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    Online Grocery Market

    ID: MRFR/CR/8148-CR
    128 Pages
    Snehal Singh
    May 2020

    Online Grocery Market Research Report: By Product Type (Fruits and Vegetables, Dairy Products, Meat and Poultry, Beverages, Packaged Food), By Delivery Model (Home Delivery, Click and Collect, Subscription Services), By Customer Type (Individual Consumers, Corporate Clients, Restaurants, Hotels), By Payment Method (Credit Card, Digital Wallets, Cash on Delivery, Bank Transfer) andBy Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2035.

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    Online Grocery Market Research Report - Forecast till 2035 Infographic
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    Online Grocery Market Summary

    As per Market Research Future Analysis, the Online Grocery Market was valued at 240.6 USD Billion in 2023 and is projected to grow to 900 USD Billion by 2035, with a CAGR of 11.62% from 2025 to 2035. The market is driven by rising internet penetration, changing consumer preferences for convenience, and increased demand for fresh and organic products. The COVID-19 pandemic has accelerated the shift towards online shopping, with consumers increasingly favoring home delivery and subscription services.

    Key Market Trends & Highlights

    The Online Grocery Market is evolving rapidly, influenced by technology and changing consumer behaviors.

    • Market Size in 2024: 268.56 USD Billion; projected to reach 900 USD Billion by 2035.
    • Fruits and Vegetables segment valued at 80.0 USD Billion in 2024; expected to grow to 280.0 USD Billion by 2035.
    • North America to dominate with a market value of 85.0 USD Billion in 2024; projected to reach 300.0 USD Billion by 2035.
    • Digital Wallets gaining traction as a preferred payment method, especially among younger consumers.

    Market Size & Forecast

    2023 Market Size USD 240.6 Billion
    2024 Market Size USD 268.56 Billion
    2035 Market Size USD 900 Billion
    CAGR (2025-2035) 11.62%

    Major Players

    Key players include Amazon, Costco, Walmart, Kroger, Sainsbury's, and Instacart.

    Online Grocery Market Trends

    The Global Online Grocery Market is experiencing a significant shift fueled by changing consumer preferences and advancements in technology. There is a growing trend towards convenience, with more consumers opting for online grocery shopping due to busy lifestyles and an increasing demand for home delivery services. This trend is particularly evident in urban areas where accessibility to physical stores can be limited or time-consuming. Moreover, the pandemic has accelerated the adoption of online grocery shopping, leading to a more permanent integration of digital channels in consumer behavior.

    The ongoing evolution of consumer preferences towards convenience and digital engagement is reshaping the landscape of the online grocery market, indicating a robust shift in shopping behaviors.

    U.S. Department of Agriculture

    Online Grocery Market Drivers

    Market Growth Projections

    The Global Online Grocery Market Industry is on a trajectory of remarkable growth, with projections indicating a market size of 268.6 USD Billion in 2024 and an anticipated increase to 900 USD Billion by 2035. This growth reflects a compound annual growth rate of 11.62% from 2025 to 2035, underscoring the increasing adoption of online grocery shopping. The market's expansion is driven by various factors, including changing consumer behaviors, technological advancements, and the rise of delivery services. As the industry evolves, it is likely to witness further innovations and adaptations to meet the needs of a diverse consumer base.

    Health and Wellness Trends

    Health and wellness trends are increasingly shaping consumer preferences within the Global Online Grocery Market Industry. As individuals become more health-conscious, there is a rising demand for organic, natural, and health-oriented products. Online grocery retailers are responding by expanding their offerings to include a wider range of health-focused items. This shift not only caters to consumer preferences but also aligns with broader societal trends towards healthier lifestyles. As the market adapts to these changing demands, the growth potential remains substantial, with the Global Online Grocery Market Industry poised for continued expansion as health and wellness remain top priorities for consumers.

    Expansion of Delivery Services

    The expansion of delivery services is a critical driver for the Global Online Grocery Market Industry. Retailers are increasingly investing in logistics and last-mile delivery solutions to meet consumer expectations for quick and reliable service. This trend is evident as companies enhance their delivery networks, offering same-day or next-day delivery options. The convenience of having groceries delivered directly to consumers' doorsteps is a compelling factor that attracts more shoppers to online platforms. As the market evolves, the competition among delivery service providers intensifies, potentially leading to improved service quality and further growth in the Global Online Grocery Market Industry.

