Companies can attract a larger market and establish themselves with something unique. Some achieve these goals by developing new polymer filler formulations; others do so through special features in their design. Innovation, of course means not only developing new products but also improving existing filler properties to keep up with changing market requirements. Another common approach for expanding market share is to develop strategic partnerships and collaborations. Companies can bring in resources, technologies and know-how from other players by teaming up with the industry or striking cooperative agreements with research organizations. Such an approach helps to develop more sophisticated polymer filler solutions, as well as improvements in market position through exchanged knowledge.
It is also an effective strategy to tailor polymer filler solutions for specific industry verticals. There are different requirements from the various industries, such as automotive, packaging or construction. Companies that provide customized solutions for particular applications in these fields can seize a large market share by meeting the exact requirements of their own customers.
Spending on research and development is a must for companies seeking to keep their market share competitive. If companies remain at the cutting edge of technological developments, they can bring out new polymer fillers with improved performance properties. Thus it attracts new customers as well as existing ones looking for higher-level solutions.
In view of the trend toward sustainable development, companies are turning more and more to eco-friendly polymer filler choices. Sustainable solutions addressing market trends and environmental concerns. This is a strategy that can win environmentally friendly customers and differentiate the company in the marketplace, thus gaining increased shares.
If market share is to be increased, then it will take effective CRM strategies to create strong customer relationships. Customer loyalty is related to proper understanding of customer needs, good service and early response. Happy customers are more willing to continue business and promote products in turn impacting the market share.