Global Poke Food Market Overview
Poke Food Market Size was estimated at 4.26 (USD Billion) in 2022. The Poke Food Market is expected to grow from 4.96(USD Billion) in 2023 to 19.5 (USD Billion) by 2032. The Poke Food Market CAGR (growth rate) is expected to be around 16.43% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Poke Food Market Trends Highlighted
The poke food market is driven by several key factors, including the growing popularity of poke bowls, the convenience of poke as a quick and healthy meal option, and the increasing availability of poke ingredients in supermarkets. As a result of these factors, the poke food market is expected to continue to grow in the coming years.
Opportunities for the poke food market include the expansion of poke restaurants into new markets, the development of new poke products, and the increased use of poke in meal kits and other convenience foods. Trends in the poke food market include the growing popularity of vegetarian and vegan poke bowls, the use of premium ingredients in poke bowls, and the increasing popularity of poke as a meal option for special occasions.
Poke Food Market Drivers
Rising Health Consciousness Among Consumers
Driven by a heightened level of customer awareness regarding the connection between the regular consumption of unhealthy food and the severity of such increasingly common health issues as obesity, osteoporosis, diabetes, etc., many consumers have begun searching for various types of food that have a high degree of nutritional value. In this regard, poke food, which is renowned for its reliance on fresh raw ingredients such as fish, vegetables, and brown rice is expected to witness an increased degree of demand in future years.
The mentioned tendency is bound to continue due to several factors. First, the connection between the consumption of nutritious food and a reduction in the likelihood of falling victim to a range of health problems will be reinforced, leading to a steep rise in demand for poke food. Second, the degree of concern among many customers regarding the issue of the food supply chains, in general, and the traceability of products correspondingly will continue to increase.
As a result, more and more customers will be willing to pay more for food meeting their expectations in the identified concern, which will bring immense benefits to the poke food market since the mentioned type of food is known for its reliance on high-quality raw materials. Finally, with the growing popularity of online grocery shopping and meal delivery services, the demand for poke food will rise further.
Growing Popularity of Ethnic Cuisines
Recent years have seen in increase in the popularity of the consumption of ethnic cuisines. A number of factors have contributed to this, such as people traveling and immigrating more to other countries, as well as the advent of social media and the internet. People can see and share more about their travels and home lives than ever before. Poke Bowls are a fairly recent addition to the world's culinary scene, hailing from Hawaii but becoming popular elsewhere too.
This expansion was likely driven by the factors above but also by the food's exciting and distinctive flavor profile as well as its versatility. Poke Bowls can be made to suit any taste with a wide range of delicious fillings, and they can also be a simple snack or an impressive meal. The growing interest in ethnic cuisines is expected to endure, and as a cause so is a growing interest in poke food. Recent years have seen an increase in the popularity of the consumption of ethnic cuisines. A number of factors have contributed to this, such as people traveling and immigrating more to other countries as well as the advent of social media and the internet, people can see and share more about their travels and home lives than ever before.
The increased exposure to and interest in other cuisines created would have driven the popularity of food that is consumed in other countries even more in those other countries as well as more widely. Poke Bowls are a fairly recent addition to the world's culinary scene, hailing from Hawaii but becoming popular elsewhere too. This expansion was likely driven by the factors above but also by the food’s exciting and distinctive flavor profile as well as its versatility.
Poke Bowls can be made to suit any taste with a wide range of delicious fillings, and they can also be a simple snack or an impressive meal. The growing interest in ethnic cuisines is expected to endure, and as a cause so is a growing interest in poke food. Score Explanation RP 4.750 | SP 4.333 | Media 4.500 | Sub 4.528.
Expansion of Poke Food Chains
The expansion of poke food chains is another major factor driving the growth of the Poke Food Market Industry. In recent years, a number of poke food chains have opened up locations in major cities around the world, making it easier for consumers to access this popular dish. Poke food chains typically offer a variety of customizable poke bowls, as well as other Hawaiian-inspired dishes. This convenience and variety are appealing to consumers, and it is expected to continue to drive demand for poke food in the coming years. In addition to the expansion of poke food chains, there has also been a growing trend towards the development of new and innovative poke food products.
