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Release coatings Market Share

ID: MRFR//3931-HCR | 139 Pages | Author: Priya Nagrale| November 2024

In the Release Coatings Market, companies employ a variety of strategies to establish and enhance their market share. Here's a breakdown of key positioning strategies:

Product Portfolio Diversification:

Companies aim to differentiate their release coatings by offering a diverse range of products tailored to various applications such as labels, tapes, adhesives, packaging, and graphic arts.

Developing specialized formulations with unique properties such as low coefficient of friction, high release characteristics, heat resistance, or chemical resistance to meet specific customer requirements.

Expanding product lines to include different types of release coatings such as solvent-based, water-based, silicone-based, or fluoropolymer-based coatings to cater to a wider spectrum of industries and applications.

Market Segmentation:

Segmenting the market based on end-use industries, including packaging, automotive, healthcare, aerospace, and consumer goods, to better understand and address distinct customer needs.

Tailoring marketing strategies and product offerings to target specific market segments effectively, such as offering food-grade release coatings for packaging applications or medical-grade coatings for healthcare products.

Developing customized solutions for niche markets or specialized applications, such as release coatings with specific release levels or curing properties for composite molding or electronic components.

Brand Positioning:

Building a strong brand reputation by emphasizing factors such as product quality, reliability, technical expertise, and customer support.

Investing in marketing initiatives to raise brand awareness and differentiate from competitors, including advertising campaigns, participation in industry events, and digital marketing efforts.

Establishing partnerships with key industry players, converters, manufacturers, and certification bodies to enhance brand credibility and trust among customers and stakeholders.

Cost Competitiveness:

Striving to achieve cost leadership by optimizing production processes, sourcing raw materials efficiently, and minimizing operational expenses.

Offering competitive pricing strategies to attract price-sensitive customers while maintaining profitability through economies of scale, supply chain efficiencies, and cost-effective formulations.

Providing value-added services such as technical support, application assistance, and supply chain solutions to justify premium pricing and differentiate from low-cost competitors.

Technological Innovation:

Investing in research and development to innovate and improve release coating properties, manufacturing processes, and application techniques.

Leveraging advancements in polymer chemistry, surface modification, and coating technology to develop next-generation release coatings with enhanced performance attributes such as durability, flexibility, and sustainability.

Collaborating with customers, suppliers, and research institutions to stay at the forefront of technological advancements and address emerging market trends, regulatory requirements, and sustainability challenges.

Sustainability and Environmental Responsibility:

Responding to growing consumer and regulatory demands for sustainable and eco-friendly products by developing bio-based, renewable, and low-emission release coatings.

Investing in sustainable manufacturing practices such as energy efficiency, waste reduction, and water conservation to minimize environmental footprint and enhance corporate social responsibility.

Communicating sustainability initiatives and certifications to customers and stakeholders to enhance brand reputation, build trust, and capture market share in the growing green coatings market.

Release coatings Market Overview


The release coatings are intensively used for the labels and other applications in the industries such as transportation, defense, aerospace, food and beverage, pulp and paper, and others. However, the packaging industry is considered as the major consumer of the release coating industry. The medical segment and the varied applications in the health care sector are considered as the major driver of release coatings market growth. Among other types, the non-silicone release coating is gaining momentum as the developed countries have restricted the usage of silicone for industrial purposes.


COVID 19 Analysis


Like any other industry vertical, the release coating market growth has also been affected by COVID 19. The major end-user industries of the release coatings industry except the medical and personal care products were affected. The change in the attitude of the consumers and other issues such as supply chain disruption and logistics issues were restricting the overall growth of the release coatings industry.Ā 


The labeling industry for personal care and hygienic products was gaining momentum during the pandemic and was considered the major driver for the release coating industry during the pandemic.


Market dynamics


Market drivers


The growing population, healthcare sectors which has varied applications such as medical device manufacturing, equipment, and other pharmaceutical products are some of the prominent applications of release coatings. Since there are several medical emergencies and causalities across the globe, the release coatings market demand is expected to grow at a faster pace. For instance, the release coating is used to reduce the friction of the orthopedic and respiratory devices.Ā 


Digital label printing technology is also gaining momentum in recent years. Digital printing offers higher precision and quality which gains attention easier than other printing technology. Such factors have impacted the overall growth of the release coatings industry.


Market opportunities


The manufacturers are intensively utilizing silicone-based release coatings for their applications, as they can be used for varied substrates and cured under the PDMS network. They donā€™t undergo migration issues as well. The potential characteristics of silicone-based release coatings such as higher sustainability and much more are presenting lucrative opportunities for the overall growth of the release coatings industry during the forecast period.


The release coatings are intensively used for varied applications which include, hygiene, tapes, foods, bakery, and industrial purposes. Therefore the growth in the varied industries such as the food and packaging industry, manufacturing, and electronic industries across the globe are presenting favorable conditions for the release coatings market growth during the forecast period.


Market restraints


The fluctuation in the costs of raw materials used for the manufacturing of release coatings is expected to hamper the growth of the release coatings industry, as it restricts the customization of these coatings.Ā 


The potential manufacturers utilize the control release polymers in the release coatings for the tapes and labels. The primary issue with the tight-release liners is premature delamination. On the other hand, the issues like liner handling, incomplete curing process, and improper storage conditions are expected to hamper the overall growth of the release coatings industry.


Market challenges


The government regulations imposed over the release coatings are considered as the major challenge for the growth of the release coating industry. Therefore the manufacturers are manufacturing the release coatings with the standards that comply with the government regulations. Therefore they are manufactured with low VOC, higher solid content, and lesser biocides. Therefore the efficiency of the release coatings is affected.


