Pet Wearable Market

Growing awareness about pet health and the demand for remote pet monitoring drives the market growth

The pet humanization trend has led to an increased need for advanced devices from pet parents. Scientific advancements are paving the way for the introduction of smart wearables to monitor and improve pets' well-being globally accurately. These devices can help with disease detection and behavioral difficulties. The data provided by these devices can also alert pet owners to stress and other medical concerns. As a result, the increased number of pet tech startup enterprises will contribute to product utilization over the predicted time frame.

The growing number of obese pets globally is a major market driver as pet owners seek strategies to manage their weight and overall health. With obesity becoming a major concern for pet health, pet wearable devices are considered a healthy and simple approach to monitoring and tracking pet activity levels, exercise, and overall well-being. According to research from the Association for Pet Obesity Prevention, around 56% of dogs in the United States are fat or overweight. This substantial disease load is anticipated to increase the usage of wearable fitness trackers to monitor exercise levels.

Moreover, the high investment in novel wearable technology will likely boost the adoption of pet fitness monitoring gadgets, thereby driving the pet wearable market CAGR.

Furthermore, as the number of pet owners grows, particularly among millennials, pet tracking is becoming increasingly popular. According to the APPA (American Pet Products Association) poll from 2021-2022, 70% of homes had pets. Furthermore, rising demand for easy and creative remote gadgets with GPS trackers will drive product sales among families. Similarly, Frontiers in Veterinary Medicine reported in October 2021 that 37% of Canadian homes had one or more cats, with the percentage increasing dramatically during the COVID-19 pandemic phase.

Thus, rising pet adoption in North American countries is boosting the demand for pet wearables to track and monitor the activities of pets, thereby propelling the growth of the Pet Wearable Market revenue.

The rise of e-commerce platforms is transforming the Global Pet Wearable Market Industry by providing consumers with convenient access to a variety of pet wearable products. Online shopping allows pet owners to compare features, prices, and reviews easily, facilitating informed purchasing decisions. This trend is particularly relevant in 2024, as the market continues to expand, driven by the increasing preference for online shopping. The accessibility of wearables through e-commerce channels is likely to enhance market penetration, making it easier for consumers to adopt these technologies and contribute to the overall growth of the industry.

The Global Pet Wearable Market Industry is experiencing growth driven by the rising trend of pet ownership. As more households adopt pets, the demand for innovative solutions to monitor their health and safety increases. In 2024, the market is valued at approximately 1.21 USD Billion, reflecting a growing awareness among pet owners regarding the benefits of wearables. These devices not only enhance pet safety but also provide valuable health insights, which are becoming essential for responsible pet ownership. This trend is likely to continue, as pet ownership rates are projected to rise globally, further fueling the demand for wearable technology.

The increasing emphasis on pet health and wellness significantly influences the Global Pet Wearable Market Industry. Pet owners are becoming more proactive in monitoring their pets' health, leading to a surge in demand for wearables that provide real-time health data. This trend is supported by the growing awareness of pet obesity and related health issues, prompting owners to seek solutions that promote active lifestyles for their pets. As a result, the market is expected to grow at a CAGR of 9.31% from 2025 to 2035, reflecting a sustained commitment to improving pet health through technology.

The Global Pet Wearable Market Industry is poised for substantial growth, with projections indicating a market value of 3.22 USD Billion by 2035. This anticipated growth can be attributed to various factors, including increasing pet ownership, technological advancements, and a heightened focus on pet health and wellness. The market is expected to experience a robust CAGR of 9.31% from 2025 to 2035, reflecting the ongoing evolution of consumer preferences and the continuous development of innovative wearable solutions for pets. These projections underscore the dynamic nature of the industry and its potential for future expansion.

Technological innovations play a pivotal role in the expansion of the Global Pet Wearable Market Industry. The integration of advanced features such as GPS tracking, health monitoring, and activity tracking into pet wearables enhances their appeal to consumers. As technology evolves, wearables are becoming more user-friendly and efficient, which is likely to attract a broader customer base. The anticipated growth of the market, projected to reach 3.22 USD Billion by 2035, indicates that these advancements are not only meeting current consumer needs but are also paving the way for future developments in pet care technology.

