion by 2032, plays a significant role in attracting consumers drawn to naturally-derived products.This sub-segment growth is fueled by rising awareness regarding the use of chemicals in personal care products, and as such, many consumers prefer organic formulations, which they perceive to be gentler on the scalp and hair. Meanwhile, the Natural ingredient type has also gained traction, starting at a valuation of 0.4 USD Billion in 2023 and anticipated to elevate to 0.75 USD Billion by 2032.

    The Natural category dominates the market as it encompasses a broader spectrum of appeal, incorporating both effective cleansing agents and nourishing components derived from plants, thus catering to a wide audience seeking synergy between health and environmental responsibility.In contrast, the Synthetic ingredient type, while steadily growing from 0.1 USD Billion in 2023 to 0.15 USD Billion by 2032, represents a smaller market share, indicating consumer hesitance towards products that may contain artificial additives. The smaller growth for Synthetic ingredients reflects a shifting consumer sentiment towards organic and natural solutions in personal care.

    These market dynamics underscore a robust shift towards clean beauty trends, where sustainability and ingredient transparency are paramount. The complexity of the Rice Shampoo Bar Market segmentation not only illustrates the diverse consumer bases but also highlights the growing demands that challenge traditional formulations.The rising inclination for Organic and Natural products positions them as dominant forces within the market, while the Synthetic segment finds itself consistently working to meet these emerging consumer standards.

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Rice Shampoo Bar Market Hair Type Insights   

    Rice Shampoo Bar Market Hair Type Insights   

    The Rice Shampoo Bar Market for the Hair Type segment holds significant potential, with the overall market expected to be valued at 0.8 billion USD in 2023. This segment is crucial as it caters to diverse hair needs, accommodating different conditions and preferences. Each hair type, including dry, oily, normal, curly, and color-treated, represents unique consumer needs. For instance, the dry hair category often requires hydrating solutions, leading to a substantial demand for effective rice-based formulas that offer nourishment and moisture.Oily hair products focus on balancing excess sebum while maintaining the scalp’s health, making it another vital area of interest.

    Normal and curly hair segments remain equally significant, appealing to individuals seeking gentle care and defining products that enhance natural texture. Color-treated hair demands specialized formulations that not only cleanse but also protect color vibrancy. The diversity in the Rice Shampoo Bar Market segmentation reflects a growing trend toward personalized hair care solutions, driving further growth opportunities.As consumers become more aware of natural ingredients, the rice shampoo bars are likely to gain traction, showcasing the importance of this segment in the broader market landscape.

    Rice Shampoo Bar Market Consumer Age Group Insights   

    Rice Shampoo Bar Market Consumer Age Group Insights   

    The Rice Shampoo Bar Market, valued at 0.8 USD Billion in 2023, showcases a diverse landscape across various consumer age groups, including Children, Teenagers, Adults, and Seniors. Each age group exhibits unique preferences and needs, significantly impacting market dynamics. For instance, the demand among Children for gentle, hypoallergenic products is driving innovation and formulation efforts within the industry. Teenagers often gravitate towards trendy, eco-friendly solutions, underpinning a shift toward sustainable practices in the sector.Adults represent the majority in this market, focusing on effective hair care solutions and natural ingredients that resonate with current wellness trends.

    Meanwhile, Seniors prioritize hair health and ease of use, highlighting the importance of accessibility in product design. The broad appeal of rice shampoo bars across these demographics reflects a growing consumer awareness about ingredient sourcing and sustainable packaging, fueling steady growth in the Rice Shampoo Bar Market revenue. With increasing interest in natural and organic personal care products, the segmentation within the market is likely to expand, offering new opportunities for brands to cater to evolving consumer preferences.

    Rice Shampoo Bar Market Distribution Channel Insights   

    Rice Shampoo Bar Market Distribution Channel Insights   

    The Rice Shampoo Bar Market is expected to achieve a valuation of 0.8 USD billion in 2023, showcasing a robust growth trajectory within the Distribution Channel segment. This segment reveals considerable diversity, encompassing Online Retail, Supermarkets, Specialty Stores, and Beauty Salons, each contributing uniquely to market dynamics. Online Retail has gained substantial traction, favored by convenience and a broader reach, making it a vital contributor to the market's escalation.

    Supermarkets and Specialty Stores play an essential role by offering customers tactile experiences and product trials, which enhances brand trust.Beauty Salons reflect growing consumer interest in premium hair care solutions, showcasing a personalized approach that drives engagement and loyalty. The diverse distribution channels cater to varying consumer preferences, highlighting the importance of accessibility and variety in purchasing options. Overall, the Rice Shampoo Bar Market revenue reflects changing consumer behavior and preferences, underpinned by segmentation, where retail strategies adapt to enhance market growth and customer satisfaction.

