Global Poultry Packaging Market Overview
The Poultry Packaging Market Size was estimated at 16.3 (USD Billion) in 2022. The Poultry Packaging Industry is expected to grow from 16.88(USD Billion) in 2023 to 23.2 (USD Billion) by 2032. The Poultry Packaging Market CAGR (growth rate) is expected to be around 3.59% during the forecast period (2024 - 2032).
Key Poultry Packaging Market Trends Highlighted
The Poultry Packaging Market is projected to expand significantly in the coming years, driven by increasing consumption of poultry products and growing demand for convenient and sustainable packaging solutions. Consumers are increasingly seeking products that are fresh, safe, and environmentally friendly, leading to a rise in the use of sustainable materials such as bioplastics and biodegradable films. The industry is also witnessing advancements in packaging technologies, such as modified atmosphere packaging (MAP) and vacuum packaging, which extend shelf life and preserve the quality of poultry products. Furthermore, the growing popularity of e-commerce and home delivery services is driving demand for tamper-proof and easy-to-open packaging solutions.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Poultry Packaging Market Drivers
Rising Demand for Convenient and Hygienic Packaging
The growing demand for convenient and hygienic packaging solutions is a major driver of the Poultry Packaging Market Industry. The increasing urbanization and the changing lifestyles of consumers are leading to a shift towards packaged poultry products. Packaged poultry products offer convenience, hygiene, and a longer shelf life, which makes them appealing to consumers. Additionally, the rising awareness of food safety and the increasing prevalence of foodborne illnesses are driving the demand for safe and hygienic packaging solutions for poultry products.
Growing Popularity of Ready-to-Cook and Marinated Poultry Products
The growing popularity of ready-to-cook and marinated poultry products is another key driver of the Poultry Packaging Market Industry. The increasing demand for convenience and the changing lifestyles of consumers are leading to a shift towards ready-to-cook and marinated poultry products. These products offer convenience and save time for consumers, which makes them appealing to busy individuals and families. Additionally, the rising popularity of grilling and barbecuing is driving the demand for marinated poultry products.
Expansion of E-commerce and Online Grocery Shopping
The expansion of e-commerce and online grocery shopping is also contributing to the growth of the Poultry Packaging Market Industry. The increasing penetration of the internet and the convenience of online shopping are leading to a shift towards online grocery shopping. This trend is expected to continue in the future, which will drive the demand for poultry packaging solutions that are suitable for online delivery.
Poultry Packaging Market Segment Insights:
Poultry Packaging Market Material Insights
The Poultry Packaging Market is segmented based on Material into Plastic, Paper Paperboard, Metal, and Bio-based Plastics. The Plastic segment held the largest market share in 2023, accounting for around 55% of the Poultry Packaging Market revenue. The growth of the Plastic segment can be attributed to its lightweight, durability, and cost-effectiveness. The Paper Paperboard segment is expected to witness significant growth over the forecast period, owing to its eco-friendly nature and increasing consumer preference for sustainable packaging solutions.The Metal segment is expected to remain stable, with a market share of around 15% by 2032. Bio-based Plastics are gaining popularity due to their biodegradability and reduced environmental impact and are expected to witness moderate growth over the forecast period. The Poultry Packaging Market segmentation provides valuable insights into the market dynamics and helps stakeholders make informed decisions.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Poultry Packaging Market Product Type Insights
The Poultry Packaging Market is segmented based on Product Type into Fresh Meat Packaging, Frozen Meat Packaging, Processed Meat Packaging, and Chilled Meat Packaging. Among these, the Fresh Meat Packaging segment held the largest market share in 2023 and is expected to continue its dominance throughout the forecast period. The growth of this segment can be attributed to the increasing demand for fresh and minimally processed poultry products. The Frozen Meat Packaging segment is also expected to witness significant growth due to the rising popularity of frozen food products and the growing trend of stockpiling food items.The Processed Meat Packaging segment is expected to grow at a steady pace due to the increasing consumption of processed poultry products such as sausages, bacon, and ham. The Chilled Meat Packaging segment is expected to witness moderate growth due to the growing demand for chilled poultry products, which offer a longer shelf life than fresh poultry products.
Poultry Packaging Market Application Insights
Whole Bird Packaging, Cut-up Parts Packaging, and Further Processed Products Packaging are the three primary application segments of the Poultry Packaging Market. In 2023, Whole Bird Packaging dominated the market with a share of around 38.5%, owing to the increasing demand for whole chicken for various cuisines. Cut-up Parts Packaging is projected to witness significant growth in the coming years due to the rising popularity of convenience food products and the growing trend of home cooking. Further Processed Products Packaging is expected to gain traction as the demand for processed poultry products, such as sausages, burgers, and nuggets, continues to rise.The Poultry Packaging Market is anticipated to reach a valuation of approximately 18.63 billion USD by 2024, exhibiting a CAGR of 3.8% during the forecast period (2024-2032).
Poultry Packaging Market Closure Type Insights
The Closure Type segment of the Poultry Packaging Market is expected to grow significantly in the coming years, driven by increasing demand for convenient and shelf-stable packaging solutions. Vacuum Packaging is projected to hold the largest market share due to its ability to extend the shelf life of poultry products by removing oxygen from the packaging. Modified Atmosphere Packaging (MAP) is expected to grow at a steady pace, as it helps maintain the quality and freshness of poultry products by modifying the gas composition within the package.Skin Packaging is gaining popularity due to its ability to conform to the shape of the product, providing a visually appealing and protective packaging option. Thermoforming is expected to witness moderate growth, as it offers versatility in package design and can be used for a wide range of poultry products.
