With an emphasis on grocery delivery for the best assortment of products consumers desire, Dunzo launches Dunzo Daily in 2021. A 360-degree marketing campaign that revolves around the drama of online grocery delivery is running concurrently with the launch. Dunzo began an advertising campaign with the rebirth of Sunny Deol's well-known dialogue, Tareekh Pe Tareekh, and proceeded to create print and offline advertisements.
2020 is seeing an all-time high in demand for these categories, and businesses who are successful are not holding back from cashing in. Following a number of businesses that expanded their product offerings to include groceries, full-stack foodtech company Box8 has launched grocery ordering via its app. The 'InstaFresh' feature is an extra that the company has added. The Mumbai-based startup is now just providing delivery of a small selection of basic grocery items in Mumbai, Bengaluru, and Gurugram. Box8 is providing delivery services for fruits, vegetables, dairy products, and self-branded bakery goods under the recently launched function.
2022 saw the launch of Community Carts, a new product from Instacart, the top grocery technology business in North America, which reimagines traditional food drives by making it simple for customers to donate foods that food banks most need by using the Instacart App. Community Carts offers customers the chance to take part in crowdsourced cart building for good right in time for Giving Tuesday and the holidays by donating groceries to more than 100 nearby Feeding America member food banks nationwide, with delivery and service fees waived on donation.
Online Grocery Market Highlights:
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