Plant Based Probiotic Market Overview
As per MRFR analysis, the Plant Based Probiotic Market Size was estimated at 31.35 (USD Billion) in 2022.
The Plant Based Probiotic Market Industry is expected to grow from 34.8(USD Billion) in 2023 to 89.14 (USD Billion) by 2032. The Plant Based Probiotic Market CAGR (growth rate) is expected to be around 11.02% during the forecast period (2024 - 2032).
Key Plant Based Probiotic Market Trends Highlighted
The Plant Based Probiotic market is witnessing a surge in demand, driven by rising awareness about gut health and the benefits of probiotics. The increasing prevalence of digestive disorders, coupled with the growing vegan and flexitarian population, is fueling the adoption of plant-based probiotics. Moreover, the expansion of the food and beverage industry is creating ample opportunities for the integration of plant-based probiotics into various food products. Additionally, ongoing research and development efforts are leading to advancements in probiotic strains and formulations, enhancing their efficacy and broadening their applications.
Figure 1: Plant Based Probiotic Market, 2018 - 2032 (USD Billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Plant Based Probiotic Market Drivers
Rising Health Consciousness and Demand for Probiotics
People are paying more and more attention to their gastrointestinal health and the importance of probiotics for keeping their microbiome well and this change is caused due to a variety of factors, including advertising, social networks, and research that proves the value of probiotics in everyday’s life; the market demand for plant-based probiotics is gradually rising since probiotics improve digestion, immunity, overall health, and well-being.
Growth of Vegan and Vegetarian Diets
Another trend that propels the plant-based probiotic market is the rise of vegan and vegetarian diets. 1. Nowadays, the vegan lifestyle has become a new fashion among people internationally, and regardless of the reasons for most of the vegetarian and vegan choices, the novelty of the trend is the number of individuals who choose a plant-based diet. Still, many people prefer vegetarian and vegan diet styles from an ethical and environmental standpoint, but there is a lack of plant products that satisfy their dietary requirements, and more companies are needed to produce new plant-based products.
Expansion of Application Areas
Plant-based probiotics have found widespread use over a period of time, not only in the traditional food and beverage industries but also in animal feed, pharmaceutical, and cosmetic industries. For instance, in the pharmaceutical industry, plant-based probiotics have started being explored for their efficiency in preventing and treating a large number of troubles, including but not limited to GI disorders, allergies and possibly cancer.
More to prove that plant-based probiotics are gaining increased demand than anything else, Peralta Lucio et al. report the use of probiotics in cosmetic products like skin creams “to improve antioxidant capacity and reduce inflammation.”
Plant Based Probiotic Market Segment Insights
Plant Based Probiotic Probiotic Type Insights
The Plant Based Probiotic Market is divided into three types of probiotics, which include bacteria, yeast, and molds. Currently, bacteria hold the highest proportion of the market’s share, accounting for more than 85% of the revenue in 2023. The market dominance of the bacteria is fueled by their established health advantages and substantial ongoing research on their effectiveness. There are numerous strain varieties of bacteria, such as Lactobacillus, Bifidobacterium, and others, which have frequently undergone clinical trials and research and have proven to either assist in the balance of gut content, lead to improved digestion or enhance the function of the immune.
Yeast is another probiotic whose usage is gaining popularity, considering its set of advantages. This type of market is driven by the demand for yeast-based probiotics to prevent traveler’s diarrhea and other gastrointestinal infections, including gut infections, cholera, and others. The yeast probiotics have also been shown to promote immune functions and lower cholesterol levels. The market is also partitioned according to the use of molds, frequently referred to as the smallest market share and limited application of probiotics.
Examples of molds used in the fermentation of food include Aspergillus oryzae, which is used in producing products like miso and tempeh. The products have so far been experimented with in supporting cidgestion, though their most beneficial benefits in the population remain to be dietary, such as cholesterol control and blood sugar control. I currently see the market’s growth being driven by consumer consciousness of the beneficial health application of probiotics. With the ongoing demand for natural products, there is a higher utilization of plant-based probiotic products with benefits for further growth.
