The print machinery market is constantly changing and vibrant and is extremely important to many industries around the world. The dynamics of this market is influenced by several factors that determine the trajectory of expansion, the competitive landscape and the prevailing patterns.
Rapid technical development in the printing production is a major factor fuelling the printing equipment market. The endless development of digital printing has led to a raising demand for even more resourceful and competent printing equipment. Innovations like inkjet & laser printing, which opens room for customization, quicker response times and augmented print quality, are the result of the move towards digital printing. This technological development is one of the main drivers behind the market and expansion.
Environmental factors are increasingly influencing the dynamics of the printing machinery market. The growing familiarity of companies and consumers concerning sustainability has led to a more focus on environmentally aware printing solutions. Consequently, energy saving tools, environmentally friendly pigment compositions and waste reduction strategies have been considered when designing printing equipment with ecological sustainability in mind. Companies that can approach eco-friendly printing options are likely to stay ahead.
Alterations in consumer behaviour & preferences also alter market dynamics. The need for exceptional and distinct products increases the mandate for printed products that can be tailored and personalized. Printer manufacturers are retorting to this trend by developing tools that makes it simple to amend promotional material, packaging & other printed products.
Manufacturers compete for market share and innovation leadership in the printing machinery market. There is immense competition out there. Companies often utilize mergers, acquisitions as well as strategic alliances for expanding their product lines and bracing their market position. In addition, upholding a competitive gain in the active market call for a firm commitment to R&D.
Government laws and regulations affect printing equipment market dynamics. Environmental legislation, trade regulations, & safety standards can alter product design, manufacturing practices and market entry. Companies must stay abreast of the legislative changes to guarantee compliance and cut risk.
There are untold players in the, from SMEs to large international firms. Many factors induce the market and its heterogeneity, including financial factors, regional differences in market conditions & cultural preferences. Understanding and adapting to these local idiosyncrasies is essential to success in the global printing machinery market.
Market dynamics of Printing Equipment are shaped by several factors, including technological progresses, environmental factors, consumer preferences, economic conditions, government regulations, competition, & regional differences. To remain competitive and take plus of new opportunities in this vigorously changing market, manufacturers and other industry participants must positively navigate these dynamics.
Report Attribute/Metric | Details |
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Segment Outlook | Type, Technology, End User, and Region |
Printing Machinery Market Size was valued at USD 22.1 Billion in 2022. The Printing Machinery market Type is projected to grow from USD 23.2 Billion in 2023 to USD 34.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.10% during the forecast period (2024 - 2032). The increasing investments in the packaging printing machinery and introduction of 3D printing, are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Launch of new products with improved capabilities by key players in the industry have always kept the Printing Machinery market competitive. In 2020 Memjet introduced a new technology called DuraFlex. DuraFlex produces industry-leading speed and quality at an affordable price. As DuraFlex is modular, OEMs can develop printing machinery and get them to the market fasters and at an affordable price. Since 2019, large printers have struggled to remain profitable while smaller printers have witnessed increased in the profitability. As consumers are becoming more conscious about the environmental impact of their choices, ink manufacturing companies are working on eco-friendly inks. Soy-based ink as opposed to petroleum based ink is gaining popularity as it is environment friendly while providing accurate colors and it making it easier to recycle paper. These type of environment friendly inks are gaining popularity as corporate sustainability becomes more main stream.
Mark Andy, Inc. a global manufacturer of narrow web presses, acquired Presstek LLP in 2018 and now serves as one of very few full-complement providers to the global graphics arts and print industry. The introduction of nanotechnology in printing has the potential to increase scope for market’s growth. Nanotechnology has both digital and offset printing with respect to speed and quality. Such innovations will prove to be a driving force for Printing Machinery manufacturing market. In the forecast period, the web to print and label printing technologies are expected to be major driver of the Printing Machinery market.
The Printing Machinery Industry has a significant growth potential and is expected to grow at a considerable rate in the next few years. A printer is an output device that produces texts or images on a medium known as ‘substrate’. A printer cannot draw a continuous line on the substrate whereas a plotter can draw a continuous line on the substrate. Digital printers are often connected with computers either wirelessly or through a USB cable. Printing machinery are widely used in industries for printing various forms of information such as texts, images, warnings and designs on mediums such as paper, cloth, metal, plastic and glass. The printing machinery market has been gaining more and more importance in the manufacturing industry with the development in 3D printing technology is expected to boost the printing machine market growth.
One of the most popular printing processes is offset printing, which is used for a variety of purposes including packaging, book notes, and marketing collateral. Offset printing may be used to print anything, which raises the need for printing equipment in the marketplace. The primary reason for the rise in demand for printing equipment and what is anticipated to drive the market growth rate are the numerous applications for this printing method, including documents, magazines, business cards, letterhead, catalogues, booklets, newspapers, books, legal forms, business forms, brochures, calendars, invitations, flyers, the packaging industry, and many more.