    Increased Internet Penetration

    Increased internet penetration significantly influences the Global Online Grocery Market Industry. As more households gain access to high-speed internet, the potential customer base for online grocery shopping expands. This trend is particularly pronounced in developing regions, where internet access is rapidly improving. Enhanced connectivity enables consumers to explore various online grocery options, compare prices, and make informed purchasing decisions. The growing reliance on digital platforms for everyday needs is likely to drive market growth. With projections indicating a compound annual growth rate of 11.62% from 2025 to 2035, the impact of increased internet penetration on the Global Online Grocery Market Industry is expected to be profound.

    Rising Consumer Demand for Convenience

    The Global Online Grocery Market Industry experiences a notable surge in consumer demand for convenience. As lifestyles become increasingly hectic, consumers prioritize time-saving solutions, leading to a growing preference for online grocery shopping. In 2024, the market is projected to reach 268.6 USD Billion, reflecting this shift in consumer behavior. The ease of ordering groceries from home, coupled with the ability to schedule deliveries, resonates well with busy households. This trend is likely to continue, as more consumers seek efficient ways to manage their grocery needs, thereby propelling the growth of the Global Online Grocery Market Industry.

    Technological Advancements in E-commerce

    Technological advancements play a pivotal role in shaping the Global Online Grocery Market Industry. Innovations such as mobile applications, artificial intelligence, and machine learning enhance the online shopping experience. These technologies facilitate personalized recommendations, streamline inventory management, and improve customer service. As a result, consumers are more inclined to utilize online platforms for grocery shopping. The integration of secure payment gateways and user-friendly interfaces further boosts consumer confidence in online transactions. This technological evolution is expected to contribute significantly to the market's growth, with projections indicating a market size of 900 USD Billion by 2035.

    Market Segment Insights

    Online Grocery Market Segment Insights

    Online Grocery Market Segment Insights

    Online Grocery Market Product Type Insights

    Online Grocery Market Product Type Insights

    The Global Online Grocery Market is experiencing significant growth, with the overall market expected to achieve a valuation of 268.56 USD Billion in 2024 and projected to reach 900.0 USD Billion by 2035. This growth trajectory is fueled by evolving consumer behaviors that favor the convenience of online shopping, particularly for essential groceries.

    The market segmentation under the Product Type category includes various categories such as Fruits and Vegetables, Dairy Products, Meat and Poultry, Beverages, and Packaged Food, each contributing uniquely to the overall market dynamics.Among these segments, the Fruits and Vegetables category holds a major market presence, valued at 90.0 USD billion in 2024 and anticipated to grow to 300.0 USD billion by 2035. This segment's prominence can be attributed to the increasing demand for fresh produce, driven by health-conscious consumers prioritizing nutritional diets and fresh ingredients in their meal preparations.

    The Dairy Products segment, currently valued at 60.0 USD Billion in 2024 and projected to expand to 200.0 USD Billion by 2035, also showcases significant potential as it caters to a vast consumer base seeking convenience in purchasing everyday dairy items such as milk, cheese, and yogurt online.Additionally, the Meat and Poultry category, valued at 48.0 USD Billion in 2024 and expected to reach 170.0 USD Billion by 2035, is crucial as it reflects the growing inclination towards quality protein sources and the convenience of ordering fresh meats through online platforms.

    Meanwhile, Beverages, valued at 35.0 USD Billion in 2024 and anticipated to grow to 120.0 USD Billion by 2035, leverage the explosive growth of online services to provide customers with easy access to a variety of drinks, ranging from soft drinks to health juices.

    Packaged Food, with a valuation of 35.56 USD Billion in 2024 and a projected value of 110.0 USD Billion by 2035, underscores the growing trend of convenience foods that are ready-to-eat or require minimal preparation, reflecting consumers’ changing lifestyles that favor quick meal solutions.The insights from the Global Online Grocery Market data reveal how these product types are not only catering to consumer needs but are also responsive to market trends emphasizing health, convenience, and quality.

    Analyzing Global Online Grocery Market Statistics indicates robust growth across all segments, with Fruits and Vegetables leading the charge thanks to their fundamental role in dietary health, which resonates well with an increasingly health-focused global population. The Dairy Products segment follows closely, driven by evolving tastes and an integral role in many family diets.The other categories also play pivotal roles in offering a comprehensive grocery shopping experience that appeals to diverse consumer preferences, indicating well-rounded market growth opportunities within the Global Online Grocery Market.