Figure 2: Plant Based Probiotic Market, By Probiotic Type, 2023 & 2032 (USD billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Plant Based Probiotic Plant Source Insights
The plant source segment of the Plant Based Probiotic Market is likely to experience significant growth in the future. The leading drivers of the development are increased customer awareness of the advantages of plant-based probiotics for health, the growing demand for vegan and vegetarian food products, and the popularity of fermented foods. Among the types of plant sources used for probiotic production, soy, almond, coconut, and cashew are the most common. Soy-based probiotics are increasingly popular due to high quantities of protein, which is essential for muscle growth and might imitate cow milk’s texture.
According to the Plant Based Probiotic Market data, the market revenue for these products will account for $10.2 billion by 2024, which will be possible with a 12.5% CAGR. In turn, the almond-based type has numerous benefits, such as being rich in nutrients and having a gentle flavor. The demand for this probiotic will rise and reach $7.8 billion in value, which will also be associated with the 11.8% CAGR. Coconut-based type excels as a unique type with unusual taste and advantages for digestion and immunity. The market data suggests that it will be growing with the 10.9CNAGR, and the overall value will be $6.5 billion.
Finally, cashew-based probiotics are one of the emerging types attracting customers with a creamy texture and nut peculiarity in taste. The market share of the element will reach $4.2 billion in value and grow with a 9.5% CAGR.
Plant Based Probiotic Application Insights
The application segment of the plant-based probiotic market is segmented into food beverages, dietary supplements, cosmetics, personal care, and animal feed. The food beverages segment is expected to hold the largest market share in 2023, owing to the increasing demand for plant-based food and beverage products. The dietary supplements segment is also expected to witness significant growth due to the growing awareness about the health benefits of probiotics. The cosmetics personal care segment is expected to grow steadily as more consumers opt for natural and organic skincare products.
The animal feed segment is expected to grow at a moderate pace as more pet owners become aware of the benefits of probiotics for their pets' health. Overall, the plant-based probiotic market is expected to witness robust growth over the forecast period, owing to the increasing demand for plant-based products and the growing awareness about the health benefits of probiotics.
Plant Based Probiotic Product Format Insights
The Plant Based Probiotic Market is segmented by product format into beverages, yogurt, supplements, dairy alternatives, and spreads. Among these, the beverages segment is expected to hold the largest market share in 2023, owing to the growing popularity of plant-based milk alternatives such as almond milk, soy milk, and oat milk. The yogurt segment is also expected to witness significant growth, driven by the increasing demand for plant-based alternatives to traditional dairy products. Supplements are another important segment, as they offer a convenient way to consume probiotics.
Dairy alternatives, such as plant-based cheese and ice cream, are also gaining popularity and are expected to contribute to the growth of the overall market. Spreads, such as plant-based butter and margarine, are another emerging segment, as consumers seek healthier and more sustainable options.
Plant Based Probiotic End-User Insights
The End-User segment of the Plant Based Probiotic Market is broadly classified into Adults, Children, Pregnant Women, Athletes, and Individuals with Digestive Issues. Each segment exhibits unique consumption patterns and growth dynamics. Adults represent the largest market segment, accounting for a significant share of the Plant Based Probiotic Market revenue. The growing awareness of the health benefits of plant-based probiotics among adults, coupled with the rising disposable income, is driving the segment growth. Children are another key segment, with increasing demand for plant-based probiotics for their overall well-being and immune system support.
The growing popularity of plant-based diets among parents and the availability of various child-friendly probiotic products contribute to the segment's growth. Pregnant women represent a niche segment, with a growing demand for plant-based probiotics to support a healthy pregnancy and fetal development. The increasing awareness of the benefits of probiotics for reducing the risk of pregnancy complications and supporting overall maternal health is fueling segment growth. Athletes are also a significant segment, driven by the demand for plant-based probiotics to enhance performance, reduce recovery time, and support overall well-being.
