Plant Based Bars Market

• Growing Popularity of Sports And Fitness Activities Drives Market Growth        

The growing popularity of sports and fitness activities is likely to propel the plant-based bar market CAGR. Sports and fitness activities are physical activities and exercises done to promote physical fitness, overall health, and sports participation. Plant-based bars are frequently utilized in sports and fitness activities due to their mobility, convenience, and nutritional benefits. They can be a beneficial adjunct to these activities to help with performance and recovery. It delivers nutritional and protein advantages and is used as an intra-workout snack, a pre-workout boost, and a post-workout recovery aid.

For instance, in June 2022, According to Sports Business Journal, a national weekly trade sports publication located in the United States, the overall number of active sports and fitness participants in the United States was 229.7 million in 2020, rising to 232.6 million by 2021, or 76.3%. As a result, the growing popularity of sports and fitness activities is predicted to boost the plant-based bar market forward.

Furthermore, Plant-based bars frequently give alternatives for people who are allergic to common foods including dairy, gluten, soy, and nuts. These bars are free of allergens, making them ideal for anyone with dietary restrictions or sensitivities. Plant-based bars cater to a broader consumer base by providing allergen-free options, addressing the requirements of people who may have limited snack options due to allergies. Many people with particular dietary needs, such as allergies or sensitivities, prioritize their health and wellness. This emphasis on health is supported by plant-based bars that are free of allergies and manufactured with healthful ingredients.

According to the Centres for Disease Control and Prevention (CDC), approximately one out of every thirteen children in the United States has a food allergy. Plant-based bars offer themselves as a nutritious and conscientious solution for consumers looking for better options by catering to unique dietary concerns.

Better-for-you products have grown in popularity in recent years, spurred by a variety of driving factors such as innovation, sustainability, and customer worries about food security and health. Furthermore, technological innovation is accelerating around the world, driving consumers into e-commerce channels, which have shown to be the most convenient option. Plant-based meals are in high demand nowadays due to their numerous health benefits, and customers are prepared to spend their money on healthy food items such as plant-based bars. As a result, such scenarios increase the  market share of plant-based bars.

Moreover, the widespread introduction of a wide range of vegan meals into the market creates a number of options to offer the items directly to consumers via e-commerce platforms such as Amazon, Big Basket, Grofers, and others. According to the Retail Times Newspaper, 2021, Shelfs, Europe's first intelligent B2B marketplace, had a 150% increase in sales of vegan products, including plant-based bars. Furthermore, Veiii is a European internet channel that only distributes clean-label products.

Because good health is a must for living a fulfilling life, the intimate relationship between food and the lifestyle elements of nutrition and exercise is well acknowledged.

The Global Plant-based Bars Market Industry is poised for substantial growth, with projections indicating a market value of 9.1 USD Billion in 2024 and an expected increase to 21.7 USD Billion by 2035. The compound annual growth rate (CAGR) of 8.22% from 2025 to 2035 underscores the market's potential for expansion. This growth trajectory is influenced by various factors, including rising health consciousness, sustainability trends, and the increasing popularity of plant-based diets. As consumer preferences continue to evolve, the market is likely to witness a proliferation of innovative products designed to meet the diverse needs of health-conscious and environmentally aware consumers.

The Global Plant-based Bars Market Industry is experiencing a surge in demand driven by increasing health consciousness among consumers. As individuals become more aware of the health implications of their dietary choices, the preference for plant-based options has intensified. This shift is reflected in the projected market value of 9.1 USD Billion in 2024, indicating a robust consumer inclination towards healthier snacks. The trend is particularly pronounced among millennials and Gen Z, who are more likely to seek out nutritious, plant-based alternatives. This growing awareness is expected to propel the market further, as consumers prioritize health and wellness in their purchasing decisions.

The fast-paced lifestyle of modern consumers significantly influences the Global Plant-based Bars Market Industry. As individuals seek convenient and portable snack options, plant-based bars have emerged as a popular choice. Their ease of consumption aligns well with the demands of busy lifestyles, making them ideal for on-the-go consumption. This trend is likely to be a driving force behind the market's projected CAGR of 8.22% from 2025 to 2035. As more consumers prioritize convenience without compromising on health, the demand for plant-based bars is expected to rise, prompting manufacturers to innovate and expand their product lines to meet these evolving needs.