    Online Grocery Market Delivery Model Insights

    Online Grocery Market Delivery Model Insights

    The Global Online Grocery Market is experiencing notable transformation within the Delivery Model segment, projecting a market value of 268.56 USD Billion by 2024 and anticipated growth to 900.0 USD Billion by 2035. This segment encompasses various approaches, including Home Delivery, Click and Collect, and Subscription Services, each playing a crucial role in market dynamics. Home Delivery has become a popular choice for consumers who appreciate convenience, catering to busy lifestyles and enhancing customer satisfaction.

    Click and Collect options are gaining traction, allowing customers to shop online and conveniently pick up their groceries from physical locations, thus bridging the gap between online convenience and in-store experience.Subscription Services, offering regularly scheduled deliveries, continue to attract customers seeking consistency and hassle-free shopping experiences. With an expected compound annual growth rate of 11.62 from 2025 to 2035, the Global Online Grocery Market data highlights that these delivery models are pivotal in driving the market growth.

    Trends such as increased smartphone usage, expanding internet accessibility, and evolving consumer preferences contribute significantly to the momentum of the Global Online Grocery Market, presenting ample opportunities while navigating challenges like logistics management and competition.

    Online Grocery Market Customer Type Insights

    Online Grocery Market Customer Type Insights

    The Global Online Grocery Market has seen substantial growth, with its valuation expected to reach 268.56 USD Billion in 2024. This market is characterized by its diverse customer types, primarily consisting of Individual Consumers, Corporate Clients, Restaurants, and Hotels. Individual Consumers form a significant part of this landscape as they increasingly turn to online platforms for their grocery needs, contributing heavily to the market's expansion.

    Corporate Clients, often leveraging online grocery services for office stocking, are also influential in driving demand, highlighting the growing trend of convenience in B2B services.Restaurants are evolving to incorporate online grocery shopping within their supply chains, securing necessary ingredients with ease, while Hotels utilize these services to maintain high standards for guest dining experiences. Overall, the Global Online Grocery Market segmentation showcases diverse customer needs, with each type playing a vital role in shaping market trends, supported by the increasing adoption of technology and consumer preferences for convenience and variety.

    This market is poised for continuous growth, with a clear trajectory pointing towards a more interconnected and efficient grocery procurement landscape.

    Online Grocery Market Payment Method Insights

    Online Grocery Market Payment Method Insights

    The Global Online Grocery Market is increasingly shaped by various payment methods, reflecting evolving consumer preferences and technological advancements. As of 2024, the market is expected to be valued at 268.56 USD Billion, signifying substantial growth potential. Payment methods like Credit Card and Digital Wallets are becoming increasingly popular due to their convenience and the rise of e-commerce platforms. Digital Wallets, in particular, are gaining traction as they streamline payment processes and enhance user experience, appealing to a tech-savvy consumer base.Meanwhile, Cash on Delivery remains significant in regions where consumers prefer tangible transactions, maintaining trust, especially in emerging markets.

    Bank Transfer is also utilized but tends to be less favored due to slower processing times compared to instant electronic options. As the Global Online Grocery Market continues to expand, driven by increased smartphone usage and internet penetration, these payment methods are pivotal in shaping consumer behavior and market dynamics, reflecting the broader trend of digital payment integration in retail practices.Overall, the segmentation of payment methods will play a crucial role in determining the trends and performance of the Global Online Grocery Market.

    Get more detailed insights about Online Grocery Market Research Report - Forecast till 2035

    Regional Insights

    The Global Online Grocery Market exhibits substantial regional variations, with notable valuations projected for 2024 and beyond. In 2024, North America stands out with a valuation of 100.56 USD billion, capturing a significant share due to its advanced logistics and technology infrastructure, which enhances the grocery shopping experience. Europe follows closely, with a valuation of 85.0 USD Billion, benefiting from a growing trend of health-conscious consumers shifting towards online channels.

