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    Public Cloud Migration Market

    ID: MRFR/ICT/39165-HCR
    100 Pages
    Aarti Dhapte
    October 2025

    Public Cloud Migration Market Research Report: By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), By Service Type (Infrastructure as a Service, Platform as a Service, Software as a Service), By Migration Type (Rehosting, Refactoring, Rebuilding, Replacing), By End User (Small and Medium Enterprises, Large Enterprises, Government) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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    Public Cloud Migration Market Infographic
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    Public Cloud Migration Market Summary

    As per MRFR analysis, the Public Cloud Migration Market Size was estimated at 132.99 USD Billion in 2024. The Public Cloud Migration industry is projected to grow from 147.23 USD Billion in 2025 to 406.87 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 10.7 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Public Cloud Migration Market is experiencing robust growth driven by technological advancements and evolving business needs.

    • The market witnesses increased adoption of hybrid cloud solutions, particularly in North America, as organizations seek flexibility.
    • Integration of advanced technologies, such as AI and machine learning, is becoming prevalent in public cloud services.
    • A heightened focus on security and compliance is evident, especially in the Asia-Pacific region, to meet regulatory demands.
    • Cost efficiency and scalability are major drivers, propelling the growth of Infrastructure as a Service in the largest market segment.

    Market Size & Forecast

    2024 Market Size 132.99 (USD Billion)
    2035 Market Size 406.87 (USD Billion)
    CAGR (2025 - 2035) 10.7%

    Major Players

    Amazon Web Services (US), Microsoft Azure (US), Google Cloud (US), IBM Cloud (US), Oracle Cloud (US), Alibaba Cloud (CN), Salesforce (US), SAP (DE), DigitalOcean (US)

    Public Cloud Migration Market Trends

    The Public Cloud Migration Market is currently experiencing a transformative phase, characterized by an increasing number of organizations seeking to leverage cloud technologies for enhanced operational efficiency and scalability. This shift is driven by the need for businesses to remain competitive in a rapidly evolving digital landscape. As enterprises recognize the potential benefits of migrating to public cloud environments, they are increasingly adopting hybrid and multi-cloud strategies to optimize their IT infrastructure. This trend suggests a growing preference for flexibility and resilience, allowing organizations to tailor their cloud solutions to meet specific needs while minimizing risks associated with vendor lock-in. Moreover, the Public Cloud Migration Market is witnessing a surge in the adoption of advanced technologies such as artificial intelligence and machine learning. These innovations are being integrated into cloud migration processes, enabling organizations to automate and streamline their transitions. The emphasis on security and compliance is also becoming more pronounced, as businesses prioritize safeguarding sensitive data during migration. Overall, the landscape appears to be evolving towards a more sophisticated and strategic approach to cloud adoption, where organizations are not merely migrating but are also rethinking their entire IT frameworks to fully harness the capabilities of public cloud solutions.

    Increased Adoption of Hybrid Cloud Solutions

    Organizations are increasingly gravitating towards hybrid cloud models, which combine public and private cloud environments. This trend allows businesses to maintain control over sensitive data while benefiting from the scalability and cost-effectiveness of public cloud services. The flexibility offered by hybrid solutions appears to be a key factor in their growing popularity.

    Integration of Advanced Technologies

    The Public Cloud Migration Market is seeing a notable integration of advanced technologies such as artificial intelligence and machine learning. These technologies facilitate automation in migration processes, enhancing efficiency and reducing the potential for human error. This trend indicates a shift towards more intelligent and adaptive cloud solutions.

    Focus on Security and Compliance

    As organizations migrate to public cloud platforms, there is an increasing emphasis on security and compliance measures. Businesses are prioritizing the protection of sensitive information and ensuring adherence to regulatory standards during the migration process. This focus suggests a maturation of the market, where security considerations are integral to cloud strategies.

    The ongoing shift towards public cloud solutions appears to enhance operational efficiency and scalability for organizations, fostering a competitive edge in an increasingly digital landscape.