The Global Plant-based Bars Market Industry benefits from the introduction of diverse flavor profiles and innovative ingredients. Manufacturers are increasingly experimenting with unique combinations of plant-based ingredients, catering to a wide range of taste preferences. This diversity not only attracts a broader consumer base but also enhances the overall market appeal. The incorporation of superfoods, such as chia seeds and quinoa, into plant-based bars is becoming more prevalent, providing added nutritional benefits. As the market evolves, the continuous introduction of novel flavors and ingredients is expected to contribute to sustained growth, appealing to adventurous consumers seeking new experiences.

The increasing number of individuals adopting vegan and vegetarian diets is a significant driver for the Global Plant-based Bars Market Industry. As more consumers transition to plant-based lifestyles, the demand for suitable snack options rises correspondingly. This demographic shift is reflected in the market's anticipated growth, with projections indicating a value of 21.7 USD Billion by 2035. The rise of plant-based diets is often associated with health benefits and ethical considerations, further fueling interest in plant-based bars. Consequently, brands are focusing on developing products that cater specifically to this growing consumer segment, enhancing their market presence and competitiveness.

Sustainability plays a pivotal role in shaping the Global Plant-based Bars Market Industry. As environmental concerns escalate, consumers increasingly favor products that align with their values regarding sustainability. Plant-based bars, often perceived as more environmentally friendly than traditional snack options, resonate with eco-conscious consumers. This trend is evidenced by the anticipated growth of the market to 21.7 USD Billion by 2035, as more brands adopt sustainable practices in sourcing and production. The emphasis on reducing carbon footprints and promoting ethical consumption is likely to drive innovation in product offerings, further enhancing the appeal of plant-based bars.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The In 2022, North America will be the market's dominant participant. The rising demand for healthy meal replacement choices that can be consumed on the go is being driven by the rising consumption of plant-based protein bars as a result of the burgeoning trend of healthy snacking. Furthermore, the increasing number of innovations and new product developments are likely to boost plant-based sales across the region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: PLANT-BASED BARS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Plant-based Bars Market accounts for the second-largest market share because of the growing customer preference for clean-label convenience foods. Furthermore, increased animal welfare awareness and the evolving trend of veganism in the region are projected to propel the region's market expansion. Further, the German Plant-based Bars Market held the largest market share, and the UK Plant-based Bars Market was the fastest growing market in the European region

The Asia-Pacific Plant-based Bars Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due increased demand for health and wellness products across the region. The sports industries in Australia, China, and India are expanding, which boosts demand for nutrition-enriched bars across the market. Moreover, China’s Plant-based Bars Market held the largest market share, and the Indian Plant-based Bars Market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Plant-based Bars Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Plant-based Barsindustry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the  Plant-based Bars industry to benefit clients and increase the market sector. In recent years, the Plant-based Bars industry has offered some of the most significant advantages to medicine. Major players in the Plant-based Bars Market, including Kellogg’s Company (U.S.), Green’s Gone Wild, LLC (U.S.), General Mills Inc. (U.S.), 88 Acres (U.S.), LoveRaw (U.K.), GNC Holdings LLC (U.S.), Raw Bite (Germany), Rise Bar (U.S.) and others, are attempting to increase market demand by investing in research and development operations.

A protein bar made by Kellogg's-owned Chicago Bar Co. is called an RXBAR. It's created using egg whites, dates, almonds, and dried fruit. In 2013, co-founder Jared Smith and Peter Rahal created the first RXBAR in their parents' Glen Ellyn basement. 75 people were employed at Chicago Bar Co. as of 2017. The company was purchased by Kellogg's for $600 million in October 2017. The business debuted a range of nut butters in March 2018 that include egg whites for extra protein. In June 2021, RXBAR introduced its first plant-based protein bar.

The new RXBAR Plant product replaces the egg whites in traditional RXBAR bars with 10 grams of plant-based protein. RXBAR's official website as well as other retail shops such as Kroger, Target, and others sell the product.

Bobo's is an American snack manufacturer. Beryl Stafford and her daughter "Bobo" founded the company in Boulder, Colorado in 2003. Bobo's objective was to produce more nutritious and healthy snacks. Oats, oil, brown sugar, and brown rice syrup were used to make the first oat bar. The simple oat bars, baked in the shape of a rectangle, were later packed for production in 2004. January 2023, Bobo's has introduced a new range of protein bars with 15 grams of protein and manufactured with clean and simple ingredients.

The protein bar comes in two flavours: double chocolate almond butter and chocolate chip peanut butter. Furthermore, these new protein bars are kosher, gluten-free, and non-GMO.