The increasing adoption of plant-based diets among athletes and the growing body of research on the benefits of probiotics for athletic performance are driving segment growth. Individuals with digestive issues represent a key segment, with a growing demand for plant-based probiotics to alleviate symptoms and support digestive health. The rising prevalence of digestive disorders and the increasing awareness of the role of probiotics in maintaining a healthy gut microbiome are driving segment growth. Overall, the End-User segment of the Plant Based Probiotic Market is highly diverse, with each segment presenting unique growth opportunities for market players.
Plant Based Probiotic Regional Insights
The Plant Based Probiotic Market is experiencing significant growth, driven by rising consumer awareness of the health benefits associated with probiotics. Regionally, North America is expected to account for the largest share of the market in 2024, owing to the increasing demand for plant-based products and the presence of well-established players in the region. Europe is another key market for plant-based probiotics, with a growing number of consumers seeking healthier and more sustainable food options. The APAC region is expected to witness substantial growth in the coming years, driven by the increasing disposable income and the growing middle class.
South America and MEA are also expected to contribute to the growth of the plant-based probiotic market, although they currently account for a smaller share. Overall, the Plant Based Probiotic Market is poised for robust growth in the coming years as consumers continue to seek healthier and more sustainable food options.
Figure 3: Plant Based Probiotic Market, By Regional, 2023 & 2032 (USD billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Plant Based Probiotic Market Key Players And Competitive Insights
The industry data amalgamation displays that the leading players who are working in the domain of Plant Based Probiotic are effectively ensuring the growth and innovation within their product portfolios. These players are constantly introducing new varieties within the product line by investing in the research and development of effective results and the functionalities of the products. The industry analyses that the new advancements, the discovery of newer probiotic strains, and the additional advancements within the delivery systems are driving the advancements and innovations within the product development of the plant based probiotic market. The growing significance of the understanding of the products is driven by the consumers' awareness of the importance and benefits of probiotics. The plant based probiotic market's competitive landscape is believed to be concentrated in the period of 2021-2026.
One of the fierce competitors in the plant based probiotic market is Culturelle. Culturelle is a probiotics brand owned and marketed by i-Health, Inc. The company has a massive and diverse portfolio of plant-based probiotics, which also include capsules, gummies, and powders. The brand's product lines are available through retailing through various markets, including pharmacies, grocery shops, and online platforms. The brand has a strong and healthy reputation and is considered high in quality. Another fierce competitor in the domain of Plant Based Probiotic Market is Seed. Seed is a plant based probiotic supplement company that produces other products that benefit the health. The company's product portfolio is purely and exclusively made of whole foods, and the products are enriched with no added artificial preservatives or additives. The products from Seed are of high quality and are available through online platforms and retail locations.
Key Companies in the Plant Based Probiotic Market Include
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Nestle
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Mondelez International
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Glanbia
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Mars
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Abbott Laboratories
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Arla Foods
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General Mills
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Yakult
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Kerry Group
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Unilever
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FrieslandCampina
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The CocaCola Company
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Danone
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PepsiCo
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ADM
Plant Based Probiotic Market Industry Developments
The plant-based probiotic market is projected to reach a value of USD 89.14 billion by 2032, exhibiting a CAGR of 11.02% during the forecast period (2024-2032). Rising consumer awareness regarding the health benefits associated with plant-based probiotics, increasing demand for plant-based food products, and growing popularity of vegan and flexitarian diets are the factors driving the market growth. Key industry developments include the launch of innovative plant-based probiotic products, strategic partnerships and collaborations between market players, and expansion of production capacities. Major players in the market include Danone, Probi, Lallemand, and ADM.
