Oat Protein Market Research Report By Purity Level (Low Purity (~80%), Medium Purity (~90%), High Purity (~95%)), By Form (Powder, Liquid, Capsules, Tablets), By Application (Food and Beverages, Pharmaceuticals and Nutraceuticals, Cosmetics and Personal Care), By Source (Organic, Conventional), By Grade (Food Grade, Feed Grade) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032

Global Oat Protein Market Overview

Oat Protein Market Size was estimated at 2.13 (USD Billion) in 2022. The Oat Protein Industry is expected to grow from 2.34(USD Billion) in 2023 to 5.5 (USD Billion) by 2032. The Oat Protein Market CAGR (growth rate) is expected to be around 9.96% during the forecast period (2024 - 2032).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Oat Protein Market Trends Highlighted

The oat protein market is witnessing healthy growth due to the rising health consciousness among consumers and the increasing utilization of oat protein in several food and beverage products. Recent trends include a growing plant-based eating pattern, increasing thirst for protein in the market that is safe and free of allergens, and seeking the use of oat protein in sports nutrition. One of the prominent factors premised on fuelling market growth is the increasing number of chronic lifestyle disorders obesity, diabetes and healthy living habits. The gaps include the manufacture of unique and new product forms of oat protein that meet consumer trends, such as gluten-free, slim, and protein-rich products. In addition, the growth of the food service sector and the growing trend of sports nourishment and enriched foods containing oat protein offer other further avenues for growth.

Oat Protein Market Drivers

Growth in Health Consciousness

Consumers are becoming increasingly aware of the health benefits associated with plant-based proteins, including oat protein. Oat protein is a complete protein, meaning that it contains all of the essential amino acids that the human body needs. It is also a good source of fiber, which can help to promote digestive health and satiety. As a result of these health benefits, oat protein is becoming increasingly popular among consumers who are looking for healthier food options.The Oat Protein Market Industry is expected to witness significant growth over the forecast period owing to the rising health consciousness among consumers.

Expansion of the Plant-Based Food Industry

The growth of the plant-based food industry is significant due to the increased number of consumers who adhere to the appropriate diet, such as vegans and vegetarians. Several reasons contribute to the chosen consumption pattern, namely, personal beliefs and values regarding animal treatment, the effect of the meat industry on the environment, and the health benefits of plant-based foods. One of the grains that is widely used for the production of plant-based foods is oat, and oat protein is considered one of the ingredients in the product.As the industry keeps growing, the demand for oat protein will increase as well, causing the Oat Protein Market Industry to expand throughout the projected period.

Rising Disposable Income

There is increased disposable income in developing countries for consumers who have increased their expenditure on food and beverage. The rising disposable income will lead to an increase in demand for oat protein as consumers become more interested in healthy and convenient foods. The Oat Protein Market Industry is anticipated to grow significantly during the forecast period.

Oat Protein Market Segment Insights

Oat Protein Market Purity Level Insights

The Oat Protein Market is segmented by Purity Level into Low Purity, Medium Purity, and High Purity. The market for High Purity Oat Protein is expected to grow at a CAGR of 10.5% during the forecast period due to the increasing demand for high purity oat protein in the food and beverage industry. High Purity Oat Protein is used as an ingredient in food and beverage products, such as protein shakes, bars and cereals. It is also used in dietary supplements and sports nutrition products. The market for Medium Purity Oat Protein is expected to grow at a CAGR of 9.5% during the forecast period.Medium Purity Oat Protein is used as an ingredient in a wide range of food and beverage applications, such as baked goods, pasta, and snacks. It is also used in animal feed and pet food products. The market for Low Purity Oat Protein is expected to grow at a CAGR of 8.5% during the forecast period. Low Purity Oat Protein is used in a wide range of industrial applications, such as adhesives, binders and coatings. It is also used in the production of paper and textiles. The growth of the market is attributed to the increasing demand for plant-based proteins, the growing awareness of the health benefits of oat protein, and the increasing number of applications for oat protein in the food and beverage industry.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Oat Protein Market Form Insights

Form Segment Overview and Insights The oat protein market segmentation by form comprises powder, liquid, capsules, and tablets. The powder segment is anticipated to dominate the market, holding a significant share in 2023. This dominance is attributed to its versatility and ease of incorporation into various food and beverage products. It offers numerous benefits, including enhanced solubility and dispersibility. The liquid segment is projected to witness notable growth, driven by rising consumer preference for convenient and ready-to-consume products.Oat protein liquid provides a concentrated source of protein in a portable format, making it ideal for on-the-go consumption. Capsules and tablets offer a convenient and precise way to consume oat protein. These forms are popular among individuals seeking a targeted protein intake without the need for measuring or mixing. The growing health consciousness among consumers is expected to fuel the demand for these forms in the coming years. Overall, the oat protein market is poised for significant growth, with the powder segment leading the way.The growing awareness of the nutritional benefits of oat protein and its versatility in various applications is anticipated to drive the market's expansion.

Oat Protein Market Application Insights

The Oat Protein Market segmentation by Application comprises Food and Beverages, Pharmaceuticals and Nutraceuticals, and Cosmetics and Personal Care. Among these, the Food and Beverages segment accounted for the largest revenue share in 2023 and is projected to maintain its dominance throughout the forecast period. The increasing demand for plant-based protein sources in food and beverage products is driving the growth of this segment. The Pharmaceuticals and Nutraceuticals segment is expected to witness significant growth due to the rising prevalence of chronic diseases and the growing demand for natural and effective dietary supplements.The Cosmetics and Personal Care segment is also anticipated to grow steadily, driven by the increasing awareness of the benefits of oat protein for skin and hair care.