    U.S. Department of Commerce

    Public Cloud Migration Market Drivers

    Cost Efficiency and Scalability

    The Public Cloud Migration Market is experiencing a notable shift towards cost efficiency and scalability. Organizations are increasingly migrating to public cloud solutions to reduce operational costs associated with maintaining on-premises infrastructure. According to recent data, businesses can save up to 30% on IT expenditures by leveraging public cloud services. This trend is driven by the need for flexible resource allocation, allowing companies to scale their operations up or down based on demand. As a result, the public cloud migration not only enhances financial performance but also supports business agility, enabling organizations to respond swiftly to market changes. The emphasis on cost efficiency is likely to continue shaping the strategies of enterprises as they navigate the complexities of digital transformation.

    Rapid Technological Advancements

    The Public Cloud Migration Market is propelled by rapid technological advancements that enhance cloud capabilities. Innovations in artificial intelligence, machine learning, and big data analytics are increasingly integrated into public cloud services, providing organizations with powerful tools to analyze and leverage their data. Recent reports suggest that the adoption of AI-driven cloud solutions is expected to grow by 40% over the next few years, indicating a strong trend towards intelligent cloud environments. These advancements not only improve operational efficiency but also enable businesses to gain valuable insights from their data, fostering informed decision-making. As technology continues to evolve, the public cloud migration is likely to become a strategic imperative for organizations seeking to remain competitive in an increasingly data-driven landscape.

    Data Security and Compliance Requirements

    The Public Cloud Migration Market is increasingly shaped by stringent data security and compliance requirements. Organizations are compelled to migrate to public cloud solutions that offer robust security features and compliance certifications. Recent statistics reveal that 70% of enterprises prioritize security when selecting a cloud provider, indicating a strong focus on safeguarding sensitive information. The public cloud migration enables businesses to leverage advanced security protocols, such as encryption and multi-factor authentication, which are often more sophisticated than traditional on-premises solutions. Furthermore, compliance with regulations such as GDPR and HIPAA necessitates the adoption of cloud services that can ensure data protection and regulatory adherence. This growing emphasis on security and compliance is likely to drive the demand for public cloud migration.

    Enhanced Collaboration and Remote Work Capabilities

    The Public Cloud Migration Market is significantly influenced by the growing demand for enhanced collaboration and remote work capabilities. As organizations increasingly adopt cloud-based tools, the ability to facilitate seamless communication and collaboration among distributed teams becomes paramount. Data indicates that companies utilizing public cloud solutions report a 25% increase in productivity due to improved access to shared resources and applications. This trend is particularly relevant in the context of evolving work environments, where remote work has become a standard practice. The public cloud migration not only supports operational efficiency but also fosters a culture of innovation, as teams can collaborate in real-time, regardless of their physical location. This shift is expected to drive further investments in cloud technologies.

    Increased Focus on Business Continuity and Disaster Recovery

    The Public Cloud Migration Market is witnessing an increased focus on business continuity and disaster recovery solutions. Organizations are recognizing the importance of having robust backup and recovery systems in place to mitigate risks associated with data loss and system failures. Recent data indicates that 60% of businesses that experience a major data loss cease operations within six months, underscoring the critical need for reliable disaster recovery strategies. Public cloud solutions offer scalable and cost-effective options for data backup and recovery, allowing organizations to ensure operational resilience. This trend is likely to drive further investments in public cloud migration as businesses seek to enhance their disaster recovery capabilities and safeguard their operations against unforeseen disruptions.

    Market Segment Insights

    By Deployment Model: Public Cloud (Largest) vs. Hybrid Cloud (Fastest-Growing)

    In the Public Cloud Migration Market, the deployment model is predominantly represented by Public Cloud services, which claim the largest share due to their robust infrastructure and flexibility that meets diverse business needs. In comparison, Hybrid Cloud solutions are gaining traction as businesses seek to balance cost efficiency and data security, thus carving out a substantial segment of the market. These shifting dynamics point towards a diversification in deployment preferences as organizations tailor strategies for optimal performance and compliance. The growth of the Public Cloud segment is being driven by an increasing number of organizations adopting cloud solutions to enhance operational efficiency and scalability. Meanwhile, Hybrid Cloud is recognized as the fastest-growing model, propelled by the rise of remote workforce demands and the need for hybrid IT environments that combine on-premises and cloud resources. This trend signifies a pivotal transition towards integrated approaches to cloud migration, characterized by flexibility and innovation.