The demand for processed foods in the industry has increased the need for detailed printing to indicate the important nutritional requirements, ingredients, price, etc. on the packaging, which has further enhanced the growth of the printing machine industry. As a result, the demand for printing machines in the food and beverage sector is also anticipated to increase. Thus, driving the Print Machinery market revenue.
The Printing Machinery Market segmentation, based on type, includes printers and plotters. Printers segment dominated the global market in 2022. This can be attributed to its favorable properties, such as durability, recycling, and convenience in packaging.
The Printing Machinery Market segmentation, based on technology, includes digital, lazer, flexographic, and rotogravure. The digital segment dominated the Print Machine Market in 2022. The digital process is used in all kinds of printing from the high, medium and low range for the varied range of applications. For many small and medium-sized printing companies, the 50 x 70 cm format is the ideal fit for their product range, especially for commercial and packaging print.
The Printing Machinery Market segmentation, based on End User, includes manufacturing, packaging, and research. Packaging segment dominated the global market in 2022. Packaging is projected to continue to lead the end-user industry segment of the target market. Due to the high demand for applications such as packaging and labeling. In emerging economies, the increase in government expenditure on manufacturing value-added industries has spiked in the last few years. It is expected that it'll impact the packaging end-use segment by an expansion rate of 1.3 times its current market value.
Figure 1: Printing Machinery Market, by End User, 2024 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Printing Machinery Market dominated this market in 2022 (45.80%). Due to expanding packaging printing prospects and rising public knowledge of cutting-edge printing technology, the demand for printing machines in the US is predicted to rise profitably. As more people turn to digital media and as prices rise, the regional market is predicted to experience difficulty. However, it is anticipated that the industry would be primarily driven by printer consolidation, 3D printing's rising popularity, and great productivity. Further, the U.S. Printing Machinery market held the largest market share, and the Canada Printing Machinery market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Printing Machinery Market Share By Region 2024 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Printing Machine market accounted for the healthy market share in 2022. The growth of the printing machinery business in Europe is primarily being driven by the surge in demand for environmentally friendly packaging options and consumer goods in the region. Further, the German Printing Machinery Industry held the largest market share, and the U.K Printing Machinery market was the fastest growing market in the European region
The Asia Pacific Printing Machinery market is expected to register significant growth from 2023 to 2032. This is due to high end-user demand along with more development opportunities in packaging printing. For instance, Bobst to show the latest solutions and services at Labelexpo Asia 2019, China. The company will illustrate its new Master DM5 hybrid press, the digitally automated machine for the label market. Moreover, China’s Printing Machinery market held the largest market share, and the Indian Printing Machinery market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Printing Machinery market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Printing Machinery Industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Printing Machinery Industry to benefit clients and increase the market sector. In recent years, the Printing Machinery Industry has offered some of the most significant advantages to medicine. Major players in the Printing Machinery market, including Tokyo Kikai Seisakusho LTD., Proto Labs, Inc, Koenig & Bauer AG, Xerox Corporation, Canon Inc., HP Development Company L.P., Manroland Goss, Presstek LLC, 3D Systems, Inc., KOMORI Corporation., and Heidelberger Druckmaschinen AG, are attempting to increase market demand by investing in research and development operations.
HP Inc (HP) is a provider of technology products, software, solutions and services. The company’s product portfolio includes personal computing and other access devices; imaging- and printing-related products and services; enterprise IT infrastructure; and multi-vendor customer services. HP provides commercial and industrial solutions to print service providers and packaging converters. It also delivers printing products and solutions for homes, home businesses, and micro businesses. HP offers its products to individual consumers, small and medium-sized businesses and large enterprises, including customers in the government, health and education sectors. The company has operations across the Americas, Europe, the Middle East, Africa and Asia-Pacific. HP is headquartered in Palo Alto, California, the U.S. In April 2019, HP announced the new HP Stitch S series, a portfolio of digital textile printers which can deliver fast, precise color-matching, alongside efficient, simplified processes. It is HP’s latest innovation is designed to accelerate commercial digital print adoption.
Epson, a division of Seiko Epson Corp., creates, produces, and markets printing solutions, visual communications equipment, wearable technology, and other goods. Inkjet printers, smart glasses, Â industrial robots, sensing apparatus, crystal units, wristwatches, watch movements, page printers, serial impact dot matrix printers, print consumables, dry process office papermaking systems, semiconductors, color image scanners, surface finishing, 3LCD projectors, and metal powders are among the main products of the company. These goods are offered for sale under the Espon brand. The business sells products for use in consumer electronics, industrial equipment, and automotive applications. The business has activities in the Americas, Europe, the Middle East, Africa, and Asia-Pacific. The headquarters of Epson are in Suwa-Shi, Nagano, Japan.
February 2021: Japanese giant Canon announced the launch of seven new ink tank printers at a starting price of INR 11,048, to expand its PIXMA G Series line-up in India.
November 2019: CEAD, a Netherlands-based provider of large-scale, composite 3D printing, and Siemens are expanding on existing collaboration and will be jointly presenting their latest development of AM Flexbot. The new AM Flexbot is controlled by Siemens’ technology.
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