Leading market players are supporting heavily in research and development to extend their product lines, which will help the on-board magnetic Sensor market grow even more. Market participants are also undertaking numerous strategic activities to expand their footprint globally, with important market developments including unique product launches, mergers and acquisitions, higher investments, contractual agreements, and collaboration with other organizations. To enhance and survive in a more competitive and rising market climate, the on-board magnetic sensor industry must offer cost-effective items.
Manufacturing locally to decrease operational costs is one of the major business tactics manufacturers use in the global on-board magnetic sensor industry to benefit clients and increase the market sector. Major players in the on-board magnetic sensor market, including Asahi Kasei Microdevices Corporation (Japan), Austria Mikro Systeme (Austria), HONEYWELL INTERNATIONAL INC. (US), Infineon Technologies AG (Germany), Kohshin Electric (Japan), and others, are attempting to enhance market demand by investing in research and development operations.
Infineon Technologies AG is a semiconductor solutions provider. The company develops, designs, manufactures, and markets application-specific ICs. It offers microcontrollers, radio frequencies, sensors, interfaces, and transistor products. The company's products find application in diverse areas, including automotive, industrial power control, power management, consumer electronics, computing and data storage, switches and routers, sensing solutions, and security in IoT applications. In June 2019, Infineon Technologies AG expanded its sensor portfolio with a new AMR-based angle sensor aimed at providing high accuracy in low magnetic fields.
The XENSIV TLE109A16 product line addresses the need for precise, fast, and cost-efficient angle measurement at one of the high functional safety levels in automotive and industrial applications.
Variohm Holdings Ltd. operates as a holding company. The Company, through its subsidiaries, offers position, pressure, and temperature sensors. Variohm Holdings designs develops, and delivers a broad range of sensor solutions. In November 2020, Variohm Group expanded by acquiring magnetic encoder specialist Phoenix America. Phoenix America is a leading magnetic encoder and magnetic sensor solutions specialist.