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Printing Machinery Market Share

ID: MRFR//10334-CR | 128 Pages | Author: Snehal Singh| September 2023

Inside the consistently changing domain of the Printing Machinery Market, associations carry out different piece of the pie situating techniques to lay out their traction and achieve an upper hand. A generally taken on system is separation, in which associations try to separate their items from those of their opponents through the highlight of particular credits, excellent quality, or state of the art advancements. They can cut out a specialty market portion and take care of specific client necessities by utilizing this system. To represent, certain makers of printing hardware put accentuation on the headway of earth capable arrangements, because of the developing requirement for economical strategies inside the area.

One more pervasive methodology is cost authority, in which organizations endeavor to lay down a good foundation for themselves as the most reasonable suppliers in the business. Through the execution of savvy fabricating rehearses, effective material obtaining, and creation process improvement, these organizations can offer cutthroat evaluating to engage buyers who are cost cognizant. In markets where consumers value affordability more than additional features or brand recognition, this strategy is particularly effective.

Also, essential organizations and collusions are imperative to the situating of piece of the pie in the printing apparatus industry. By participating in organizations with correlative undertakings, for example, providers of materials or programming, associations can give packaged arrangements or flawlessly coordinate their items into bigger printing work processes. These cooperative partnerships expand the extensive incentive for customer base, developing devotion and possibly accomplishing a more significant piece of the market.

The printing machinery industry is vigorously dependent on advancement, and organizations often put resources into Research and development to present state of the art innovations. Associations can draw in clients looking for state of the art arrangements by setting up a good foundation for themselves as trailblazers in advancement through their adherence to the latest improvements in their significant enterprises. Development assumes a critical part in growing piece of the pie, as proven by the improvement of high velocity, high-goal printing capacities and the joining of man-made reasoning into computerized printing processes.

Producing organizations of printing hardware likewise seek after piece of the pie development through geographic extension. Expanding income streams and getting to undiscovered or new business sectors are two procedures that organizations can utilize to procure new clients. Effectively carrying out this approach requires a broad cognizance of territorial tendencies, administrative structures, and social nuances to alter items and promoting strategies in like manner.

Furthermore, the execution of client driven approaches, including the arrangement of excellent client care, thorough after-deals support, and custom fitted arrangements, can considerably increase piece of the pie extension. Strong relationships with customers not only build brand loyalty but also lead to positive word-of-mouth recommendations, expanding an organization's market reach.

The market for printing machinery is portrayed by serious rivalry, inciting organizations to successfully situate themselves through various means, including separation, cost initiative, vital coalitions, advancement, geological development, and client driven approaches. By utilizing a mix of these strategies, associations are equipped for moving through the complexities of the market, adjusting to developing purchaser tendencies, and at last getting a significant piece of the area. Manufacturers of printing equipment will need to adjust their positioning strategies in response to shifting customer expectations and evolving technology in order to maintain relevance and long-term success in the ever-changing market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 5.10% (2023-2032)

Global Printing Machinery Market Overview


Printing Machinery Market Size was valued at USD 22.1 Billion in 2022. The Printing Machinery market Type is projected to grow from USD 23.2 Billion in 2023 to USD 34.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.10% during the forecast period (2024 - 2032). The increasing investments in the packaging printing machinery and introduction of 3D printing, are the key market drivers enhancing the market growth.Global Printing Machinery Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Printing Machinery Market Trends




  • Launch of new products with improved capabilities is driving the market growth




Launch of new products with improved capabilities by key players in the industry have always kept the Printing Machinery market competitive. In 2020 Memjet introduced a new technology called DuraFlex. DuraFlex produces industry-leading speed and quality at an affordable price. As DuraFlex is modular, OEMs can develop printing machinery and get them to the market fasters and at an affordable price. Since 2019, large printers have struggled to remain profitable while smaller printers have witnessed increased in the profitability. As consumers are becoming more conscious about the environmental impact of their choices, ink manufacturing companies are working on eco-friendly inks. Soy-based ink as opposed to petroleum based ink is gaining popularity as it is environment friendly while providing accurate colors and it making it easier to recycle paper. These type of environment friendly inks are gaining popularity as corporate sustainability becomes more main stream.