    As the industry evolves, understanding these distribution channels is crucial for harnessing opportunities and addressing emerging trends effectively.

    Get more detailed insights about Rice Shampoo Bar Market Research Report — Global Forecast till 2034

    Regional Insights

     

    The Regional segmentation of the Rice Shampoo Bar Market is witnessing notable dynamics, with a projected valuation of 0.8 USD Billion in 2023, expected to grow to 1.5 USD Billion by 2032. The APAC region showcases significant dominance, holding a value of 0.3 USD Billion in 2023 and anticipated to reach 0.55 USD Billion by 2032, highlighting the region's preference for natural and organic hair care solutions driving market growth.

    Europe follows closely, valued at 0.2 USD Billion in 2023 and expected to grow to 0.38 USD Billion, as consumers increasingly shift towards sustainable personal care products.North America, with a valuation of 0.15 USD Billion in 2023 and an expected rise to 0.28 USD Billion, is also a vital player, reflecting growing awareness around environmentally friendly products. Furthermore, South America and MEA contribute smaller portions, valued at 0.1 USD Billion and 0.05 USD Billion, respectively, in 2023; however, their growth potential aligns with the rising demand for natural alternatives in hair care.

    The continuous trends towards sustainability and organic ingredients across these regions serve as significant growth drivers, while challenges such as competition from established brands may impact market penetration.Overall, the Rice Shampoo Bar Market is poised for substantial regional engagement with a diverse set of opportunities across different markets.

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Rice Shampoo Bar Market is gaining traction as a sustainable and eco-friendly alternative to traditional liquid shampoos. This growing segment caters to environmentally conscious consumers seeking to minimize plastic waste while also benefiting from the nourishing properties of rice-based ingredients. As awareness of the benefits associated with shampoo bars increases, many brands are competing to capture market share through innovative formulations, branding strategies, and sustainable practices. Key players are focusing on expanding their distribution channels, enhancing consumer engagement through social media platforms, and emphasizing product quality.

    The rise in vegan and organic products further drives competition, compelling brands to highlight their unique selling propositions that resonate with health-conscious consumers.Schwarzkopf is proactively establishing its presence within the Rice Shampoo Bar Market by leveraging its strong brand recognition and expertise in hair care. Known for quality products, Schwarzkopf focuses on formulating rice-infused shampoo bars that emphasize nourishment and hydration while catering to various hair types and concerns. The company's commitment to innovation is reflected in its dedication to research and development, leading to the introduction of products boasting premium ingredients that are both effective and environmentally friendly.

    Additionally, Schwarzkopf’s marketing strategies, which often highlight the sustainable aspect of their shampoo bar range, resonate with consumers who prioritize ethical purchasing decisions. The strong distribution network of Schwarzkopf further reinforces its competitive positioning, facilitating accessibility to consumers worldwide and contributing to its growth potential within this niche market.Unilever is another influential player making a substantial impact in the Rice Shampoo Bar Market, recognized for its commitment to sustainability and consumer health. With a broad portfolio of brands, Unilever utilizes its extensive reach to promote rice-based shampoo bars that creatively blend effectiveness with eco-friendly practices.

    The company focuses on incorporating natural and responsibly sourced ingredients, aligning with the growing consumer demand for ethical products. Their marketing strategies leverage digital platforms to communicate the benefits of rice-based ingredients in hair care, building a strong relationship with eco-conscious consumers. Unilever's investment in sustainable production processes and packaging innovations not only enhances its brand image but also consolidates its position as a leader in the competitive market for rice shampoo bars. Furthermore, Unilever's strong commitment to reducing its environmental footprint continues to reinforce its appeal to the ever-growing demographic of consumers prioritizing sustainability in their personal care choices.

    Key Companies in the Rice Shampoo Bar Market market include

    Industry Developments

    Recent developments in the Rice Shampoo Bar Market have demonstrated a growing interest in natural and sustainable hair care products, driven by consumer awareness of environmental issues and the benefits of rice-based ingredients. Companies such as Schwarzkopf and Unilever are innovating with formulations that promote hair nourishment while minimizing ecological impact, reinforcing the trend toward eco-friendly products. The market is witnessing robust competition, with brands like Ethique and Plaine Products gaining traction for their zero-waste initiatives and solid shampoo bars.