    Deployment Model: Public Cloud (Dominant) vs. Hybrid Cloud (Emerging)

    Public Cloud stands out as the dominant segment in the Public Cloud Migration Market owing to its advantage of easy accessibility, high scalability, and cost-effectiveness, making it an attractive choice for organizations of all sizes. It offers services and infrastructure that allow businesses to focus on core operations without extensive investments in hardware. On the other hand, Hybrid Cloud is emerging as a crucial player, providing a blend of on-premises and cloud solutions, thus appealing to firms needing both the security of private clouds and the agility of public clouds. This model fosters enhanced flexibility and control, attracting organizations looking to make informed decisions about where to host their applications and data, ultimately leading to a strategic advantage in their operations.

    By Service Type: Infrastructure as a Service (Largest) vs. Platform as a Service (Fastest-Growing)

    In the Public Cloud Migration market, the service type segment is characterized by three primary offerings: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). Among these, IaaS holds the largest market share due to its robust demand for scalable computing resources and flexibility. Meanwhile, PaaS is rapidly gaining traction, driven by the increasing need for faster application development and deployment capabilities. SaaS, although significant, trails behind as it caters primarily to specific software solutions rather than broader infrastructure needs.

    Service Type: IaaS (Dominant) vs. PaaS (Emerging)

    Infrastructure as a Service (IaaS) stands out as the dominant service type in the Public Cloud Migration market due to its scalability, cost-effectiveness, and essential role in supporting enterprise-level infrastructure. Organizations leveraging IaaS can quickly adapt to changing demands with on-demand resources, reducing overhead costs associated with physical hardware. Meanwhile, Platform as a Service (PaaS) is emerging as a vital player in the cloud ecosystem, offering developers a framework to build, test, and deploy applications more rapidly. With an emphasis on automation and integrated development environments, PaaS is increasingly appealing to businesses aiming to innovate while minimizing operational complexities. This shift is largely driven by the digital transformation initiatives across various industries.

    By Migration Type: Rehosting (Largest) vs. Rebuilding (Fastest-Growing)

    In the Public Cloud Migration Market, the distribution of market share among the various migration types reveals a clear hierarchy. Rehosting, often referred to as 'lift and shift', continues to dominate this landscape due to its simplicity and speed of implementation. It accounts for the largest portion of the market, appealing to businesses seeks immediate cloud benefits without extensive changes to their existing applications. Meanwhile, refactoring, rebuilding, and replacing hold significant yet smaller shares, with rebuilding emerging rapidly as organizations leverage cloud-native solutions for enhanced scalability and performance. The growth trends within the migration type segment are driven by increasing cloud adoption across different industries. Businesses are recognizing the potential for operational efficiency and cost savings through understanding specific needs for migration types. Rebuilding, in particular, is gaining traction as firms aim to innovate and optimize their cloud resources, supported by advancements in cloud technology, methodologies, and frameworks that facilitate this migration approach, thereby making it the fastest-growing among stakeholders in this space.

    Rehosting (Dominant) vs. Rebuilding (Emerging)

    Rehosting, as the dominant strategy in the Public Cloud Migration Market, facilitates a rapid transition to cloud environments without altering the original application architecture. This approach is favored for its minimal upfront costs and quick execution, enabling businesses to manage workloads with greater efficiency. However, it may not fully utilize cloud capabilities and long-term benefits. On the other hand, rebuilding represents an emerging strategy that focuses on substantial changes to leverage full cloud potential. This method takes advantage of cloud-native tools and services, promising better performance, scalability, and cost management. Companies embracing rebuilding strategies are at the forefront of digital transformation, demonstrating a proactive approach towards modernization and responsiveness to market demands.

    By End User: Large Enterprises (Largest) vs. Small and Medium Enterprises (Fastest-Growing)

    In the Public Cloud Migration Market, Large Enterprises hold a significant share due to their vast resources and complex infrastructures requiring comprehensive cloud solutions. They often have the financial capability to invest in robust cloud architectures and strategic partnerships with cloud service providers. In contrast, Small and Medium Enterprises (SMEs) are quickly gaining ground as they increasingly recognize the agility, scalability, and cost efficiency provided by cloud migration. The competitive landscape shows a marked trend towards SMEs opting for cloud migration solutions that cater to their unique needs, often demonstrating great adaptability in utilizing public cloud services. The growth trends in this segment are influenced by several factors. Large Enterprises continue to push forward with their cloud adoption due to the necessity of digital transformation and the benefits of improved operational efficiency. SMEs are also accelerating their migration efforts driven by the need to remain competitive, leverage advanced technologies, and enhance customer experiences. The accessibility of tailored cloud solutions and growing awareness of the business advantages of public cloud systems are significant catalysts fueling this rapid growth among SMEs.

