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The global birth and post-pregnancy rates are on the rise, and this ongoing increase is a crucial factor contributing to the growth of the pregnancy pillow market in the foreseeable future. For example, data from the World Bank Group indicates that in Germany, the birth rate has risen from 1.41 per 1,000 live births in 2012 to 1.57 per 1,000 live births in 2017. Similarly, the Central Intelligence Agency reported that globally, there were approximately 4.3 births per second or about 256 births per minute in 2016, with only 20% of deliveries occurring as per predictions. This high birth rate worldwide is expected to fuel the expansion of the pregnancy pillow market.
The continuous increase in birth rates is anticipated to be a consistent driver for market growth in the years to come. In Germany, for instance, the Federal Statistical Office reported around 784,901 live births in 2017, slightly increasing to 787,523 in 2018. Likewise, in Australia, the Australian Bureau of Statistics noted approximately 309,142 live births in 2017, with a slight uptick to 314,570 in 2018. These significant numbers underscore the potential impact on the global pregnancy pillow market.
Pregnancy pillows play a crucial role in supporting the sleeping positions of pregnant women, and their absence could potentially pose an increased risk of stillbirth. A study by the Midlands and North of England Stillbirth revealed that women who sleep on their back face a 2.3% higher risk of late stillbirth compared to those who sleep on their side. The use of pregnancy pillows becomes essential as they provide comfort and support to the belly, hips, legs, and back during sleep, thereby reducing the risk of stillbirth.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | high cost of the premium pregnancy pillow |
| Market Dynamics | increasing birth rates, high rate of stillbirth |
Pregnancy Pillow Market Highlights:
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