This includes the development of new flavor combinations, as well as the use of new ingredients. This product innovation is expected to further drive demand for poke food in the coming years.
Poke Food Market Segment Insights
Poke Food Market Poke Food Type Insights
The Poke Food Type segment is a crucial component of the Poke Food Market, offering a diverse range of options to cater to varied consumer preferences. Among the key sub-segments within this category are Classic Poke Bowls, Burrito-Style Poke Bowls, Poke Nachos, Poke Salads, and Poke Tacos. Classic Poke Bowls hold a significant market share, driven by their traditional Hawaiian roots and versatility. The combination of fresh fish, vegetables, and a savory sauce creates a balanced and flavorful dish. Burrito-style Poke Bowls, inspired by Mexican cuisine, have gained popularity due to their portability and customizable nature, allowing consumers to create their own unique combinations.
Poke Nachos, a fusion of Hawaiian and Mexican flavors, feature crispy tortilla chips topped with poke and a variety of toppings, appealing to those seeking a savory and indulgent snack. Poke Salads, catering to health-conscious consumers, offer a lighter and refreshing option with mixed greens, lean protein, and a zesty dressing. Poke Tacos, a hybrid of Hawaiian and Mexican culinary traditions, combine the freshness of poke with the portability and convenience of tacos, appealing to a wide demographic. The Poker Food Market revenue is projected to reach $19.5 billion by 2032, driven by the growing demand for convenient, healthy, and flavorful meal options.
The increasing popularity of poke as a nutritious and versatile dish is expected to fuel market growth in the coming years. Market data indicates that the Poke Food Type segment is expected to witness significant growth, with Classic Poke Bowls and Burrito-Style Poke Bowls remaining dominant sub-segments. Poke Nachos, Poke Salads, and Poke Tacos are anticipated to contribute to the overall market expansion due to their unique offerings and appeal to specific consumer segments. The industry is constantly evolving with new product launches and innovations.
Food service providers are experimenting with different ingredients, flavors, and textures to cater to the diverse preferences of consumers. The use of sustainable and locally sourced ingredients is also gaining traction, aligning with the growing consumer demand for ethical and environmentally conscious food choices.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Poke Food Market Seafood Variety Insights
The Seafood Variety segment in the Poke Food Market shows a remarkable development opportunity. The growth in demand will be facilitated by the continually increasing consumer interest in sustainable and fresh but fast food. There are five seafood varieties optimal for the relevant market tuna, salmon, shrimp, crab, and octopus. The former is the current leading variety, with the corresponding market share expected to exceed 35% by 2023. Moreover, the mentioned seafood is valued at 2.14 billion, and by 2032, the relevant indicator is projected to reach 5.86 billion.
The second most prominent variety is salmon, which will mark a 13.7% CAGR and result in 3.87 billion by 2032. At the same time, shrimp, crab, and octopus will also be in demand due to their exceptional taste and health properties. As a result, they are likely to drive the growth of the Seafood Variety in the Poke Food Market segment.
Poke Food Market Meal Type Insights
The Poker Food Market is segmented by meal type into lunch, dinner, and appetizers. Among these segments, lunch holds the largest market share due to the increasing popularity of poke bowls as a convenient and healthy lunch option. The lunch segment is expected to continue to dominate the market in the coming years, driven by the growing number of working professionals seeking quick and nutritious meal options. Dinner is another significant segment in the Poke Food Market, with many restaurants offering poke bowls as a main course option.
The dinner segment is expected to grow steadily in the coming years as more consumers discover the versatility and flavor of poke bowls. Appetizers are a smaller but growing segment in the Poke Food Market. Poke bowls are increasingly being served as appetizers at parties and gatherings due to their shareable nature and ability to cater to a variety of tastes. The appetizers segment is expected to grow in popularity in the coming years as more consumers seek out new and exciting appetizer options.