    Large Enterprises: Dominant vs. Small and Medium Enterprises: Emerging

    Large Enterprises in the Public Cloud Migration Market are characterized by their established market presence, substantial IT budgets, and a higher capability for managing large-scale cloud transitions. Their dominance stems from their ability to deploy comprehensive cloud solutions that enhance operational efficiency and facilitate digital transformation efforts across multiple business units. In contrast, Small and Medium Enterprises are emerging players in this landscape, demonstrating agility and innovation. They often pursue cloud migration as a strategy to increase competitiveness while optimizing costs. These SMEs are increasingly attracted to cloud services that offer flexibility and scalability to adapt to their changing needs. As they embrace cloud solutions, they leverage technology to drive growth, innovate, and enhance customer engagement.

    Get more detailed insights about Public Cloud Migration Market

    Regional Insights

    The Regional segment of the Public Cloud Migration Market is expected to show significant growth, reflecting the overall trend within the industry. In 2023, North America leads with a valuation of 60.07 USD Billion, dominating the market due to its advanced technological landscape and high adoption rates of cloud solutions. Europe follows with a valuation of 30.07 USD Billion, highlighting a robust market driven by regulatory compliance and data security needs. APAC shows a strong growth trajectory with a value of 20.0 USD Billion in 2023, signifying a rapid digital transformation across various industries.

    South America and MEA, valued at 5.0 USD Billion each, are emerging markets with potential for growth as organizations increasingly look to enhance operational efficiencies through cloud migration. The North American market holds a majority due to its significant investment in cloud technologies, while Europe’s growth stems from a focus on compliance and innovative solutions. Overall, these market dynamics emphasize the importance of understanding regional variances in the Public Cloud Migration Market revenue, segmentation, and growth opportunities, ultimately shaping the future of cloud adoption globally.

    Public Cloud Migration Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Public Cloud Migration Market is increasingly becoming a dynamic arena as organizations strive for enhanced operational efficiency and scalability by migrating their data and applications to the cloud. As businesses seek to adopt agile methodologies and leverage advanced technologies, competition among cloud service providers has intensified. 

    This landscape is characterized by constant innovation, strategic partnerships, and the expansion of service offerings, which cater to a diverse range of industries. Key players are focusing on optimizing their platforms to facilitate seamless migrations, ensuring security and compliance, and delivering cost-effective solutions to address the varying needs of clients. The competition is not only driven by technology but also by the need to provide superior customer support and tailored services as companies navigate the complexities of migrating to the cloud.

    Microsoft has established a formidable presence in the Public Cloud Migration Market, leveraging its extensive experience in enterprise solutions and a robust cloud platform. The company capitalizes on its Azure services, which offer an integrated suite of tools specifically designed for migration processes. Microsoft’s strengths lie in its strong enterprise relationships, making it a preferred choice for businesses already utilizing its on-premises software solutions. 

    The company places a high emphasis on security, compliance, and hybrid cloud solutions, which have resonated well with organizations looking for flexible migration strategies. Additionally, Microsoft’s strong commitment to continuous innovation ensures that its cloud offerings are updated regularly to align with industry standards and customer needs, further solidifying its competitive edge in the market. Google also plays a crucial role in the Public Cloud Migration Market, focusing on providing robust solutions that support enterprises in their cloud transformation journeys.

    Known for its cutting-edge technologies and high-performance computing capabilities, Google Cloud allows businesses to leverage powerful tools for data analytics, artificial intelligence, and machine learning during their migration processes. 

    The company’s competitive advantages include its strong emphasis on open-source technologies and advanced data management, which have garnered the attention of organizations seeking scalable and flexible cloud infrastructures. Google’s ability to offer seamless integration with other Google services enhances its appeal, while initiatives aimed at improving customer support and local data centers demonstrate its commitment to providing businesses with secure and efficient migration paths. As organizations increasingly recognize the importance of data-driven strategies, Google’s position in the market continues to evolve, enhancing its attractiveness as a cloud migration partner.

