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    Poultry Probiotic Market

    ID: MRFR/CnM/23520-HCR
    111 Pages
    Chitranshi Jaiswal
    September 2025

    Global Poultry Probiotic Market Research Report: By Product Type (Live Bacteria, Enzymes, Prebiotics), By Application (Broiler, Layer, Turkey, Other Poultry Species), By Form (Feed Additives, Water Additives, Other Forms), By Distribution Channel (Direct Sales, Distributors, Retail Stores, Online Marketplaces), By End-use (Feed Manufacturers, Poultry Farmers, Veterinarians, Hatcheries) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2034

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    Poultry Probiotic Market Research Report — Global Forecast till 2034 Infographic
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    Poultry Probiotic Market Summary

    The Global Poultry Probiotic Market is projected to grow from 15.3 USD Billion in 2024 to 24.2 USD Billion by 2035.

    Key Market Trends & Highlights

    Poultry Probiotic Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 4.28 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 24.2 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 15.3 USD Billion, reflecting a solid foundation for future expansion.
    • Growing adoption of probiotics due to increasing awareness of animal health is a major market driver.

    Market Size & Forecast

    2024 Market Size 15.3 (USD Billion)
    2035 Market Size 24.2 (USD Billion)
    CAGR (2025-2035) 4.28%

    Major Players

    Lallemand, Chr. Hansen, BASF, Novozymes, BIOMIN Holding GmbH, Archer Daniels Midland Company, Evonik Industries AG, Alltech Inc., Trouw Nutrition International B.V., Cargill, Inc., Phibro Animal Health Corporation, NOVUS International, Inc., Danisco Animal Nutrition, Perstorp Holding AB, DSM Nutritional Products Ltd., Elanco Animal Health Incorporated

    Poultry Probiotic Market Trends

    The presence of key drivers is evident in the growth of poultry probiotics market. The application growth is driven by increasing consumer health awareness and rising demand for safe and healthy poultry meat products. In addition, the need to improve poultry health and production, control diseases and lower the antibiotic use is contributing growth. The increasing awareness among consumers regarding the advantage of probiotics for better gut health and general poultry health has also aided the growth of the market.

    A munificent opportunity is to be found through active research and development of new strains and novel formulations of higher potency for the ailments of the poultry population. Another opportunity is combining probiotics with various health beefing and other dietary supplements to address the different condition of needs of various poultry breeds. Moreover, development of biotechnology and pointer fermentation technology have a potential of reducing the cost and assist in multiplication of probiotics production making the market flourish further.

    Recent movements in poultry probiotics market include surging inclination towards non-antibacterial measures in disease management, transformation from synthetic to organic and natural products, and emphasis on developing those probiotics which deal with specific health issues. The insight market practice is also characterized by growing research and development on probiotics, microbiota, and poultry health. It appears that the future prospects for the poultry probiotic market are encouraging as it remains vital in promoting the poultry health and meeting consumers demand for safe and healthy poultry products.

    The increasing emphasis on sustainable livestock production practices appears to drive the adoption of probiotics in poultry farming, as these natural additives may enhance gut health and overall productivity.

    U.S. Department of Agriculture (USDA)

    Poultry Probiotic Market Drivers

    Market Growth Projections

    The Global Poultry Probiotic Market Industry is poised for substantial growth, with projections indicating a market value of 15.3 USD Billion in 2024 and an anticipated increase to 24.2 USD Billion by 2035. This growth represents a compound annual growth rate (CAGR) of 4.28% from 2025 to 2035. Factors contributing to this growth include rising consumer awareness of animal health, increasing demand for antibiotic alternatives, and advancements in probiotic formulations. The market's expansion reflects broader trends in the agricultural sector, where sustainable and health-oriented practices are becoming increasingly prioritized.

    Regulatory Support for Probiotic Use

    Regulatory bodies are increasingly supporting the use of probiotics in poultry production, which is positively impacting the Global Poultry Probiotic Market Industry. Governments are recognizing the benefits of probiotics in promoting animal health and reducing reliance on antibiotics. This regulatory support is likely to encourage more poultry producers to adopt probiotic solutions, contributing to market growth. As regulations evolve to favor natural alternatives, the industry is expected to expand, with projections indicating a market value of 24.2 USD Billion by 2035. This supportive regulatory environment may enhance consumer confidence in probiotic products.

    Increasing Awareness of Animal Health

    Awareness regarding animal health and welfare is gaining traction within the Global Poultry Probiotic Market Industry. Producers are increasingly recognizing the importance of maintaining the health of their flocks to ensure optimal production levels. Probiotics play a crucial role in enhancing the immune system and reducing the incidence of diseases among poultry. This heightened awareness is likely to contribute to the market's growth, as producers invest in probiotic solutions to improve the health and productivity of their birds. The industry's focus on animal welfare aligns with consumer preferences for ethically raised poultry, further propelling the demand for probiotics.

