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Penetration Testing Market Analysis

ID: MRFR//4391-HCR | 100 Pages | Author: Ankit Gupta| November 2024

Precise testing, which is sometimes called "ethical hacking," has seen a lot of changes in the most recent years. As businesses become more aware of how crucial it is to safeguard their digital assets, the demand for security testing services has increased. This niche industry's growth is due to a number of factors that impact the market.
Hackers are getting better and more often, so businesses need to be more careful about security. Penetration testing is now needed to find holes in computer systems, networks, and apps so that bad people can't use them effectively. As more people learn about cyber dangers, there is a huge need for skilled penetration testers who can pretend to be hackers and help companies make their defenses better.
Also, the goal of vulnerability testing services has changed because online risks are getting more complicated. In the past, companies asked for risk assessments, but now there are more thorough testing services on the market. This includes red teaming drills, which act out complex hacks to test how secure a company is generally.
As the market grows, competition between service providers is also growing. The competition is based on both price and the number and types of services offered. Service companies are spending money on research and development (R&D) to keep up with new threats and come up with new ways to test things. The push for new ideas makes the industry even more active, as providers are always working to improve their services so they can offer better security testing.
Additionally, the penetration testing market is expanding quickly as more people become aware of the risks that exist online, rules are made to make cheating harder, technology improves, and online threats are constantly shifting. The need for skilled penetration testers is likely to stay strong and even grow as companies try to keep their digital assets safe. There is a change toward more thorough testing services, adapting to new technologies, and strong competition between service companies in the market. Because things are always changing, the penetration testing market is ready for more change and new ideas to help solve the growing safety problems.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook by Component, by Type, By Deployment

Penetration Testing Market Size and Overview


Penetration Testing Market Size was valued at USD 2.2 Billion in 2023. The Penetration Testing Market industry is projected to rise from USD 2.47 Billion in 2024 to USD 6.35 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024 - 2032).


Penetration Testing Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Penetration testing is used to prevent vulnerabilities in computer systems by cyber-attacks and threats. This testing solution improves, tests, and measures the information systems. A person can easily access different resources through this system without being detected. This advanced set of technologies is growing higher in demand in industrial verticals, which holds a large amount of sensitive data.


The use of secured web applications due to the threat of cyber-attacks and the higher rate of cybercrime activities lets most industries test penetration. This factor is chiefly driving the penetration testing market. The rise in penetration of internet and cloud-based services is also contributing to the global market’s growth. The demand among the end-users for high-security security in data centres is enhancing the market’s demand. These growth factors and the usefulness of the penetration testing market globally are driving the market revenue.


The extensive ongoing research in the testing market by industrial key players will lead to huge growth opportunities. The increased usage of smart applications associated with cloud-based applications will propel toward market expansion.



  • On Aug 2023, Ermetic Ltd., a cloud infrastructure security provider, announced the development of a new open-source project for cloud security testing, CNAPPgoat. Ermetic plans to official CNAPPgoat project at the DEF CON hacker conference Demo Labs event on Aug. 11. CNAPPgoat allows organizations to test their cloud security skills, processes, tools, and posture safely in interactive sandbox environments.


Penetration Testing Market Trends


The social engineering trends, along with the rising impact of DevSecOps tools, are aiding market growth.


Leading global organizations are utilizing DevSecOps solutions to adapt to the quick changes that are occurring in testing requirements. When it comes to implementing security in the DevOps architecture, DevSecOps is an essential component. This results in the establishment of a culture of security as code, in which users are able to autonomously design security routines. The incorporation of security testing into the development process is accomplished through the utilization of effective approaches that might be of use to penetration testers. 


As a result of the growing prevalence of social engineering tactics, businesses are becoming increasingly aware of the significance of social engineering testing. During the course of the simulated attacks, the employees are made aware of the numerous methods that hackers use to attempt to deceive them into divulging firm information assets. Through the use of social engineering penetration tests, businesses are able to identify employees who are susceptible to phishing assaults, hence lowering the risk of such attacks.


Penetration Testing Market Segment Insights 


The global penetrative testing market is segmented based on offering, deployment and end-users. 


Based on Offering, the penetrative testing market is further sub-segmented into software and services. Out of which the services sub-segment dominates the market share. A penetration testing professional monitors or examines the system and provides granular proof of concept for each discovery as part of penetration testing services. Professional services can occasionally furnish a remediation strategy that can be implemented. Cost-effectiveness, scalability, and the support of security professionals are factors that are driving the increased demand for penetration testing services among businesses of all sizes. 


The services segment's market penetration is expanding due to globalization and the ongoing trend of outsourcing professional services to emerging markets, particularly in the field of value-added services and compliance. The efficiency of penetration testing is enhanced by the expertise of the segment's providers, which reduces the number of false positives and enables organizations to concentrate solely on their overall security. Consequently, it is anticipated that the services sector will experience the greatest CAGR throughout the forecast period.