    Key Companies in the Public Cloud Migration Market market include

    Industry Developments

    The Public Cloud Migration Market has recently experienced significant developments, reflecting a growing trend among enterprises transitioning to cloud solutions. Companies like Microsoft and Google are actively enhancing their cloud service offerings, optimizing scalability, and emphasizing security features. Cisco and Accenture are focusing on collaborative strategies to aid businesses in adopting hybrid cloud solutions, recognizing the importance of seamless integration across platforms. 

    Amazon Web Services continues to dominate the market, highlighting its extensive services, while Alibaba Cloud expands its presence in international markets. Recent mergers and acquisitions have further shaped the competitive landscape; for instance, Microsoft’s acquisition of Nuance Communications has bolstered its capabilities in cloud-based healthcare solutions. Similarly, Salesforce has been strategically acquiring smaller firms to enhance its cloud product suite. 

    The market valuation is witnessing robust growth, driven by increasing demand for digital transformation and remote work solutions, which is impacting the stock performance of public cloud companies. VMware and Red Hat are also focusing on innovative offerings to cater to evolving customer requirements, solidifying their market positions. As businesses prioritize agility and efficiency, the momentum of cloud migration is expected to continue, with sustained investments from major players in technology.

    Future Outlook

    Public Cloud Migration Market Future Outlook

    The Public Cloud Migration Market is projected to grow at a 10.7% CAGR from 2024 to 2035, driven by increasing demand for scalability, cost efficiency, and enhanced security.

    New opportunities lie in:

    • Development of industry-specific cloud migration frameworks
    • Integration of AI-driven analytics for migration optimization
    • Expansion of managed services for seamless cloud transitions

    By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    Public Cloud Migration Market End User Outlook

    • Small and Medium Enterprises
    • Large Enterprises
    • Government

    Public Cloud Migration Market Service Type Outlook

    • Infrastructure as a Service
    • Platform as a Service
    • Software as a Service

    Public Cloud Migration Market Migration Type Outlook

    • Rehosting
    • Refactoring
    • Rebuilding
    • Replacing

    Public Cloud Migration Market Deployment Model Outlook

    • Public Cloud
    • Private Cloud
    • Hybrid Cloud

    Report Scope

    MARKET SIZE 2024132.99(USD Billion)
    MARKET SIZE 2025147.23(USD Billion)
    MARKET SIZE 2035406.87(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)10.7% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesIntegration of artificial intelligence enhances efficiency in the Public Cloud Migration Market.
    Key Market DynamicsRising demand for scalable solutions drives competitive innovation in the Public Cloud Migration Market.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

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    FAQs

    What is the projected market size of the Public Cloud Migration Market in 2032?

    The Public Cloud Migration Market is expected to be valued at 300.0 USD Billion by the year 2032.

    What is the expected CAGR for the Public Cloud Migration Market from 2024 to 2032?

    The expected CAGR for the Public Cloud Migration Market from 2024 to 2032 is 10.7%.

    Which region is anticipated to have the largest market share in 2032?

    North America is anticipated to have the largest market share, valued at 150.0 USD Billion in 2032.

    What will the market value for Public Cloud migration reach by 2032?

    The market value for Public Cloud migration is projected to reach 120.0 USD Billion by 2032.

    Who are the key players in the Public Cloud Migration Market?

    Key players include Microsoft, Google, Cisco, Accenture, Cloudflare, Amazon Web Services, IBM, and Salesforce, among others.

    What is the market value for Private Cloud migration in 2032?

    The market value for Private Cloud migration is expected to reach 80.0 USD Billion by 2032.

    How much is the Hybrid Cloud segment expected to be valued in 2032?

    The Hybrid Cloud segment is expected to be valued at 100.0 USD Billion in 2032.

    What is the expected market value for the APAC region in 2032?

    The expected market value for the APAC region in 2032 is 50.0 USD Billion.

    What challenges does the Public Cloud Migration Market face?

    The Public Cloud Migration Market faces challenges related to data security, compliance, and migration complexities.

    What are the growth drivers for the Public Cloud Migration Market?

    The growth drivers include increasing demand for cost efficiency, scalability, and technological advancement in cloud services.

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