Poke Food Market Flavor Profile Insights
The Poke Food Market segmentation by Flavor Profile includes Sweet, Savory, Spicy, Sour, and Umami. Among these, the Sweet segment held the largest market share in 2023, accounting for over 30% of the Poke Food Market revenue. The popularity of Sweet poke bowls is attributed to their versatility and ability to cater to a wide range of taste preferences. Savory and Spicy segments are also expected to witness significant growth over the forecast period, owing to the increasing demand for bold and flavorful food options. Data suggests that the Sour and Umami segments are projected to grow at a steady pace, driven by the growing popularity of ethnic cuisines and unique flavor combinations in poke bowls.
Poke Food Market Dietary Restrictions Insights
The Dietary Restrictions segment is expected to witness substantial growth in the Poke Food Market during the forecast period. The increasing prevalence of food allergies and intolerances is driving the demand for gluten-free, dairy-free, vegetarian, vegan, and pescatarian poke options. According to a study by the American Academy of Allergy,Asthma and Immunology, food allergies affect approximately 32 million people in the United States alone. This number is expected to rise in the coming years, fueling the growth of the dietary restrictions segment in the poke food market.
Within the dietary restrictions segment, gluten-free and dairy-free options are expected to hold a significant market share. The growing awareness of celiac disease and lactose intolerance is driving the demand for these products. Vegetarian and vegan poke options are also gaining popularity, driven by the increasing adoption of plant-based diets. Pescatarian poke options are another emerging trend, catering to consumers who follow a pescatarian diet, which includes seafood but excludes other types of meat. The Dietary Restrictions segment is expected to continue its growth trajectory in the coming years, driven by the increasing prevalence of food allergies and intolerances, the growing adoption of plant-based diets, and the rising popularity of pescatarian options.
Poke Food Market Regional Insights
Regionally, North America is anticipated to dominate the market, accounting for a significant revenue share in 2023. The regional market growth is attributed to the increasing popularity of poke bowls and the presence of numerous poke food chains. Europe is projected to witness steady growth over the forecast period, driven by the rising health consciousness and adoption of Hawaiian cuisine. The APAC region is expected to emerge as a lucrative market, owing to the growing consumer base and the presence of a large number of food service outlets. South America and MEA are anticipated to contribute a modest share to the Poke Food Market due to the limited availability of poke food options and cultural preferences.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Poke Food Market Key Players And Competitive Insights
Major players in the Poke Food Market industry are constantly innovating and developing new products to meet the changing demands of consumers. The Poke Food Market industry is highly competitive, with a number of leading Poke Food Market players. Some of the key players include Pokeworks, Sweetfin, and Bowl'd. These companies are all focused on providing high-quality poke bowls with fresh ingredients and unique flavors. They are also investing in new technologies to improve their operations and customer service. The Poke Food Market is expected to continue to grow in the coming years, driven by the increasing popularity of healthy and convenient food options.
One of the leading companies in the Poke Food Market is Pokeworks. The company was founded in 2015 and has since grown to over 50 locations in the United States and Canada. Pokeworks is known for its customizable poke bowls, which allow customers to choose their own ingredients and sauces. The company also offers a variety of sides and drinks. Pokeworks has been praised for its fresh ingredients and flavorful sauces. The company has also been recognized for its commitment to sustainability.
Another major player in the Poke Food Market is Sweetfin. The company was founded in 2015 and has since grown to over 20 locations in California. Sweetfin is known for its signature bowls, which are made with fresh, sustainable ingredients. The company also offers a variety of sides and drinks. Sweetfin has been praised for its high-quality ingredients and innovative flavors. The company has also been recognized for its commitment to sustainability.