Based on Deployment, the penetrative testing market is divided into on-premises and cloud-based deployment modes. Out of these, the on-premises segmentation dominates the market share. The on-premises deployment model provides organizations with flexibility and control. Large organizations across industries predominantly utilize on-premises mode because they are subject to stricter regulations and handle more sensitive data than SMEs; as a result, they require greater control over their data. 


It is anticipated that such requirements will motivate the implementation of penetration testing software and services on-premises. Presently, mobile devices offer convenient access to corporate data. This has resulted in heightened data transfer volumes among business entities, thereby augmenting the vulnerabilities to cyberattacks and data losses. 


Based on End-User segmentation, the penetrative testing market is further divided into BFSI, IT & Telecommunication, healthcare and government sectors. Among these, the BFSI segmentation owes the major market share. The expansion of the said market segment through the BFSI can be attributed to the substantial influx of confidential financial and personal information that is frequently compromised for governments, corporations, and individuals, as well as the substantial rise in transactions facilitated by cloud-based UPI. Apart from the BFSI, healthcare is anticipated to experience substantial CAGR growth throughout the forecast period. 


Penetrative Testing Market Regional Insights


The global penetrative testing market is primarily studied across four major regions, namely North America, Europe, Asia-Pacific and the Rest of the World. Among these regions, the North American region accounts for the major market share. 


The North American penetrative testing market growth is anticipated to be propelled by the rising number of technological advancements and the widespread adoption of novel technologies, including cloud computing, artificial intelligence, and sentiment analytics. The increasing implementation of rigorous regulations across industries, including PCI DSS, FERC, HIPAA, and SOX, is propelling the demand for penetration testing. 


Furthermore, it is more probable that the region will embrace sophisticated measures to safeguard against vulnerabilities, including penetration testing, security deployment, and vulnerability management solutions. This will provide the North American market with additional expansion opportunities.


Followed by the North American region, the Asia-Pacific region is anticipated to grow at the highest CAGR during the forecast period. The Penetrative Testing Market expansion can be attributed to the rising demand for skilled labour in developing countries and the expanding utilization of penetration testing to ensure the security of organizational data. 


Furthermore, the proliferation of information technology companies in developing nations and the regulatory body's enforcement of mandate compliance in response to the escalating prevalence of cyber frauds serve as catalysts for the expansion of the market throughout the APAC region.


Europe ranks third in the list of top revenue-grossing regions in the said market segment owing to the presence of well-established advanced networking infrastructure and the overall high per capita income being a key driver.


Global Penetrative Testing Market Key Players & Competitive Insights 


The key market participants in the global penetration testing market are bolstering their market positions through a variety of means, including mergers, acquisitions, collaborations, and partnerships, thereby contributing to the expansion of the industry. The major players like Vercode, Trustwave Holdings, Acunetix, etc. concentrate on acquiring minor and local businesses to expand and develop their operations.


Global Penetrative Testing Market Key Companies




  • Core Security SDI Corporation (U.S.)




  • Redteam Security Consulting (U.S.)




  • Context Information Security (U.S.)




  • Rapid7, Inc. (U.S.)




  • Qualys, Inc. (U.S.)




  • Veracode (U.S.)




  • Trustwave Holdings, Inc. (U.S.)




  • Acunetix (Malta)




  • Hewlett Packard Enterprise (U.S.)




  • IBM Corporation (U.S.)




  • Cigital Inc. (U.S.)




  • WhiteHat Security (U.S.)




  • Checkmarx (Israel)




Penetration Testing Industry Developments


November 2023:


In November 2023, WhiteHat Security introduced Sentinel Advanced Penetration Testing, a new service offering focused on advanced attack simulations and red teaming. This offering utilizes human expertise to identify complex vulnerabilities beyond automated tools. 


October 2023: 


In October 2023, WhiteHat Security released findings from its 2023 Security Application Report, revealing a 73% increase in application vulnerabilities. This report highlights the growing need for continuous penetration testing and application security measures. 


September 2023:


In September 2023, WhiteHat Security announced a strategic partnership deal with Crowdstrike to integrate penetration testing with endpoint detection and response (EDR) solutions. This collaboration aims to provide end-to-end visibility and response to security threats. 


Penetration Testing Market Segmentation


Penetration Testing Offering Outlook




  • Software




  • Services




Penetration Testing Deployment Outlook




  • On-premises




  • Cloud-based deployment




Penetration Testing End User Outlook




  • BFSI




  • IT & Telecommunication




  • Healthcare and government sectors




Penetration Testing Region Outlook 




  • North America




  • Europe




  • Asia-Pacific




  • Rest of the World



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