Mark Andy, Inc. a global manufacturer of narrow web presses, acquired Presstek LLP in 2018 and now serves as one of very few full-complement providers to the global graphics arts and print industry. The introduction of nanotechnology in printing has the potential to increase scope for market’s growth. Nanotechnology has both digital and offset printing with respect to speed and quality. Such innovations will prove to be a driving force for Printing Machinery manufacturing market. In the forecast period, the web to print and label printing technologies are expected to be major driver of the Printing Machinery market.


The Printing Machinery Industry has a significant growth potential and is expected to grow at a considerable rate in the next few years. A printer is an output device that produces texts or images on a medium known as ‘substrate’. A printer cannot draw a continuous line on the substrate whereas a plotter can draw a continuous line on the substrate. Digital printers are often connected with computers either wirelessly or through a USB cable. Printing machinery are widely used in industries for printing various forms of information such as texts, images, warnings and designs on mediums such as paper, cloth, metal, plastic and glass. The printing machinery market has been gaining more and more importance in the manufacturing industry with the development in 3D printing technology is expected to boost the printing machine market growth.


One of the most popular printing processes is offset printing, which is used for a variety of purposes including packaging, book notes, and marketing collateral. Offset printing may be used to print anything, which raises the need for printing equipment in the marketplace. The primary reason for the rise in demand for printing equipment and what is anticipated to drive the market growth rate are the numerous applications for this printing method, including documents, magazines, business cards, letterhead, catalogues, booklets, newspapers, books, legal forms, business forms, brochures, calendars, invitations, flyers, the packaging industry, and many more.


The demand for processed foods in the industry has increased the need for detailed printing to indicate the important nutritional requirements, ingredients, price, etc. on the packaging, which has further enhanced the growth of the printing machine industry. As a result, the demand for printing machines in the food and beverage sector is also anticipated to increase. Thus, driving the Print Machinery market revenue.


Printing Machinery Market Segment Insights


Printing Machinery Type Insights


The Printing Machinery Market segmentation, based on type, includes printers and plotters. Printers segment dominated the global market in 2022. This can be attributed to its favorable properties, such as durability, recycling, and convenience in packaging.


Printing Machinery Technology Insights


The Printing Machinery Market segmentation, based on technology, includes digital, lazer, flexographic, and rotogravure. The digital segment dominated the Print Machine Market in 2022. The digital process is used in all kinds of printing from the high, medium and low range for the varied range of applications. For many small and medium-sized printing companies, the 50 x 70 cm format is the ideal fit for their product range, especially for commercial and packaging print.


Printing Machinery End User Insights


The Printing Machinery Market segmentation, based on End User, includes manufacturing, packaging, and research. Packaging segment dominated the global market in 2022. Packaging is projected to continue to lead the end-user industry segment of the target market. Due to the high demand for applications such as packaging and labeling. In emerging economies, the increase in government expenditure on manufacturing value-added industries has spiked in the last few years. It is expected that it'll impact the packaging end-use segment by an expansion rate of 1.3 times its current market value.


Figure 1: Printing Machinery Market, by End User, 2024 & 2032 (USD Billion)


Printing Machinery Market, by End User, 2022 & 2032Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Printing Machinery Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Printing Machinery Market dominated this market in 2022 (45.80%). Due to expanding packaging printing prospects and rising public knowledge of cutting-edge printing technology, the demand for printing machines in the US is predicted to rise profitably. As more people turn to digital media and as prices rise, the regional market is predicted to experience difficulty. However, it is anticipated that the industry would be primarily driven by printer consolidation, 3D printing's rising popularity, and great productivity. Further, the U.S. Printing Machinery market held the largest market share, and the Canada Printing Machinery market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Printing Machinery Market Share By Region 2024 (USD Billion)


