Market Analysis
In-depth Analysis of Pregnancy Pillow Market Industry Landscape
Leading players in the market are showing interest in investing in developing nations due to the rise in healthcare spending, disposable income, and the increased number of pregnancies. Additionally, the growing awareness of pregnancy pillow products in emerging countries is expected to fuel market growth in the forecast period. For example, China, as per data from the National Health Commission, witnessed approximately 17.58 million births in 2017. Similarly, in India, the Census of India reported around 22.2 million registered births in 2016. The substantial customer base in these emerging countries has attracted the attention of companies looking to offer their products in these regions.
Pregnancy pillows play a crucial role in supporting the sleeping positions of pregnant women. Without these pillows, women might adopt sleeping positions that increase the risk of stillbirth. A study by the Midlands and North of England Stillbirth found that women who sleep on their back face a 2.3% higher risk of late stillbirth compared to those who sleep on their side. Pregnancy pillows provide comfort and support for the belly, hips, legs, and back during sleep, reducing the risk of stillbirth.
The comfort and support provided by pregnancy pillows are essential for pregnant women, especially those who prefer sleeping in the supine position, which can increase the risk of stillbirth. The high incidence of stillbirths creates a demand for pregnancy pillows, contributing to market growth. According to the Centre of Research Excellence in Stillbirth, Australia has a stillbirth rate of approximately 7 per 1000 births, with one in every 137 women reaching the 20th week of gestation predicted to have a stillborn child. This high stillbirth rate is expected to drive the global pregnancy pillow market.
The growth of e-commerce industries in emerging countries further supports the expansion of the market. The increasing use of internet facilities for purchasing pregnancy pillows is expected to contribute significantly to market growth. In China, for instance, a report by the China Internet Network Information Center (CNNIC) in 2018 revealed that around 802 million people accessed the internet, with approximately 71% using e-commerce services. This trend is expected to boost the sale of pregnancy pillows through online portals. Moreover, online stores offering competitive prices create additional opportunities for companies to enter and thrive in these emerging markets.
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