Potato Chips & Crisps Market Research Report Information by Type (Flavored, Plain), By Category (Conventional, Organic), By Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Convenience Stores, Others] and Non-Store-Based) and Region (North America, Europe, Asia-Pacific, Rest of the World)—Forecast till 2028

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 13

1.1 MARKET ATTRACTIVENESS ANALYSIS 14

1.1.1 GLOBAL POTATO CHIPS & CRISPS MARKET, BY TYPE 15

1.1.2 GLOBAL POTATO CHIPS & CRISPS MARKET, BY CATEGORY 16

1.1.3 GLOBAL POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL 17

1.1.4 GLOBAL POTATO CHIPS & CRISPS MARKET, BY REGION 18

2 MARKET INTRODUCTION 19

2.1 DEFINITION 19

2.2 SCOPE OF THE STUDY 19

2.3 RESEARCH OBJECTIVE 19

2.4 MARKET STRUCTURE 19

2.5 KEY BUYING CRITERIA 20

3 RESEARCH METHODOLOGY 21

3.1 RESEARCH PROCESS 21

3.2 PRIMARY RESEARCH 22

3.3 SECONDARY RESEARCH 23

3.4 MARKET SIZE ESTIMATION 24

3.5 FORECAST MODEL 25

3.6 LIST OF ASSUMPTIONS & LIMITATIONS 26

4 MARKET DYNAMICS 27

4.1 INTRODUCTION 27

4.2 DRIVERS 28

4.2.1 HIGH DEMAND FOR SNACK PRODUCTS 28

4.2.2 CONTINUOUS R&D AND INNOVATION 28

4.2.3 DRIVERS IMPACT ANALYSIS 29

4.3 RESTRAINT 29

4.3.1 AVAILABILITY OF HEALTHY ALTERNATIVES 29

4.3.2 RESTRAINTS IMPACT ANALYSIS 30

4.4 OPPORTUNITIES 30

4.4.1 MASSIVE GROWTH OF ONLINE SALES 30

4.4.2 RISING DEMAND FOR ORGANIC PRODUCTS 31

4.5 CHALLENGE 31

4.5.1 BRANDING ISSUES 31

5 MARKET FACTOR ANALYSIS 32

5.1 VALUE CHAIN ANALYSIS 32

5.1.1 RAW MATERIAL PROCUREMENT 33

5.1.2 PROCESSING 33

5.1.3 PACKAGING 33

5.2 SUPPLY CHAIN ANALYSIS 34

5.3 PORTER’S FIVE FORCES MODEL 35

5.3.1 THREAT OF NEW ENTRANTS 36

5.3.2 BARGAINING POWER OF SUPPLIERS 36

5.3.3 BARGAINING POWER OF BUYERS 36

5.3.4 THREAT OF SUBSTITUTES 36

5.3.5 INTENSITY OF RIVALRY 36

5.4 IMPACT OF COVID-19 OUTBREAK ON THE GLOBAL POTATO CHIPS & CRISPS MARKET 37

5.4.1 IMPACT ON SUPPLY CHAIN 37

5.4.2 IMPACT ON CONSUMER BUYING BEHAVIOR 38

5.4.3 IMPACT ON PRICE 38

5.4.4 IMPACT ON RETAIL SALES (STORE-BASED VS. NON-STORE-BASED) 38

6 GLOBAL POTATO CHIPS & CRISPS MARKET, BY TYPE 39

6.1 OVERVIEW 39

6.1.1 GLOBAL POTATO CHIPS & CRISPS MARKET ESTIMATES & FORECAST, BY TYPE, 2021–2028 40

6.2 FLAVORED 40

6.2.1 FLAVORED: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 40

6.3 PLAIN 41

6.3.1 PLAIN: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 41

7 GLOBAL POTATO CHIPS & CRISPS MARKET, BY CATEGORY 42

7.1 OVERVIEW 42

7.1.1 GLOBAL POTATO CHIPS & CRISPS MARKET ESTIMATES & FORECAST, BY CATEGORY, 2021–2028 43

7.2 CONVENTIONAL 43

7.2.1 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 43

7.3 ORGANIC 44

7.3.1 ORGANIC: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 44

8 GLOBAL POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL 45

8.1 OVERVIEW 45

8.1.1 GLOBAL POTATO CHIPS & CRISPS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021–2028 46

8.2 STORE-BASED 46

8.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 46

8.3 NON-STORE-BASED 47

8.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 47

9 GLOBAL POTATO CHIPS & CRISPS MARKET, BY REGION 48

9.1 OVERVIEW 48

9.2 NORTH AMERICA 50

9.2.1 US 52