    Asia Pacific is also emerging as a key player, with a market value of 50.0 USD billion in 2024, reflecting rapid urbanization and increased smartphone penetration.Meanwhile, South America, valued at 21.0 USD Billion, is witnessing growth driven by an expanding middle class and increased internet access. The Middle East and Africa, with a smaller valuation of 12.0 USD billion, are gradually adapting to online grocery shopping, leveraging local market traits and evolving consumer behavior. Each region plays a vital role in the Global Online Grocery Market segmentation, highlighting diverse consumer needs and preferences that continue to shape the market landscape.

    This regional diversity presents both opportunities and challenges, emphasizing the importance of tailored strategies in capturing market growth across distinct geographies.

    Online Grocery Market Region

    Key Players and Competitive Insights

    The Global Online Grocery Market has experienced substantial growth driven by several factors, including shifts in consumer behavior, advancements in technology, and an increasing demand for convenience. As urbanization rises and lifestyles become busier, consumers are increasingly inclined to purchase groceries online. This shift has prompted traditional grocery retailers and new entrants to adapt their strategies to capture the lucrative opportunities presented by the digital marketplace. Competition within this sector is intense, with various players striving to enhance their service offerings, improve customer experiences, and optimize supply chains to meet rising consumer expectations.

    The competitive landscape is characterized by innovations in logistics, the introduction of new business models, and strategic partnerships, leading to a vibrant and dynamic marketplace.Ocado Group stands out in the Global Online Grocery Market due to its unique technology-driven approach and robust infrastructure that supports its operations. The company has leveraged its proprietary software and automation technologies to streamline online grocery fulfillment, ensuring efficiency and reliability in its deliveries. Ocado's commitment to innovation sets it apart from traditional players, as it focuses on enhancing the online shopping experience through user-friendly interfaces and personalized services.

    Its extensive product range, from everyday staples to specialty items, caters to a diverse customer base. Furthermore, Ocado has established partnerships with various retailers, which amplify its reach in the global market, allowing it to maintain a competitive edge through distinctive capabilities in supply chain management and customer engagement strategies.Groupe Casino has made significant strides in the Global Online Grocery Market by employing a multi-channel strategy that combines both online and offline presence to meet consumer demands effectively. The company offers a wide range of products and services, including groceries, fresh produce, and ready-to-eat meals, appealing to a broad demographic.

    Its strategic emphasis on e-commerce growth has enabled it to strengthen its market presence on a global scale. Groupe Casino’s strengths lie in its established brand reputation and extensive network of stores that support its online platform, enhancing customer trust and loyalty. The company has engaged in several mergers and acquisitions to bolster its capabilities in the online grocery space, integrating technology with its supply chain to achieve better efficiency and service delivery. These initiatives have positioned Groupe Casino favorably in the competitive landscape, allowing it to adapt quickly to evolving consumer preferences and market trends.

    Key Companies in the Online Grocery Market market include

    Industry Developments

    Recent changes and developments in the Global Online Grocery Market have been mostly caused by new technologies and changing consumer habits. In September 2023, Walmart made its online grocery services better by adding more delivery and pickup options. The company wants to grow its market share in the U.S. and around the world. In August 2023, Delivery Hero strengthened its presence in Europe by putting more money into partnerships with regional grocery stores and digital platforms. This made its position in the quick commerce space even stronger.

    In July 2023, Ahold Delhaize also announced a large investment in automation technologies for its online grocery fulfillment centers. This is part of a larger trend in the industry toward better customer service and more efficient operations. In the middle of 2022, Carrefour partnered with regional digital platforms to improve its e-commerce capabilities. This was part of its ongoing effort to modernize its online grocery infrastructure. Amazon and Ocado Group, two big companies, are still seeing strong year-on-year growth in their online grocery segments. This is because more and more people want fast, easy, and contactless service.

    The pandemic sped up the use of digital technology, and online grocery shopping has kept going strong since then, becoming a key part of modern retail. Recent financial reports back up the trend of rising market values, which is being driven by top companies quickly adjusting to changing consumer needs.

    Future Outlook

    Online Grocery Market Future Outlook

    The Global Online Grocery Market is projected to grow at 11.62% CAGR from 2024 to 2035, driven by technological advancements, changing consumer preferences, and increased convenience.

    New opportunities lie in:

    • Leverage AI-driven personalization to enhance customer shopping experiences.
    • Expand delivery networks to reach underserved urban and rural areas.
    • Integrate sustainable practices to attract eco-conscious consumers.

