Pregnancy Pillow Market Trends

Global Pregnancy Pillow Market Overview

The Pregnancy Pillow Market Valued at USD 0.62 billion in 2023, projected to grow from USD 0.6 billion in 2024 to USD 1.02 billion by 2032, exhibiting a CAGR of 3.70% during the forecast period (2024 - 2032). Increased birth rates, high stillbirth rates, and the high cost of the premium pregnancy pillow are the key market drivers enhancing the market growth. 

Source Secondary Research, Primary Research, MRFR Database, and Analyst Review

Pregnancy Pillow Market Trends

• The rising prevalence of restless legs syndrome (RLS) in pregnant women drives market growth

Pregnancy pillows are becoming increasingly popular worldwide due to the rising prevalence of restless legs syndrome (RLS) in pregnant women and the increased risk of stillbirth caused by improper sleeping postures. This critical aspect is anticipated to fuel the market for pregnancy pillows worldwide over the forecast period. Pregnancy pillows are becoming increasingly popular worldwide owing to their many health advantages, including improved sleep, being eco-friendly and comfortable, preventing bodily aches, easing blood circulation, etc. This is another aspect anticipated to aid in the target market's expansion. This factor drives the Market CAGR.

Additionally, the pregnancy pillows benefits are gaining popularity worldwide due to their numerous health advantages, including comfort, better sleep, improved blood flow and oxygenation, and longer sleep duration. In addition, the rising occurrence of various syndromes among pregnant women is anticipated to raise the market trends of pregnancy pillows. Most women in impoverished and undeveloped nations cannot afford the majority of high-quality pregnancy pillows. These factors are anticipated to provide a slight restraint on market growth. One of the key elements that will propel the growth of the pregnancy pillow market is manufacturers' increased use of social media and other platforms for product advertising. Another essential component is technical innovation in pregnancy pillows.

Furthermore, the pregnancy pillow industry offers tremendous growth potential thanks to its creativity and recent developments. Pregnancy pillow industry participants will be creating cutting-edge items in the coming years. Some product advances include the pregnancy belly pillow, huge pregnancy pillow, and premium pregnancy pillow. These goods present a fantastic future for the pregnancy pillow market share. Additionally, consumer behavior quickly changes from traditional pregnancy items to more contemporary and practical options. Due to increased  awareness of wellness products, the market for pregnancy pillows will expand significantly. Several countries have taken steps to advertise these items to help women have safe pregnancies. Therefore, the market for pregnancy pillows will have several potential growths due to all these considerations. Thus, driving the Pregnancy Pillow market revenue.

Pregnancy Pillow Market Segment Insights

Pregnancy Pillow Material Filled Insights

Based on material filled, the  Pregnancy Pillow market segmentation includes Styrofoam balls, Microbeads, Polyester fiber, Buckwheat, and Others (Memory foam, etc.). The polyester fiber segment dominated the market because they are affordable, long-lasting, and available in various textures and firmness levels. Polyester fiberfill is hypoallergenic, relatively affordable, and simple to clean. The market for memory foam is also expanding significantly as memory foam has excellent contouring abilities. Memory foam may trap heat and obstruct airflow. Therefore, it is only used for smaller pregnancy pillows.

Pregnancy Pillow Shape Insights

Based on shape, the  Pregnancy Pillow market segmentation includes J Shape, U Shape, and Wedge-shaped pillows. The U shape segment dominated the market because U-shaped pillows offer the most versatility and the most support and comfort for pregnant women. They can be used to support the belly, back, and hips, which can help to relieve pain and discomfort.

Figure1  Pregnancy Pillow Market, by Shape, 2022 & 2032 (USD billion)

Source Secondary Research, Primary Research, MRFR Database, and Analyst Review

Pregnancy Pillow Price Insights

Based on price, the  Pregnancy Pillow market segmentation includes Up to USD 40, USD 40 to USD 80, and Above USD 80. The USD 40 to USD 80 segment dominated the market; most women in developing and underdeveloped nations cannot afford the majority of high-quality pregnancy pillows since they are expensive. Manufacturers spend money researching and developing pillows from organic materials like kapok fiber and natural wool. Healthy demand for pregnancy pillows is anticipated during the projected period as manufacturers also produce hypoallergenic pillows to draw in more buyers.

Pregnancy Pillow End-user Insights

Based on End-user, the  Pregnancy Pillow market segmentation includes residential, commercial, hospitals, and maternity homes. The residential segment dominated the market. Due to rising pregnancy pillow adoption rates and rising per capita income, pregnant women use pillows more frequently in their homes to support the growing baby during late pregnancy.

