Global Poultry Probiotic Market Overview
As per MRFR analysis, the Poultry Probiotic Market Size was estimated at 13.49 (USD Billion) in 2022.The Poultry Probiotic Market Industry is expected to grow from 14.07(USD Billion) in 2023 to 20.5 (USD Billion) by 2032. The Poultry Probiotic Market CAGR (growth rate) is expected to be around 4.27% during the forecast period (2024 - 2032).
Key Poultry Probiotic Market Trends Highlighted
The presence of key drivers is evident in the growth of poultry probiotics market. The application growth is driven by increasing consumer health awareness and rising demand for safe and healthy poultry meat products. In addition, the need to improve poultry health and production, control diseases and lower the antibiotic use is contributing growth. The increasing awareness among consumers regarding the advantage of probiotics for better gut health and general poultry health has also aided the growth of the market.
A munificent opportunity is to be found through active research and development of new strains and novel formulations of higher potency for the ailments of the poultry population. Another opportunity is combining probiotics with various health beefing and other dietary supplements to address the different condition of needs of various poultry breeds. Moreover, development of biotechnology and pointer fermentation technology have a potential of reducing the cost and assist in multiplication of probiotics production making the market flourish further.
Recent movements in poultry probiotics market include surging inclination towards non-antibacterial measures in disease management, transformation from synthetic to organic and natural products, and emphasis on developing those probiotics which deal with specific health issues. The insight market practice is also characterized by growing research and development on probiotics, microbiota, and poultry health. It appears that the future prospects for the poultry probiotic market are encouraging as it remains vital in promoting the poultry health and meeting consumers demand for safe and healthy poultry products.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Global Poultry Probiotic Market Drivers
Increasing Demand for Poultry Products
The global poultry probiotic market is majorly propelled by the rising consumption of poultry products comprising chicken, turkey, and eggs. Increased population and growing urbanization have driven the poultry product consumption and, ultimately, the demand for poultry probiotics. Probiotics are live beneficial microorganisms that are helpful in enhancing the health and productivity of birds. They are thus indispensable to modern day poultry industry practices.
Probiotics also enhance feed efficiency, thereby decreasing mortality rates and increasing the well-being of birds. Thus, this aids in expanding the sustainability and profitability of the poultry industry.
Growing Awareness of Animal Health and Welfare
Another key driver of the global poultry probiotic market is the growing awareness of animal health and welfare. Consumers are increasingly demanding poultry products that are produced in a humane and sustainable manner, which has led to increased adoption of probiotic supplements. Probiotics promote gut health, reduce stress, and improve the immune system of poultry, resulting in healthier and more productive birds. The use of probiotics in poultry farming aligns with the ethical concerns of consumers and supports the overall well-being of the animals.
Technological Advancements and Product Innovations
The global poultry probiotic market is also driven by technological advancements and product innovations. Research and development efforts in the field of probiotics have led to the development of new strains and formulations that are more effective and efficient. Probiotic supplements are now available in various forms, including dry powders, liquids, and encapsulated formulations, which cater to the specific needs of different poultry producers.
Additionally, ongoing research is focused on identifying novel probiotic strains with specific health-promoting properties, further expanding the scope of the market.
Global Poultry Probiotic Market Segment Insights
Poultry Probiotic Market Product Type Insights
The Global Poultry Probiotic Market is segmented by product type into live bacteria, enzymes, and prebiotics. Among these, live bacteria held the largest share of the market in 2023, and it is projected to continue its dominance throughout the forecast period. This growth is attributed to the increasing demand for probiotics in poultry feed to improve gut health, immunity, and growth performance. Enzymes are another important segment of the market, and they are expected to witness significant growth in the coming years due to their ability to improve nutrient utilization and reduce the incidence of digestive disorders.
The market growth is driven by factors such as the rising demand for poultry products, increasing awareness of the benefits of probiotics in poultry health, and growing adoption of organic and natural poultry production practices. In terms of regional segmentation, Asia-Pacific is expected to remain the largest market for poultry probiotics throughout the forecast period. This growth is attributed to the increasing consumption of poultry products in the region, coupled with the growing awareness of the benefits of probiotics in poultry health.
Europe and North America are other important markets for poultry probiotics, and they are expected to witness steady growth in the coming years. The Global Poultry Probiotic Market is highly competitive, with a number of key players operating in the market. Some of the major players include Lallemand, Chr. Hansen, BASF, and Novozymes. These players are focusing on product innovation and expansion into new markets to gain a competitive advantage.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Poultry Probiotic Market Application Insights
Poultry probiotics are widely used in several poultry applications, including broiler, layer, turkey, and other poultry. The broiler segment is projected to remain a major revenue generating segment in the Global Poultry Probiotic Market. The demand for poultry meat is on the rise and the need to improve feed efficiency and animal health will further drive the broiler segment of the Global Poultry Probiotic Market. Productivity and egg quality become crucial, leading the layer segment to a steady growth rate in the forecast period. The turkey segment of the Poultry Probiotic Market is tipped to show only a moderate growth as awareness over the benefits of turkey meat rises as a healthier alternative to other poultry products.
