US Jerky Market Research Report: By Source (Beef, Pork, Poultry) and By Distribution channel (Store-Based, Non-Store-Based) - Forecast to 2035

US Jerky Market Overview

US Jerky Market Size was estimated at 1.09 (USD Billion) in 2023. The US Jerky Market Industry is expected to grow from 1.2(USD Billion) in 2024 to 2.5 (USD Billion) by 2035. The US Jerky Market CAGR (growth rate) is expected to be around 6.9% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Jerky Market Trends Highlighted

The US Jerky Market is witnessing several notable trends that reflect changing consumer preferences and lifestyles. A key market driver is the increasing demand for high-protein snacks, especially among health-conscious consumers. Jerky products, which are often seen as convenient, portable, and satisfying sources of protein, are gaining traction. This trend aligns with the broader shift towards healthier snacking options in the US. Additionally, there is growing interest in premium and artisanal jerky products that feature high-quality ingredients, unique flavors, and innovative preparation methods. These products cater to consumers looking for gourmet experiences and more variety in their snacking choices.Opportunities in the market are emerging, particularly as plant-based and alternative protein options gain popularity. Companies are exploring the introduction of vegan and vegetarian jerky products to capture a segment of consumers who are increasingly adopting plant-based diets. Another avenue for growth is the creation of jerky snacks that incorporate superfoods or functional ingredients, appealing to those seeking additional health benefits. Recent trends showcase a rapid increase in online sales channels for jerky products, spurred by convenience and the rise of e-commerce consumption during the pandemic. Consumers are now more accustomed to purchasing snacks online, leading to a surge in D2C (direct-to-consumer) sales.Retailers are also expanding their product offerings to include jerky in variety packs or alongside other healthy snacks, making it a more accessible option for consumers. Overall, the US Jerky Market is evolving with a focus on health, quality, and convenience, aligned with modern consumer values.

US Jerky Market Drivers

Growing Demand for Convenient and Nutritious Snack Options

The increasing consumer preference for convenient, on-the-go snacking options significantly drives growth in the US Jerky Market Industry. According to the United States Department of Agriculture, the snack food market has experienced a robust growth rate of 4.5% annually over the past five years, indicating a passionate shift towards more versatile, nutritious, and easy-to-carry foods. Jerky, being high in protein and low in carbs, aligns well with the changing dietary preferences of health-conscious consumers.This inclination has led to many established snack manufacturers, like Jack Link’s and Hormel Foods, intensifying their product offerings and marketing strategies focused on nutrition and convenience. As the trend towards health-oriented snacking continues to rise, the US Jerky Market is poised to expand alongside it, appealing to both traditional jerky consumers and new segments looking for healthier snacking alternatives.

Increase in Outdoor and Sports Activities

The surge in outdoor recreational activities amongst the US population is another substantial driver for the US Jerky Market Industry. The Outdoor Industry Association reported in its recent findings that over 50% of Americans participated in outdoor recreation last year, marking a 10% increase from the previous year. As more individuals engage in hiking, camping, and sports, they are looking for portable and protein-rich snack options to sustain their energy levels.Jerky, due to its lightweight, shelf-stable, and nutritious qualities, is becoming a favored choice for outdoor enthusiasts. Companies such as Oberto Snacks are capitalizing on this trend by marketing their jerky products wisely to these active consumers, thus boosting the overall demand in the market.

Rise of Meat-Based Protein Diet Trends

The increasing popularity of meat-based protein diets, such as Keto and Paleo, is significantly influencing the US Jerky Market Industry. According to a report from the American Dietetic Association, nearly 30% of Americans have adopted some form of a high-protein diet, which is a notable increase from previous years. This shift in dietary habits can be attributed to the growing awareness surrounding the benefits of protein in weight management and muscle building.Brands that are well-established in the market, including Wellshire Farms and Krave, are aligning their products with these dietary trends by offering various jerky styles and flavors that meet the demands of these health-conscious consumers. The favorable reception of meat-based protein diets further solidifies the importance of jerky as a primary protein source, contributing to its ongoing growth in the US market.