9.2.2 CANADA 53

9.2.3 MEXICO 54

9.3 EUROPE 55

9.3.1 GERMANY 57

9.3.2 FRANCE 58

9.3.3 ITALY 59

9.3.4 SPAIN 60

9.3.5 UK 61

9.3.6 REST OF EUROPE 62

9.4 ASIA-PACIFIC 64

9.4.1 JAPAN 66

9.4.2 CHINA 67

9.4.3 INDIA 68

9.4.4 AUSTRALIA & NEW ZEALAND 69

9.4.5 REST OF ASIA-PACIFIC 70

9.5 REST OF THE WORLD 72

9.5.1 SOUTH AMERICA 74

9.5.2 MIDDLE EAST 75

9.5.3 AFRICA 76

10 COMPETITIVE LANDSCAPE 78

10.1 INTRODUCTION 78

10.1.1 MARKET STRATEGY ANALYSIS 78

10.2 COMPETITIVE BENCHMARKING 79

10.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 80

10.3.1 PRODUCT LAUNCH 80

10.3.2 EXPANSION 81

10.3.3 ACQUISITION 81

10.3.4 AGREEMENT 81

10.3.5 MERGER 82

11 COMPANY PROFILES 83

11.1 PEPSICO 83

11.1.1 COMPANY OVERVIEW 83

11.1.2 FINANCIAL OVERVIEW 84

11.1.3 PRODUCTS OFFERED 84

11.1.4 KEY DEVELOPMENTS 86

11.1.5 SWOT ANALYSIS 86

11.1.6 KEY STRATEGIES 87

11.2 KELLOGG COMPANY 88

11.2.1 COMPANY OVERVIEW 88

11.2.2 FINANCIAL OVERVIEW 88

11.2.3 PRODUCTS OFFERED 89

11.2.4 KEY DEVELOPMENTS 90

11.2.5 SWOT ANALYSIS 91

11.2.6 KEY STRATEGIES 91

11.3 BURTS POTATO CHIPS LTD 92

11.3.1 COMPANY OVERVIEW 92

11.3.2 FINANCIAL OVERVIEW 92

11.3.3 PRODUCTS OFFERED 92

11.3.4 KEY DEVELOPMENTS 92

11.3.5 KEY STRATEGIES 92

11.4 CALBEE INC. 93

11.4.1 COMPANY OVERVIEW 93

11.4.2 FINANCIAL OVERVIEW 93

11.4.3 PRODUCTS OFFERED 94

11.4.4 KEY DEVELOPMENTS 95

11.4.5 SWOT ANALYSIS 95

11.4.6 KEY STRATEGIES 96

11.5 UTZ QUALITY FOODS, INC. 97

11.5.1 COMPANY OVERVIEW 97

11.5.2 FINANCIAL OVERVIEW 97

11.5.3 PRODUCTS OFFERED 98

11.5.4 KEY DEVELOPMENTS 99

11.5.5 SWOT ANALYSIS 100

11.5.6 KEY STRATEGIES 100

11.6 GREAT LAKES POTATO CHIP CO. 101

11.6.1 COMPANY OVERVIEW 101

11.6.2 FINANCIAL OVERVIEW 101

11.6.3 PRODUCTS OFFERED 101

11.6.4 KEY DEVELOPMENTS 101

11.6.5 KEY STRATEGIES 101

11.7 THE LORENZ BAHLSEN SNACK-WORLD GMBH & CO KG 102

11.7.1 COMPANY OVERVIEW 102

11.7.2 FINANCIAL OVERVIEW 102

11.7.3 PRODUCTS OFFERED 102

11.7.4 KEY DEVELOPMENTS 103

11.7.5 KEY STRATEGIES 103

11.8 HERR FOODS INC. 104

11.8.1 COMPANY OVERVIEW 104

11.8.2 FINANCIAL OVERVIEW 104

11.8.3 PRODUCTS OFFERED 104

11.8.4 KEY DEVELOPMENTS 105

11.8.5 KEY STRATEGIES 105

11.9 THE CAMPBELL SOUP COMPANY 106

11.9.1 COMPANY OVERVIEW 106

11.9.2 FINANCIAL OVERVIEW 106

11.9.3 PRODUCTS OFFERED 107

11.9.4 KEY DEVELOPMENTS 108

11.9.5 KEY STRATEGIES 108

11.10 INTERSNACK GROUP GMBH & CO. KG 109

11.10.1 COMPANY OVERVIEW 109

11.10.2 FINANCIAL OVERVIEW 109

11.10.3 PRODUCTS OFFERED 109

11.10.4 KEY DEVELOPMENTS 110

11.10.5 SWOT ANALYSIS 111

11.10.6 KEY STRATEGIES 111

12 REFERENCES 112

LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS 22

TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 26

TABLE 3 GLOBAL POTATO CHIPS & CRISPS MARKET ESTIMATES & FORECAST, BY TYPE, 2021–2028 (USD MILLION) 40

TABLE 4 FLAVORED: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 (USD MILLION) 40

TABLE 5 PLAIN: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 (USD MILLION) 41

TABLE 6 GLOBAL POTATO CHIPS & CRISPS MARKET ESTIMATES & FORECAST, BY CATEGORY, 2021–2028 (USD MILLION) 43

TABLE 7 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 (USD MILLION) 43