    Consumer Preference for Natural Products

    The Global Poultry Probiotic Market Industry is significantly influenced by consumer preferences shifting towards natural and organic products. As consumers become more health-conscious, there is a growing demand for poultry products that are free from synthetic additives and antibiotics. Probiotics, being natural additives, align with these consumer trends, making them increasingly popular among poultry producers. This shift in consumer behavior is likely to drive the adoption of probiotics in poultry farming, as producers seek to meet market demands. The industry's growth trajectory appears promising, with a projected market value of 15.3 USD Billion in 2024.

    Rising Demand for Antibiotic Alternatives

    The Global Poultry Probiotic Market Industry experiences a notable shift as the demand for antibiotic alternatives increases. With growing concerns over antibiotic resistance, poultry producers are seeking natural solutions to enhance gut health and improve overall productivity. Probiotics, which can help in maintaining a balanced gut microbiota, are emerging as a viable alternative. This trend is reflected in the market's projected growth, with an estimated value of 15.3 USD Billion in 2024. As consumers become more health-conscious, the adoption of probiotics in poultry farming is likely to rise, thereby driving the market forward.

    Technological Advancements in Probiotic Formulations

    The Global Poultry Probiotic Market Industry is witnessing significant advancements in probiotic formulations, which are enhancing their efficacy and application. Innovations in encapsulation techniques and delivery systems are improving the stability and viability of probiotics, making them more effective in poultry diets. These technological advancements are likely to attract more producers to incorporate probiotics into their feeding regimens. As the market evolves, the introduction of specialized formulations tailored to specific poultry needs may further stimulate growth. This trend aligns with the projected CAGR of 4.28% from 2025 to 2035, indicating a robust future for the industry.

    Market Segment Insights

    Poultry Probiotic Market Product Type Insights

    The Global Poultry Probiotic Market is segmented by product type into live bacteria, enzymes, and prebiotics. Among these, live bacteria held the largest share of the market in 2023, and it is projected to continue its dominance throughout the forecast period. This growth is attributed to the increasing demand for probiotics in poultry feed to improve gut health, immunity, and growth performance. Enzymes are another important segment of the market, and they are expected to witness significant growth in the coming years due to their ability to improve nutrient utilization and reduce the incidence of digestive disorders.

    The market growth is driven by factors such as the rising demand for poultry products, increasing awareness of the benefits of probiotics in poultry health, and growing adoption of organic and natural poultry production practices. In terms of regional segmentation, Asia-Pacific is expected to remain the largest market for poultry probiotics throughout the forecast period. This growth is attributed to the increasing consumption of poultry products in the region, coupled with the growing awareness of the benefits of probiotics in poultry health.

    Europe and North America are other important markets for poultry probiotics, and they are expected to witness steady growth in the coming years. The Global Poultry Probiotic Market is highly competitive, with a number of key players operating in the market. Some of the major players include Lallemand, Chr. Hansen, BASF, and Novozymes. These players are focusing on product innovation and expansion into new markets to gain a competitive advantage.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Poultry Probiotic Market Application Insights

    Poultry probiotics are widely used in several poultry applications, including broiler, layer, turkey, and other poultry. The broiler segment is projected to remain a major revenue generating segment in the Global Poultry Probiotic Market. The demand for poultry meat is on the rise and the need to improve feed efficiency and animal health will further drive the broiler segment of the Global Poultry Probiotic Market. Productivity and egg quality become crucial, leading the layer segment to a steady growth rate in the forecast period.

    The turkey segment of the Poultry Probiotic Market is tipped to show only a moderate growth as awareness over the benefits of turkey meat rises as a healthier alternative to other poultry products.

    The other poultry segment includes ducks, geese, and other types of poultry that is also likely to contribute to the Poultry Probiotic Market. The Global Poultry Probiotic Market segmentation is useful in understanding the nature of the industry and making the best decisions to capitalize on the emerging opportunities.

    Poultry Probiotic Market Form Insights

    Feed additives accounted for the largest share in the global poultry probiotic market in 2023, and this trend is expected to continue during the forecast period. The growth of this segment can be attributed to the increasing demand for poultry products, as well as the growing awareness of the benefits of probiotics in poultry feed. Probiotics help in digestion, nutrient absorption, and immune system enhancement, which leads to improved growth performance and reduced mortality rates in poultry.

    Water additives are also expected to witness significant growth in the coming years, as they offer a convenient and effective way to administer probiotics to poultry.

