Market Research Future (MRFR) predicts the global people counting system market size to expand at 12.2% CAGR from 2020–2030 (forecast period). Primary factors accelerating the growth of this market include ongoing technological developments in the retail sector, growing public safety and security issues, increasing need for people counting systems in hospitality, sports, and entertainment applications, and rising demand for people counting systems to ensure the safety of people in public places and retail stores amid COVID-19.
The global sales of people counting systems have been affected by the COVID-19 pandemic. It has, however, generated opportunities as well as challenges for the players present in the ecosystem. For example, companies providing unidirectional people counting systems with Wi-Fi, Bluetooth, and pressure mat-based technologies have been most affected by COVID-19, as they cannot help end-users maintain social distancing.
On the other hand, end-users, such as retailers, supermarkets, shopping malls, and transport, among many others, are embracing people's counting systems to track and count visitors. These end-users are primarily adopting bi-directional people counting systems with thermal and video-based technologies, which allow end-users to obtain data on the number of visitors in real-time, allowing them to maintain the safety of customers and employees. Companies operating in the market are gaining opportunities from COVID-19 by improving their products in order to ensure public safety.
For example, in May 2020, ShopperTrak (US) enhanced its COVID-19 recovery options, Unacast's mobility data, and social distancing scoreboard. Unacast is a global location data and analytics company headquartered in the US. Likewise, in May 2020, Eurotech (Italy) mobilized its automatic passenger counter to comply with the new regulation in the Friuli-Venezia Giulia region of Italy.
As per the World Federation of Direct Selling Association (US), the global retail market amounted to around USD 192 billion in 2018. The retail industry has made a range of technological developments, including digital marketing, person counting, analytics, omnichannel retail, sensor data, artificial intelligence, augmented reality, and many more. Retailers have introduced people counting systems to gain a deeper understanding of customers as well as to improve their shopping experience.
People counting systems can be combined with retail analytics software to calculate a variety of main performance indicators (KPIs) such as conversion rate, staff planning, visitor count, outside traffic, dwell time, pedestrian foot traffic, walk-in rate, shopper-to-staff ratio, and customer path. Retailers are also making crucial business decisions to support their business in the market. Moreover, in the retail sector, people counting systems offer a range of advantages like high reliability, accuracy, and the ability to exclude strollers, carts, and children from the overall count. Therefore, it offers an immense opportunity for companies working in the people counting system market to deploy their people counters for the retail sector.
As per EuroCommerce (Belgium), global B2C e-commerce sales were projected at USD 711.3 billion in 2018. B2C e-commerce sales only cover transactions between end-users and online retailers. E-commerce has had a significant worldwide impact on the development of the retail industry. The dwindling number of visitors to retail stores, shopping malls, and supermarkets has influenced the growth of people counting systems. As e-commerce presents a challenge to brick-and-mortar stores, many stores around the world have been shut down. For example, Ascena Retail Group (US) closed around 500 of its stores, and Gap Inc. (US) closed about 200 of its stores worldwide in 2018.
Global People Counting System Market has been segmented into Type, Connectivity, Product, and Application.
By Type, the global people counting system market has been segmented into unidirectional and bidirectional.
By Connectivity, the global people counting system market has been segmented into wireless and wired.
By Product, the global people counting system market has been segmented into horizontal beam counting system, and overhead people counting system.
By Application, the global people counting system market has been segmented into retail, transportation, sports & entertainment, banking & finance, government, hospitality, and others.
North America had the highest market share of 43.3% in 2018, with a market valuation of USD 325.1 million; the market is expected to register a CAGR of 17.0% over the forecast period. Development in the North American area is driven by the strong presence of major retail outlets such as Walmart, Costco, and Kroger, among others. In addition, the early adoption of people counting system in public transportation, hospitality, and entertainment sector is projected to boost the market growth.
Prominent players have adopted product launches and innovations, followed by alliances and contracts as the main business strategy to increase their share of the people counting system market. Organic growth strategies, such as product launches and developments, are the focus of many of the companies.
