Polyphenol Market

Promoting natural food pigments on a wide scale drives market growth.

As customers opt for cleaner, simpler food labeling and alternatives to synthetic additives, the market for natural food colorants is expanding significantly. Furthermore, the market's expansion is further aided by support from numerous governments and local and international organizations. The main polyphenol pigments that give flowers and fruits their colors (such as orange, red, blue, or purple), anthocyanins, are followed by other polyphenols like various aurones and chalcone derivatives. Using polyphenols as a food additive is strongly encouraged in the food business to enhance natural food coloring. As a result, several groups worldwide are positively promoting the market.

These organizations are devoting their basic principles to increasing the consumption of natural food colorants across industries, which will help the industry under study even more. Thus, driving the polyphenol market revenue.

The expansion of the polyphenol market is primarily driven by increasing consumer demand for natural and clean-label additives. In 2018, approximately 60% of customers worldwide said they wanted to eat products devoid of artificial colors, while 54% stressed using natural colors on the product, according to a report published by the Natural Food Colours Association. Demand for goods containing polyphenols is driven by the rising prevalence of lifestyle diseases brought on by sedentary behavior and poor dietary choices. For instance, the USC for Disease Control and Prevention has referred to diabetes as a silent killer.

According to the diabetes data report, adults in low- and middle-income nations have an undiagnosed diabetes rate of four out of five. In addition, the WHO reports that 2019 diabetes ranked as the ninth greatest cause of mortality, directly contributing to an estimated 1.5 million deaths.

Increasing plant-based polyphenol utilization in water is anticipated to present considerable growth prospects for the key stakeholders. For instance, PLANT+WATER by Buxton, water infused with plant polyphenols, was introduced by Buxton Natural Mineral Water in July 2020. Spring water, plant polyphenols extracted from green coffee beans, magnesium, natural fruit and herb flavors were combined to make the functional drink. There are three flavor options for Buxton's PLANT+ WATER: lemon, lime, and sage; pomegranate and basil; and blood orange and rosemary.

The increasing global awareness regarding health and wellness significantly drives the Global Polyphenol Market Industry. Consumers are becoming more conscious of their dietary choices, leading to a surge in demand for polyphenol-rich foods and supplements. For instance, polyphenols are recognized for their antioxidant properties, which may contribute to reducing the risk of chronic diseases. This trend is reflected in the projected market value of 2.32 USD Billion in 2024, with expectations to reach 3.77 USD Billion by 2035, indicating a growing consumer preference for health-promoting products.

By region, the study provides market insights into North America, Asia-Pacific, Europe, and the Rest of the World. In 2022, the Asia Pacific region accounted for 46% market share. This is attributable to China's growing interest in nutritional augmentation, and India is anticipated to continue to support market expansion in the area. Most of the world's functional food markets are in Asia Pacific because of the region's expanding population and growing middle class. The Chinese government has launched several efforts in recent years to highlight the advantages of eating healthily.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: POLYPHENOL MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Europe's polyphenol market accounts for the second-largest market share. One of the key drivers behind this market's growth is the nutraceutical business's expansion. Favourable growth potential for the category of healthy functional foods and beverages is being created by rising obesity rates in Europe. Further, the German polyphenol market held the largest market share, and the UK was the fastest-growing market in the European region.

The North American polyphenol Market is expected to grow at the fastest CAGR from 2023 to 2032. During the forecast period, the creation of several consumer goods infused with orange extract and improvements in agricultural techniques are projected to be significant drivers of the Asia-Pacific market's growth. Moreover, US’s polyphenol market held the largest market share, and the Canadian polyphenol market was the fastest-growing market in the North American region.

Leading industry companies are making significant R&D investments to diversify their product offerings, which will spur further expansion of the market for polyphenols. Market participants also engage in various strategic actions to increase their worldwide footprint. Important market developments include introducing new products, increased investments, contractual agreements, mergers and acquisitions, and collaboration with other organizations. The polyphenol sector must provide affordable products to grow and thrive in a more competitive market.

One of the main business strategies manufacturers use in the worldwide gluten-free beer industry to benefit customers and expand the market sector is local manufacturing to reduce operational costs. The polyphenol sector has recently provided some of the most important medicinal benefits. Major players in the polyphenol market, including Naturex (France), MB- Holding GmbH & Co. KG (Germany), Ajinomoto OmniChem N.V. (Belgium), Indena S.p.A. (Italy), Frutarom (Israel), Chr. Hansen Holding A/S (Denmark), Diana Group (France), Guilin Layn Natural Ingredients Corp. (China), Archer Daniels Midland Company (U.S.), DuPont Nutrition & Health (Denmark), and others.

Naturex makes and distributes plant extracts to the food industry for use as flavoring, coloring, or preservatives. The business has offices and production facilities in Europe, the United States, Canada, Brazil, Morocco, and India, and its headquarters is in Avignon, France. Jacques Dikansky created the business in 1992 and remained its CEO until his passing in 2012. Olivier Rigaud took over as CEO in 2018, after Thierry Lambert, who held the position until 2014. Naturex was purchased by the Swiss company Givaudan in 2018.

An Omani conglomerate with interests in oil and gas exploration and production, oilfield services, engineering, and mining is known as MB Holding Company LLC. Mohammed Al Barwani established the business in 1982 to serve oil producers, including Petroleum Development Oman and Occidental Petroleum by providing oilfield services. Later, it increased its exploration and production capabilities and obtained concessions in Oman, Egypt, and Mozambique. The engineering division of MB works in the aerospace and defense sectors. Oman's largest privately owned mining firm was founded in 2000 by its mining subsidiary, Mawarid Mining.

The first privately owned mining firm to do copper and gold exploration in Oman was Mawarid.