The other poultry segment includes ducks, geese, and other types of poultry that is also likely to contribute to the Poultry Probiotic Market. The Global Poultry Probiotic Market segmentation is useful in understanding the nature of the industry and making the best decisions to capitalize on the emerging opportunities.
Poultry Probiotic Market Form Insights
Feed additives accounted for the largest share in the global poultry probiotic market in 2023, and this trend is expected to continue during the forecast period. The growth of this segment can be attributed to the increasing demand for poultry products, as well as the growing awareness of the benefits of probiotics in poultry feed. Probiotics help in digestion, nutrient absorption, and immune system enhancement, which leads to improved growth performance and reduced mortality rates in poultry. Water additives are also expected to witness significant growth in the coming years, as they offer a convenient and effective way to administer probiotics to poultry.
Other forms of probiotics, such as sprays and gels, are also gaining popularity due to their ease of use and targeted delivery.
Poultry Probiotic Market Distribution Channel Insights
The Global Poultry Probiotic Market is segmented by distribution channel into direct sales, distributors, retail stores, and online marketplaces. In 2023, direct sales accounted for the largest share of the market, at 45.6%. This is due to the fact that direct sales allow manufacturers to sell their products directly to consumers, without the need for intermediaries. Distributors accounted for the second-largest share of the market, at 30.2%. This is because distributors have a wide reach and can distribute products to a large number of retailers.
Retail stores accounted for the third-largest share of the market, at 18.1%. This is due to the fact that retail stores are a convenient way for consumers to purchase products. Online marketplaces accounted for the smallest share of the market, at 6.1%. This is because online marketplaces are still a relatively new channel for the sale of poultry probiotics. However, the market for online marketplaces is expected to grow in the coming years, as more and more consumers shop online.
Poultry Probiotic Market End-use Insights
The End-use segment plays a crucial role in the Global Poultry Probiotic Market. Key players operating in this market segment include Feed Manufacturers, Poultry Farmers, Veterinarians, and Hatcheries. Feed Manufacturers hold a significant portion of the market share due to the rising demand for high-quality and nutritious feed for poultry. Poultry Farmers are also investing in probiotics to improve the health and productivity of their flocks. Furthermore, Veterinarians are increasingly recommending probiotics as a preventive and therapeutic measure for poultry diseases.
Hatcheries are integrating probiotics into their operations to improve chick quality and reduce mortality rates. These insights highlight the importance of the End-use segment in driving the growth of the Global Poultry Probiotic Market.
Poultry Probiotic Market Regional Insights
Regionally, North America held the largest market share in 2023, accounting for over 35% of the global revenue. The region's well-established poultry industry and increasing awareness about animal health and welfare are major drivers of market growth. Europe is another significant market, contributing over 25% to the global revenue in 2023. Stringent regulations regarding animal feed additives and the growing demand for organic poultry products are key factors fueling market growth in Europe. Asia-Pacific is projected to witness the fastest growth over the forecast period, with a CAGR of 5.27%.
The region's expanding poultry industry and rising consumer demand for safe and nutritious poultry products are driving market growth. South America and MEA are expected to contribute steadily to the Global Poultry Probiotic Market revenue over the forecast period.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Global Poultry Probiotic Market Key Players and Competitive Insights
Major players in the Poultry Probiotic Market are highly focused on enhancing their market presence through product launches. For instance, in March 2023, Lallemand, a leading provider of bacteria and yeast, launched a new probiotic called AviPlus+ specifically designed to support poultry production. This new product aims to enhance the gut health of poultry, leading to improved production performance and reduced disease incidence.
One of the leading players in the Poultry Probiotic Market is Chr. Hansen. The company has a strong portfolio of probiotic products, including the Bactocell range, which is specifically designed for poultry applications. Chr. Hansen has a global presence, and a team of experts dedicated to supporting customers in the poultry industry. The company's products are used by a wide range of poultry producers, including broilers, layers, and turkeys. Chr. Hansen is also actively involved in research and development and is constantly innovating to develop new and improved probiotic products.
Another prominent player in the Poultry Probiotic Market is BASF. The company's animal nutrition division offers a range of probiotic products, including the Lutafeed range, which is specifically designed for poultry. BASF has a strong focus on sustainability and is committed to providing environmentally friendly products. The company's probiotic products are produced using sustainable practices and are designed to reduce the environmental impact of poultry production. BASF also has a strong technical support team that provides advice and assistance to customers.