    Other forms of probiotics, such as sprays and gels, are also gaining popularity due to their ease of use and targeted delivery.

    Poultry Probiotic Market Distribution Channel Insights

    The Global Poultry Probiotic Market is segmented by distribution channel into direct sales, distributors, retail stores, and online marketplaces. In 2023, direct sales accounted for the largest share of the market, at 45.6%. This is due to the fact that direct sales allow manufacturers to sell their products directly to consumers, without the need for intermediaries. Distributors accounted for the second-largest share of the market, at 30.2%. This is because distributors have a wide reach and can distribute products to a large number of retailers.

    Retail stores accounted for the third-largest share of the market, at 18.1%. This is due to the fact that retail stores are a convenient way for consumers to purchase products. Online marketplaces accounted for the smallest share of the market, at 6.1%. This is because online marketplaces are still a relatively new channel for the sale of poultry probiotics. However, the market for online marketplaces is expected to grow in the coming years, as more and more consumers shop online.

    Poultry Probiotic Market End-use Insights

    The End-use segment plays a crucial role in the Global Poultry Probiotic Market. Key players operating in this market segment include Feed Manufacturers, Poultry Farmers, Veterinarians, and Hatcheries. Feed Manufacturers hold a significant portion of the market share due to the rising demand for high-quality and nutritious feed for poultry. Poultry Farmers are also investing in probiotics to improve the health and productivity of their flocks. Furthermore, Veterinarians are increasingly recommending probiotics as a preventive and therapeutic measure for poultry diseases.

    Hatcheries are integrating probiotics into their operations to improve chick quality and reduce mortality rates. These insights highlight the importance of the End-use segment in driving the growth of the Global Poultry Probiotic Market.

    Get more detailed insights about Poultry Probiotic Market Research Report — Global Forecast till 2034

    Regional Insights

    Regionally, North America held the largest market share in 2023, accounting for over 35% of the global revenue. The region's well-established poultry industry and increasing awareness about animal health and welfare are major drivers of market growth. Europe is another significant market, contributing over 25% to the global revenue in 2023. Stringent regulations regarding animal feed additives and the growing demand for organic poultry products are key factors fueling market growth in Europe. Asia-Pacific is projected to witness the fastest growth over the forecast period, with a CAGR of 5.27%.

    The region's expanding poultry industry and rising consumer demand for safe and nutritious poultry products are driving market growth. South America and MEA are expected to contribute steadily to the Global Poultry Probiotic Market revenue over the forecast period.

    Poultry Probiotic Market, by Region 2023 & 2032

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in the Poultry Probiotic Market are highly focused on enhancing their market presence through product launches. For instance, in March 2023, Lallemand, a leading provider of bacteria and yeast, launched a new probiotic called AviPlus+ specifically designed to support poultry production. This new product aims to enhance the gut health of poultry, leading to improved production performance and reduced disease incidence.

    One of the leading players in the Poultry Probiotic Market is Chr. Hansen. The company has a strong portfolio of probiotic products, including the Bactocell range, which is specifically designed for poultry applications. Chr. Hansen has a global presence, and a team of experts dedicated to supporting customers in the poultry industry. The company's products are used by a wide range of poultry producers, including broilers, layers, and turkeys. Chr. Hansen is also actively involved in research and development and is constantly innovating to develop new and improved probiotic products.

    Another prominent player in the Poultry Probiotic Market is BASF. The company's animal nutrition division offers a range of probiotic products, including the Lutafeed range, which is specifically designed for poultry. BASF has a strong focus on sustainability and is committed to providing environmentally friendly products. The company's probiotic products are produced using sustainable practices and are designed to reduce the environmental impact of poultry production. BASF also has a strong technical support team that provides advice and assistance to customers.

    Key Companies in the Poultry Probiotic Market market include

    Industry Developments

    The global poultry probiotic market is projected to grow from an estimated USD 14.07 billion in 2023 to USD 20.5 billion by 2032, at a CAGR of 4.27%. Increasing demand for poultry products, rising awareness of animal health and welfare, and growing adoption of natural feed additives are driving market growth. Key market players are focusing on innovation and product development to meet customers.

    For instance, in 2023, Chr. Hansen launched Quantum Blue, a new probiotic specifically designed to improve the gut health of poultry. Furthermore, governments worldwide are implementing stricter regulations on antibiotic use in livestock, which is expected to further boost demand for poultry probiotics.

    Future Outlook

    Poultry Probiotic Market Future Outlook

    The Poultry Probiotic Market is projected to grow at a 4.28% CAGR from 2024 to 2035, driven by increasing demand for sustainable poultry farming and enhanced animal health.