TABLE 8 ORGANIC: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 (USD MILLION) 44

TABLE 9 GLOBAL POTATO CHIPS & CRISPS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 46

TABLE 10 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 (USD MILLION) 46

TABLE 11 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 (USD MILLION) 47

TABLE 12 GLOBAL POTATO CHIPS & CRISPS MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 (USD MILLION) 49

TABLE 13 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2028 (USD MILLION) 50

TABLE 14 NORTH AMERICA: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 51

TABLE 15 NORTH AMERICA: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 51

TABLE 16 NORTH AMERICA: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 51

TABLE 17 US: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 52

TABLE 18 US: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 52

TABLE 19 US: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 52

TABLE 20 CANADA: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 53

TABLE 21 CANADA: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 53

TABLE 22 CANADA: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 53

TABLE 23 MEXICO: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 54

TABLE 24 MEXICO: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 54

TABLE 25 MEXICO: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 54

TABLE 26 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2028 (USD MILLION) 55

TABLE 27 EUROPE: POTATO CHIPS & CRISPS MARKET, BY PRODUCT TYPE, 2021–2028 (USD MILLION) 56

TABLE 28 EUROPE: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 56

TABLE 29 EUROPE: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 56

TABLE 30 GERMANY: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 57

TABLE 31 GERMANY: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 57

TABLE 32 GERMANY: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 57

TABLE 33 FRANCE: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 58

TABLE 34 FRANCE: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 58

TABLE 35 FRANCE: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 58

TABLE 36 ITALY: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 59

TABLE 37 ITALY: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 59

TABLE 38 ITALY: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 59

TABLE 39 SPAIN: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 60

TABLE 40 SPAIN: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 60

TABLE 41 SPAIN: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 60

TABLE 42 UK: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 61

TABLE 43 UK: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 61

TABLE 44 UK: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 61

TABLE 45 REST OF EUROPE: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 62

TABLE 46 REST OF EUROPE: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 62

TABLE 47 REST OF EUROPE: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 63

TABLE 48 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2028 (USD MILLION) 64