Key Companies in the Poultry Probiotic Market Include:
- BIOMIN Holding GmbH
- Archer Daniels Midland Company
- Evonik Industries AG
- BASF SE
- Alltech Inc.
- Trouw Nutrition International B.V.
- Cargill, Inc.
- Phibro Animal Health Corporation
- CHR Hansen
- NOVUS International, Inc.
- Danisco Animal Nutrition
- Perstorp Holding AB
- Lallemand Inc.
- DSM Nutritional Products Ltd.
- Elanco Animal Health Incorporated
Poultry Probiotic Market Industry Developments
The global poultry probiotic market is projected to grow from an estimated USD 14.07 billion in 2023 to USD 20.5 billion by 2032, at a CAGR of 4.27%. Increasing demand for poultry products, rising awareness of animal health and welfare, and growing adoption of natural feed additives are driving market growth. Key market players are focusing on innovation and product development to meet customers.
For instance, in 2023, Chr. Hansen launched Quantum Blue, a new probiotic specifically designed to improve the gut health of poultry. Furthermore, governments worldwide are implementing stricter regulations on antibiotic use in livestock, which is expected to further boost demand for poultry probiotics.
Poultry Probiotic Market Segmentation Insights
Poultry Probiotic Market Product Type Outlook
- Live Bacteria
- Enzymes
- Prebiotics
Poultry Probiotic Market Application Outlook
- Broiler
- Layer
- Turkey
- Other Poultry Species
Poultry Probiotic Market Form Outlook
- Feed Additives
- Water Additives
- Other Forms
Poultry Probiotic Market Distribution Channel Outlook
- Direct Sales
- Distributors
- Retail Stores
- Online Marketplaces
Poultry Probiotic Market End-use Outlook
- Feed Manufacturers
- Poultry Farmers
- Veterinarians
- Hatcheries
Poultry Probiotic Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
13.49(USD Billion) |
| Market Size 2023 |
14.07(USD Billion) |
| Market Size 2032 |
20.5(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
4.27% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
BIOMIN Holding GmbH, Archer Daniels Midland Company, Evonik Industries AG, BASF SE, Alltech Inc., Trouw Nutrition International B.V., Cargill, Inc., Phibro Animal Health Corporation, CHR Hansen, NOVUS International, Inc., Danisco Animal Nutrition, Perstorp Holding AB, Lallemand Inc., DSM Nutritional Products Ltd., Elanco Animal Health Incorporated |
| Segments Covered |
Product Type, Application, Form, Distribution Channel, End-use, Regional |
| Key Market Opportunities |
Rising demand for poultry products Growing awareness of animal health Increasing adoption of probiotics in poultry feed Development of innovative probiotic strains Expanding application of probiotics in poultry production |
| Key Market Dynamics |
Rising consumer demand Technological advancements Growing concerns over antibiotic resistance Increasing awareness of animal welfare and Expanding applications in the poultry industry |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Global Poultry Probiotic Market is valued at USD 14.07 Billion in 2023 and is projected to reach USD 20.5 Billion by 2032, exhibiting a CAGR of 4.27% during the forecast period.
Asia-Pacific held the largest market share (44.3%) in 2023 due to the increasing demand for poultry products and the growing awareness of the benefits of probiotics in animal health.
Probiotics are primarily used in the poultry industry to improve gut health, enhance nutrient absorption, reduce the risk of infections, and promote overall growth performance.
Some of the key competitors in the Global Poultry Probiotic Market include Lallemand, Chr. Hansen, Danisco Animal Nutrition, and Novus International.
The increasing demand for poultry products, the rising awareness of animal health and welfare, and the growing adoption of probiotics as an alternative to antibiotics are key factors driving the growth of the Global Poultry Probiotic Market.
The high cost of probiotics, the lack of standardized regulations, and the need for proper storage and handling are some of the challenges faced by the Global Poultry Probiotic Market.
The increasing focus on precision nutrition, the development of novel probiotic strains, and the growing popularity of organic and natural feed ingredients are some of the future trends in the Global Poultry Probiotic Market.
The COVID-19 pandemic had a moderate impact on the Global Poultry Probiotic Market. While there was a temporary decline in demand due to disruptions in the poultry industry, the market has since recovered as the demand for poultry products and the awareness of animal health have increased.
Growing demand for functional foods, increasing investment in research and development, and expanding applications in the poultry industry present significant growth opportunities for the Global Poultry Probiotic Market.
The Global Poultry Probiotic Market is segmented based on type (bacteria, yeast, and mold), form (dry, liquid, and encapsulated), application (feed additives, water additives, and direct-fed microbials), livestock (broilers, layers, and turkeys), and region.