Consumer awareness regarding the benefits of pet wearables is a crucial driver for the Global Pet Wearable Market Industry. As pet owners become more educated about the functionalities and advantages of these devices, their adoption rates are likely to increase. Educational campaigns and marketing efforts by manufacturers are helping to demystify the technology, making it more accessible to a wider audience. This heightened awareness is expected to contribute to the market's growth, as more consumers recognize the value of investing in wearables that enhance their pets' safety and well-being.

By Region, the report provides market insights into Europe, North America, Asia-Pacific, and the Rest of the World. The Asia Pacific pet wearable market accounted for USD 0.46 billion in 2022 and will likely exhibit a significant CAGR growth in the study period. This is due to the increasing adoption of pets in families across the region. China, Australia, and India will drive growth in the Asia Pacific pet wearable industry. Growing pet health awareness and increased wearable technology usage in the region are expected to fuel regional market expansion over the coming years.

Additionally, rising demand for intelligent pet equipment such as smart water fountains, monitoring cameras, and smart feeding systems, among others, is likely to boost market revenue growth in this region.

Also, the major countries studied in the market report are the U.S., German, Canada, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Pet Wearable Market SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The European pet wearable market accounts for the second-largest global market share. This is due to the increasing popularity of gadgets in the region as pet owners become increasingly worried about the safety and well-being of their dogs and other animals. For example, during the COVID-19 epidemic, 3.2 million people in the United Kingdom obtained their first pet, and the country now has over 17 million animals in homes. Further, the German pet wearable market held the largest market share, and the U.K. pet wearable market was the fastest-growing market in the European region.

The North America Pet Wearable Market is expected to grow at the fastest CAGR from 2024 to 2032. The availability of modern technology in the region and increased expenditure on pet healthcare is projected to drive growth in the wearable pet market. The rise in pet owner awareness of pet health issues, the development of product innovation and sophisticated technology, and a large proportion of tech-savvy pet owners are the primary drivers fueling the growth of the wearable pet market in North America.

Increased product releases and a high concentration of prominent enterprises in the sector are further anticipated to promote market expansion. Moreover, the U.S. pet wearable market held the largest market share, and the Canadian pet wearable market was the fastest-growing market in the North American region.

Leading market players are highly focused on R&D operations to develop innovative products and expand their service offerings. The global pet wearable industry is developing and observing intense competition among existing players and new entrants. Key market developments such as increasing customization options, GPS and tracking feature integration, and growing demand for remote pet monitoring solutions drive competition in the pet wearable industry.

Major players in the pet wearable market, such as FitBark Inc, Tractive GmbH, Whistle Labs Inc, PetPace Ltd, and Garmin Ltd, are focused on developing new offerings that can gather health metrics for pets, like as distance walked and calories burned, which can be useful to veterinarians. These firms also concentrate on strategic alliances, collaborations, and new product releases to increase their market share and acquire a competitive advantage in the pet wearable industry.

FitBark Inc is a technology company based in Kansas City, Missouri, United States. The company was founded in 2013 and specialized in developing and manufacturing wearable pet devices. FitBark offers a range of pet health monitoring devices, including activity trackers and GPS trackers, designed to help pet owners track their pet's activity levels, sleep patterns, and overall well-being. In September 2022, FitBark announced the launch of its latest generation of pet activity trackers, featuring improved sensors, longer battery life, and enhanced connectivity options.

The company also partnered strategically with a leading pet food brand to integrate its pet activity tracking data with its mobile app, providing pet owners with more comprehensive insights into their pets' health and well-being.

Whistle Labs Inc is a division of Mars Petcare based in San Francisco, California. It develops and sells the Whistle GPS Pet Tracker, a device worn on a pet's collar that tracks its activities and whereabouts. In addition to pet owners, veterinary researchers have used the gadgets. Whistle Labs announced the launch of its newest pet wearable, 'The Whistle Switch Smart Collar,' in July 2021, which is size-inclusive and delivers total health and fitness tracking and 24-hour GPS location monitoring of pets.