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Orthodontic Supplies Market Share

ID: MRFR//5895-CR | 128 Pages | Author: Rahul Gotadki| January 2024

The Orthodontic Supplies market is a critical component of the dental industry, providing products and tools essential for orthodontic procedures. Effective market share positioning strategies are crucial for companies operating in this sector to remain competitive and drive growth.
Diversifying product portfolios, therefore, is a significant strategy that can be used by companies in the Orthodontic Supplies market. Diversity of products that were offered by companies like braces, wires and other accessories to orthodontics practice helped increase the market share of these organizations.
The use of technology in orthodontic products is critical to gaining market share. These companies investing in advanced materials, 3D printing technologies and digital treatment planning solutions can become the leaders of this market attracting a larger customer base.
However, the affordability of orthodontic supplies is vital to market penetration. Distributing products through low-cost manufacturing and distribution strategies, companies can reach more dental professionals expanding their market share.
To increase market share, firms often attempt to penetrate international markets. The company’s presence in emerging markets with distributors worldwide will help to explore new possibilities of growth, capturing more customers and controlling a bigger market share.
Strategically, the provision of educational resources and training programs to dental professionals is effective. Orthodontic companies that promote knowledge and skill development of orthodontists are building brand loyalty, trust with their performance so the market share increases due to positive influence over industry.
By understanding the significance of patient comfort, companies in Orthodontic Supplies market can achieve their competitive advantage with products being customized and friendly to patients. Modifying solutions to increase comfort during orthodontic treatment will attract more practitioners, leading o a larger market share.
Dental compliance is a key element in the health care field. Dental professionals prefer companies that focus on regulatory requirements and the quality of their products, and this positive perception is reflected in these firms’ ability to compete.
Strategic partnership with top orthodontists and clinics has a tremendous influence on the market shares. Good endorsements and collaborations ensure that there is a good brand reputation, giving clients confidence in the quality of orthodontic supplies and attracting more customers.
In the current environmental age, sustainability initiatives can make companies in the Orthodontic Supplies market stand out. Implementing eco-friendly manufacturing processes, packaging, and materials not only contribute to environmental responsibility but can also appeal to a growing market segment, influencing market share positively.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 4.49% (2024-2032)

Global Orthodontic Supplies Market Overview


The Orthodontic Supplies Market size was valued at USD 8.87 billion in 2023 is projected to grow from USD 9.51 Billion in 2024 to USD 13.52 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.49% during the forecast period (2024 - 2032). Growing prevalence of painful and inflammatory diseases in animals and technological advancements in orthodontic industry are driving market growth.  


Orthodontic Supplies Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Orthodontic Supplies Market Trends



  • Technological Advancements in Orthodontic Industry Boosted the Market Growth


The technological era is driving the orthodontic industry, which has enabled it to serve more patients and provide more predictable tooth movement. Rapid technological advancements are making orthodontic treatment more efficient, comfortable, and effective. For instance, in March 2022, Align Technology, Inc. (US) launched cone beam computed tomography (CBCT) software that allows doctors to expand diagnosis and treat a broader range of cases with Invisalign clear aligners. Such technology is enabling the expansion of treatment for all types of malocclusions, including ortho-restorative cases, which is boosting the orthodontic supplies industry.


Moreover, another technology has been introduced: temporary anchorage devices (TADs), which provide additional anchorage to the braces and are less invasive. There are two top players offering TADs, namely Ormco Corporation (US) and 3M (US), which are manufacturing and distributing TADs rapidly. Furthermore, the Ormco Corporation (US), VectorTAS (Temporary Anchorage System), has been awarded 2021 OrthoTown and this system is designed to reduce treatment time and anchorage demand for more control.


Therefore, the frequent introduction of the above-mentioned technologies, which are less invasive and treat all types of malocclusions, is propelling the growth of the orthodontic supply industry.


Orthodontic Supplies Market Segment Insights


Orthodontic Supplies Product Insights


The Global Orthodontic Supplies Market segmentation, based on product, includes fixed braces, removable braces, adhesives, and accessories. The fixed braces product has held the majority share in 2022 in the Global Orthodontic Supplies Market revenue. This is due to the fixed braces consisting of brackets bonded to the teeth and connected by archwires that apply controlled pressure to gradually move the teeth into their desired positions.


May 2022: Ormco Corporation (US) launched Ultima Hook developed specifically for the Ultima wire. It is designed and engineered to correct maloccluded teeth in conjunction with orthodontic appliances, providing performance and efficiency


Orthodontic Supplies Patient Insights


The Global Orthodontic Supplies Market segmentation, based on patients, includes children and teenagers, and adults. The children and teenagers have dominated the market in 2022 and is projected to be the fastest-growing segment during the forecast period, 2023-2032.This is due to notable increase in the number of adults seeking orthodontic solutions to address dental alignment issues and improve their oral health and aesthetics.


April 2022: Eon Dental launched a new and improved Eon Aligner ecosystem of solutions and support utilities. With this new launch, Eon Aligner will be able to provide more initiatives to its customers in order to deliver cutting-edge, patient- and doctor-centric solutions


Orthodontic Supplies End User Insights


The Orthodontic Supplies Market segmentation is based on an end user that includes hospitals, clinics, and others. The hospitals have held the majority share in 2022 in the Global Orthodontic Supplies Market revenue. This is due to the hospitals with specialized dental departments for patients with complex dental issues, pediatric and special needs patients, and those requiring multidisciplinary care. Furthermore, hospitals participate in dental research, training, and telehealth initiatives, in which the market plays an important role by providing materials for evidence-based research as well as compatible products for remote consultations and monitoring.


Figure 2: ORTHODONTIC SUPPLIES MARKET SIZE, BY END USER, 2022 & 2032 (USD Billion)


ORTHODONTIC SUPPLIES MARKET SIZE, BY END USER, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Orthodontic Supplies Regional Insights


By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North America orthodontic supplies market accounted for the largest market share in 2022. This is due to a rise in the demand for removable braces, increased disposable income, and recent technological advancements. Additionally, the rise in the number of adults and teenagers in need of orthodontic care is supporting regional industry growth. Furthermore, the presence of a large number of noticeable players such as 3M (US), American Orthodontics (US), Align Technology, Inc. (US), Envista (US), DB Orthodontics Limited (UK) in this region is the major driving factor of the market in the North America. Further, the major countries studied are the U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: GLOBAL ORTHODONTIC SUPPLIES MARKET SIZE, BY REGION 2022 & 2032 (USD Billion)


ORTHODONTIC SUPPLIES MARKET SIZE, BY REGION 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe Orthodontic Supplies market accounts for the second-largest market share due to the increasing incidences of oral diseases like dental caries, periodontal diseases, tooth decay, and malocclusion, as well as an ageing population is driving the demand for orthodontic supplies further, UK Orthodontic Supplies market was attributed to hold the largest market share, and the France Orthodontic Supplies market is expected to fastest-growing market in the European region.


The Asia-Pacific Orthodontic Supplies market is expected to grow at a significant share from 2024 to 2032. This is due to the presence of rapidly developing economies of China, India, and South Korea. The region provides many opportunities for market players to grow. The increased pet adoptions and growth in the population of companion animals is expected to drive the market growth.


Moreover, China Orthodontic Supplies market is expected to hold the largest market share, and India Orthodontic Supplies market is expected fastest-growing market in the Asia-Pacific region.


The Rest of the World is segmented into the Middle East, Africa, and Latin America. Orthodontic Supplies market in the above-mentioned regions is likely to witness growth due to the presence of countries such as Egypt and Saudi Arabia. The Middle East & Africa region has less economic developments and extremely low-income due to which the region accounts for the least market share but is expected to grow with the to improving orthodontic supplies and expansion of the middle-class population in these regions.


Orthodontic Supplies Key Market Players & Competitive Insights


The Orthodontic Supplies Market is characterized by the presence of many global, regional, and local vendors. Developments in the healthcare industry and growing research and development make the Orthodontic Supplies market lucrative. To expand their reach and optimize their operational costs, the major players focus on obtaining regulatory authorizations from government agencies for their products and emphasize acquisitions and product launches to gain a substantial market share. The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have reached across the globe with diverse product portfolios. Companies such as Boehringer Ingelheim (Ingelheim am Rhein, Germany), Vetoquinol (Lure, France), Ceva Animal Health, LLC (Libourne, France), Chanelle Pharma (Galway, Ireland), Elanco (Indiana, US) dominate the Global Orthodontic Supplies Market due to product differentiation, financial stability, strategic developments, and diversified regional presence. The players are focused on investing in research and development. Furthermore, they adopt strategic growth initiatives, such as expansion, product launches, joint ventures, and partnerships, to strengthen their market position and capture a large customer base.  One of the primary business strategies adopted by manufacturers in the global Orthodontic Supplies industry to benefit clients and expand the clear aligners market sector is to manufacture locally to reduce operating costs.


Henry Schein, Inc. (Henry Schein) is a provider of healthcare services & products and offers management solutions for office-based healthcare practitioners. The company provides dental implants, diagnostic tests, infection-control products, preventatives, aesthetics, impression materials, surgical products, X-ray products, vaccines, and other medical equipment. In addition, it is a provider of dental imaging software, repair, and financing services. Henry Schein operates through two business segments: health care distribution and technology. Value-added services include Practice Management Systems, Computer Hardware, Digital Sensors, Digital Diagnostics, Lab Communications, and Multi-site Solutions software. With more than 3,400 field sales consultants (including equipment sales specialists), around 2,100 telesales agents, and more than 170 equipment sales and service centres worldwide, Henry Schein offers a sales and marketing strategy that is exceptionally integrated. It is active in 190 different nations worldwide. For instance, In April 2023, Henry Schein, Inc, (US) and the French company Biotech Dental Group (France) have formed a strategic alliance. As part of the transaction, Henry Schein, and Biotech Dental to offer a best-in-class, comprehensive set of orthodontic solutions to its combined customer base, including software, aligners, and traditional orthodontic appliances.


The COVID-19 outbreak is anticipated to have a negative impact on the growth of the orthodontics supplies market. Most of the clinics are not operating due to COVID-19 and the ongoing lockdowns in many countries. Most of the dental surgeries are either canceled or postponed avoiding the spread of COVID-19 virus.


Key Companies in the Orthodontic Supplies Market Include



  • 3M (US)

  • American Orthodontics (US)

  • Align Technology, Inc. (US)

  • Envista (US)

  • DB Orthodontics Limited (UK)

  • Henry Schein, Inc. (US)

  • Dentsply Sirona (US)

  • Struamann Group (Switzerland)

  • TP Orthodontics, Inc. (US)

  • G&H Orthodontics (US)


Orthodontic Supplies Industry Developments


May 2021: Henry Schein, Inc (US) launched Reveal Clear Aligners for patients looking to enhance their smile, with a treatment plan approved by a dentist of their choosing. Reveal is an aligner solution that works with dentists/orthodontists to ensure safe tooth movement and beautiful, lasting results.


June 2021: Dentsply Sirona (US) acquired the assets of Propel Orthodontics (US), a leading innovator in orthodontic devices. The acquisition is an important step for Dentsply Sirona to further strengthen its position in the fast-growing orthodontic market.


January 2021: Dentsply Sirona acquired Byte (US), which is a renowned aligner company ad holds a position in the rapidly growing direct-to-consumer clear aligner market. This acquired boosted the reach and awareness of SureSmile aligners across the globe, especially in the US.


Orthodontic Supplies Market Segmentation


Orthodontic Supplies Product Outlook



  • Fixed Braces

    • Brackets

      • Conventional Brackets

      • Self-Ligating

      • Lingual Brackets



    • Archwires

      • Beta Titanium Archwires

      • Nickel Titanium Archwires

      • Stainless Steel Archwires



    • Anchorage Appliances

      • Bands And Buccal Tubes

      • Miniscrews



    • Ligatures

    • Elastomeric Ligatures

    • Wire Ligatures



  • Removable Braces

  • Adhesives

  • Accessories


Orthodontic Supplies Patient Outlook



  • Children and Teenagers

  • Adults


Orthodontic Supplies End User Outlook



  • Hospitals

  • Clinics

  • Others


Orthodontic Supplies Region Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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