TABLE 49 ASIA-PACIFIC: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 65

TABLE 50 ASIA-PACIFIC: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 65

TABLE 51 ASIA-PACIFIC: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 65

TABLE 52 JAPAN: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 66

TABLE 53 JAPAN: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 66

TABLE 54 JAPAN: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 66

TABLE 55 CHINA: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 67

TABLE 56 CHINA: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 67

TABLE 57 CHINA: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 67

TABLE 58 INDIA: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 68

TABLE 59 INDIA: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 68

TABLE 60 INDIA: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 68

TABLE 61 AUSTRALIA & NEW ZEALAND: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 69

TABLE 62 AUSTRALIA & NEW ZEALAND: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 69

TABLE 63 AUSTRALIA & NEW ZEALAND: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 69

TABLE 64 REST OF ASIA-PACIFIC: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 70

TABLE 65 REST OF ASIA-PACIFIC: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 70

TABLE 66 REST OF ASIA-PACIFIC: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 71

TABLE 67 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2028 (USD MILLION) 72

TABLE 68 REST OF THE WORLD: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 73

TABLE 69 REST OF THE WORLD: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 73

TABLE 70 REST OF THE WORLD: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 73

TABLE 71 SOUTH AMERICA: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 74

TABLE 72 SOUTH AMERICA: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 74

TABLE 73 SOUTH AMERICA: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 74

TABLE 74 MIDDLE EAST: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 75

TABLE 75 MIDDLE EAST: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 75

TABLE 76 MIDDLE EAST: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 75

TABLE 77 AFRICA: POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 76

TABLE 78 AFRICA: POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 76

TABLE 79 AFRICA: POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 77

TABLE 80 PRODUCT LAUNCH 80

TABLE 81 EXPANSION 81

TABLE 82 ACQUISITION 81

TABLE 83 AGREEMENT 81

TABLE 84 MERGER 82

TABLE 85 PEPSICO: PRODUCTS OFFERED 84

TABLE 86 PEPSICO: KEY DEVELOPMENTS 86

TABLE 87 KELLOGG COMPANY: PRODUCTS OFFERED 89

TABLE 88 KELLOGG COMPANY.: KEY DEVELOPMENTS 90

TABLE 89 BURTS POTATO CHIPS LTD: PRODUCTS OFFERED 92

TABLE 90 CALBEE INC.: PRODUCTS OFFERED 94

TABLE 91 CALBEE INC.: KEY DEVELOPMENTS 95

TABLE 92 UTZ QUALITY FOODS, INC.: PRODUCTS OFFERED 98

TABLE 93 UTZ QUALITY FOODS, INC.: KEY DEVELOPMENTS 99

TABLE 94 GREAT LAKES POTATO CHIP CO.: PRODUCTS OFFERED 101

TABLE 95 THE LORENZ BAHLSEN SNACK-WORLD GMBH & CO KG: PRODUCTS OFFERED 102

TABLE 96 HERR FOODS INC.: PRODUCTS OFFERED 104

TABLE 97 HERR FOODS INC.: KEY DEVELOPMENTS 105

TABLE 98 THE CAMPBELL SOUP COMPANY: PRODUCTS OFFERED 107

TABLE 99 THE CAMPBELL SOUP COMPANY.: KEY DEVELOPMENTS 108

TABLE 100 INTERSNACK GROUP GMBH & CO. KG: PRODUCTS OFFERED 109

LIST OF FIGURES

FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL POTATO CHIPS & CRISPS MARKET, 2021 14

