Pickles Market Size was valued at USD 10.4 Billion in 2023. The pickles industry is projected to grow from USD 10.93 Billion in 2024 to USD 15.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.38% during the forecast period (2024 - 2032). Increased demand for organic products around the world acts, as does an increase in promotional activity by manufacturers of packed pickles across numerous platforms are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for pickle is mainly driven by rising demand for quality pickles. Several manufacturers are now developing innovative product ideas and introducing premium pickles to stimulate customer involvement and revolutionise the stagnating pickle market. Players believe that selling premium pickles can revitalise the pickle business, as consumers have begun to perceive pickles as old-fashioned and dull due to a lack of product innovation. In addition, ADF FOODS, a significant player in the worldwide pickle business, offers the brand 'SOUL' in India, which offers a range of premium quality food products, including traditional pickles. More players are likely to develop premium pickles, which will considerably contribute to the pickles market's overall revenue and fuel the market's expansion throughout the forecast period.
Moreover, consumers benefit from the convenience and value provided by organised shops. Organised retail stores have a lot of products, and customers have a lot of options. Because of the range of pickle flavours available under one roof, many consumers around the world choose to shop at supermarkets and hypermarkets, confirming the relevance of organised shops for sellers. Supermarkets are a key distribution route for low-cost cucumber goods. The number of supermarkets is growing in response to the world's growing population. Brazil, India, Indonesia, Chile, and Mexico all have a high level of supermarket penetration.
In addition, pickle has a high antioxidant content, which offers various health benefits when ingested in moderation. Pickle eating has been linked to improved blood sugar regulation, immunity, weight loss, and gut health. Given the rising obesity and diabetes rates, the overall demand for the aforementioned market has increased in recent years. According to a report, diabetes will affect approximately 10.5 percent of the population in 2021, rising to 12 percent by 2045. Furthermore, obesity is a serious issue that has just emerged and is positively impacting the market.
The pickles market segmentation, based on type includes fruit pickles, vegetable pickles, meat and seafood pickle and others. The fruit pickles category dominated the market, accounting for more than 45.0% of total revenue. Mangoes, pears, olives, grapes, apples, peaches, currants, plums, and tomatoes are among the most popular pickled fruits worldwide. Unripe fruits have a particular flavour and texture, making them popular among customers.
The pickles market segmentation, based on packaging type includes jars, pouches, tubs and others. Jars category held more than 65.0% of the packed pickle market in 2022. Glass and plastic are popular materials for jars all throughout the world. Glass jars have traditionally been used to store packed pickles because they give better protection from sunlight and decrease the possibility of the material interacting with preservatives and pickle-produced acids. Plastic jars have gained popularity among customers over the years since they are easier and more convenient to keep and carry, are lightweight, and have little chance of shattering if dropped. However, environmental concerns have driven consumers and manufacturers to return to glass jars for packed foods in recent years.
The pickles market segmentation, based on distribution channel, includes store-based (supermarket/hypermarket, convenience stores, specialty stores and others) and non-store-based. The store-based segment is further divided into categories such as supermarkets and hypermarkets, convenience stores, speciality stores, and others. In 2022, supermarkets and hypermarkets dominated the market, accounting for more than 50% of the packed pickles market. Because of the wide selection of products available on a single platform, the majority of consumers find this distribution channel more convenient.
Figure1: Pickles Market, by Distribution channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American pickles market area will dominate this market, owing to increasing consumption of pickled olives and cucumbers. Furthermore, pickles are expected to be added or flavoured as ingredients in sandwiches and hamburgers, hence promoting market expansion in the region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: PICKLES MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe pickles market accounts for the second-largest market share due to increasing acceptance of different and new cuisines and constantly changing the eating behavior of consumers. Further, the German pickles market held the largest market share, and the UK pickles market was the fastest-growing market in the European region
The Asia-Pacific Pickles Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due of an increase in customer demand for pickles as a flavorful product and also as food enhancers during the projection period. Moreover, China’s pickles market held the largest market share, and the Indian pickles market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in R&D to expand their product lines, which will help the pickles market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, pickles industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the pickles industry to benefit clients and increase the market sector. In recent years, the pickles industry has offered some of the most significant advantages to medicine. Major players in the pickles market, including Del Monte Food, Inc. (US), Mitoku Co., Ltd (Japan), Mt Olive Pickles (US), Pinnacle Foods Inc. (US), Hugo Reitzel (Switzerland) and others, are attempting to increase market demand by investing in R&D operations.