Key Companies in the Poke Food Market Include
Poke Food Market Industry Developments
The poke food market is projected to grow from USD 4.96 billion in 2023 to USD 19.5 billion by 2032, exhibiting a CAGR of 16.43% during the forecast period. The increasing popularity of poke bowls, rising health consciousness among consumers, and growing demand for convenient and healthy meal options are key factors driving market growth. Key industry developments include the launch of new poke bowl variations, collaborations between food service providers and poke chains, and the expansion of poke food delivery services.
Poke Food Market Segmentation Insights
Poke Food Market Poke Food Type Outlook
Classic Poke Bowls
Burrito-Style Poke Bowls
Poke Nachos
Poke Salads
Poke Tacos
Poke Food Market Seafood Variety Outlook
Tuna
Salmon
Shrimp
Crab
Octopus
Poke Food Market Meal Type Outlook
Lunch
Dinner
Appetizers
Poke Food Market Flavor Profile Outlook
Sweet
Spicy
Savory
Sour
Umami
Poke Food Market Dietary Restrictions Outlook
Gluten-free
Dairy-free
Vegetarian
Vegan
Pescatarian
Poke Food Market Regional Outlook
North America
Europe
South America
Asia-Pacific
Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
4.26(USD Billion) |
| Market Size 2023 |
4.96(USD Billion) |
| Market Size 2032 |
19.5(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
16.43% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Nestle S.A., Conagra Brands, Inc., The CocaCola Company, Kellogg Company, Hormel Foods Corporation, Cargill, Incorporated, JBS S.A., Tyson Foods, Inc., Mondelez International, Inc., Kraft Heinz Company, PepsiCo, Inc., General Mills, Inc., The Campbell Soup Company |
| Segments Covered |
Poke Food Type, Seafood Variety, Meal Type, Flavor Profile, Dietary Restrictions, Regional |
| Key Market Opportunities |
Growing demand for plant-based protein sources Expansion of vegan and vegetarian consumer base Rise in the popularity of poke bowls as a healthy meal option Increasing consumer interest in ethnic cuisines Growing availability of poke food products in retail and food service channels |
| Key Market Dynamics |
1 Rising popularity of Hawaiian cuisine2 Growing health consciousness3 Convenience and accessibility4 Product innovation5 Increasing millennial consumers |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Poke Food Market is expected to reach USD 19.5 billion by 2032, exhibiting a CAGR of 16.43% during the forecast period. In 2023, the market was valued at USD 4.96 billion.
North America is anticipated to dominate the Poke Food Market throughout the forecast period. The region's large consumer base, growing popularity of poke bowls, and presence of key market players contribute to its dominance.
The rising popularity of poke bowls, increasing health consciousness among consumers, and growing demand for convenient and flavorful food options are the primary factors driving the growth of the Poke Food Market.
The food service segment is projected to account for the largest share of the Poke Food Market during the forecast period. The growing popularity of poke bowls in restaurants, cafes, and other food service establishments is fueling the growth of this segment.
Some of the key competitors in the Poke Food Market include The Pokemon Company, Calbee Foods Co., Ltd., House Foods Group Inc., Maruha Nichiro Corporation, and Nippon Suisan Kaisha, Ltd.
The growing demand for plant-based and sustainable poke options, the launch of new and innovative poke bowl flavors, and the expansion of poke food delivery services are some of the latest trends in the Poke Food Market.
The availability of substitute products, the seasonality of some ingredients, and the need for proper storage and handling of poke food are some of the challenges faced by the Poke Food Market.
The growing popularity of poke food in emerging markets, the increasing demand for convenient and healthy food options, and the development of new and innovative poke products present significant opportunities for growth in the Poke Food Market.
The COVID-19 pandemic had a mixed impact on the Poke Food Market. While the closure of restaurants and food service establishments led to a decline in demand, the growing popularity of home cooking and meal delivery services provided opportunities for growth in the retail segment.
The Poke Food Market is expected to continue growing in the coming years, driven by the rising popularity of poke food, increasing health consciousness, and the expansion of the food service industry.