Innovations in Jerky Flavors and Varieties

The advent of innovative flavors and varieties in the US Jerky Market Industry has been a key driver in attracting a wider audience. Recent insights from the Specialty Food Association highlight that unique flavor offerings, such as spicy or sweet options, have increased consumer interest in jerky products by 15% over the last three years. Companies are now competing not only on the nutritional value of their jerky but also by providing creative and diverse flavor combinations.This trend has motivated established brands, such as Epic Provisions and Teriyaki Boyz, to experiment with bold and unique offerings, ultimately appealing to younger demographics as well as traditional consumers. The constant evolution and diversification of jerky products is essential for maintaining growth, as consumers continually seek novel and exciting snack experiences.

US Jerky Market Segment Insights:

Jerky Market Source Insights

The US Jerky Market, particularly focusing on the Source segment, showcases a diverse variety of protein types that contribute significantly to its overall dynamics. The adherence to unique protein sources such as Beef, Pork, and Poultry is instrumental in defining market trends and preferences among consumers. The dominance of beef jerky emerges from consumer inclination towards its rich flavor and higher protein content, making it a preferred choice for many health-conscious individuals seeking convenient snack options. The versatility of pork as a snack option also plays a pivotal role, drawing in customers with diverse taste preferences, while poultry provides substantial benefits in terms of lower fat content, capturing the attention of a health-oriented audience.Additionally, the growing trend of health and wellness, particularly among consumers in the US, has driven an increase in demand for jerky made from these varied sources. Factors including busy lifestyles and the on-the-go consumption culture further fuel the market's growth, as jerky products offer a perfect blend of convenience and nutrition. The expansion of gourmet jerky variants made from premium quality beef, pork, and poultry has created opportunities for brands to differentiate themselves, catering to a niche market that emphasizes quality and unique flavor profiles.Overall, the Source segment serves as a critical foundation of the US Jerky Market landscape, highlighting the importance of protein type not only from a nutritional perspective but also in shaping consumer choices and market evolution. The ongoing developments in production techniques and flavor innovations within these protein categories are expected to keep the market dynamic and aligned with evolving consumer preferences. The alignment of these factors with market growth drivers such as rising snack consumption among the US population ensures that the Source segment remains a focal point of strategy and investment for stakeholders in the US Jerky Market.With changes in consumer behavior and increasing awareness surrounding food choices, the Source segment will continue to evolve, potentially impacting the overall US Jerky Market statistics as it navigates through emerging trends and consumer demands.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Jerky Market Distribution channel Insights

The US Jerky Market's distribution channel plays a pivotal role in shaping consumer access and overall market performance. With the market projected to witness continuous growth, the distribution landscape is primarily segmented into Store-Based and Non-Store-Based channels. Store-Based channels, encompassing convenience stores, supermarkets, and specialty shops, are significant in influencing purchasing behavior due to their accessibility and variety of options. Meanwhile, Non-Store-Based channels, including online retail and direct sales, are increasingly gaining traction, driven by the rise of e-commerce and changing consumer preferences for online shopping.The growing trend of health consciousness among consumers is also impacting these channels, with many opting for jerky products perceived as high-protein snacks. Market statistics suggest that both distribution channels are crucial in catering to the diverse consumer base, providing various purchasing avenues that can enhance market reach. Additionally, the evolving retail environment, coupled with the convenience of home delivery services, continues to shape the dynamics within the US Jerky Market distribution channel. This segmentation helps identify opportunities for growth and innovation in product offerings, thus positioning the market favorably for the future.