Plant Based Probiotic Market Segmentation Insights
Plant Based Probiotic Probiotic Type Outlook
Plant Based Probiotic Plant Source Outlook
- Soy
- Almond
- Coconut
- Cashew
Plant Based Probiotic Application Outlook
Plant Based Probiotic Product Format Outlook
- Beverages
- Yogurt
- Supplements
- Dairy Alternatives
- Spreads
Plant Based Probiotic End-User Outlook
- Adults
- Children
- Pregnant Women
- Athletes
- Individuals with Digestive Issues
Plant Based Probiotic Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
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Report Attribute/Metric
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Details
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Market Size 2023
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34.8(USD Billion)
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Market Size 2024
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38.64(USD Billion)
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Market Size 2032
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89.14(USD Billion)
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Compound Annual Growth Rate (CAGR)
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11.02% (2024 - 2032)
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Report Coverage
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Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
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Base Year
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2023
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Market Forecast Period
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2024 - 2032
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Historical Data
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2019 - 2023
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Market Forecast Units
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USD Billion
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Key Companies Profiled
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Nestle, Mondelez International, Glanbia, Mars, Abbott Laboratories, Arla Foods, General Mills, Yakult, Kerry Group, Unilever, FrieslandCampina, The CocaCola Company, Danone, PepsiCo, ADM
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Segments Covered
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Probiotic Type, Plant Source, Application, Product Format, End-User, Regional
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Key Market Opportunities
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Increasing health consciousnessGrowing vegan and vegetarian populationRising demand for functional foodsExpanding applications in various industriesAdvancements in manufacturing and product development
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Key Market Dynamics
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Increasing Vegan PopulationGrowing Health ConsciousnessTechnological AdvancementsProduct InnovationExpanding Retail Channels
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Countries Covered
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North America, Europe, APAC, South America, MEA
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Frequently Asked Questions (FAQ) :
The plant based probiotic market size is expected to reach USD 89.14 billion by 2032, exhibiting a CAGR of 11.02% during the forecast period. The market was valued at USD 34.8 billion in 2023.
The growth of the plant based probiotic market is attributed to increasing consumer awareness about the health benefits of probiotics, rising demand for vegan and plant-based products, and growing prevalence of digestive disorders. Additionally, supportive government regulations and technological advancements in the production of plant-based probiotics are contributing to market growth.
Plant based probiotics find applications in various sectors, including food beverages, dietary supplements, pharmaceuticals, and animal feed. In the food beverage industry, probiotics are used in the production of plant-based yogurt, kefir, cheese, and other fermented foods. In the dietary supplement industry, probiotics are used in capsules, tablets, and powders to support digestive health, immunity, and overall well-being.
North America is expected to hold the largest market share in the plant based probiotic market throughout the forecast period. The region's large consumer base, high disposable income, and well-established healthcare infrastructure contribute to its dominance in the market.
Some of the key competitors in the plant based probiotic market include Danone, Probi, Lallemand, Yakult, and Lifeway Foods. These companies are investing in research and development to expand their product offerings and strengthen their market position.
The plant based probiotic market faces challenges such as the high cost of production, limited shelf life of products, and stringent regulatory requirements. Additionally, the market is characterized by intense competition, with established players and new entrants vying for market share.
The plant based probiotic market is expected to exhibit a CAGR of 11.02% during the forecast period (2024-2032).
Major trends shaping the plant based probiotic market include the rising popularity of vegan and plant-based diets, increasing consumer demand for personalized nutrition, and growing adoption of e-commerce platforms for the distribution of plant-based probiotic products.
Key opportunities for growth in the plant based probiotic market include the expansion of the food beverage industry, the development of novel probiotic strains, and the increasing adoption of plant-based probiotics in emerging markets.
The regulatory landscape of the plant based probiotic market varies across different countries and regions. Regulatory bodies such as the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA) have established guidelines for the production, labeling, and marketing of probiotic products, including plant-based probiotics.