Poultry Packaging Market Printing Technology Insights
The printing technology segment plays a crucial role in the Poultry Packaging Market, with various techniques employed to create high-quality and visually appealing packaging solutions. Flexographic printing, known for its versatility and cost-effectiveness, holds a significant share of the market. In 2023, the flexographic printing segment was valued at USD 4.8 billion and is projected to reach USD 6.2 billion by 2032, exhibiting a CAGR of 3.2%. Offset printing, another widely used technique offers high-quality printing results and is expected to reach a market value of USD 3.6 billion by 2032.Digital printing, gaining popularity due to its flexibility and customization capabilities, is anticipated to grow at a CAGR of 4.1%, reaching a valuation of USD 2.8 billion by 2032. Gravure printing, known for its ability to produce high-quality images on various substrates, is projected to reach a market size of USD 2.2 billion by 2032. These printing technologies cater to the diverse requirements of poultry packaging, ensuring product safety, freshness, and brand differentiation.
Poultry Packaging Market Regional Insights
The regional segmentation of the Poultry Packaging Market offers valuable insights into the market dynamics across different regions. North America is expected to hold a significant share of the market in 2023, with a projected revenue of 5.2 billion USD. Europe follows closely with an estimated revenue of 4.8 billion USD. The Asia-Pacific (APAC) region is anticipated to experience substantial growth, driven by increasing poultry consumption and rising disposable incomes. South America and the Middle East and Africa (MEA) regions are also expected to contribute to the market's growth, with growing demand for poultry products and expanding retail sectors.These regions present opportunities for manufacturers to tap into new markets and cater to evolving consumer preferences.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Poultry Packaging Market Key Players And Competitive Insights:
Major players in the Poultry Packaging Market industry are constantly striving to gain a competitive edge by investing in research and development, expanding their product portfolios, and forming strategic partnerships. Leading Poultry Packaging Market players are focusing on developing innovative packaging solutions that meet the evolving needs of consumers and adhere to industry regulations. The Poultry Packaging Market is highly competitive, with a number of established players and emerging companies vying for market share. To stay competitive, companies are focusing on differentiation through product innovation, cost optimization, and customer service.One of the leading companies in the Poultry Packaging Market is Sealed Air Corporation. The company offers a wide range of poultry packaging solutions, including vacuum-skin packaging, modified atmosphere packaging, and shrink bags. Sealed Air Corporation has a global presence and serves customers in a variety of industries, including food and beverage, healthcare, and industrial. The company's focus on innovation and customer service has helped it maintain a strong market position.A key competitor in the Poultry Packaging Market is Amcor plc. The company offers a portfolio of poultry packaging products, including flexible packaging, rigid packaging, and closures. Amcor plc has a global footprint and serves customers in a variety of industries, including food and beverage, healthcare, and personal care. The company's commitment to sustainability and product innovation has helped it gain a competitive edge.
Key Companies in the Poultry Packaging Market Include:
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Amcor
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International Paper
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DS Smith
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Mondi
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Sonoco Products Company
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Reynolds Group Holdings
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WestRock Company
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Constantia Flexibles
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Sealed Air
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Smurfit Kappa
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Crown Holdings
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Pactiv Evergreen
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Berry Global
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Huhtamaki
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LINPAC Packaging
Poultry Packaging Market Industry Developments
The increasing demand for poultry products, the growing popularity of convenience foods, and the rising awareness of food safety concerns are driving the expansion of the Poultry Packaging Market. Advancements in packaging technologies, such as the development of modified atmosphere packaging (MAP) and active packaging, are further propelling market growth. The rising adoption of sustainable packaging solutions, such as biodegradable and compostable materials, is creating new opportunities in the market. Key industry players are focusing on strategic partnerships and acquisitions to expand their product portfolios and geographic reach. However, fluctuating raw material prices and stringent regulations related to food packaging pose challenges to market growth.
Poultry Packaging Market Segmentation Insights
| Report Attribute/Metric |
Details |
| Market Size 2022 |
16.3(USD Billion) |
| Market Size 2023 |
16.88(USD Billion) |
| Market Size 2032 |
23.2(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
3.59% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Amcor, International Paper, DS Smith, Mondi, Sonoco Products Company, Reynolds Group Holdings, WestRock Company, Constantia Flexibles, Sealed Air, Smurfit Kappa, Crown Holdings, Pactiv Evergreen, Berry Global, Huhtamaki, LINPAC Packaging |
| Segments Covered |
Material, Product Type, Application, Closure Type, Printing Technology, Regional |
| Key Market Opportunities |
Sustainable packaging Advanced packaging technologies Ecommerce growth Health and convenience Emerging markets |
| Key Market Dynamics |
Rising demand for convenient packaging, Growing poultry consumption,Sustainability concerns, Innovations in packaging materials, Ecommerce penetration |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Poultry Packaging Market is projected to exhibit a CAGR of 3.59% from 2024 to 2032.
The Poultry Packaging Market is projected to reach a valuation of 23.2 billion USD by 2032.
Asia-Pacific is expected to hold the largest market share in the Poultry Packaging Market by 2032.
Key applications of poultry packaging include protecting poultry products from contamination, extending shelf life, and enhancing product presentation.
Some of the key competitors in the Poultry Packaging Market include Amcor, Bemis Company, Inc., Berry Global Group, Inc., Sealed Air Corporation, and Tetra Pak.
Factors driving the growth of the Poultry Packaging Market include rising demand for poultry products, increasing awareness of food safety, and technological advancements in packaging materials.
The Poultry Packaging Market faces challenges such as fluctuating raw material prices, stringent environmental regulations, and intense competition.
Growth opportunities in the Poultry Packaging Market include expanding into emerging markets, developing sustainable packaging solutions, and investing in research and development.
Trends shaping the future of the Poultry Packaging Market include the adoption of sustainable packaging, the use of advanced printing technologies, and the growth of e-commerce.
