• Cat-intel
  • MedIntelliX
  • Consulting
  • Resources
  • About Us
  • News
  • Careers
  • Contact Us
  • Login
    • Request Free Sample ×
    ReportInfographic

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    US Oat-based Cereals Market

    ID: MRFR/F-B & N/19621-HCR
    200 Pages
    Snehal Singh
    September 2025

    US Oat-Based Cereals Market Research Report: By Product Type (Instant Oatmeal, Granola, Oat Flakes, Oat Bars), By Distribution Channel (Supermarkets, Online Stores, Health Food Stores, Convenience Stores), By End User (Adults, Children, Health-Conscious Consumers) and By Packaging Type (Boxes, Bags, Pouches) - Forecast to 2035.

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    US Oat-based Cereals Market Research Report — Forecast till 2035 Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0
    Compare License
    Table of Contents

    US Oat-based Cereals Market Summary

    The US Oat-Based Cereals market is projected to grow from 770.2 million USD in 2024 to 1275.4 million USD by 2035.

    Key Market Trends & Highlights

    US Oat-Based Cereals Key Trends and Highlights

    • The market is expected to achieve a compound annual growth rate (CAGR) of 4.69 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 1275.4 million USD, indicating robust growth potential.
    • In 2024, the market is valued at 770.2 million USD, reflecting a strong foundation for future expansion.
    • Growing adoption of health-conscious eating habits due to increasing consumer awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 770.2 (USD Million)
    2035 Market Size 1275.4 (USD Million)
    CAGR (2025-2035) 4.69%

    Major Players

    Quaker Oats Company, Kellogg Company, Post Consumer Brands, Bob's Red Mill, Purely Elizabeth, Love Grown Foods, Nature's Path, Vitarain, Nature Valley, PLANTERS, Uncle Tobys, Cheerios, Erewhon, General Mills, Grain Berry

    US Oat-based Cereals Market Trends

    The US oat-based cereals market is experiencing significant shifts driven by increasing consumer awareness about health and nutrition. There is a rising demand for whole grain products, particularly oats, which are recognized for their heart health benefits and cholesterol-lowering properties. This growing health consciousness among consumers is a key market driver, with many opting for breakfast options that align with dietary needs focused on fiber, protein, and low sugar content. Additionally, there is a notable trend of clean labeling where consumers prefer products that list natural ingredients devoid of artificial additives.

    This trend is prompting manufacturers to innovate and develop more transparent product labels.Within the US, there are opportunities to be explored in the realm of gluten-free and plant-based diets, as a significant portion of the population is leaning towards these dietary choices. Many brands are capitalizing on this trend by offering oat-based cereals that cater to gluten-intolerant consumers while maintaining taste and quality. Convenience also plays a role, as busy lifestyles drive demand for ready-to-eat and easy-to-prepare breakfast options, prompting brands to create single-serving packaging and quick preparation solutions.

    Recent times have also seen a rising interest in sustainability, with brands focusing on eco-friendly sourcing of oats and more responsible packaging solutions.This trend aligns with the values of a significant demographic shift towards environmentally conscious consumption. Overall, the Oat-Based Cereals Market in the US is evolving to meet both health trends and consumer expectations of quality, sustainability, and convenience.

    US Oat-based Cereals Market Drivers

    Market Segment Insights

    Oat-Based Cereals Market Product Type Insights

    Oat-Based Cereals Market Product Type Insights

    The US Oat-Based Cereals Market is characterized by a diverse range of product types that cater to the growing consumer demand for healthy and convenient breakfast options. Among these, Instant Oatmeal stands out for its convenience, allowing consumers to prepare a nutritious meal in a matter of minutes. This product's ease of use makes it particularly appealing to busy families and professionals seeking quick yet healthy meal solutions.

    Granola, another significant product type, offers a mix of oats, nuts, and fruits, appealing to health-conscious individuals looking for energy-dense snacks or breakfast options.Its versatility allows it to be consumed in various ways, such as with yogurt or as a standalone snack, enhancing its market appeal. Oat Flakes serve as a classic breakfast choice, providing a hearty and filling start to the day. Their minimal processing and high fiber content align with current trends promoting whole foods and natural ingredients.

    Furthermore, Oat Bars are gaining traction due to their portability and nutrient-dense formulations, making them a popular choice among on-the-go consumers. This product type addresses the increasing trend of snacking and the need for healthier options in the snack food category.Overall, the segmentation of the US Oat-Based Cereals Market into these product types highlights the diversity of consumer preferences, with each type addressing specific lifestyle needs, thereby driving market growth.

    The increasing focus on health and wellness, coupled with the demand for convenient food options, creates a robust environment for these product types, offering significant opportunities for manufacturers in the industry. As more consumers seek out oat-based products for their nutritional benefits, it is expected that innovation within these categories will continually evolve to meet changing market needs.

    Oat-Based Cereals Market Distribution Channel Insights

    Oat-Based Cereals Market Distribution Channel Insights

    The Distribution Channel segment of the US Oat-Based Cereals Market plays a vital role in reaching consumers through various platforms. Supermarkets remain a dominant distribution channel, providing a wide array of oat-based products, thereby catering to consumer preferences for convenience and variety. Meanwhile, Online Stores are gaining traction, particularly among tech-savvy shoppers who appreciate the ease of ordering and home delivery, a trend accelerated by lifestyle shifts seen during the pandemic and ongoing digital adoption.