Pregnancy Pillow Distribution Channel Insights

Based on distribution channels, the  Pregnancy Pillow market segmentation includes online, e-commerce websites, company-owned company-owned websites, offline, hypermarket, specialty stores, and other retail stores. The e-commerce websites segment dominated the market, the quantity of online services being supplied is growing, and internet users are rising quickly. Customers use e-commerce websites to avoid shopping in person, where consumers may pick from a large assortment of things and benefit from advantageous deals and discounts. E-commerce transforms how consumers buy and sell pregnancy-related goods, particularly maternity pillows. E-commerce websites provide several advantages over conventional sales channels regarding product availability, price, shipping options, and other essential features.

Segmented by Region, the study provides market insights for North America, Europe, Asia Pacific, and the Rest of the World. The North American Pregnancy Pillow market area will dominate this market, owing to the general populace in this area is also more aware of the many advantages of utilizing pregnancy pillows, which are the ease the adjustment to a new sleeping position and maintaining hip, back, and neck alignment while a person sleeps.

In addition, major countries examined in the report market include the United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, Australia, South Korea and Brazil.

Figure 2 PREGNANCY PILLOW MARKET SHARE BY REGION 2022 (%)

Source Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Pregnancy Pillow market accounts for the second-largest market share due to the Increasing awareness of pregnancy-related health issues in these countries are driving the industry ahead. Further, the German Pregnancy Pillow market held the largest market share, and the UK Pregnancy Pillow market was the highest-growing market in the European Region.

The Asia-Pacific Pregnancy Pillow Market is expected to grow fastest from 2023 to 2032. This is due to rising maternal health awareness in the Region's nations, fueling the market revenue growth. Moreover, China’s Pregnancy Pillow market held the largest market share, and the Indian Pregnancy Pillow market was the highest-growing market in the Asia-Pacific region.

Pregnancy Pillow Key Market Players& Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Pregnancy Pillow market, grow even more. Entrepreneurs are also engaged in different activities to expand their  orientation. Key business developments include new product development, contract deals, joint venture mergers and acquisitions, increased investment, and partnerships with other organizations. The Pregnancy Pillow industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the  Pregnancy Pillow industry to benefit clients and increase the market sector. The Pregnancy Pillow industry has offered some of the most significant medical advantages in recent years. Major players in the Pregnancy Pillow market, including The Boppy Company, LLC (US), Leachco (US), Queen Rose (US), PharMeDoc (US), Naomi Home (US), Cozy Bump Corporation (US), Medela AG (Switzerland), Easygrow AS (Norway), Babymoov (France), Theraline UK (Germany)., and others, are attempting to increase market demand by investing in research and development operations.

A Registered Nurse and Mom uniquely designed the Snoogle to follow your body's natural contour and shape from head to toe. Use to make sleeping and relaxing more cozy without the extra body heat. Snoogle any way you choose to create unique and customized comfort positions. Snoogle, a company selling pregnancy pillows, announced that it had sold over 1 million. The company also announced expanding its product line to include a new pregnancy pillow for twins.

My Friend Brest is pillow fed. My Friend Brest is a breastfeeding accessory brand that offers new mothers solutions to make their breastfeeding experience more efficient and easier. Its supportive backrest helps maintain good posture during breastfeeding and protects the neck and shoulders. My Friend Brest, a company that sells maternity pillows, announced that it was acquired by Ergobaby, which sells baby carriers. The acquisition will allow Ergobaby to expand its product line to include pregnancy pillows.

Key Companies in the Pregnancy Pillow market include

• The Boppy Company


• Leachco (US)


• Queen Rose (US)


• PharMeDoc (US)


• Naomi Home (US)


• Cozy Bump Corporation (US)


• Medela AG (Switzerland)


• Easy grow AS (Norway)


• Babymoov (France)


• Theraline UK (Germany)

Pregnancy Pillow Industry Developments

December 2021 My Brest Friend, a company that sells pregnancy pillows, announced that it had been acquired by Ergobaby, which sells baby carriers. The acquisition will allow Ergobaby to expand its product line to include pregnancy pillows.

January 2022 Boppy, a company that sells pregnancy pillows, announced that it had partnered with Target to launch a new line. The pillows are available exclusively at Target stores.

Pregnancy Pillow Market Segmentation

Pregnancy Pillow Material Filled Outlook

• Styrofoam ball


• Microbeads


• Polyester fiber


• Buckwheat


• Others (Memory foam, etc.)

Pregnancy Pillow Shape Outlook

• J Shape


• U Shape


• Wedge-shaped pillow

Pregnancy Pillow Price Outlook

• Up to USD 40


• USD 40 to USD 80


• Above USD 80

Pregnancy Pillow End-user Outlook

• Residential


• Commercial


• Hospitals


• Maternity Homes

Pregnancy Pillow Distribution Channel Outlook

• Online


• E-Commerce Websites


• Company Owned Websites


• Offline


• Hypermarket


• Specialty Stores


• Other Retail Stores

Pregnancy Pillow Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America