Printing Machinery Market Share By Region 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Printing Machine market accounted for the healthy market share in 2022. The growth of the printing machinery business in Europe is primarily being driven by the surge in demand for environmentally friendly packaging options and consumer goods in the region. Further, the German Printing Machinery Industry held the largest market share, and the U.K Printing Machinery market was the fastest growing market in the European region


The Asia Pacific Printing Machinery market is expected to register significant growth from 2023 to 2032. This is due to high end-user demand along with more development opportunities in packaging printing. For instance, Bobst to show the latest solutions and services at Labelexpo Asia 2019, China. The company will illustrate its new Master DM5 hybrid press, the digitally automated machine for the label market. Moreover, China’s Printing Machinery market held the largest market share, and the Indian Printing Machinery market was the fastest growing market in the Asia-Pacific region.


Printing Machinery Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Printing Machinery market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Printing Machinery Industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Printing Machinery Industry to benefit clients and increase the market sector. In recent years, the Printing Machinery Industry has offered some of the most significant advantages to medicine. Major players in the Printing Machinery market, including Tokyo Kikai Seisakusho LTD., Proto Labs, Inc, Koenig & Bauer AG, Xerox Corporation, Canon Inc., HP Development Company L.P., Manroland Goss, Presstek LLC, 3D Systems, Inc., KOMORI Corporation., and Heidelberger Druckmaschinen AG, are attempting to increase market demand by investing in research and development operations.


HP Inc (HP) is a provider of technology products, software, solutions and services. The company’s product portfolio includes personal computing and other access devices; imaging- and printing-related products and services; enterprise IT infrastructure; and multi-vendor customer services. HP provides commercial and industrial solutions to print service providers and packaging converters. It also delivers printing products and solutions for homes, home businesses, and micro businesses. HP offers its products to individual consumers, small and medium-sized businesses and large enterprises, including customers in the government, health and education sectors. The company has operations across the Americas, Europe, the Middle East, Africa and Asia-Pacific. HP is headquartered in Palo Alto, California, the U.S. In April 2019, HP announced the new HP Stitch S series, a portfolio of digital textile printers which can deliver fast, precise color-matching, alongside efficient, simplified processes. It is HP’s latest innovation is designed to accelerate commercial digital print adoption.


Epson, a division of Seiko Epson Corp., creates, produces, and markets printing solutions, visual communications equipment, wearable technology, and other goods. Inkjet printers, smart glasses,  industrial robots, sensing apparatus, crystal units, wristwatches, watch movements, page printers, serial impact dot matrix printers, print consumables, dry process office papermaking systems, semiconductors, color image scanners, surface finishing, 3LCD projectors, and metal powders are among the main products of the company. These goods are offered for sale under the Espon brand. The business sells products for use in consumer electronics, industrial equipment, and automotive applications. The business has activities in the Americas, Europe, the Middle East, Africa, and Asia-Pacific. The headquarters of Epson are in Suwa-Shi, Nagano, Japan.


Key Companies in the Printing Machinery market include



  • Tokyo Kikai Seisakusho LTD.

  • Proto Labs, Inc.

  • Koenig & Bauer AG

  • Xerox Corporation

  • Canon Inc.

  • HP Development Company L.P.

  • Manroland Goss

  • Presstek LLC

  • 3D Systems, Inc.

  • KOMORI Corporation.

  • Heidelberger Druckmaschinen AG


Printing Machinery Industry Developments


February 2021: Japanese giant Canon announced the launch of seven new ink tank printers at a starting price of INR 11,048, to expand its PIXMA G Series line-up in India.


November 2019: CEAD, a Netherlands-based provider of large-scale, composite 3D printing, and Siemens are expanding on existing collaboration and will be jointly presenting their latest development of AM Flexbot. The new AM Flexbot is controlled by Siemens’ technology.


Printing Machinery Market Segmentation


Printing Machinery Type Outlook



  • Printers

  • Plotters


Printing Machinery Technology Outlook



  • Digital

  • Lazer

  • Flexographic

  • Rotogravure


Printing Machinery End User Outlook



  • Manufacturing

  • Packaging

  • Research


Printing Machinery Regional Outlook




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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