    By 2035, the market is expected to achieve substantial growth, reflecting evolving consumer behaviors and technological integration.

    Market Segmentation

    Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Report Scope

    Report Attribute/Metric Source Details
    MARKET SIZE 2023 240.6(USD Billion)
    MARKET SIZE 2024 268.56(USD Billion)
    MARKET SIZE 2035 900.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 11.62% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Amazon, Costco, Meijer, Sainsbury's, Kroger, Walmart, Behind the Corner, Carrefour, Tesco, Target, Netto, Alibaba, Ocado, Instacart, Ahold Delhaize
    SEGMENTS COVERED Product Type, Delivery Model, Customer Type, Payment Method, Regional
    KEY MARKET OPPORTUNITIES Increased demand for convenience, Expansion into rural areas, Personalized shopping experiences, Integration of AI technology, Sustainable packaging solutions
    KEY MARKET DYNAMICS increasing smartphone penetration, demand for convenience, rise of health-conscious consumers, improvements in logistics technology, expansion of delivery services
    COUNTRIES COVERED North America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the expected market size of the Global Online Grocery Market in 2024?

    The Global Online Grocery Market is expected to be valued at 268.56 USD Billion in 2024.

    What will be the market size of the Global Online Grocery Market by 2035?

    By 2035, the Global Online Grocery Market is projected to reach a value of 900.0 USD Billion.

    What is the expected compound annual growth rate (CAGR) for the Global Online Grocery Market from 2025 to 2035?

    The Global Online Grocery Market is expected to grow at a CAGR of 11.62% from 2025 to 2035.

    Which region will have the largest market share in the Global Online Grocery Market in 2024?

    North America is estimated to dominate the market with a value of 85.0 USD Billion in 2024.

    What is the market size of the Fruits and Vegetables segment in the Global Online Grocery Market for 2024?

    The Fruits and Vegetables segment is expected to be valued at 80.0 USD Billion in 2024.

    Who are the key players in the Global Online Grocery Market?

    Major players in the market include Amazon, Costco, Walmart, Tesco, and Alibaba.

    What is the projected market size for Dairy Products in 2035?

    The Dairy Products segment is projected to reach a market size of 180.0 USD Billion by 2035.

    Which region is expected to experience significant growth in the Global Online Grocery Market by 2035?

    The APAC region is expected to grow significantly, reaching a market size of 280.0 USD Billion by 2035.

    What is the expected market size for Packaged Food in 2025?

    The Packaged Food segment is expected to expand to 180.0 USD Billion by 2035.

    What is the market size forecast for Meat and Poultry in 2024?

    The Meat and Poultry segment is expected to be valued at 40.0 USD Billion in 2024.

    What is the expected market size of the Global Online Grocery Market in 2024?

    The Global Online Grocery Market is expected to be valued at 268.56 billion USD in 2024.

    What will be the projected market value of the Global Online Grocery Market by 2035?

    By 2035, the Global Online Grocery Market is projected to reach a value of 900.0 billion USD.

    What is the expected CAGR for the Global Online Grocery Market from 2025 to 2035?

    The expected compound annual growth rate (CAGR) for the market from 2025 to 2035 is 11.62%.

    Which region is expected to have the largest market share in the Global Online Grocery Market in 2024?

    North America is expected to dominate the market with a valuation of 100.56 billion USD in 2024.

    What is the projected market value for Europe in the Global Online Grocery Market by 2035?

    The market value for Europe is projected to reach 300.0 billion USD by 2035.

    Who are some key players in the Global Online Grocery Market?

    Key players include Ocado Group, Walmart, Kroger, Tesco, and Amazon.

    What will be the market value of the Fruits and Vegetables segment in 2035?

    The Fruits and Vegetables segment is expected to be valued at 300.0 billion USD by 2035.

    What is the market growth rate for the Asia Pacific region from 2024 to 2035?

    The Asia Pacific region is expected to grow from 50.0 billion USD in 2024 to 150.0 billion USD by 2035.

    What challenges are currently facing the Global Online Grocery Market?

    Challenges include supply chain disruptions and increasing competition among key players.

    How much is the Packaged Food segment valued at in 2024 and 2035?

    The Packaged Food segment is valued at 35.56 billion USD in 2024 and is expected to reach 110.0 billion USD by 2035.

    Online Grocery Market Research Report - Forecast till 2035 Infographic
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