    New opportunities lie in:

    • Develop targeted probiotic formulations for specific poultry diseases.
    • Leverage digital platforms for probiotic education and sales.
    • Invest in R&D for innovative delivery systems of probiotics.

    By 2035, the Poultry Probiotic Market is expected to achieve substantial growth, reflecting evolving industry standards and consumer preferences.

    Market Segmentation

    Poultry Probiotic Market Form Outlook

    • Feed Additives
    • Water Additives
    • Other Forms

    Poultry Probiotic Market End-use Outlook

    • Feed Manufacturers
    • Poultry Farmers
    • Veterinarians
    • Hatcheries

    Poultry Probiotic Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Poultry Probiotic Market Application Outlook

    • Broiler
    • Layer
    • Turkey
    • Other Poultry Species

    Poultry Probiotic Market Product Type Outlook

    • Live Bacteria
    • Enzymes
    • Prebiotics

    Poultry Probiotic Market Distribution Channel Outlook

    • Direct Sales
    • Distributors
    • Retail Stores
    • Online Marketplaces

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 15.29 (USD Billion)
    Market Size 2025 15.95 (USD Billion)
    Market Size 2034 23.24 (USD Billion)
    Compound Annual Growth Rate (CAGR) 4.3% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2034
    Historical Data 2020 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled BIOMIN Holding GmbH, Archer Daniels Midland Company, Evonik Industries AG, BASF SE, Alltech Inc., Trouw Nutrition International B.V., Cargill, Inc., Phibro Animal Health Corporation, CHR Hansen, NOVUS International, Inc., Danisco Animal Nutrition, Perstorp Holding AB, Lallemand Inc., DSM Nutritional Products Ltd., Elanco Animal Health Incorporated
    Segments Covered Product Type, Application, Form, Distribution Channel, End-use, Regional
    Key Market Opportunities Rising demand for poultry products Growing awareness of animal health Increasing adoption of probiotics in poultry feed Development of innovative probiotic strains Expanding application of probiotics in poultry production
    Key Market Dynamics Rising consumer demand Technological advancements Growing concerns over antibiotic resistance Increasing awareness of animal welfare and Expanding applications in the poultry industry
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the market size of the Global Poultry Probiotic Market?

    The Global Poultry Probiotic Market is valued at USD 15.95 Billion in 2025 and is projected to reach USD 23.24 Billion by 2034, exhibiting a CAGR of 4.3% during the forecast period.

    Which region holds the largest market share in the Global Poultry Probiotic Market?

    Asia-Pacific held the largest market share (44.3%) in 2023 due to the increasing demand for poultry products and the growing awareness of the benefits of probiotics in animal health.

    What are the key applications of probiotics in the poultry industry?

    Probiotics are primarily used in the poultry industry to improve gut health, enhance nutrient absorption, reduce the risk of infections, and promote overall growth performance.

    Who are the major competitors in the Global Poultry Probiotic Market?

    Some of the key competitors in the Global Poultry Probiotic Market include Lallemand, Chr. Hansen, Danisco Animal Nutrition, and Novus International.

    What are the factors driving the growth of the Global Poultry Probiotic Market?

    The increasing demand for poultry products, the rising awareness of animal health and welfare, and the growing adoption of probiotics as an alternative to antibiotics are key factors driving the growth of the Global Poultry Probiotic Market.

    What are the challenges faced by the Global Poultry Probiotic Market?

    The high cost of probiotics, the lack of standardized regulations, and the need for proper storage and handling are some of the challenges faced by the Global Poultry Probiotic Market.

    What are the future trends in the Global Poultry Probiotic Market?

    The increasing focus on precision nutrition, the development of novel probiotic strains, and the growing popularity of organic and natural feed ingredients are some of the future trends in the Global Poultry Probiotic Market.

    What is the impact of COVID-19 on the Global Poultry Probiotic Market?

    The COVID-19 pandemic had a moderate impact on the Global Poultry Probiotic Market. While there was a temporary decline in demand due to disruptions in the poultry industry, the market has since recovered as the demand for poultry products and the awareness of animal health have increased.

    What are the opportunities for growth in the Global Poultry Probiotic Market?

    Growing demand for functional foods, increasing investment in research and development, and expanding applications in the poultry industry present significant growth opportunities for the Global Poultry Probiotic Market.

    What are the key market segments in the Global Poultry Probiotic Market?

    The Global Poultry Probiotic Market is segmented based on type (bacteria, yeast, and mold), form (dry, liquid, and encapsulated), application (feed additives, water additives, and direct-fed microbials), livestock (broilers, layers, and turkeys), and region.

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