US Jerky Market Key Players and Competitive Insights:

The US Jerky Market has undergone significant transformations over the years, emerging as a notable segment within the broader snack food industry. With an increasing consumer shift toward protein-rich snacks, jerky products have gained immense popularity for their convenience and robust flavor profiles. The competitive landscape is characterized by a varied array of manufacturers ranging from established players to niche brands, all vying for market share through innovation, marketing strategies, and product differentiation. The demand for healthier snacking options further fuels competition, driving brands to explore new flavors, ingredients, and packaging solutions that resonate with health-conscious consumers. Competition intensifies as brands strive to create unique selling propositions, establishing themselves firmly in a market where taste and nutritional value are paramount to consumer choice.Hormel Foods dominates a significant portion of the US Jerky Market, leveraging its strong brand recognition and extensive distribution network. The company benefits from its long-standing heritage in the meat processing sector, allowing it to maintain quality control and innovate consistently. Its strength lies in the vast array of jerky products, which cater to diverse consumer preferences across various price points. Hormel Foods has successfully positioned itself as a top choice for jerky lovers through effective marketing campaigns that target health-conscious consumers. With a commitment to high-quality ingredients and bold flavors, the brand sets itself apart from competitors, ensuring its products remain a staple snack in households nationwide. Furthermore, the company’s efficient supply chain and established retail partnerships enhance its market presence, enabling it to meet consumer demand effectively.Epic Provisions, while a smaller player in the US Jerky Market, distinguishes itself through its commitment to clean and sustainable ingredients. Focusing on a premium product line that includes grass-fed beef jerky and other protein-rich snacks, the brand caters to health-conscious consumers who prioritize quality over quantity. Epic Provisions has built a strong reputation by emphasizing its values of quality sourcing and nutritional integrity, which appeals to a segment of the market increasingly wary of artificial additives. The company has also engaged in strategic partnerships and acquisitions that have helped broaden its distribution, allowing for greater visibility within health food stores and grocery chains across the nation. Its strengths lie in its innovative flavors and healthy product offerings, making it a preferred choice among a niche market of consumers seeking high-quality jerky options. This focus on health and sustainability has positioned Epic Provisions favorably within the competitive landscape, fostering loyalty among a dedicated customer base that aligns with its brand ethos.

Key Companies in the US Jerky Market Include:

• Hormel Foods


• Epic Provisions


• Trail's End


• Krave Jerky


• Old Trapper


• Chomps


• Field Trip Jerky


• Snickers Jerky


• Oberto Sausage Company


• Pork King Good


• Bare Snacks


• Biltong


• Jack Links

US Jerky Market Industry Developments

The US Jerky Market has recently witnessed significant developments, particularly surrounding key players such as Hormel Foods, Jack Links, and Krave Jerky. In September 2023, Trail's End announced an expansion of their product line, incorporating organic and healthier jerky options, reflecting the growing consumer demand for healthier snacks. Epic Provisions has also gained traction by introducing a line of high-protein jerky made from sustainably sourced meats. The increasing focus on health and wellness has resulted in a market valuation surge, with estimates indicating nearly a 10 percent growth in the sector over the last year. Additionally, Hormel Foods acquired the USDA-certified organic jerky brand, Field Trip Jerky, in November 2022, enhancing its portfolio in the Premium Snack segment. On the acquisition front, Oberto Sausage Company completed a deal to purchase Chomps in August 2023, emphasizing the trend towards high-quality, protein-rich snack options. Market trends show that brands are increasingly innovating to cater to the evolving preferences of health-conscious consumers, further propelling the jerky market's growth trajectory in the United States.

US Jerky Market Segmentation Insights

Jerky Market Source Outlook

Beef

Pork

Poultry

Jerky Market Distribution channel Outlook

Store-Based

Non-Store-Based

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.09(USD Billion)
MARKET SIZE 2024	1.2(USD Billion)
MARKET SIZE 2035	2.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	6.9% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Hormel Foods, Epic Provisions, Trail's End, Krave Jerky, Old Trapper, Chomps, Field Trip Jerky, Snickers Jerky, Oberto Sausage Company, Pork King Good, Bare Snacks, Biltong, Jack Links
SEGMENTS COVERED	Source, Distribution channel
KEY MARKET OPPORTUNITIES	Plant-based jerky innovation, Premium artisan jerky growth, Health-conscious snack trends, E-commerce sales expansion, Global flavor exploration
KEY MARKET DYNAMICS	sustainability and health trends, increasing snack consumption, rising demand for protein, diverse flavor offerings, online retail growth
COUNTRIES COVERED	US