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Penetration Testing Market Size

ID: MRFR//4391-HCR | 100 Pages | Author: Ankit Gupta| November 2024

The penetration testing market's growth and ability to change are affected by a number of factors. More and more businesses are realizing how important protection really is. As cyber dangers get more common and more advanced, businesses have had to spend money on steps to protect their digital assets. Penetrating testing has grown in importance in this setting because it is a good way to find and fix weak spots. As businesses try to get better against new online risks, they need penetration testing services more than ever. This is what is growing the market.
The market for security testing is heavily affected by rules and regulations. Globally, governments and business officials are putting in place strict rules for hacking and data safety. Many businesses have to do regular vulnerability tests as part of their legal needs. This governmental push not only keeps people looking for testing services, but it also helps the market grow by pushing people to be accountable and follow best practices for safety.
The vulnerability testing industry is also being affected by how technology is changing. Because new technologies like cloud computing, the Internet of Things (IoT), and artificial intelligence are being used so quickly, cyber dangers now have a bigger area to attack. With this growth come both new problems and chances for penetration testing companies to learn how to change and become experts in checking the security of these new technologies. To keep penetration testing services useful, the market needs to change along with technological progress.
Since online dangers are getting more complicated, penetration testing services have had to change what they do. Companies used to ask for risk tests, but now the testing business has grown to offer more in-depth services. Simulating complex hacks as part of red teaming drills is becoming more common as a way to test the overall strength of security. This pattern shows how the market is responding to changes in the types of risks, highlighting how important it is to use thorough testing methods that mimic real-life situations.
Competition in the market and the rise in the number of penetration testing service providers also change the way the business works. As more people need these services, more businesses join the market, making it more competitive. To stand out, service providers give cutting-edge testing methods, specialty services, and fair prices.
Eventful worldwide happenings and well-known hacks can also have a big effect on the penetration testing industry. An increase in the need for testing services happens when big security hacks happen and companies rethink their safety policies. As a result, the market is vulnerable to the current danger situation and the general state of cybersecurity, with demand rising when people are more aware of and worried about cybersecurity.
Another thing that is driving the market for vulnerability testing is the growing importance of safety in businesses. As cybersecurity becomes more important to boards, companies are spending more money to improve their protection. As a preventative risk management tool, penetration testing fits well with this new approach, which helps the market grow and stay in high demand.

Covered Aspects:

Report Attribute/Metric Details
Market Size Value In 2023 USD 2.2 Billion
Growth Rate 13.5% (2022-2030

Penetration Testing Market Size and Overview


Penetration Testing Market Size was valued at USD 2.2 Billion in 2023. The Penetration Testing Market industry is projected to rise from USD 2.47 Billion in 2024 to USD 6.35 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024 - 2032).


Penetration Testing Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Penetration testing is used to prevent vulnerabilities in computer systems by cyber-attacks and threats. This testing solution improves, tests, and measures the information systems. A person can easily access different resources through this system without being detected. This advanced set of technologies is growing higher in demand in industrial verticals, which holds a large amount of sensitive data.


The use of secured web applications due to the threat of cyber-attacks and the higher rate of cybercrime activities lets most industries test penetration. This factor is chiefly driving the penetration testing market. The rise in penetration of internet and cloud-based services is also contributing to the global market’s growth. The demand among the end-users for high-security security in data centres is enhancing the market’s demand. These growth factors and the usefulness of the penetration testing market globally are driving the market revenue.


The extensive ongoing research in the testing market by industrial key players will lead to huge growth opportunities. The increased usage of smart applications associated with cloud-based applications will propel toward market expansion.



  • On Aug 2023, Ermetic Ltd., a cloud infrastructure security provider, announced the development of a new open-source project for cloud security testing, CNAPPgoat. Ermetic plans to official CNAPPgoat project at the DEF CON hacker conference Demo Labs event on Aug. 11. CNAPPgoat allows organizations to test their cloud security skills, processes, tools, and posture safely in interactive sandbox environments.


Penetration Testing Market Trends


The social engineering trends, along with the rising impact of DevSecOps tools, are aiding market growth.


Leading global organizations are utilizing DevSecOps solutions to adapt to the quick changes that are occurring in testing requirements. When it comes to implementing security in the DevOps architecture, DevSecOps is an essential component. This results in the establishment of a culture of security as code, in which users are able to autonomously design security routines. The incorporation of security testing into the development process is accomplished through the utilization of effective approaches that might be of use to penetration testers. 


As a result of the growing prevalence of social engineering tactics, businesses are becoming increasingly aware of the significance of social engineering testing. During the course of the simulated attacks, the employees are made aware of the numerous methods that hackers use to attempt to deceive them into divulging firm information assets. Through the use of social engineering penetration tests, businesses are able to identify employees who are susceptible to phishing assaults, hence lowering the risk of such attacks.


Penetration Testing Market Segment Insights 


The global penetrative testing market is segmented based on offering, deployment and end-users. 


Based on Offering, the penetrative testing market is further sub-segmented into software and services. Out of which the services sub-segment dominates the market share. A penetration testing professional monitors or examines the system and provides granular proof of concept for each discovery as part of penetration testing services. Professional services can occasionally furnish a remediation strategy that can be implemented. Cost-effectiveness, scalability, and the support of security professionals are factors that are driving the increased demand for penetration testing services among businesses of all sizes. 