FIGURE 2 GLOBAL POTATO CHIPS & CRISPS MARKET ANALYSIS, BY TYPE, 2021 15

FIGURE 3 GLOBAL POTATO CHIPS & CRISPS MARKET ANALYSIS, BY CATEGORY, 2021 16

FIGURE 4 GLOBAL POTATO CHIPS & CRISPS MARKET ANALYSIS, BY DISTRIBUTION CHANNEL,2021 17

FIGURE 5 GLOBAL POTATO CHIPS & CRISPS MARKET ANALYSIS, BY REGION, 2021 18

FIGURE 6 GLOBAL POTATO CHIPS & CRISPS MARKET: STRUCTURE 19

FIGURE 7 KEY BUYING CRITERIA FOR POTATO CHIPS & CRISPS 20

FIGURE 8 RESEARCH PROCESS 21

FIGURE 9 TOP-DOWN AND BOTTOM-UP APPROACHES 24

FIGURE 10 MARKET DYNAMICS OVERVIEW 27

FIGURE 11 DRIVERS IMPACT ANALYSIS: GLOBAL POTATO CHIPS & CRISPS MARKET 29

FIGURE 12 RESTRAINTS IMPACT ANALYSIS: GLOBAL POTATO CHIPS & CRISPS MARKET 30

FIGURE 13 VALUE CHAIN: GLOBAL POTATO CHIPS & CRISPS MARKET 32

FIGURE 14 GLOBAL POTATO CHIPS & CRISPS MARKET: SUPPLY CHAIN ANALYSIS 34

FIGURE 15 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL POTATO CHIPS & CRISPS MARKET 35

FIGURE 16 IMPACT OF THE COVID-19 OUTBREAK ON THE GLOBAL POTATO CHIPS & CRISPS MARKET 37

FIGURE 17 GLOBAL POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021 (% SHARE) 39

FIGURE 18 GLOBAL POTATO CHIPS & CRISPS MARKET, BY TYPE, 2021–2028 (USD MILLION) 39

FIGURE 19 GLOBAL POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021 (% SHARE) 42

FIGURE 20 GLOBAL POTATO CHIPS & CRISPS MARKET, BY CATEGORY, 2021–2028 (USD MILLION) 42

FIGURE 21 GLOBAL POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021 (% SHARE) 45

FIGURE 22 GLOBAL POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL, 2021–2028 (USD MILLION) 45

FIGURE 23 GLOBAL POTATO CHIPS & CRISPS MARKET, BY REGION, 2021–2028 (USD MILLION) 48

FIGURE 24 GLOBAL POTATO CHIPS & CRISPS MARKET, BY REGION, 2021 (% SHARE) 48

FIGURE 25 NORTH AMERICA: POTATO CHIPS & CRISPS MARKET SHARE, BY COUNTRY, 2021 (% SHARE) 50

FIGURE 26 EUROPE: POTATO CHIPS & CRISPS MARKET SHARE, BY COUNTRY, 2021 (% SHARE) 55

FIGURE 27 ASIA-PACIFIC: POTATO CHIPS & CRISPS MARKET SHARE, BY COUNTRY, 2021 (% SHARE) 64

FIGURE 28 REST OF THE WORLD: POTATO CHIPS & CRISPS MARKET SHARE, BY REGION, 2021 (% SHARE) 72

FIGURE 29 PEPSICO: FINANCIAL OVERVIEW SNAPSHOT 84

FIGURE 30 PEPSICO.: SWOT ANALYSIS 86

FIGURE 31 KELLOGG COMPANY: FINANCIAL OVERVIEW SNAPSHOT 88

FIGURE 32 KELLOGG COMPANY: SWOT ANALYSIS 91

FIGURE 33 CALBEE INC.: FINANCIAL OVERVIEW SNAPSHOT 93

FIGURE 34 CALBEE INC.: SWOT ANALYSIS 95

FIGURE 35 UTZ QUALITY FOODS, INC.: FINANCIAL OVERVIEW SNAPSHOT 97

FIGURE 36 UTZ QUALITY FOODS, INC.: SWOT ANALYSIS 100

FIGURE 37 THE CAMPBELL SOUP COMPANY: FINANCIAL OVERVIEW SNAPSHOT 106

FIGURE 38 INTERSNACK GROUP GMBH & CO. KG: SWOT ANALYSIS 111