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    Organic Shampoo Market

    ID: MRFR/CR/22098-HCR
    128 Pages
    Snehal Singh
    September 2025

    Organic Shampoo Market Research Report By Product Type (Natural, Sulfate-Free, Paraben-Free, Silicon-Free, Vegan, Cruelty-Free), By Distribution Channel (Hypermarkets/Supermarkets, Online Retail, Pharmacy/Drugstores, Health and Beauty Stores, Direct-to-Consumer), By Application (Dry Hair, Oily Hair, Color-Treated Hair, Damaged Hair, All Hair Types), By Target Audience (Women, Men, Children, Individuals with Sensitive Skin, Individuals with Hair Conditions), By Packaging (Bottle, Bar, Sachet, Jar, Tube) and By Regional (North America, Europe,...

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    Organic Shampoo Market Research Report — Forecast till 2034 Infographic
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    Organic Shampoo Market Summary

    The Global Organic Shampoo Market is projected to grow from 20.5 USD Billion in 2024 to 36.6 USD Billion by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    Organic Shampoo Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 5.41% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 36.6 USD Billion, indicating strong demand for organic products.
    • In 2024, the market is valued at 20.5 USD Billion, highlighting the current consumer shift towards organic personal care.
    • Growing adoption of natural ingredients due to increasing consumer awareness of health and environmental issues is a major market driver.

    Market Size & Forecast

    2024 Market Size 20.5 (USD Billion)
    2035 Market Size 36.6 (USD Billion)
    CAGR (2025-2035) 5.41%

    Major Players

    Aveeno, L'Oréal, L'Occitane en Provence, EcoTools, Kiehl's Since 1851, Avalon Organics, Nature's Gate, Biolage Renew, The Body Shop, Olaplex, LUSH Cosmetics, Jason Natural Products, Earth's Best, Aveda Corporation, Melvita SA, Paul Mitchell, California Baby

    Organic Shampoo Market Trends

    The Organic Shampoo Market is witnessing significant growth driven by rising consumer awareness of the harmful effects of conventional hair care products. The use of natural, plant-based ingredients that are free from harsh chemicals and synthetic additives is increasingly becoming a priority for mindful consumers. The demand for organic shampoo is particularly high among individuals with sensitive skin and scalp, as well as those seeking sustainable, eco-friendly alternatives.

    Emerging opportunities in the organic shampoo market lie in the development of specialized products tailored to specific hair types and concerns. Manufacturers are focusing on personalized formulas and the inclusion of innovative ingredients such as botanical extracts, essential oils, and vitamins to address hair loss, dryness, and dandruff. Additionally, initiatives to promote ethical production and fair-trade practices are gaining momentum, creating opportunities for brands that prioritize corporate social responsibility.

    Recent trends in the organic shampoo market include the rise of e-commerce and the availability of a wider variety of brands online. This has increased accessibility to organic shampoo for consumers, fostering increased competition and innovation. Furthermore, the launch of travel-sized and sustainable packaging options aligns with the growing trend towards convenience and eco-consciousness.

    The increasing consumer preference for natural and organic personal care products, including shampoos, reflects a broader trend towards sustainability and health consciousness in the beauty industry.

    U.S. Department of Agriculture

    Organic Shampoo Market Drivers

    Regulatory Support

    Regulatory support for organic products significantly impacts the Global Organic Shampoo Market Industry. Governments worldwide are increasingly implementing regulations that promote the use of natural ingredients and discourage harmful chemicals in personal care products. This regulatory landscape encourages manufacturers to innovate and develop organic formulations that comply with safety standards. As a result, the market is poised for growth, with a projected value of 20.5 USD Billion in 2024. Such regulations not only protect consumers but also enhance the credibility of organic brands, fostering a more robust market environment for organic shampoos.

    Sustainability Trends

    Sustainability has emerged as a pivotal driver in the Global Organic Shampoo Market Industry. With heightened concerns about environmental degradation, consumers are gravitating towards brands that prioritize eco-friendly practices. This includes the use of biodegradable packaging and sustainably sourced ingredients. The market is projected to grow to 36.6 USD Billion by 2035, reflecting the increasing demand for products that align with sustainable values. Companies that adopt transparent sourcing and production methods are likely to gain a competitive edge. This trend indicates a broader shift towards responsible consumption, where consumers are willing to invest in products that contribute positively to the environment.

    Diverse Product Offerings

    The Global Organic Shampoo Market Industry benefits from a diverse range of product offerings that cater to various consumer needs. Brands are expanding their portfolios to include specialized shampoos for different hair types, concerns, and demographics. This variety enhances consumer choice and encourages experimentation with organic products. The market's growth trajectory, projected to reach 36.6 USD Billion by 2035, is indicative of the increasing acceptance of organic shampoos across different consumer segments. By addressing specific hair care needs, brands can effectively capture a broader audience, thereby driving overall market expansion.

    Influence of Social Media

    The influence of social media plays a crucial role in shaping consumer preferences within the Global Organic Shampoo Market Industry. Platforms such as Instagram and TikTok serve as powerful tools for brands to showcase their organic products, often through influencer partnerships. This visibility not only enhances brand awareness but also fosters a community of health-conscious consumers. As a result, the market is expected to witness a compound annual growth rate of 5.41% from 2025 to 2035. The ability to engage with consumers directly through social media channels allows brands to build trust and loyalty, further propelling the growth of organic shampoos.

    Market Growth Projections

    The Global Organic Shampoo Market Industry is on a promising growth trajectory, with projections indicating a market value of 20.5 USD Billion in 2024. The anticipated compound annual growth rate of 5.41% from 2025 to 2035 suggests a robust expansion phase. This growth is likely fueled by increasing consumer demand for organic and natural personal care products, as well as the rising trend of sustainability. As more consumers prioritize health and environmental considerations in their purchasing decisions, the market is expected to evolve, presenting new opportunities for brands to innovate and capture market share.

    Rising Consumer Awareness

    The Global Organic Shampoo Market Industry experiences a notable increase in consumer awareness regarding the benefits of organic products. As individuals become more informed about the harmful effects of synthetic chemicals in conventional shampoos, they are increasingly opting for organic alternatives. This shift is reflected in the projected market value of 20.5 USD Billion in 2024, indicating a growing preference for natural ingredients. Consumers are actively seeking products that are free from sulfates, parabens, and artificial fragrances, which further drives the demand for organic shampoos. This trend suggests a significant transformation in consumer behavior towards health-conscious choices.

    Market Segment Insights

    Organic Shampoo Market Product Type Insights

    The Organic Shampoo Market segmentation by product type includes natural, sulfate-free, paraben-free, silicon-free, vegan, and cruelty-free. The natural segment held the largest market share in 2023 and is projected to continue its dominance throughout the forecast period. This growth is attributed to the increasing consumer preference for natural and organic products, as well as the growing awareness of the harmful effects of synthetic chemicals on hair and scalp health.

    The sulfate-free segment is expected to witness significant growth over the forecast period, owing to the rising demand for shampoos that are gentle on the hair and scalp.Parabens and silicones are known to accumulate on the hair and scalp, leading to product buildup and scalp irritation. As a result, the paraben-free and silicon-free segments are also expected to experience steady growth over the forecast period. The vegan and cruelty-free segments are expected to gain traction in the coming years, driven by the growing number of consumers who are opting for ethical and sustainable products.

    Overall, the Organic Shampoo Market is expected to witness strong growth in the coming years, driven by the increasing demand for natural, sustainable, and effective hair care products.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Organic Shampoo Market Distribution Channel Insights

    The distribution channel segment plays a crucial role in the Organic Shampoo Market. Hypermarkets/Supermarkets held the largest market share in 2023, accounting for around 40% of the Organic Shampoo Market revenue. The dominance of hypermarkets/supermarkets can be attributed to factors such as their wide product offerings, convenience, and accessibility. Additionally, these channels often offer discounts and promotions, making them attractive to value-conscious consumers. Online retail is another significant distribution channel, with a growing market share due to the increasing popularity of e-commerce platforms.In 2023, online retail accounted for approximately 25% of the Organic Shampoo Market revenue.

    Consumers opting for online retailers often seek convenience, a wider product selection, and competitive pricing. Pharmacies/drugstores, health and beauty stores, and direct-to-consumer channels also contribute to the Organic Shampoo Market segmentation. Pharmacies/drugstores are preferred by consumers seeking professional advice and a trusted source for health and beauty products. Health and beauty stores specialize in a wide range of personal care items, including organic shampoos, and cater to consumers seeking a curated selection of niche products.Direct-to-consumer channels offer consumers the opportunity to purchase organic shampoos directly from manufacturers or independent brands, often providing personalized experiences and subscription-based models.

    As the market continues to evolve, distribution channels are adapting to meet changing consumer preferences and the growing demand for organic shampoos.

    Organic Shampoo Market Application Insights

    The Organic Shampoo Market is segmented by application into dry hair, oily hair, color-treated hair, damaged hair, and all hair types. Among these segments, dry hair held the largest market share of 38.4% in 2023 and is projected to continue dominating the market during the forecast period. The growing consumer preference for natural and organic hair care products due to the increasing awareness of the harmful effects of chemical-based shampoos is driving the growth of this segment.

    Additionally, the rising disposable income and the increasing popularity of hair spas and salons are further contributing to the growth of the dry hair segment.The oily hair segment is expected to witness a significant growth rate during the forecast period due to the increasing prevalence of scalp conditions such as dandruff and psoriasis. The growing demand for products that can effectively cleanse, and control oil production is fueling the growth of this segment. The color-treated hair segment is also projected to experience steady growth over the forecast period.

    The rising trend of hair coloring and the increasing use of hair styling products are contributing to the growth of this segment. The damaged hair segment is expected to grow at a moderate pace during the forecast period.The increasing use of heat styling tools and chemical treatments is leading to an increase in hair damage, which is driving the growth of this segment. All hair types of segments are projected to witness a steady growth rate during the forecast period.

    The rising demand for gentle and nourishing shampoos that are suitable for all hair types is driving the growth of this segment.

    Organic Shampoo Market Target Audience Insights

    The target audience for organic shampoo is diverse and includes individuals with varying hair types and concerns. Women: Women represent a significant portion of the organic shampoo market, driven by their increasing awareness of hair health and the desire for natural hair care products. They seek shampoos that cater to their specific hair needs, such as those for color-treated, dry, or damaged hair.

    Men are increasingly becoming conscious of their grooming habits and are seeking hair care products that align with their needs. Organic shampoos that address issues like dandruff, hair loss, or scalp irritation are gaining popularity among male consumers.Organic shampoos are gaining traction among parents seeking safe and gentle hair care solutions for their children. These shampoos are often hypoallergenic and free from harsh chemicals, making them suitable for delicate scalps. Individuals with Sensitive Skin: Individuals with sensitive skin often struggle with scalp irritation, dryness, and allergic reactions to conventional shampoos.

    Organic shampoos offer a solution with their natural and soothing ingredients that minimize irritation and promote scalp health. Individuals with Hair Conditions: Organic shampoos can provide relief for individuals with hair conditions such as dandruff, psoriasis, or eczema.The growing awareness of the benefits of organic shampoos, coupled with the increasing consumer demand for natural and sustainable products, is driving the market growth.

    Organic Shampoo Market Packaging Insights

    The Packaging segment of the Organic Shampoo Market is expected to contribute significantly to the growth of the market in the coming years. The increasing demand for sustainable and eco-friendly packaging solutions is driving the growth of this segment. Consumers are becoming more aware of the environmental impact of traditional plastic packaging and are opting for more sustainable alternatives. The Bottle segment held a significant share of the Organic Shampoo Market revenue in 2023. Bottles are a convenient and portable packaging option for organic shampoos.They are also easy to recycle, which makes them a more sustainable choice.

    The Bar segment is also expected to witness growth in the coming years. Shampoo bars are a solid form of shampoo that is free of water and preservatives. They are more concentrated than liquid shampoos and last longer. They are also more travel-friendly and generate less waste. The Sachet segment is expected to grow at a steady pace during the forecast period. Sachets are a single-use packaging option that is ideal for travel or for trying out new products.

    They are also a more affordable option than other packaging types.The Jar segment is expected to contribute a small share of the Organic Shampoo Market data in 2023. Jars are a traditional packaging option for organic shampoos. They are made of glass or plastic and are reusable. The Tube segment is expected to grow at a moderate pace in the coming years. Tubes are a convenient and portable packaging option for organic shampoos. They are also easy to recycle, which makes them a more sustainable choice.

    Get more detailed insights about Organic Shampoo Market Research Report — Forecast till 2034

    Regional Insights

    The Organic Shampoo Market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East Africa. North America held the largest market share in 2023 and is expected to continue to dominate the market throughout the forecast period. The growth of the organic shampoo market in North America is attributed to the increasing demand for natural and organic products, as well as the growing awareness of the harmful effects of chemicals in conventional shampoos.

    Europe is the second-largest market for organic shampoo and is expected to grow at a steady pace over the forecast period.The market growth in Europe is driven by the increasing demand for eco-friendly and sustainable products. The Asia-Pacific region is expected to witness the fastest growth in the organic shampoo market over the forecast period. The growth in the Asia-Pacific region is attributed to the increasing disposable income and the growing awareness of the benefits of organic products. South America and the Middle East Africa are expected to grow at a moderate pace over the forecast period.

    Organic Shampoo Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in Organic Shampoo Market industry are investing heavily in research and development to introduce innovative products that cater to the evolving consumer preferences. Leading Organic Shampoo Market players are also focusing on expanding their distribution channels and strengthening their brand presence through strategic partnerships and acquisitions. The Organic Shampoo Market development is driven by rising consumer awareness about the harmful effects of synthetic chemicals on hair and scalp health.

    Competitive Landscape in Organic Shampoo Market industry is expected to intensify in the coming years as new entrants emerge and established players expand their product portfolios.Aveeno, a leading player in Organic Shampoo Market, offers a wide range of organic shampoos formulated with natural ingredients such as oatmeal, aloe vera, and chamomile. The company's focus on innovation has resulted in the development of sulfate-free, paraben-free, and dye-free shampoos that cater to the needs of consumers with sensitive skin and hair.

    Aveeno's strong brand reputation and extensive distribution network have contributed to its success in the Organic Shampoo Market.Another major player in Organic Shampoo Market, L'Oréal, has recently launched a line of organic shampoos under its Botanicals Fresh Care brand. These shampoos are made with 98% natural ingredients and are free from sulfates, parabens, and silicones. L'Oréal's commitment to sustainability has resonated with consumers looking for eco-friendly and ethical hair care products. The company's global presence and strong brand image are expected to drive the growth of its Organic Shampoo Market portfolio in the coming years.

    Key Companies in the Organic Shampoo Market market include

    Industry Developments

    • Q2 2024: Unilever launches Love Beauty and Planet Sulfate-Free Shampoo with organic coconut oil Unilever announced the launch of a new sulfate-free shampoo under its Love Beauty and Planet brand, featuring organic coconut oil and ethically sourced ingredients, targeting the growing demand for organic hair care products.
    • Q1 2024: Herbal Essences introduces new organic argan oil shampoo line Procter & Gamble expanded its Herbal Essences portfolio with a new organic argan oil shampoo, certified by USDA Organic, aiming to capture consumers seeking natural and organic hair care solutions.
    • Q2 2024: L'Oréal launches Garnier Bio Organic Shampoo in Europe L'Oréal announced the European launch of Garnier Bio Organic Shampoo, formulated with certified organic ingredients and eco-friendly packaging, as part of its sustainability initiative.
    • Q2 2024: Shiseido unveils new organic shampoo under Tsubaki brand Shiseido introduced an organic shampoo variant in its Tsubaki hair care line, featuring Japanese camellia oil sourced from certified organic farms, targeting the premium segment in Asia.
    • Q1 2024: Briogeo secures $20 million Series B funding to expand organic shampoo production Briogeo, a clean beauty hair care brand, raised $20 million in Series B funding to scale up manufacturing and distribution of its organic shampoo products in North America and Europe.
    • Q2 2024: Plaine Products raises $8 million Series A for refillable organic shampoo line Plaine Products, known for its refillable organic shampoo, closed an $8 million Series A round to expand its sustainable packaging and organic hair care offerings.
    • Q2 2024: Avalon Organics partners with Whole Foods for exclusive organic shampoo launch Avalon Organics announced a partnership with Whole Foods Market to launch an exclusive line of organic shampoos, featuring botanically sourced ingredients and recyclable packaging.
    • Q1 2024: Faith In Nature opens new UK facility for organic shampoo production Faith In Nature, a UK-based natural hair care brand, inaugurated a new manufacturing facility dedicated to organic shampoo production, increasing its capacity to meet rising demand.
    • Q2 2024: Lush launches zero-waste organic shampoo bar Lush Cosmetics introduced a new zero-waste organic shampoo bar, made with certified organic essential oils and biodegradable packaging, as part of its sustainability commitment.
    • Q2 2024: Ethique secures $5 million investment to expand organic shampoo bar range Ethique, a New Zealand-based sustainable beauty brand, received a $5 million investment to broaden its organic shampoo bar offerings and enter new international markets.
    • Q1 2024: Oway launches biodynamic organic shampoo in US market Oway, an Italian organic hair care brand, launched its biodynamic organic shampoo line in the US, featuring ingredients grown on certified organic farms using biodynamic methods.
    • Q2 2024: Seed Phytonutrients announces partnership with Target for organic shampoo distribution Seed Phytonutrients partnered with Target to distribute its organic shampoo products nationwide, expanding its reach to mainstream retail channels.

    Future Outlook

    Organic Shampoo Market Future Outlook

    The Global Organic Shampoo Market is projected to grow at a 5.41% CAGR from 2024 to 2035, driven by rising consumer awareness and demand for sustainable products.

    New opportunities lie in:

    • Develop innovative formulations targeting specific hair types and concerns.
    • Expand distribution channels through e-commerce platforms and subscription services.
    • Leverage eco-friendly packaging solutions to enhance brand appeal and sustainability.

    By 2035, the market is expected to achieve robust growth, reflecting evolving consumer preferences and sustainability trends.

    Market Segmentation

    Organic Shampoo Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Organic Shampoo Market Packaging Outlook

    • Bottle
    • Bar
    • Sachet
    • Jar
    • Tube

    Organic Shampoo Market Application Outlook

    • Dry Hair
    • Oily Hair
    • Color-Treated Hair
    • Damaged Hair
    • All Hair Types

    Organic Shampoo Market Product Type Outlook

    • Natural
    • Sulfate-Free
    • Paraben-Free
    • Silicon-Free
    • Vegan
    • Cruelty-Free

    Organic Shampoo Market Target Audience Outlook

    • Women
    • Men
    • Children
    • Individuals with Sensitive Skin
    • Individuals with Hair Conditions

    Organic Shampoo Market Distribution Channel Outlook

    • Hypermarkets/Supermarkets
    • Online Retail
    • Pharmacy/Drugstores
    • Health and Beauty Stores
    • Direct-to-Consumer

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 20.51 (USD Billion)
    Market Size 2025 21.62 (USD Billion)
    Market Size 2034 34.74 (USD Billion)
    Compound Annual Growth Rate (CAGR) 5.41% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2034
    Historical Data 2019 - 2022
    Market Forecast Units USD Billion
    Key Companies Profiled L'Occitane en Provence, EcoTools, Kiehl’s Since 1851, Avalon Organics, Nature’s Gate, Biolage Renew, The Body Shop, Ola plex ,LUSH Cosmetics ,Jason Natural Products ,Earth's Best ,Aveda Corporation ,Melvita SA ,Paul Mitchell ,California Baby
    Segments Covered Product Type, Distribution Channel, Application, Target Audience, Packaging, Regional
    Key Market Opportunities Increasing consumer demand for natural and sustainable products Growing awareness of the harmful effects of synthetic chemicals in hair care products Rising disposable income in emerging economies Technological advancements in organic hair care formulations Expansion of distribution channels for organic hair care products
    Key Market Dynamics Increasing consumer preference for natural and organic products Rising demand for ecofriendly and sustainable personal care products Growing awareness of the harmful effects of synthetic chemicals on hair and scalp health Expansion of retail channels for organic shampoo products Innovations in organic shampoo formulations and packaging
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the expected market size of the Global Organic Shampoo Market in 2024 ?

    The Global Organic Shampoo Market is expected to reach a valuation of USD 20.51 billion in 2024.

    What is the projected CAGR of the Global Organic Shampoo Market from 2023 to 2032?

    The Global Organic Shampoo Market is projected to grow at a CAGR of 5.41% from 2025 to 2034.

    Which region held the largest market share in the Global Organic Shampoo Market in 2023?

    North America held to hold the largest market share in the Global Organic Shampoo Market in 2023.

    Which application accounted for the highest revenue share in the Global Organic Shampoo Market in 2023?

    The hair care segment accounted for the highest revenue share in the Global Organic Shampoo Market in 2023.

    Who are some of the key competitors in the Global Organic Shampoo Market?

    Who are some of the key competitors in the Global Organic Shampoo Market?

    What are the major growth drivers of the Global Organic Shampoo Market?

    The major growth drivers of the Global Organic Shampoo Market include rising consumer awareness about the benefits of organic products, increasing disposable income, and growing demand for natural and sustainable products.

    What are the major challenges faced by the Global Organic Shampoo Market?

    The major challenges faced by the Global Organic Shampoo Market include the high cost of organic ingredients, limited availability of organic raw materials, and intense competition from conventional shampoo brands.

    What are the key trends shaping the Global Organic Shampoo Market?

    The key trends shaping the Global Organic Shampoo Market include the growing popularity of online shopping, the emergence of new distribution channels, and the increasing demand for personalized hair care products.

    What is the projected market size of the Global Organic Shampoo Market in 2032?

    The Global Organic Shampoo Market is projected to reach a valuation of USD 29.66 billion by 2032.

    Which region is expected to witness the highest growth rate in the Global Organic Shampoo Market from 2024 to 2032?

    Asia Pacific is expected to witness the highest growth rate in the Global Organic Shampoo Market from 2024 to 2032.

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