The services segment's market penetration is expanding due to globalization and the ongoing trend of outsourcing professional services to emerging markets, particularly in the field of value-added services and compliance. The efficiency of penetration testing is enhanced by the expertise of the segment's providers, which reduces the number of false positives and enables organizations to concentrate solely on their overall security. Consequently, it is anticipated that the services sector will experience the greatest CAGR throughout the forecast period.


Based on Deployment, the penetrative testing market is divided into on-premises and cloud-based deployment modes. Out of these, the on-premises segmentation dominates the market share. The on-premises deployment model provides organizations with flexibility and control. Large organizations across industries predominantly utilize on-premises mode because they are subject to stricter regulations and handle more sensitive data than SMEs; as a result, they require greater control over their data. 


It is anticipated that such requirements will motivate the implementation of penetration testing software and services on-premises. Presently, mobile devices offer convenient access to corporate data. This has resulted in heightened data transfer volumes among business entities, thereby augmenting the vulnerabilities to cyberattacks and data losses. 


Based on End-User segmentation, the penetrative testing market is further divided into BFSI, IT & Telecommunication, healthcare and government sectors. Among these, the BFSI segmentation owes the major market share. The expansion of the said market segment through the BFSI can be attributed to the substantial influx of confidential financial and personal information that is frequently compromised for governments, corporations, and individuals, as well as the substantial rise in transactions facilitated by cloud-based UPI. Apart from the BFSI, healthcare is anticipated to experience substantial CAGR growth throughout the forecast period. 


Penetrative Testing Market Regional Insights


The global penetrative testing market is primarily studied across four major regions, namely North America, Europe, Asia-Pacific and the Rest of the World. Among these regions, the North American region accounts for the major market share. 


The North American penetrative testing market growth is anticipated to be propelled by the rising number of technological advancements and the widespread adoption of novel technologies, including cloud computing, artificial intelligence, and sentiment analytics. The increasing implementation of rigorous regulations across industries, including PCI DSS, FERC, HIPAA, and SOX, is propelling the demand for penetration testing. 


Furthermore, it is more probable that the region will embrace sophisticated measures to safeguard against vulnerabilities, including penetration testing, security deployment, and vulnerability management solutions. This will provide the North American market with additional expansion opportunities.


Followed by the North American region, the Asia-Pacific region is anticipated to grow at the highest CAGR during the forecast period. The Penetrative Testing Market expansion can be attributed to the rising demand for skilled labour in developing countries and the expanding utilization of penetration testing to ensure the security of organizational data. 


Furthermore, the proliferation of information technology companies in developing nations and the regulatory body's enforcement of mandate compliance in response to the escalating prevalence of cyber frauds serve as catalysts for the expansion of the market throughout the APAC region.


Europe ranks third in the list of top revenue-grossing regions in the said market segment owing to the presence of well-established advanced networking infrastructure and the overall high per capita income being a key driver.


Global Penetrative Testing Market Key Players & Competitive Insights 


The key market participants in the global penetration testing market are bolstering their market positions through a variety of means, including mergers, acquisitions, collaborations, and partnerships, thereby contributing to the expansion of the industry. The major players like Vercode, Trustwave Holdings, Acunetix, etc. concentrate on acquiring minor and local businesses to expand and develop their operations.


Global Penetrative Testing Market Key Companies




  • Core Security SDI Corporation (U.S.)




  • Redteam Security Consulting (U.S.)




  • Context Information Security (U.S.)




  • Rapid7, Inc. (U.S.)




  • Qualys, Inc. (U.S.)




  • Veracode (U.S.)




  • Trustwave Holdings, Inc. (U.S.)




  • Acunetix (Malta)




  • Hewlett Packard Enterprise (U.S.)




  • IBM Corporation (U.S.)




  • Cigital Inc. (U.S.)




  • WhiteHat Security (U.S.)




  • Checkmarx (Israel)




Penetration Testing Industry Developments


November 2023:


In November 2023, WhiteHat Security introduced Sentinel Advanced Penetration Testing, a new service offering focused on advanced attack simulations and red teaming. This offering utilizes human expertise to identify complex vulnerabilities beyond automated tools. 


October 2023: 


In October 2023, WhiteHat Security released findings from its 2023 Security Application Report, revealing a 73% increase in application vulnerabilities. This report highlights the growing need for continuous penetration testing and application security measures. 


September 2023:


In September 2023, WhiteHat Security announced a strategic partnership deal with Crowdstrike to integrate penetration testing with endpoint detection and response (EDR) solutions. This collaboration aims to provide end-to-end visibility and response to security threats. 


Penetration Testing Market Segmentation


Penetration Testing Offering Outlook




  • Software




  • Services




Penetration Testing Deployment Outlook




  • On-premises




  • Cloud-based deployment




Penetration Testing End User Outlook




  • BFSI




  • IT & Telecommunication




  • Healthcare and government sectors




Penetration Testing Region Outlook 




  • North America




  • Europe




  • Asia-Pacific




  • Rest of the World



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