Penetration Testing Market Share

ID: MRFR/SEM/4391-HCR

200 Pages

Ankit Gupta

October 2025

Penetration Testing Market Research Report: By Type of Testing (Network Penetration Testing, Web Application Penetration Testing, Mobile Application Penetration Testing, Social Engineering Testing), By Deployment Model (On-Premises, Cloud-Based, Hybrid), By Service Type (Security Consulting, Managed Services, Testing as a Service), By End Use Industry (Banking and Financial Services, Healthcare...

Summary Table of Contents Segmentation Download PDF

Market Share

Introduction: Navigating the Competitive Landscape of Penetration Testing

Against this background, the penetration testing market is gaining momentum. The market is being driven by a combination of technological developments, regulatory pressures and changing customer expectations. IT system integrators, innovative AI start-ups and specialist security vendors are vying with each other to offer the best penetration testing services. The efficiencies and effectiveness of penetration testing are being further enhanced by automation and the use of artificial intelligence. IoT and biometrics are redefining security standards. And penetration testing is a growth market, particularly in North America and Asia-Pacific. In these regions, the strategic trends are mainly geared towards compliance and to preventing attacks. Taking all this into account, penetration testing will be a key strategic tool for C-level managers and their strategic planners in the years ahead.

Competitive Positioning

Full-Suite Integrators

These vendors offer comprehensive security solutions, integrating penetration testing with broader cybersecurity services.

Vendor	Competitive Edge	Solution Focus	Regional Focus
Secureworks	Robust threat intelligence integration	Managed security services	North America, Europe
CrowdStrike	Cloud-native endpoint protection	Endpoint security and threat hunting	Global
Rapid7	Unified vulnerability management platform	Vulnerability management and penetration testing	North America, Europe, Asia
Trustwave	Managed security and compliance expertise	Managed security services	North America, Asia-Pacific

Specialized Technology Vendors

These vendors focus on specific technologies or methodologies within penetration testing, offering specialized tools and services.

Vendor	Competitive Edge	Solution Focus	Regional Focus
HackerOne	Crowdsourced security testing platform	Bug bounty and vulnerability disclosure	Global
Offensive Security	Industry-leading training and certifications	Penetration testing training and tools	Global
Checkmarx	Application security testing expertise	Static application security testing	Global
Veracode	Comprehensive application security platform	Application security testing	Global
Netsparker	Automated web application security scanning	Web application security	Global
Cymulate	Continuous security validation platform	Security posture management	Global

Infrastructure & Equipment Providers

These vendors provide foundational security tools and infrastructure that support penetration testing efforts.

Vendor	Competitive Edge	Solution Focus	Regional Focus
Tenable	Comprehensive vulnerability management	Vulnerability assessment	Global
Core Security	Integrated security solutions	Vulnerability management and penetration testing	North America, Europe
Secure Nation	Focus on cybersecurity training and tools	Cybersecurity training and services	North America

Emerging Players & Regional Champions

CybSafe (UK): Specializes in behavioral security and risk management solutions, recently partnered with several SMEs to enhance their cybersecurity posture, challenging traditional vendors by integrating human factors into penetration testing.
The penetration testing service of this company, which is based on cloud technology, focuses on using automation tools. Recently, the company won a contract from a major financial institution and complements the offerings of well-established vendors by providing scalable solutions for large enterprises.
Nettitude (UK): Known for its advanced threat simulation and red teaming services, recently implemented a comprehensive testing program for a government agency, positioning itself as a challenger to larger firms by focusing on bespoke solutions.
Cymulate (Israel): Provides continuous security validation and automated penetration testing, recently expanded its client base in Europe, complementing traditional vendors by offering a subscription-based model that enhances agility.
Veracode (USA): Application security testing and DevSecOps. Recently teamed up with a leading developer and is challenging established players by making testing a CI/CD operation.

Regional Trends: In 2024, penetration testing services will increase significantly, particularly in Europe and North America, due to the stricter regulatory requirements and the increasing awareness of cyber threats. The companies are increasingly specializing in the specialized areas of automation and behavioral security, which reflects the penetration testing methodological trend towards the integration of human and continuous verification into the methodology.

Collaborations & M&A Movements

Rapid7 and CrowdStrike announced a partnership to integrate their security solutions, aiming to provide a more comprehensive threat detection and response system, thereby enhancing their competitive positioning in the cybersecurity market.
Qualys acquired the penetration testing firm, SecuPi, in early 2024 to expand its cloud security offerings and strengthen its market share in the growing demand for automated security solutions.
Palo Alto Networks and IBM collaborated to develop a joint penetration testing service that leverages AI to identify vulnerabilities faster, positioning both companies as leaders in innovative cybersecurity solutions.

Competitive Summary Table

Capability	Leading Players	Remarks
Automated Vulnerability Scanning	Qualys, Rapid7	Qualys is a cloud-based solution for vulnerability management. It is a complete, cloud-based solution that automates vulnerability management and provides real-time scanning and reporting. Rapid7 InsightVM is an integrated solution that provides actionable insights and prioritization based on risk.
Web Application Testing	Veracode, Checkmarx	Veracode offers a comprehensive platform for static and dynamic application security testing. It focuses on developer-friendly tools. Checkmarx emphasizes the integration of its security into the CI/CD pipeline, which helps with the acceptance of the development team.
Social Engineering Testing	KnowBe4, PhishLabs	KnowBe4 is a specialist in security awareness training and simulated phishing attacks, helping organisations to improve their employees’ resilience to social engineering attacks. Similarly, PhishLabs provides threat intelligence and incident response services to enhance the effectiveness of social engineering tests.
Cloud Security Testing	Palo Alto Networks, Tenable	Palo Alto provides a cloud security solution with penetration testing for the cloud. Tenable's Nessus has extensive cloud scanning features that make it a preferred choice for companies migrating to the cloud.
Mobile Application Security Testing	AppScan, Veracode	AppScan offers comprehensive testing of mobile applications with a focus on compliance and risk management. Veracode's mobile testing capabilities are integrated into the broader application security platform, facilitating the integration of development teams.
Compliance and Regulatory Testing	Trustwave, IBM Security	Trustwave provides tailored penetration testing services that align with the most popular regulatory compliance frameworks, enabling organizations to meet their regulatory requirements. IBM Security applies its deep experience in compliance to provide comprehensive testing solutions that address industry-specific regulations.

Conclusion: Navigating the Competitive Landscape Ahead

In the years ahead, the penetration testing market will be characterized by a high degree of competition and significant fragmentation, as well as the presence of both established and emerging companies. Regionally, a growing demand for tailor-made solutions is emerging, especially in North America and Europe, where regulatory requirements are putting the spotlight on cyber security. Strategically, penetration testing companies must therefore focus on using advanced methods such as artificial intelligence and automation to enhance the delivery and efficiency of their services. In addition, flexibility and adaptability will be key differentiators, enabling penetration testing companies to respond to changing customer needs and regulatory requirements. Strategically, the penetration testing market is characterized by a high degree of competition, as well as by a significant degree of fragmentation. To cope with the rapidly changing environment, companies will need to rely on innovation and partnerships.

Market Highlights

Author

Ankit Gupta

Senior Research Analyst

Ankit Gupta is an analyst in market research industry in ICT and SEMI industry. With post-graduation in "Telecom and Marketing Management" and graduation in "Electronics and Telecommunication" vertical he is well versed with recent development in ICT industry as a whole. Having worked on more than 150+ reports including consultation for fortune 500 companies such as Microsoft and Rio Tinto in identifying solutions with respect to business problems his opinions are inclined towards mixture of technical and managerial aspects.

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FAQs

What is the current valuation of the Penetration Testing Market as of 2024?

The Penetration Testing Market was valued at 2.47 USD Billion in 2024.

What is the projected market size for the Penetration Testing Market in 2035?

The market is projected to reach 9.025 USD Billion by 2035.

What is the expected CAGR for the Penetration Testing Market during the forecast period 2025 - 2035?

The expected CAGR for the Penetration Testing Market during 2025 - 2035 is 12.5%.

Which companies are considered key players in the Penetration Testing Market?

Key players include IBM, Accenture, CrowdStrike, Rapid7, Trustwave, Veracode, NSS Labs, Qualys, CybSafe, and Secureworks.

What are the main segments of the Penetration Testing Market by type?

The main segments by type include Network Penetration Testing, Web Application Penetration Testing, Mobile Application Penetration Testing, and Social Engineering Testing.

How did the valuation of Network Penetration Testing change from 2024 to 2035?

The valuation of Network Penetration Testing increased from 0.74 USD Billion in 2024 to a projected 2.78 USD Billion in 2035.

What is the projected growth for Cloud-Based penetration testing services by 2035?

Cloud-Based penetration testing services are expected to grow from 0.93 USD Billion in 2024 to 3.25 USD Billion by 2035.

Which end-use industry is projected to have the highest valuation in the Penetration Testing Market by 2035?

The Banking and Financial Services sector is projected to have the highest valuation, increasing from 0.74 USD Billion in 2024 to 2.78 USD Billion by 2035.

What service types are included in the Penetration Testing Market segments?

Service types include Security Consulting, Managed Services, and Testing as a Service.

How does the projected growth of Managed Services compare to other service types by 2035?

Managed Services are projected to grow from 0.93 USD Billion in 2024 to 3.38 USD Billion by 2035, indicating robust demand.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per MRFR analysis, the Penetration Testing Market Size was estimated at 2.47 USD Billion in 2024. The Penetration Testing industry is projected to grow from 2.779 USD Billion in 2025 to 9.025 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 12.5 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Penetration Testing Market is experiencing robust growth driven by increasing cybersecurity threats and evolving compliance requirements.

The demand for cloud security testing is rising as organizations migrate to cloud environments, particularly in North America.
Automation is increasingly integrated into testing processes, enhancing efficiency and accuracy across various sectors.
Compliance with regulatory standards is becoming a focal point for businesses, especially in the Asia-Pacific region.
The market is primarily driven by increasing cybersecurity threats and the need for regulatory compliance, particularly in network penetration testing and cloud-based services.

Penetration Testing Market

CAGR

12.5%

Market Size & Forecast

2024 Market Size	2.47 (USD Billion)
2035 Market Size	9.025 (USD Billion)
CAGR (2025 - 2035)	12.5%
Largest Regional Market Share in 2024	North America

Major Players

IBM (US), Accenture (IE), CrowdStrike (US), Rapid7 (US), Trustwave (US), Veracode (US), NSS Labs (US), Qualys (US), CybSafe (GB), Secureworks (US)

Market Trends

The Penetration Testing Market is currently experiencing a notable evolution, driven by the increasing complexity of cyber threats and the growing awareness of the necessity for robust security measures. Organizations across various sectors are recognizing the importance of identifying vulnerabilities within their systems before malicious actors can exploit them. This proactive approach to cybersecurity is fostering a heightened demand for penetration testing services, as businesses seek to safeguard sensitive information and maintain customer trust. Furthermore, the integration of advanced technologies, such as artificial intelligence and machine learning, is enhancing the effectiveness of penetration testing methodologies, allowing for more comprehensive assessments of security postures. In addition to technological advancements, regulatory compliance is playing a pivotal role in shaping the Penetration Testing Market. As governments and industry bodies implement stricter regulations regarding data protection and privacy, organizations are compelled to conduct regular penetration tests to ensure compliance. This trend is likely to continue, as the repercussions of data breaches can be severe, both financially and reputationally. Consequently, the Penetration Testing Market is poised for sustained growth, with an increasing number of companies prioritizing security assessments as a fundamental component of their overall risk management strategies.

Rising Demand for Cloud Security Testing

As more organizations migrate to cloud environments, the need for specialized penetration testing services tailored to cloud security is becoming increasingly apparent. This trend reflects a shift in focus towards securing cloud infrastructures, which often present unique vulnerabilities that differ from traditional on-premises systems.

Integration of Automation in Testing Processes

The incorporation of automated tools in penetration testing is gaining traction, as it allows for more efficient and thorough assessments. Automation can streamline repetitive tasks, enabling security professionals to concentrate on more complex vulnerabilities, thereby enhancing the overall effectiveness of testing efforts.

Focus on Compliance and Regulatory Standards

With the rise of stringent data protection regulations, organizations are increasingly prioritizing penetration testing to meet compliance requirements. This trend underscores the necessity for regular security assessments to avoid potential legal repercussions and to maintain customer confidence in data handling practices.

The increasing sophistication of cyber threats necessitates a proactive approach to security, underscoring the critical role of penetration testing in safeguarding sensitive information and infrastructure.

U.S. Department of Homeland Security

Penetration Testing Market Market Drivers

Increasing Cybersecurity Threats

The Penetration Testing Market is experiencing a surge in demand due to the escalating frequency and sophistication of cyber threats. Organizations are increasingly recognizing the necessity of proactive security measures to safeguard sensitive data and maintain customer trust. In 2025, it is estimated that cybercrime will cost businesses trillions of dollars annually, prompting a heightened focus on penetration testing as a critical component of cybersecurity strategies. This trend indicates that companies are investing more in penetration testing services to identify vulnerabilities before they can be exploited by malicious actors. As a result, the penetration testing market is likely to expand significantly, driven by the urgent need for robust security solutions.

Adoption of Advanced Technologies

The Penetration Testing Market is being propelled by the rapid adoption of advanced technologies such as artificial intelligence and machine learning. These technologies enhance the efficiency and effectiveness of penetration testing processes, allowing for more comprehensive assessments of security vulnerabilities. In 2025, it is anticipated that the integration of AI-driven tools will streamline testing procedures, enabling organizations to identify and remediate vulnerabilities more swiftly. This technological evolution not only improves the quality of penetration testing but also attracts organizations seeking to leverage innovative solutions for their cybersecurity needs. As a result, the penetration testing market is poised for growth, driven by the demand for cutting-edge security solutions.

Growing Awareness of Cybersecurity

The Penetration Testing Market is benefiting from an increasing awareness of cybersecurity risks among businesses and consumers alike. As high-profile data breaches and cyberattacks make headlines, organizations are becoming more vigilant about their security postures. In 2025, it is expected that this heightened awareness will lead to a greater investment in penetration testing services, as companies seek to proactively identify and mitigate potential threats. This trend suggests that businesses are recognizing the value of penetration testing as a fundamental aspect of their cybersecurity strategies. Consequently, the penetration testing market is likely to expand as organizations prioritize security in their operational frameworks.

Regulatory Compliance Requirements

The Penetration Testing Market is significantly influenced by the growing emphasis on regulatory compliance across various sectors. Organizations are mandated to adhere to stringent regulations such as GDPR, HIPAA, and PCI DSS, which necessitate regular security assessments, including penetration testing. In 2025, the market for compliance-driven penetration testing services is projected to grow as businesses strive to avoid hefty fines and reputational damage associated with non-compliance. This regulatory landscape compels organizations to integrate penetration testing into their security frameworks, thereby driving demand for specialized services. Consequently, the penetration testing market is likely to witness sustained growth as compliance becomes a central focus for businesses.

Shift Towards Managed Security Services

The Penetration Testing Market is witnessing a shift towards managed security services, as organizations increasingly outsource their cybersecurity needs to specialized providers. This trend is driven by the desire for cost-effective solutions and access to expert knowledge in penetration testing. In 2025, it is projected that the demand for managed penetration testing services will rise, as businesses seek to enhance their security without the burden of maintaining in-house teams. This outsourcing model allows organizations to leverage the expertise of third-party providers, ensuring comprehensive security assessments. As a result, the penetration testing market is likely to experience growth, fueled by the increasing preference for managed security solutions.

Market Segment Insights

By Type: Network Penetration Testing (Largest) vs. Web Application Penetration Testing (Fastest-Growing)

The Penetration Testing Market is primarily divided into four main types: Network Penetration Testing, Web Application Penetration Testing, Mobile Application Penetration Testing, and Social Engineering Testing. Among these, Network Penetration Testing holds the largest market share, as organizations often prioritize securing their networks against unauthorized access and vulnerabilities. In contrast, Web Application Penetration Testing has witnessed rapid growth as businesses shift focus to securing their online platforms from escalating cyber threats.

Web Application Penetration Testing (Dominant) vs. Social Engineering Testing (Emerging)

Web Application Penetration Testing has emerged as a dominant force in the Penetration Testing Market, driven by the increasing frequency of cyberattacks targeting web applications. Organizations are investing heavily in this area to ensure robust protection against data breaches and attacks that exploit application vulnerabilities. In contrast, Social Engineering Testing, while considered an emerging segment, focuses on human aspects of security, training employees to recognize and respond to social engineering attacks. As awareness of social engineering threats grows, this segment is expected to expand rapidly, complementing traditional security measures with a focus on human behavior.

By Deployment Model: Cloud-Based (Largest) vs. On-Premises (Fastest-Growing)

The penetration testing market showcases a diverse distribution among deployment models, prominently featuring Cloud-Based solutions as the largest segment. This model is favored for its scalability, cost-effectiveness, and ease of deployment, appealing to organizations looking for agile security measures. In contrast, On-Premises solutions, while smaller in market share, are rapidly gaining traction due to increased regulatory compliance considerations and the need for businesses to maintain greater control over their security frameworks. Looking at growth trends, Cloud-Based deployment continues to expand as businesses recognize the advantages of flexibility and remote accessibility. The fastest-growing On-Premises segment is driven by enterprises seeking tailored security solutions that align with specific regulatory obligations. Factors such as the rising cyber threat landscape and evolving compliance requirements are propelling an uptick in investments across all deployment models, particularly On-Premises configurations that promise enhanced control and customization for organizations.

Cloud-Based (Dominant) vs. On-Premises (Emerging)

The Cloud-Based deployment model stands out as the dominant approach in the penetration testing market, driven by the shift towards digital transformation and the increasing reliance on cloud infrastructure. Its flexibility and scalability make it particularly attractive to businesses of all sizes, allowing for quick task deployment and up-to-date testing without extensive hardware investments. Conversely, the On-Premises model is emerging as a preferred choice for organizations concerned with data sovereignty and compliance, as it offers enhanced control over security protocols and data management. This model caters to enterprises with specific regulatory needs, providing tailored solutions that align with industry standards. As the landscape evolves, both deployment models are crucial contenders, each serving distinct customer needs while contributing to the overall growth of the penetration testing market.

By Service Type: Security Consulting (Largest) vs. Testing as a Service (Fastest-Growing)

In the Penetration Testing Market, the service type segment is witnessing a diverse distribution among its values. Security Consulting stands as the largest segment, leveraging its established expertise and reputation. Managed Services and Testing as a Service are also integral, with Managed Services providing ongoing support and maintenance, while Testing as a Service offers scalable testing solutions on demand. This distribution reflects the varying needs of organizations as they seek penetration testing support.

Security Consulting (Dominant) vs. Testing as a Service (Emerging)

Security Consulting remains the dominant player in the Penetration Testing Market, known for its customized approaches and extensive expertise in identifying vulnerabilities. Organizations often prefer this service for its in-depth analysis and strategic recommendations. In contrast, Testing as a Service is rapidly emerging, beneficial for businesses seeking flexibility and cost-effectiveness. This service type enables organizations to conduct frequent tests without the overhead of maintaining a full in-house team. As businesses increasingly prioritize cybersecurity, the demand for both services will continue to evolve, with the potential for significant shifts in market dynamics.

By End Use Industry: Banking and Financial Services (Largest) vs. Healthcare (Fastest-Growing)

The Penetration Testing Market is heavily influenced by the Banking and Financial Services sector, which holds the largest market share due to the high value of sensitive data and the stringent regulatory environment. This sector prioritizes cybersecurity to protect against potential financial losses and reputational damage. On the other hand, the Healthcare segment is rapidly growing, driven by the increasing digitization of patient records and healthcare services, which necessitates robust penetration testing to safeguard sensitive health information.

Banking and Financial Services: Dominant vs. Healthcare: Emerging

The Banking and Financial Services segment is characterized by its stringent security requirements and high investment in cybersecurity solutions, viewing penetration testing as essential to comply with regulations and protect customer data. In contrast, the Healthcare sector is emerging as a significant player within the penetration testing market, largely due to the digital transformation in healthcare systems. The rise of electronic health records and telehealth services has made healthcare organizations increasingly vulnerable to cyber threats, prompting them to invest more in penetration testing services to ensure compliance and protect sensitive patient information.

Get more detailed insights about Penetration Testing Market Research Report - Forecast to 2035

Regional Insights

North America : Cybersecurity Leadership Hub

North America is the largest market for penetration testing, holding approximately 45% of the global share. The region's growth is driven by increasing cyber threats, stringent regulatory requirements, and a heightened focus on data protection. The demand for advanced security solutions is further fueled by the rise of remote work and digital transformation initiatives across various sectors, including finance and healthcare. The United States leads the market, followed by Canada, with a robust presence of key players such as IBM, CrowdStrike, and Rapid7. The competitive landscape is characterized by continuous innovation and strategic partnerships among firms to enhance service offerings. As organizations increasingly prioritize cybersecurity, the penetration testing market is expected to expand significantly in this region.

Europe : Emerging Cybersecurity Powerhouse

Europe is witnessing rapid growth in the penetration testing market, accounting for approximately 30% of the global share. The region's expansion is driven by stringent regulations such as GDPR and NIS Directive, which mandate organizations to enhance their cybersecurity measures. The increasing frequency of cyberattacks has also led to a surge in demand for penetration testing services, as businesses seek to identify vulnerabilities proactively. Leading countries in this market include the United Kingdom, Germany, and France, where firms like Accenture and CybSafe are making significant strides. The competitive landscape is marked by a mix of established players and emerging startups, all vying to offer innovative solutions. As European organizations prioritize compliance and security, the penetration testing market is set for substantial growth.

Asia-Pacific : Rapidly Growing Cybersecurity Market

Asia-Pacific is rapidly emerging as a significant player in the penetration testing market, holding around 20% of the global share. The region's growth is driven by increasing digitalization, rising cyber threats, and a growing awareness of cybersecurity among businesses. Countries like India and Australia are leading the charge, with governments promoting initiatives to bolster cybersecurity frameworks and regulations. The competitive landscape features a mix of local and international players, including firms like Qualys and Secureworks. As organizations in this region increasingly adopt cloud services and digital platforms, the demand for penetration testing services is expected to rise sharply. This trend is further supported by investments in cybersecurity infrastructure and training programs to enhance workforce capabilities.

Middle East and Africa : Emerging Cybersecurity Frontier

The Middle East and Africa region is gradually establishing itself in the penetration testing market, accounting for approximately 5% of the global share. The growth is driven by increasing cyber threats, government initiatives to enhance cybersecurity, and a growing awareness of the importance of data protection. Countries like the UAE and South Africa are at the forefront, implementing regulations to strengthen their cybersecurity posture. The competitive landscape is evolving, with both local and international players entering the market. Key players are focusing on providing tailored solutions to meet the unique challenges faced by organizations in this region. As businesses increasingly recognize the need for robust cybersecurity measures, the penetration testing market is poised for growth in the coming years.

Key Players and Competitive Insights

The Penetration Testing Market is currently characterized by a dynamic competitive landscape, driven by increasing cybersecurity threats and the growing need for organizations to safeguard their digital assets. Major players such as IBM (US), Accenture (IE), and CrowdStrike (US) are at the forefront, each adopting distinct strategies to enhance their market positioning. IBM (US) emphasizes innovation through its advanced AI-driven security solutions, while Accenture (IE) focuses on strategic partnerships to expand its service offerings. CrowdStrike (US) leverages its cloud-native platform to provide real-time threat intelligence, thereby enhancing its operational focus on proactive security measures. Collectively, these strategies contribute to a competitive environment that is increasingly reliant on technological advancements and collaborative efforts.

In terms of business tactics, companies are increasingly localizing their services to better cater to regional compliance requirements and customer preferences. The market structure appears moderately fragmented, with a mix of established players and emerging startups vying for market share. This fragmentation allows for diverse service offerings, yet the collective influence of key players like Rapid7 (US) and Trustwave (US) is significant, as they set industry standards and drive innovation.

In August 2025, Rapid7 (US) announced a strategic acquisition of a leading threat intelligence firm, which is expected to bolster its penetration testing capabilities. This move not only enhances Rapid7's service portfolio but also positions the company to offer more comprehensive security solutions, thereby increasing its competitive edge in the market. The acquisition reflects a broader trend of consolidation within the industry, as companies seek to enhance their technological capabilities and service offerings.

In September 2025, Trustwave (US) launched a new suite of penetration testing services tailored specifically for small and medium-sized enterprises (SMEs). This initiative is particularly noteworthy as it addresses the growing demand for affordable cybersecurity solutions among SMEs, which often lack the resources to implement extensive security measures. By focusing on this underserved market segment, Trustwave aims to capture a significant share of the growing demand for penetration testing services.

In October 2025, CrowdStrike (US) unveiled an innovative AI-driven penetration testing tool designed to automate vulnerability assessments. This tool is expected to streamline the testing process, making it more efficient and accessible for organizations of all sizes. The introduction of such technology underscores the increasing integration of AI in cybersecurity practices, which is likely to redefine how penetration testing is conducted in the future.

As of October 2025, the competitive trends in the Penetration Testing Market are heavily influenced by digitalization, AI integration, and a heightened focus on sustainability. Strategic alliances among key players are shaping the landscape, fostering innovation and enhancing service delivery. Looking ahead, it appears that competitive differentiation will increasingly pivot from price-based strategies to a focus on technological innovation, reliability, and the ability to adapt to evolving cybersecurity threats.

Key Companies in the Penetration Testing Market market include

Industry Developments

Q2 2024: Cobalt raises $50M Series C to expand penetration testing platform Cobalt, a leading provider of penetration testing as a service (PTaaS), announced a $50 million Series C funding round to accelerate product development and global expansion.
Q1 2024: Synack Appoints New CEO to Drive Next Phase of Growth Synack, a prominent penetration testing company, announced the appointment of Jay Kaplan as CEO, signaling a strategic shift to scale its enterprise security offerings.
Q2 2024: Bugcrowd Announces Strategic Partnership with AWS for Cloud Penetration Testing Bugcrowd entered a partnership with Amazon Web Services to deliver specialized cloud penetration testing services for AWS customers, enhancing cloud security compliance.
Q3 2024: CrowdStrike acquires penetration testing startup Flow Security CrowdStrike completed the acquisition of Flow Security, a startup specializing in automated penetration testing for cloud environments, to strengthen its offensive security portfolio.
Q2 2024: Rapid7 Launches New Automated Penetration Testing Solution Rapid7 unveiled a new automated penetration testing product designed to help enterprises identify vulnerabilities faster and comply with evolving regulatory requirements.
Q1 2025: Pentera secures $80M Series C funding to scale automated penetration testing Pentera, a provider of automated penetration testing solutions, raised $80 million in Series C funding to expand its global reach and accelerate product innovation.
Q2 2025: HackerOne and Google Cloud Partner to Deliver Enhanced Penetration Testing Services HackerOne announced a partnership with Google Cloud to offer advanced penetration testing services tailored for cloud-native applications and infrastructure.
Q3 2024: Qualys launches new AI-powered penetration testing platform Qualys introduced an AI-driven penetration testing platform aimed at automating vulnerability discovery and remediation for large enterprises.
Q2 2024: SecurityScorecard Acquires Penetration Testing Firm Redscan SecurityScorecard acquired Redscan, a UK-based penetration testing provider, to expand its managed security services and offensive security capabilities.
Q1 2025: Core Security Launches New Cloud Penetration Testing Service Core Security announced the launch of a dedicated cloud penetration testing service to address the growing demand for cloud security assessments among enterprises.
Q2 2025: Darktrace appoints new CTO to lead penetration testing innovation Darktrace named Dr. Emily Taylor as Chief Technology Officer, tasking her with advancing the company's penetration testing and AI-driven security solutions.
Q3 2024: Bishop Fox raises $40M Series B to expand offensive security offerings Bishop Fox, a leader in penetration testing and offensive security, secured $40 million in Series B funding to grow its team and enhance its product suite.

Future Outlook

Penetration Testing Market Future Outlook

The Penetration Testing Market is projected to grow at a 12.5% CAGR from 2024 to 2035, driven by increasing cybersecurity threats, regulatory compliance, and technological advancements.

New opportunities lie in:

Expansion of automated penetration testing tools for SMEs
Development of specialized services for IoT security assessments
Integration of AI-driven analytics in penetration testing methodologies

By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

Penetration Testing Market Type Outlook

Network Penetration Testing
Web Application Penetration Testing
Mobile Application Penetration Testing
Social Engineering Testing

Penetration Testing Market Service Type Outlook

Security Consulting
Managed Services
Testing as a Service

Penetration Testing Market Deployment Model Outlook

On-Premises
Cloud-Based
Hybrid

Penetration Testing Market End Use Industry Outlook

Banking and Financial Services
Healthcare
Retail
IT and Telecommunications
Government

Report Scope

MARKET SIZE 2024	2.47(USD Billion)
MARKET SIZE 2025	2.779(USD Billion)
MARKET SIZE 2035	9.025(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	12.5% (2024 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Market analysis in progress
Segments Covered	Market segmentation analysis in progress
Key Market Opportunities	Integration of artificial intelligence enhances efficiency and effectiveness in the Penetration Testing Market.
Key Market Dynamics	Rising cybersecurity threats drive demand for penetration testing services, influencing competitive dynamics and regulatory frameworks.
Countries Covered	North America, Europe, APAC, South America, MEA