The Mount Olive Pickle firm is a North Carolina-based American food processing firm. Pickled cucumbers are the company's main product, but it also sells pepper, mixed pickle, relish, and other pickled items. Mt. Olive is the largest independent pickle manufacturer in the United States and the best-selling pickle brand in the South-east, where it has a market share of about 70%. Shikrey Baddour, a Lebanese immigrant from neighbouring Goldsboro, first spotted opportunity in the discarded cucumber crops of area farmers in the mid-1920s. Baddour devised the plan of purchasing cucumbers, brining them in a tank, and selling the brined cucumbers, or brine stock, to other pickle companies. In March, 2021, The "Mt. Olive Pickle Company" of North Carolina, United States, has announced the launch of its new "Pickle Salsa" made with sea salt on the US market. The product is noted for having 0 grammes of fat and sugar and is available in three different flavours: mild, medium, and hot.
Conagra Brands, Inc. is a holding corporation for consumer packaged goods based in Chicago, Illinois. Conagra manufactures and sells products under a variety of brand names in supermarkets, restaurants, and food service companies. The company was rated 331st on the 2022 Fortune 500 based on its revenue in 2021. ConAgra was created in 1919 by Frank Little and Alva Kinney, who merged four grain mills in Grand Island, Nebraska, to become Nebraska Consolidated Mills (NCM). In 1922, the headquarters were relocated to Omaha. The business was profitable until 1936, when Kinney retired. In June 2022, Conagra Brands, Inc. was introducing a slew of new goods meant to alleviate mealtime quandaries and fulfil cravings. Conagra Brands' innovative meals span nearly every supermarket aisle, with modern flavours, on-trend ingredients, and simple preparation methods.
Pickles Industry Developments
In March, 2021, The Oslo, Norway-based renowned conglomerate "Orkla ASA" announced the successful acquisition of Eastern Condiment Private Ltd (a Kerala, India-based company recognised for its pickle and spice powder). Orkla has paid 2.4 billion NOK to purchase almost 67.82 percent of the company's ownership interest.
In August, 2020, Nylon's, an Indian processed food manufacturer, has successfully launched a new marketing and media campaign called "AchaarWithVichaar." The campaign attempted to create a powerful trigger in the minds of millennials towards their pickle. The initiatives follow the company's introduction of its pickle on Amazon.
In September 2022, ADF meals Limited's product line includes delectable sauces, pickles, chutneys, pastes, ready-to-cook and ready-to-eat goods, and frozen consumer meals.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 10.4 Billion |
| Market Size 2024 | USD 10.93 Billion |
| Market Size 2032 | USD 15.4 Billion |
| Compound Annual Growth Rate (CAGR) | 4.38% (2024-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Packaging Type, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | ADF Foods Ltd (India), Peter Piper's Pickle Palace; Inc. (US), Del Monte Food, Inc. (US), Mitoku Co., Ltd (Japan), Mt Olive Pickles (US), Pinnacle Foods Inc. (US), Hugo Reitzel (Switzerland), and the Kraft Heinz Co. (US). |
| Key Market Opportunities | The availability of a diverse range of flavour options is increasing the pickle market. |
| Key Market Dynamics | Pickles' antioxidant qualities help the digestive systems function better. |
Pickles Market Highlights:
Frequently Asked Questions (FAQ) :
The pickles market size was valued at USD 10.4 Billion in 2023.
The market is projected to grow at a CAGR of 4.38% during the forecast period, 2024-2032.
North America had the largest share in the market.
The key players in the market are Del Monte Food, Inc. (US), Mitoku Co., Ltd (Japan), Mt Olive Pickles (US), Pinnacle Foods Inc. (US), Hugo Reitzel (Switzerland).
The pickles category dominated the market in 2023.
The store based had the largest share in the market.
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