TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
2. MARKET INTRODUCTION
2.1. Definition
2.2. Scope of the Study
2.2.1. Research Objective
2.2.2. Assumptions
2.2.3. Limitations
3. RESEARCH METHODOLOGY
3.1. Overview
3.2. Data Mining
3.3. Secondary Research
3.4. Primary Research
3.4.1. Primary Interviews and Information Gathering Process
3.4.2. Breakdown of Primary Respondents
3.5. Forecasting Modality
3.6. Market Size Estimation
3.6.1. Bottom-Up Approach
3.6.2. Top-Down Approach
3.7. Data Triangulation
3.8. Validation
4. MARKET DYNAMICS
4.1. Overview
4.2. Drivers
4.3. Restraints
4.4. Opportunities
5. MARKET FACTOR ANALYSIS
5.1. Value Chain Analysis
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining Power of Suppliers
5.2.2. Bargaining Power of Buyers
5.2.3. Threat of New Entrants
5.2.4. Threat of Substitutes
5.2.5. Intensity of Rivalry
5.3. COVID-19 Impact Analysis
5.3.1. Market Impact Analysis
5.3.2. Regional Impact
5.3.3. Opportunity and Threat Analysis
6. GLOBAL OTT MARKET, BY TYPE
6.1. Overview
6.2. Game Streaming
6.3. Audio Streaming
6.4. Video Streaming
6.5. Communication
7. GLOBAL OTT MARKET, BY STREAMING DEVICES
7.1. Overview
7.2. Smartphones and Tablets
7.3. Desktops and Laptops
7.4. IPTV and Consoles
8. GLOBAL OTT MARKET, BY MONETIZATION MODEL
8.1. Overview
8.2. Subscritption-Based
8.3. Advertising-based
8.4. Transaction-Based
9. GLOBAL OTT MARKET, BY SERVICE VERTICALS
9.1. Overview
9.2. Media and Entertainment
9.3. Education and Learning
9.4. Gaming
9.5. Service Utilities
10. GLOBAL OTT MARKET, BY REGION
10.1. Overview
10.1. North America
10.1.1. US
10.1.2. Canada
10.2. Europe
10.2.1. Germany
10.2.2. France
10.2.3. UK
10.2.4. Italy
10.2.5. Spain
10.2.6. Rest of Europe
10.3. Asia-Pacific
10.3.1. China
10.3.2. India
10.3.3. Japan
10.3.4. South Korea
10.3.5. Australia
10.3.6. Rest of Asia-Pacific
10.4. Rest of the World
10.4.1. Middle East
10.4.2. Africa
10.4.3. Latin America
11. COMPETITIVE LANDSCAPE
11.1. Overview
11.2. Competitive Analysis
11.3. Market Share Analysis
11.4. Major Growth Strategy in the Global OTT Market,
11.5. Competitive Benchmarking
11.6. Leading Players in Terms of Number of Developments in the Global OTT Market,
11.7. Key developments and Growth Strategies
11.7.1. New Product Launch/Service Deployment
11.7.2. Merger & Acquisitions
11.7.3. Joint Ventures
11.8. Major Players Financial Matrix
11.8.1. Sales & Operating Income, 2022
11.8.2. Major Players R&D Expenditure. 2022
12. COMPANY PROFILES
12.1. Netflix, Inc.
12.1.1. Company Overview
12.1.2. Financial Overview
12.1.3. Products Offered
12.1.4. Key Developments
12.1.5. SWOT Analysis
12.1.6. Key Strategies
12.2. Amazon.com Inc. (Prime Video)
12.2.1. Company Overview
12.2.2. Financial Overview
12.2.3. Products Offered
12.2.4. Key Developments
12.2.5. SWOT Analysis
12.2.6. Key Strategies
12.3. The Walt Disney Company (Hulu)
12.3.1. Company Overview
12.3.2. Financial Overview
12.3.3. Products Offered
12.3.4. Key Developments
12.3.5. SWOT Analysis
12.3.6. Key Strategies
12.4. Tencent Holdings Ltd
12.4.1. Company Overview
12.4.2. Financial Overview
12.4.3. Products Offered
12.4.4. Key Developments
12.4.5. SWOT Analysis
12.4.6. Key Strategies
12.5. Roku Inc.
12.5.1. Company Overview
12.5.2. Financial Overview
12.5.3. Products Offered
12.5.4. Key Developments
12.5.5. SWOT Analysis
12.5.6. Key Strategies
12.6. Google LLC (YouTube)
12.6.1. Company Overview
12.6.2. Financial Overview
12.6.3. Products Offered
12.6.4. Key Developments
12.6.5. SWOT Analysis
12.6.6. Key Strategies
12.7. DAZN Group Limited
12.7.1. Company Overview
12.7.2. Financial Overview
12.7.3. Products Offered
12.7.4. Key Developments
12.7.5. SWOT Analysis
12.7.6. Key Strategies
12.8. NBC UNIVERSAL (HAYU)
12.8.1. Company Overview
12.8.2. Financial Overview
12.8.3. Products Offered
12.8.4. Key Developments
12.8.5. SWOT Analysis
12.8.6. Key Strategies
12.9. PCCW Media Group (Viu)
12.9.1. Company Overview
12.9.2. Financial Overview
12.9.3. Products Offered
12.9.4. Key Developments
12.9.5. SWOT Analysis
12.9.6. Key Strategies
13. APPENDIX
13.1. References
13.2. Related Reports
LIST OF TABLES
TABLE 1 GLOBAL OTT MARKET, SYNOPSIS, 2018–2032
TABLE 2 GLOBAL OTT MARKET, ESTIMATES & FORECAST, 2018–2032 (USD BILLION)
TABLE 3 GLOBAL OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 4 GLOBAL OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 5 GLOBAL OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 6 GLOBAL OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 7 NORTH AMERICA: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 8 NORTH AMERICA: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 9 NORTH AMERICA: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 10 NORTH AMERICA: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 11 US: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 12 US: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 13 US: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 14 US: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 15 CANADA: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 16 CANADA: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 17 CANADA: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 18 CANADA: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 1 EUROPE: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 2 EUROPE: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 3 EUROPE: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 4 EUROPE: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 5 GERMANY: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 6 GERMANY: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 7 GERMANY: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 8 GERMANY: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 9 FRANCE: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 10 FRANCE: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 11 FRANCE: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 12 FRANCE: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 13 ITALY: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 14 ITALY: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 15 ITALY: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 16 ITALY: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 17 SPAIN: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 18 SPAIN: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 19 SPAIN: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 20 SPAIN: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 21 UK: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 22 UK: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 23 UK: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 24 UK: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 25 REST OF EUROPE: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 26 REST OF EUROPE: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 27 REST OF EUROPE: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 28 REST OF EUROPE: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 29 ASIA-PACIFIC: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 30 ASIA-PACIFIC: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 31 ASIA-PACIFIC: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 32 ASIA-PACIFIC: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 33 JAPAN: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 34 JAPAN: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 35 JAPAN: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 36 JAPAN: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 37 CHINA: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 38 CHINA: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 39 CHINA: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 40 CHINA: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 41 INDIA: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 42 INDIA: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 43 INDIA: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 44 INDIA: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 45 AUSTRALIA: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 46 AUSTRALIA: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 47 AUSTRALIA: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 48 AUSTRALIA: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 49 SOUTH KOREA: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 50 SOUTH KOREA: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 51 SOUTH KOREA: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 52 SOUTH KOREA: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 53 REST OF ASIA-PACIFIC: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 54 REST OF ASIA-PACIFIC: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 55 REST OF ASIA-PACIFIC: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 56 REST OF ASIA-PACIFIC: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 57 REST OF THE WORLD: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 58 REST OF THE WORLD: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 59 REST OF THE WORLD: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 60 REST OF THE WORLD: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 61 MIDDLE EAST: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 62 MIDDLE EAST: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 63 MIDDLE EAST: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 64 MIDDLE EAST: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 65 AFRICA: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 66 AFRICA: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 67 AFRICA: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 68 AFRICA: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
TABLE 69 LATIN AMERICA: OTT MARKET, BY TYPE, 2018–2032 (USD BILLION)
TABLE 70 LATIN AMERICA: OTT MARKET, BY STREAMING DEVICES, 2018–2032 (USD BILLION)
TABLE 71 LATIN AMERICA: OTT MARKET, BY MONETIZATION MODEL, 2018–2032 (USD BILLION)
TABLE 72 LATIN AMERICA: OTT MARKET, BY SERVICE VERTICALS, 2018–2032 (USD BILLION)
LIST OF FIGURES
FIGURE 1 RESEARCH PROCESS
FIGURE 2 MARKET STRUCTURE FOR THE GLOBAL OTT MARKET
FIGURE 3 MARKET DYNAMICS FOR THE GLOBAL OTT MARKET
FIGURE 4 GLOBAL OTT MARKET, SHARE (%), BY TYPE, 2022
FIGURE 5 GLOBAL OTT MARKET, SHARE (%), BY STREAMING DEVICES, 2022
FIGURE 6 GLOBAL OTT MARKET, SHARE (%), BY MONETIZATION MODEL, 2022
FIGURE 7 GLOBAL OTT MARKET, SHARE (%), BY SERVICE VERTICALS, 2022
FIGURE 8 GLOBAL OTT MARKET, SHARE (%), BY REGION, 2022
FIGURE 9 NORTH AMERICA: OTT MARKET, SHARE (%), BY REGION, 2022
FIGURE 10 EUROPE: OTT MARKET, SHARE (%), BY REGION, 2022
FIGURE 11 ASIA-PACIFIC: OTT MARKET, SHARE (%), BY REGION, 2022
FIGURE 12 REST OF THE WORLD: OTT MARKET, SHARE (%), BY REGION, 2022
FIGURE 13 GLOBAL OTT MARKET: COMPANY SHARE ANALYSIS, 2022 (%)
FIGURE 14 NETFLIX, INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 15 NETFLIX, INC.: SWOT ANALYSIS
FIGURE 16 AMAZON.COM INC. (PRIME VIDEO): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 17 AMAZON.COM INC. (PRIME VIDEO): SWOT ANALYSIS
FIGURE 18 THE WALT DISNEY COMPANY (HULU): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 19 THE WALT DISNEY COMPANY (HULU): SWOT ANALYSIS
FIGURE 20 TENCENT HOLDINGS LTD: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 21 TENCENT HOLDINGS LTD: SWOT ANALYSIS
FIGURE 22 ROKU INC..: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 23 ROKU INC..: SWOT ANALYSIS
FIGURE 24 GOOGLE LLC (YOUTUBE): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 25 GOOGLE LLC (YOUTUBE): SWOT ANALYSIS
FIGURE 26 DAZN GROUP LIMITED: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 27 DAZN GROUP LIMITED: SWOT ANALYSIS
FIGURE 28 NBC UNIVERSAL (HAYU): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 29 NBC UNIVERSAL (HAYU): SWOT ANALYSIS
FIGURE 30 PCCW MEDIA GROUP (VIU): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 31 PCCW MEDIA GROUP (VIU): SWOT ANALYSIS