Oat Protein Market Source Insights

The source segment is a crucial aspect of the Oat Protein Market segmentation, offering valuable insights into the market dynamics and consumer preferences. Organic and conventional oat protein sources dominate the market, each with its unique characteristics and target audience. Organic oat protein, derived from oats grown without synthetic pesticides or fertilizers, has gained significant traction among health-conscious consumers seeking natural and sustainable food options. Its purity and perceived nutritional superiority drive demand in this segment, contributing to its projected revenue of USD 1.23 billion by 2026.On the other hand, conventional oat protein, obtained from conventionally farmed oats, holds a substantial market share due to its cost-effectiveness and wide availability. Its affordability and familiarity appeal to budget-conscious consumers and food manufacturers seeking cost-efficient ingredients. The conventional oat protein market is estimated to reach USD 2.48 billion by 2026, showcasing the importance of both organic and conventional sources in catering to diverse consumer preferences and market demands.

Oat Protein Market Grade Insights

The oat protein market is segmented into food grade and feed grade. The food grade segment is expected to account for a larger share of the market in 2023, owing to the increasing demand for oat protein in food products such as protein bars, shakes, and supplements. The feed grade segment is also expected to grow significantly, driven by the rising demand for oat protein in animal feed applications. The Oat Protein Market revenue is projected to reach USD 2.78 Billion by 2024, exhibiting a CAGR of 10.2% during the forecast period. The Oat Protein Market is expected to be driven by the growing demand for plant-based proteins, increasing awareness of the health benefits of oat protein, and rising disposable income in developing countries.

Oat Protein Market Regional Insights

The regional segmentation of the Oat Protein Market offers insights into the market's geographical distribution and growth potential. North America held the largest market share in 2023, valued at USD 1,347.0 million, and is projected to maintain its dominance throughout the forecast period. Increasing health consciousness and demand for plant-based protein sources contribute to the region's growth. Europe follows North America, with a substantial market share driven by rising awareness about the health benefits of oat protein. The APAC region is expected to experience significant growth, with countries like China and India emerging as key markets.South America and MEA represent smaller but growing markets, with increasing demand from the food and beverage industries.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Oat Protein Market Key Players And Competitive Insights

Major players in the Oat Protein Market industry are constantly striving to gain a competitive edge by investing in research and development (R&D) to create innovative products that cater to the evolving needs of consumers. Leading Oat Protein Market players are focusing on expanding their product portfolios by introducing new flavors, formats, and packaging options to appeal to a wider customer base. Furthermore, strategic partnerships, acquisitions, and collaborations are key strategies adopted by companies to strengthen their market position and gain access to new technologies and markets. Key players in the Oat Protein Market are actively involved in mergers and acquisitions to expand their footprint and consolidate their market share.Among the leading companies in the Oat Protein Market, ADM stands out as a prominent player. The company has a strong presence with manufacturing facilities in North America, Europe, and Asia-Pacific. ADM's oat protein portfolio includes a range of products, such as oat protein isolates, concentrates, and hydrolysates. The company's focus on innovation has led to the development of specialized oat protein ingredients that meet specific functional and nutritional requirements. ADM's commitment to sustainability and its extensive distribution network further contribute to its leading position in the market.A notable competitor in the Oat Protein Market is Puris Foods. Headquartered in the United States, Puris Foods specializes in the production of plant-based proteins, including oat protein. The company's focus on quality and sustainability has earned it a reputation for producing high-quality oat protein ingredients. Puris Foods offers a wide range of oat protein products, including organic and non-GMO options, catering to the growing demand for natural and sustainable ingredients. The company's strategic partnerships with food and beverage manufacturers have helped it expand its reach and gain market share.

Key Companies in the Oat Protein Market Include

• Glanbia PLC


• Corbion


• Limagrain Ingredients


• Emsland Group


• Symbol Food Ingredients


• Agropur


• Nature's Path Foods, Inc.


• Lantmännen


• The Kellogg Company


• Insta Oat Products Ltd


• AAK


• Axiom Foods


• Puris Foods


• Watson International, LLC


• Ingredion Incorporated

Oat Protein Market Industry Developments

The Oat Protein Market is projected to witness significant growth over the forecast period (2024-2032). Rising consumer awareness regarding the health benefits of oat protein, increasing demand for plant-based protein sources, and growing popularity of vegan and vegetarian diets are primarily driving market expansion. The market is further fueled by the growing application of oat protein in various food and beverage products, including protein bars, shakes, and supplements. Key players in the market are focusing on product innovation and strategic partnerships to cater to the evolving needs of consumers. Recent developments include the launch of new oat protein-based products, such as oat milk and oat flour, and collaborations between oat protein manufacturers and food and beverage companies to develop innovative products.

Oat Protein Market Segmentation Insights

• Oat Protein Market Purity Level Outlook
  
  
  
  • Low Purity (~80%)
  
  
  • Medium Purity (~90%)
  
  
  • High Purity (~95%)
  
  
  • Oat Protein Market Form Outlook
  
  
  • Powder
  
  
  • Liquid
  
  
  • Capsules
  
  
  • Tablets
  
  
  
  


• Oat Protein Market Application Outlook
  
  
  
  • Food and Beverages
  
  
  • Pharmaceuticals and Nutraceuticals
  
  
  • Cosmetics and Personal Care
  
  
  
  


• Oat Protein Market Source Outlook
  
  
  
  • Organic
  
  
  • Conventional
  
  
  
  


• Oat Protein Market Grade Outlook
  
  
  
  • Food Grade
  
  
  • Feed Grade
  
  
  
  


• Oat Protein Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa