Market share positioning strategies play a pivotal role in the success of businesses within the Organic Feed Additives Market. In this dynamic industry, companies employ various approaches to secure and expand their market share, ensuring a competitive edge. One of the major elements of which consists in product differentiation, is one of the basic strategies. Organic feed additive manufacturers aim to design helpful and top-quality products that correspond to the requirements of growing customers. This is besides assisting this kind of company to capture the attention of environmentally conscious consumers but also maintaining a competitive advantage.
Furthermore, effective branding also plays a crucial role in keep positioning in market. Businesses spend on developing solid brand identities that connote trustworthiness, reliability, and focusing on organic and sustainable cultivation processes. In addition, it is the well-established brand that attracts not only the customers, but also it helps to build brand loyalty, which is important for retaining market share in a highly competitive business climate.
Moreover, customer-centered strategy is the engine for getting and keeping the market share (market share). The comprehension of exact requirements and preference of consumers of organic feed lends a company the ability to craft its products and services to meet those needs. Through the continuous provision of value to customers, companies can build strong bonds and customer loyalty, which form a good soil for upkeeping as well as increasing market share eventually.
The necessity to keep pace with technological developments cannot be ignored in the dynamic environment of the Organic Feed Additives Market. Innovative companies that implement modern technology into their processes are more likely to gain the upper hand in comparison to those who do not. Whether it is by application of precision farming technology or implementation of high-end manufacturing processes, innovation in technology raises efficiency, lowers costs, and hence, says the business favored among its competitors which translates into positioning the company as an industry leader are secured and increased market share.
Furthermore, the establishment of a strong marketing and communication program is another major point to consider. Companies must effectively communicate their commitment to organic and sustainable practices, highlighting the benefits of their feed additives. This not only attracts environmentally conscious consumers but also helps in creating a positive brand image in the market.
Report Attribute/Metric | Details |
---|---|
Market Opportunities | Increasing demand for animal protein |
Market Dynamics | Awareness about the benefits of organic products |
Organic Feed Additives Market Size was valued at USD 32.2 Billion in 2023. The Organic Feed Additives market industry is projected to grow from USD 34.0032 Billion in 2024 to USD 49.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.89 % during the forecast period (2024 - 2032). Increasing awareness in economies about organic food for livestock, the growing trend of contract farming, and the availability of a variety of organic feed, are the key market drivers boosting market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Market CAGR for organic feed additives is driven by the growing trend of contract farming amongst people. Increasing environmental concern and rising awareness regarding the benefits of organic products are the main drivers for the demand for organic products, such as milk, pulses, eggs, fruits & vegetables, and meat products. This has led to the focus on organic livestock farming and participated in the growth of the demand for organic feed additives and feed.
Additionally, livestock and feed industries can achieve sustainability by forming a harmonized environmental footprint methodology based on life processes involving the entire chain. The advancement of common metrics can also assist in calculating a wider range of resource efficiency indicators. Adequate use of feed ingredients can help in the reduction of the environmental impact of livestock farming through resource-efficient feed production. Thus, driving the Organic Feed Additives market revenue.
However, the high price of organic crops raises the price of organic feeds, which, consequently, increases the price of meat and other livestock products. The pandemic made consumers aware of the benefits of natural & organic products, which increased the demand for healthy food items and organic food supply. Manufacturers were facing problems in procuring raw materials as the transport facilities were not available due to shutdown and other restrictions. But farm crops that have pesticide and chemical compounds during growth of crops have an adverse effect on the quality of milk and meat of the livestock and further effects the food chain and use of social media platforms to promote awareness among consumers and suppliers about organic feed and its benefits for livestock, thereby increasing the demand across the globe.
The Organic Feed Additives market segmentation, based on type, includes amino acids, vitamins, minerals, acidifiers, antioxidants, pre & probiotics, flavors & sweeteners, and others. The amino acids segment dominated the market owing to its capability to build immunity and promote animal growth. Also, it prevents skin and nail problems in animals. It is thought to be a great food supplement as well as a pet food.
On the other hand, the vitamins segment is expected to witness fast growth in the forecast period owing to the increasing awareness among consumers about the benefits of fat-soluble vitamins. These vitamins give proper nutrition. Majorly used vitamin additives are vitamins A, D, E, & K and riboflavin, which are added as supplements into the feed to maintain and enhance animal health.
The Organic Feed Additives market segmentation, based on livestock, includes ruminants, swine, poultry, aquaculture, and others. The poultry segment generated the most income due to the high growth bar in broiler production across regions. The various types of poultry feed additives are enzymes, vitamins, antioxidants, and acidifiers, which are used to enhance efficiency and add nutritional value to the product.
However, aquaculture is anticipated to show significant growth during the study period owing to the increasing income and demand for seafood, and rising consumer awareness is projected to stimulate product demand.
The Organic Feed Additives market segmentation, based on form, includes dry and liquid. The dry segment generated the most income due to the great demand for dry form among livestock producers, as they are easily mixable with feed and easier to handle and store. Their availability in pellet and mash forms permits consumers to have many options in terms of mixing techniques.
Figure 1: Organic Feed Additives Market, by Form, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Organic Feed Additives market will dominate this market, owing to the strong presence of the mills and pet food manufacturing industries and health consciousness among consumers paired with the growing per capita meat consumption and stringent regulations regarding meat quality, which will boost the market growth in this region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: ORGANIC FEED ADDITIVES MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's Organic Feed Additives market accounts for the second-largest market share due to the high urbanization, increasing preference for processed food, etc. Further, the German Organic Feed Additives market held the largest market share, and the UK Organic Feed Additives market was the fastest-growing market in the European region.
The Asia-Pacific Organic Feed Additives Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the presence of a large livestock population and an increase in the number of feed mills. Moreover, China’s Organic Feed Additives market held the largest market share, and the Indian Organic Feed Additives market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Organic Feed Additives market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Organic Feed Additives industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Organic Feed Additives industry to benefit clients and increase the market sector. In recent years, the Organic Feed Additives industry has offered some of the most significant advantages to medicine. Major players in the Organic Feed Additives market, including Cargill, Incorporated (US), Chr. Hansen Holding A/S (Denmark), Bluestar Adisseo (France), BASF SE (Germany), Invivo NSA (France), DSM (Netherlands), Nutreco (Netherlands), and others are attempting to increase market demand by investing in research and development operations.
Cargill was founded by William Wallace Cargill in 1865; it is headquartered in Minneapolis, Minnesota, the US. This company is an Agribusiness Company providing products and services in the agricultural, food, financial products, industrial, and risk management fields. It implements the processing, marketing, and distribution of grains, oilseeds, sugar, meat, and other food products, as well as cotton. It also produces natural ingredients for pet food, the personal care industry, animal feed, and bio-industrial products. The company provides data asset solutions, technical support, risk management services, transportation and logistics services, and marketing services. Additionally, the company produces and distributes starch and starch sweeteners, fuel ethanol and biodiesel, and markets feed and pet food products under various brands, which include Nutrena, Provimi, Cargill, EWOS, Diamond V, and Purina. It has operations in the Americas, Europe, the Middle East and Africa, and Asia Pacific.
Nutreco (Netherlands) is a food processing industry founded in 1994, headquartered in Amersfoort, the Netherlands. This company is a subsidiary of SHV Holdings NV (SHV), which manufactures and markets animal nutrition and aqua feed with a focus on reduced use of antibiotics, efficient use of scarce resources, and reducing food waste with proper diagnostics. The company's product portfolio includes premixes, compound feed, farm minerals, young animal feeds, fish and shrimp feeds, food products for farm animals such as poultry, pigs, and ruminants, feed additives, and preventive animal health products. Nutreco markets its products under Skretting and Trouw Nutrition brand names.
Recent News:
In February 2024, SureSource Agronomy is introducing a range of crop nutrition solutions made from the waste products of crickets, including their dung, exoskeletons, and wasted feed components. The insects are cultivated in the advanced Aspire insect-farming facility located in London, and the substance they produce is referred to as frass. Cricket frass fertilizer provides growers with a sustainable fertilizer alternative that does not compromise crop yield.
On February 20, the Petrolia-based company declared that it had obtained regulatory certification from the Canadian Food Inspection Agency for its pelleted frass product, which is sold under the name Kickin' Frass. SureSource was one of the ten companies that received $200,000 in provincial financing in April 2023. The funding was provided through the Fertilizer Accelerating Solutions and Technology Challenge, which is sponsored by Bioenterprise Canada.
Program candidates are required to use the funds to facilitate the transfer of alternative fertilizer solutions from the research and validation stages to successful commercialization and introduction into the market. SureSource relocated its funds to Vineland. The recent collaboration between SureSource, Aspire, and Vineland resulted in multiple crop trials conducted in 2023. The findings of this research have been featured in Vineland's newly published 2023-24 Innovation Report.
Organic Feed Additives Industry Developments
In February 2024, SureSource Agronomy is introducing a range of crop nutrition solutions made from the waste products of crickets, including their dung, exoskeletons, and wasted feed components. The insects are cultivated in the advanced Aspire insect-farming facility located in London, and the substance they produce is referred to as frass. Cricket frass fertilizer provides growers with a sustainable fertilizer alternative that does not compromise crop yield.
On February 20, the Petrolia-based company declared that it had obtained regulatory certification from the Canadian Food Inspection Agency for its pelleted frass product, which is sold under the name Kickin' Frass. SureSource was one of the ten companies that received $200,000 in provincial financing in April 2023. The funding was provided through the Fertilizer Accelerating Solutions and Technology Challenge, which is sponsored by Bioenterprise Canada.
Program candidates are required to use the funds to facilitate the transfer of alternative fertilizer solutions from the research and validation stages to successful commercialization and introduction into the market. SureSource relocated its funds to Vineland. The recent collaboration between SureSource, Aspire, and Vineland resulted in multiple crop trials conducted in 2023. The findings of this research have been featured in Vineland's newly published 2023-24 Innovation Report.
September 2018: DSM and Novozymes introduced the first microbial muramidase Balancius, which assists the poultry intestine to enhance feed efficiency and increase sustainable product yield.
September 2018: Micronutrients USA and Kemin Industries became partners to launch IntelliBond VITAL 5 Cr, the world's first nutrition package consisting of six essential trace minerals to help dairy and beef cattle's well-being and performance.
February 2021: Alltech and DLG Group came together to focus on delivering profitability and efficiency to livestock producers in Scandinavia. Both companies are finalizing the purchase of the Finnish company, Kärki- Agri.
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