Major market players are spending a lot of money on R&D to increase their product lines, which will help the market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the plasticizer industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the plasticizer industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, plasticizer industry has provided medicine with some of the most significant benefits. The plasticizer market major player such as BASF SE (Germany), DIC Corporation (Japan), LG Chem (South Korea), Evonik (Germany), Exxon Mobil Corporation (US), Lanxess AG (Germany), Nan Ya Plastics (Taiwan), KAO Corporation (Japan), Polynt SPA (Italy), KLJ Group (India), Polyone Corporation (US), Jiangsu Zhengdan Chemical Industry Co.
Ltd. (China), OXEA GmbH (Germany), Vertellus Holdings LLC (US) and Dahin Co. (Taiwan).
Japanese chemical business DIC Corporation specialises in the discovery, production, and marketing of inks, pigments, polymers, speciality plastics and compounds, and biochemicals. In August 2022, the United States Department of Agriculture has certified the polyester plasticizer GLOBINEXRW-1810-BIO, which is now made entirely from biomass, as a biobased product, according to DIC Corporation.
In Essen, North Rhine-Westphalia, Germany, Evonik Industries AG, a speciality chemicals business, is headquartered. It is among the top speciality chemicals firms in the world and the second-largest chemicals company in Germany. As a result of the restructuring of the mining and technology group RAG, it was created on September 12, 2007, and the RAG Foundation owns the majority of it. In January 2022, the plasticizer product ELATUR DINCD was recently introduced by Evonik. The excellent low-temperature flexibility and UV resistance of this novel product make it more durable.
LANXESS plans to introduce Mesamoll, a plasticizer, with a notably lower product carbon footprint (PCF) in 2023. Consumers will still get the same level of quality from the products, plus an enhanced sustainability profile. The Polymer Additives (PLA) business unit of specialty chemicals manufacturer LANXESS has made a significant advancement in the sustainability of its plasticizer portfolio by providing a more environmentally friendly alternative for its plasticizer Mesamoll.
Evonik introduced ELATUR DINCD, a new and revolutionary plasticizer, in 2022. ELATUR DINCD, a cyclohexanoate, possesses a number of highly desired qualities, such as strong UV resistance and exceptional low-temperature flexibility.
Leading polyol producer Perstorp is introducing Pevalen Pro, a new renewable-based polyol ester (non-phthalate) plasticizer, in 2019. According to reports, this will make flexible PVC an even more appealing plastic option because it has a far smaller carbon impact than alternative materials and technologies. Pevalen Pro, a renewable, real non-phthalate plasticizer with 40% renewable content, offers PVC better performance qualities while also improving the environment.