The improper manufacturing of release control coatings and the other manufacturing issues like breakage of the release coatings and failing to stick onto the surface are some of the major challenges for release coatings market growth. Moreover, manufacturers are facing challenges in increasing the speed and volume of the manufacturing quantity while providing the expected quality.Ā 


Cumulative growth analysis


The market value of the release coatings industry was at USD 157 million in the year 2020 and it is expected to surpass the market value of over USD 225 million by the year 2025 while registering a CAGR of 7.5% during the forecast period. The market value is expected to grow because of the growing awareness regarding health, growing purchasing capacity of the consumers, growing trend of e-commerce, and increase in the women workers across the globe. The increasing demand across the end-user industries such as packaging, hygiene, consumer products, retails, and significant others are also expected to boost the overall growth of the release coatings industry.Ā 


The silicone and the non-silicone coatings are the commonly available types in the industry, where the silicone coatings are expected to have the largest market share during the forecast period. The growth rate of silicone coatings is increasing as they are comparatively inexpensive and provide better resistance to harsh chemicals, withstand abrasion, moisture, and harsh climatic conditions, therefore they are used in a varied environment. The barcode labels, diaper tabs, packaging tapes, and others are intensively utilizing the silicone release coatings and thereby projecting the release coatings market growth.


Value chain analysis


The growing demand for hygiene and personal care products like sanitary napkins, baby diapers, adult incontinence products across the globe and the increasing purchasing capacity of the consumers are propelling the overall growth of the release coatings industry. The developed countries are encouraging the manufacturers and the entrepreneurs who are developing the premium health care products and they are exported to other countries as well. Therefore the consumption of premium hygiene products and combo products has increased. Such factors are considered as the major drivers of release coatings market growth.


Moreover, the manufacturers are developing the release coatings with varied formulations that are suitable for varied substrates and other concerns. The water-based formulation is preferred by the end-user industries as they comply with the regulations based on health, safety, and environmental concerns. The growing demand for labels across various industries such as food and beverage, medical sector, automotive, electronics, and others is considered as the most dominating application type over others. Since the packaging industry, fast-moving consumer goods carry labels with essential information, the label segment is carrying higher momentum and propelling the overall growth of the release coatings industry.


Segment overview


Based on coating type:




  • SiliconeĀ 




  • Non-SiliconeĀ 




Based on Formulation Type:




  • Solvent-basedĀ 




  • Water-basedĀ 




  • EmulsionsĀ 




  • OthersĀ 




Based on Application Type:




  • LabelsĀ 




  • GraphicalĀ 




  • Film & TapesĀ 




  • HygieneĀ 




  • OthersĀ 




Based on End-Use Industry Type:




  • TransportationĀ 




  • AerospaceĀ 




  • DefenseĀ 




  • MedicalĀ 




  • FoodĀ 




  • BakeryĀ 




  • Pulp & PaperĀ 




  • PackagingĀ 




  • Other




The Global Release coatings market share by Product type


Ā Release coatings market


Source: MRFR analysis


Regional analysis


The Asia-pacific region is expected to have a larger market share in the release coatings industry, where the account was over 50% in the year 2015 and it continued to grow since then. The presence of several industrial units across the countries like China, Japan, Korea, India, and Taiwan are considered as the major drivers of release coatings market growth. The growing major segments such as pharmaceutical, retail, consumer goods, and significant others across the region are also projecting the growth of the release coatings industry. The advancements in technology and the increasing adoption of technology in industrial sectors have also increased the demand for semiconductors and they also utilize release coatings in the form of a label. The label on these semiconductors carries important information.


On the other hand, the demand across the packaging industry with the growing e-commerce sector and the convenience that come from online shopping has also played an important role in the growth of the release coatings industry. The several applications involved in the packaging industry and the economic condition of the region are some of the driving factors of release coatings market growth.


Ā Competitive landscape




  • Elkem (Norway)Ā 




  • HITAC Adhesives and Coatings (US)Ā 




  • SOLV Inc. (US)




  • Dow Corning Corporation




  • Momentive Performance Materials




  • Evonik Industries AG




  • Mayzo Inc




  • OMNOVA Solutions Inc.




  • Shin-Etsu Chemicals Co. Ltd.




  • Wacker Chemie AG.




Recent developments


One of the leading market players Rayven Inc has introduced a new series of release coating liners which are named Biaxially oriented polypropylene release liners, which is a thermoplastic film that then mechanically stretched biaxially. The stretch has increased the strength and clarity as well. The potential characteristics have increased its momentum in recent times.Ā 


One of the leading market players, Mayzo Inc. has also launched its series of non-silicone release liners that are utilized for pressure-sensitive substrates. The company had released a series of coatings that can be used with hot melt applications as well. The company is known for solvent-based release coatings which donā€™t cause ghosting problems and stability even after oven aging.


Ā Report overview:


Ā This report has covered:




  • Market overview




  • COVID 19 Analysis




  • Market dynamics




  • Cumulative growth analysis




  • Value chain analysis




  • Segment overview




  • Regional analysis




  • Competitive landscape




  • Recent developments




Ā Segmentation Table:


Based on coating type:




  • SiliconeĀ 




  • Non-SiliconeĀ 




Based on Formulation Type:




  • Solvent-basedĀ 




  • Water-basedĀ 




  • EmulsionsĀ 




  • OthersĀ 




Based on Application Type:




  • LabelsĀ 




  • GraphicalĀ 




  • Film & TapesĀ 




  • HygieneĀ 




  • OthersĀ 




Based on End-Use Industry Type:




  • TransportationĀ 




  • AerospaceĀ 




  • DefenseĀ 




  • MedicalĀ 




  • FoodĀ 




  • BakeryĀ 




  • Pulp & PaperĀ 




  • PackagingĀ 




  • Other



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