In March 2020, HELLA Aglaia Mobile Vision GmbH extended its presence in the European market by collaborating with VIDEOR E. Hartig GmbH, a German provider in the field of high-quality video analysis and business intelligence. Under this collaboration, VIDEOR E. Hartig GmbH will serve as a distributor for HELLA Aglaia.
In May 2020, RetailNext entered into a collaboration with Yoobic Limited (UK) and Sensalytics (Germany), companies active in the people counting ecosystem. Under this collaboration, all three organizations are collaborating to deliver advanced occupancy and compliance-related applications to deliver a safer shopping experience.
In May 2020, ShopperTrak enhanced its COVID-19 recovery options Unacast's mobility data and social distancing scoreboard. Unacast is a global location data and analytics company headquartered in the US.
The study estimates revenue growth at global, regional, and country levels and addresses the sector's new developments in each of the sub-sectors from 2018 to 2026. For this research, MRFR segmented the global people counting system market report by type, connectivity, product, application, and region.
| Report Attribute/Metric | Details |
| Market Size 2030 | 3.37 Billion |
| CAGR | 3.37% (2020-2030) |
| Base Year | 2019 |
| Forecast Period | 2020-2030 |
| Historical Data | 2018 |
| Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Product, Application |
| Geographies Covered | North America, Europe, Asia-Pacific, and Rest of the World (RoW) |
| Key Vendors | Traf-Sys Inc (US), RetailNext Inc (US), Siemens AG (Germany), ShopperTrak RCT Corporation (US), Infrared Integrated Systems Ltd (UK), FLIR Systems Inc (US), Axis Communications AB (Sweden), iris-GmbH infrared & intelligent sensors (Germany), HELLA GmbH & Co. KGaA (Germany), Eurotech SpA (Italy), V-Count (US) |
| Key Market Opportunities | The early adoption of people counting system in public transportation, hospitality, and entertainment sector. |
| Key Market Drivers | Ongoing technological developments in the retail sector. Growing public safety and security issues. Increasing need for people counting systems in hospitality, sports, and entertainment applications |
Frequently Asked Questions (FAQ) :
The Global People Counting System Market will be growing at a 3.37% CAGR between 2020–2030
The size of the market calculated in the year 2018 is USD 204.1 million.
North America accounted for having the largest market share with USD 325.1 million of the valuation the market.
The market in Asia-Pacific region is expected to register the highest CAGR which is 21.1%.
The market growth in North American region is driven by the large incidence of major retail outlets such as Walmart, Costco, and Kroger. Also, early adoption of people counting system in public transportation, hospitality and entertainment sector have also influenced the market.
Research Analyst Level II With a technical background in information technology & semiconductors, shubham has 4.5+ years of experience in market research and analytics with the tasks of data mining, analysis, and project execution. he is the poc for our clients, for their consulting projects running under the ict/semiconductor domain. shubham holds a bachelor’s in information and technology and a master of business administration (mba). shubham has executed over 150 research projects for our clients under the brand name market research future in the last 2 years. his core skill is building the research respondent relation for gathering the primary information from industry and market estimation for niche markets. he is having expertise in conducting secondary & primary research, market estimations, market projections, competitive analysis, analysing current market trends and market dynamics, deep-dive analysis on market scenarios, consumer behaviour, technological impact analysis, consulting, analytics, etc. he has worked on fortune 500 companies' syndicate and consulting projects along with several government projects. he has worked on the projects of top tech brands such as ibm, google, microsoft, aws, meta, oracle, cisco systems, samsung, accenture, vmware, schneider electric, dell, hp, ericsson, and so many others. he has worked on metaverse, web 3.0, zero-trust security, cyber-security, blockchain, quantum computing, robotics, 5g technology, high-performance computing, data centers, ai, automation, it equipment, sensors, semiconductors, consumer electronics and so many tech domain projects.
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