    Meanwhile, established players like L'Oreal and Johnson & Johnson are exploring strategic partnerships and investments in sustainable technologies to enhance their product offerings. Regarding mergers and acquisitions, significant activity has been observed, though specifics often depend on market dynamics, with companies continuously evaluating collaborative opportunities to expand their reach. The overall growth in market valuation, driven by increased demand for natural ingredients and sustainable practices, is compelling these companies to adapt and innovate, thereby influencing the competitive landscape and consumer choices in the Rice Shampoo Bar Market.

    Future Outlook

    Rice Shampoo Bar Market Future Outlook

    The Rice Shampoo Bar Market is projected to grow at a 7.35% CAGR from 2024 to 2035, driven by increasing consumer demand for sustainable and natural hair care products.

    New opportunities lie in:

    • Develop eco-friendly packaging solutions to enhance brand appeal.
    • Introduce innovative formulations targeting specific hair types and concerns.
    • Leverage e-commerce platforms for direct-to-consumer sales expansion.

    By 2035, the Rice Shampoo Bar Market is expected to achieve substantial growth, reflecting evolving consumer preferences and sustainability trends.

    Market Segmentation

    Rice Shampoo Bar Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Rice Shampoo Bar Market Hair Type Outlook

    • Dry
    • Oily
    • Normal
    • Curly
    • Color-treated

    Rice Shampoo Bar Market Ingredient Type Outlook

    • Organic
    • Natural
    • Synthetic

    Rice Shampoo Bar Market Consumer Age Group Outlook

    • Children
    • Teenagers
    • Adults
    • Seniors

    Rice Shampoo Bar Market Distribution Channel Outlook

    • Online Retail
    • Supermarkets
    • Specialty Stores
    • Beauty Salons

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 0.91 (USD Billion)
    Market Size 2025 0.98 (USD Billion)
    Market Size 2034 1.85 (USD Billion)
    Compound Annual Growth Rate (CAGR) 7.3% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2025 - 2034
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Schwarzkopf, Unilever, Amway, Cargill, Henkel, Johnson  and  Johnson, L'Oreal, Ethique, Burt's Bees, Plaine Products, J.R. Liggett, Wild Hill Botanicals, Byredo, Procter  and  Gamble, Kao Corporation
    Segments Covered Ingredient Type, Hair Type, Consumer Age Group, Distribution Channel, Regional
    Key Market Opportunities Natural ingredient trends, Eco-friendly packaging growth, Increasing demand for solid products, Rising awareness of hair care, Expansion in e-commerce distribution
    Key Market Dynamics Sustainable beauty trends, Rising consumer awareness, Eco-friendly packaging demand, Increasing travel size preferences, Natural ingredient popularity
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the expected market size of the Rice Shampoo Bar Market in 2034 ?

    The Rice Shampoo Bar Market is expected to be valued at 1.85 USD Billion in 2034.

    What is the annual growth rate (CAGR) for the Rice Shampoo Bar Market from 2025 to 2034?

    The expected CAGR for the Rice Shampoo Bar Market from 2025 to 2034 is 7.3%.

    Which region holds the largest market share in the Rice Shampoo Bar Market in 2023?

    The APAC region holds the largest market share in the Rice Shampoo Bar Market, valued at 0.3 USD Billion in 2023.

    What was the market size for Organic Rice Shampoo Bars in 2023?

    The market size for Organic Rice Shampoo Bars was valued at 0.3 USD Billion in 2023.

    Which key players are dominating the Rice Shampoo Bar Market?

    Major players in the Rice Shampoo Bar Market include Schwarzkopf, Unilever, Amway, and L'Oreal.

    What is the market size for Natural Rice Shampoo Bars in 2032?

    The market size for Natural Rice Shampoo Bars is expected to be valued at 0.75 USD Billion in 2032.

    How much is the North American market for Rice Shampoo Bars projected to be worth in 2032?

    The North American market for Rice Shampoo Bars is projected to be valued at 0.28 USD Billion in 2032.

    What is the market size for Synthetic Rice Shampoo Bars in 2024?

    The market size for Synthetic Rice Shampoo Bars is expected to be 0.12 USD Billion in 2024.

    What challenges might impact the growth of the Rice Shampoo Bar Market?

    Potential challenges impacting the growth include rising competition and increased consumer awareness regarding ingredient sourcing.

    What is the projected market value for South America in 2032?

    The projected market value for South America in the Rice Shampoo Bar Market is 0.18 USD Billion in 2032.

    Report Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials