Orthodontic Supplies Market

Technological Advancements in Orthodontic Industry Boosted the Market Growth

The technological era is driving the orthodontic industry, which has enabled it to serve more patients and provide more predictable tooth movement. Rapid technological advancements are making orthodontic treatment more efficient, comfortable, and effective. For instance, in March 2022, Align Technology, Inc. (US) launched cone beam computed tomography (CBCT) software that allows doctors to expand diagnosis and treat a broader range of cases with Invisalign clear aligners. Such technology is enabling the expansion of treatment for all types of malocclusions, including ortho-restorative cases, which is boosting the orthodontic supplies industry.

Moreover, another technology has been introduced: temporary anchorage devices (TADs), which provide additional anchorage to the braces and are less invasive. There are two top players offering TADs, namely Ormco Corporation (US) and 3M (US), which are manufacturing and distributing TADs rapidly. Furthermore, the Ormco Corporation (US), VectorTAS (Temporary Anchorage System), has been awarded 2021 OrthoTown and this system is designed to reduce treatment time and anchorage demand for more control.

Therefore, the frequent introduction of the above-mentioned technologies, which are less invasive and treat all types of malocclusions, is propelling the growth of the orthodontic supply industry.

The Global Orthodontic Supplies Market Industry is poised for substantial growth, with projections indicating a market value of 9.51 USD Billion in 2024 and an anticipated increase to 15.4 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 4.49% from 2025 to 2035. Such projections reflect the increasing demand for orthodontic treatments and supplies, driven by factors such as technological advancements, rising disposable incomes, and heightened awareness of oral health. The market's expansion is likely to create opportunities for innovation and competition among suppliers, ultimately benefiting consumers with improved orthodontic solutions.

The Global Orthodontic Supplies Market Industry is positively influenced by rising disposable incomes across various regions. As individuals experience increased financial stability, they are more inclined to invest in orthodontic treatments for themselves and their families. This trend is particularly pronounced in developing nations, where economic growth is facilitating greater access to dental care. The willingness to spend on orthodontic solutions is expected to drive market expansion, contributing to a projected market value of 15.4 USD Billion by 2035. This shift in consumer spending patterns underscores the potential for growth within the orthodontic supplies sector.

The Global Orthodontic Supplies Market Industry is witnessing a significant expansion in pediatric orthodontics, driven by a growing recognition of the importance of early intervention in dental health. Parents are increasingly seeking orthodontic evaluations for their children at younger ages, leading to a rise in demand for age-appropriate orthodontic solutions. This trend is supported by research indicating that early treatment can prevent more severe dental issues later in life. As a result, the market is likely to see a steady increase in pediatric orthodontic supplies, contributing to the overall growth of the industry. This focus on early intervention aligns with the broader trend of prioritizing preventive healthcare.

The Global Orthodontic Supplies Market Industry benefits from an increasing awareness of oral health and its impact on overall well-being. Educational initiatives and public health campaigns emphasize the importance of orthodontic care, leading to higher demand for orthodontic treatments. As individuals recognize the long-term benefits of maintaining proper dental alignment, the market is likely to expand. This heightened awareness is particularly evident in emerging economies, where access to orthodontic care is improving. Consequently, the market is projected to grow at a compound annual growth rate of 4.49% from 2025 to 2035, reflecting the rising prioritization of oral health among consumers.

The Global Orthodontic Supplies Market Industry experiences a notable surge in demand for aesthetic orthodontic solutions, such as clear aligners and ceramic braces. This trend is driven by a growing consumer preference for discreet treatment options that align with their lifestyle choices. As individuals become more conscious of their appearance, the market for aesthetic orthodontics is projected to expand significantly. In 2024, the market is valued at approximately 9.51 USD Billion, indicating a robust interest in innovative orthodontic products that cater to aesthetic needs. This demand is likely to propel the industry forward, fostering advancements in technology and product offerings.

Technological innovations play a pivotal role in shaping the Global Orthodontic Supplies Market Industry. The introduction of advanced imaging techniques, 3D printing, and digital treatment planning has revolutionized orthodontic practices. These technologies enhance treatment precision and efficiency, leading to improved patient outcomes. For instance, the integration of digital workflows allows orthodontists to create customized treatment plans tailored to individual patient needs. As these technologies become more accessible, the market is expected to witness substantial growth, potentially reaching a valuation of 15.4 USD Billion by 2035. This evolution indicates a shift towards more efficient and effective orthodontic solutions.

By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North America orthodontic supplies market accounted for the largest market share in 2022. This is due to a rise in the demand for removable braces, increased disposable income, and recent technological advancements. Additionally, the rise in the number of adults and teenagers in need of orthodontic care is supporting regional industry growth.

Furthermore, the presence of a large number of noticeable players such as 3M (US), American Orthodontics (US), Align Technology, Inc. (US), Envista (US), DB Orthodontics Limited (UK) in this region is the major driving factor of the market in the North America. Further, the major countries studied are the U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: GLOBAL ORTHODONTIC SUPPLIES MARKET SIZE, BY REGION 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Europe Orthodontic Supplies market accounts for the second-largest market share due to the increasing incidences of oral diseases like dental caries, periodontal diseases, tooth decay, and malocclusion, as well as an ageing population is driving the demand for orthodontic supplies further, UK Orthodontic Supplies market was attributed to hold the largest market share, and the France Orthodontic Supplies market is expected to fastest-growing market in the European region.

The Asia-Pacific Orthodontic Supplies market is expected to grow at a significant share from 2024 to 2032. This is due to the presence of rapidly developing economies of China, India, and South Korea. The region provides many opportunities for market players to grow. The increased pet adoptions and growth in the population of companion animals is expected to drive the market growth.

Moreover, China Orthodontic Supplies market is expected to hold the largest market share, and India Orthodontic Supplies market is expected fastest-growing market in the Asia-Pacific region.

The Rest of the World is segmented into the Middle East, Africa, and Latin America. Orthodontic Supplies market in the above-mentioned regions is likely to witness growth due to the presence of countries such as Egypt and Saudi Arabia. The Middle East & Africa region has less economic developments and extremely low-income due to which the region accounts for the least market share but is expected to grow with the to improving orthodontic supplies and expansion of the middle-class population in these regions.

The Orthodontic Supplies Market is characterized by the presence of many global, regional, and local vendors. Developments in the healthcare industry and growing research and development make the Orthodontic Supplies market lucrative. To expand their reach and optimize their operational costs, the major players focus on obtaining regulatory authorizations from government agencies for their products and emphasize acquisitions and product launches to gain a substantial market share. The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have reached across the globe with diverse product portfolios.

Companies such as Boehringer Ingelheim (Ingelheim am Rhein, Germany), Vetoquinol (Lure, France), Ceva Animal Health, LLC (Libourne, France), Chanelle Pharma (Galway, Ireland), Elanco (Indiana, US) dominate the Global Orthodontic Supplies Market due to product differentiation, financial stability, strategic developments, and diversified regional presence. The players are focused on investing in research and development.

Furthermore, they adopt strategic growth initiatives, such as expansion, product launches, joint ventures, and partnerships, to strengthen their market position and capture a large customer base.  One of the primary business strategies adopted by manufacturers in the global Orthodontic Supplies industry to benefit clients and expand the clear aligners market sector is to manufacture locally to reduce operating costs.

Henry Schein, Inc. (Henry Schein) is a provider of healthcare services & products and offers management solutions for office-based healthcare practitioners. The company provides dental implants, diagnostic tests, infection-control products, preventatives, aesthetics, impression materials, surgical products, X-ray products, vaccines, and other medical equipment. In addition, it is a provider of dental imaging software, repair, and financing services. Henry Schein operates through two business segments: healthcare distribution and technology. Value-added services include Practice Management Systems, Computer Hardware, Digital Sensors, Digital Diagnostics, Lab Communications, and Multi-site Solutions software.

With more than 3,400 field sales consultants (including equipment sales specialists), around 2,100 telesales agents, and more than 170 equipment sales and service centres worldwide, Henry Schein offers a sales and marketing strategy that is exceptionally integrated. It is active in 190 different nations worldwide. For instance, In April 2023, Henry Schein, Inc, (US) and the French company Biotech Dental Group (France) have formed a strategic alliance. As part of the transaction, Henry Schein, and Biotech Dental to offer a best-in-class, comprehensive set of orthodontic solutions to its combined customer base, including software, aligners, and traditional orthodontic appliances.

The COVID-19 outbreak is anticipated to have a negative impact on the growth of the orthodontics supplies market. Most of the clinics are not operating due to COVID-19 and the ongoing lockdowns in many countries. Most of the dental surgeries are either canceled or postponed avoiding the spread of COVID-19 virus.