    Health Food Stores focus on consumers seeking nutritious options, offering specialized oat-based cereals that appeal to health-conscious buyers.Convenience Stores provide quick access for on-the-go consumers, making it easier to purchase oat-based cereals as snacks or breakfast options. This diversity within distribution channels reflects broader consumer trends towards health, accessibility, and the growing popularity of oat-based products in the US. The market overall is influenced by evolving consumer behaviors, technological advancements, and an increasing emphasis on health and nutrition, which creates opportunities for all distribution channels to thrive.

    Oat-Based Cereals Market End User Insights

    Oat-Based Cereals Market End User Insights

    The US Oat-Based Cereals Market is witnessing significant engagement across various End User demographics, capturing a diverse consumer base. Adults constitute a major share, driven by rising health awareness and the growing trend towards nutritious breakfast options. As more adults seek convenient yet healthy meals, the demand for oat-based cereals is expanding. Children represent another key demographic, with parents increasingly opting for wholesome cereals that not only appeal in taste but also provide essential nutrients for growth and development.This is in line with nutritional guidelines suggesting increased whole grain consumption among children.

    Furthermore, Health-Conscious Consumers are driving innovation in the market, as this segment prioritizes natural ingredients and functional food options, further fueling market growth. With increasing concerns around health and wellness, products targeting this group are becoming increasingly popular, featuring added benefits like dietary fiber and antioxidants. Collectively, these segments enhance the landscape of the US Oat-Based Cereals Market, creating a dynamic environment for ongoing product innovation and consumer engagement.

    Oat-Based Cereals Market Packaging Type Insights

    Oat-Based Cereals Market Packaging Type Insights

    The US Oat-Based Cereals Market is characterized by a diverse range of Packaging Types, which play a crucial role in consumer convenience and product preservation. The major packaging types in this segment include Boxes, Bags, and Pouches, each offering unique benefits that cater to different consumer needs. Boxes are widely favored for their structural integrity, ease of storage, and effective branding opportunities, making them a preferred choice among traditional cereal brands.

    Bags, often featuring resealable options, provide convenience for on-the-go consumption and are popular among health-conscious consumers.Pouches have gained traction due to their lightweight design and eco-friendly attributes, appealing to environmentally aware buyers. According to recent trends, sustainable packaging is influencing consumer purchasing decisions significantly, highlighting a shift towards biodegradable materials. The increasing demand for convenience and portability in food packaging continues to drive innovation in the Packaging Type segment. Overall, understanding the dynamics of these packaging options is essential for manufacturers aiming to capture the growing interest in oat-based cereals within the US market landscape.

    Get more detailed insights about US Oat-based Cereals Market Research Report — Forecast till 2035

    Request Free Sample

    Regional Insights

    Key Players and Competitive Insights

    The US Oat-Based Cereals Market has seen significant growth in recent years, driven by increasing consumer awareness regarding health benefits and the rising trend towards plant-based diets. This segment is characterized by fierce competition, with various companies vying for market share through innovative product development, marketing strategies, and expansions. The market's competitive landscape is marked by both established brands and emerging players that offer a diverse range of oat-based products aimed at various consumer segments.

    The focus on healthy eating has also led to the rise of functional oat-based products that cater to specific dietary needs, further intensifying the competition in this sector while attracting more health-conscious consumers.Quaker Oats Company has established itself as a dominant player within the US Oat-Based Cereals Market, leveraging its rich heritage and extensive brand recognition. The company benefits from a broad product portfolio that includes traditional oatmeal, instant oatmeal, and ready-to-eat oat clusters, catering to various consumer preferences and dietary needs. Its strong distribution network enables Quaker to maintain a significant presence in both retail and online grocery sectors.

    Additionally, the company's commitment to quality and sustainability resonates well with today's consumers, contributing to its robust brand loyalty. The strategic marketing initiatives highlighting the nutritional benefits of oats, along with partnerships that promote health and wellness, further bolster its position in the competitive landscape.Kellogg Company is another key player in the US Oat-Based Cereals Market, known for its innovative approach to product offerings and strong brand equity. The company provides a wide array of oat-based products, including cereals and granola bars, designed to meet the demands of health-conscious consumers.

    Kellogg's market presence is further strengthened by its commitment to enhancing the nutritional profiles of its products while ensuring flavor and convenience. The company actively pursues mergers and acquisitions to expand its product portfolio and market footprint, with recent endeavors aimed at acquiring complementary brands within the health and wellness space. Its ability to adapt to changing consumer trends and invest in marketing that emphasizes the benefits of oats positions Kellogg as a formidable competitor in this fast-evolving market, allowing it to maintain relevance in an increasingly health-focused consumer landscape.

    Key Companies in the US Oat-based Cereals Market market include

    Industry Developments

    Market Segmentation

    Outlook

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 722.4(USD Million)
    MARKET SIZE 2024 770.2(USD Million)
    MARKET SIZE 2035 1275.44(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 4.692% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Quaker Oats Company, Kellogg Company, Post Consumer Brands, Bob's Red Mill, Purely Elizabeth, Love Grown Foods, Nature's Path, Vitarain, Nature Valley, PLANTERS, Uncle Tobys, Cheerios, Erewhon, General Mills, Grain Berry
    SEGMENTS COVERED Product Type, Distribution Channel, End User, Packaging Type
    KEY MARKET OPPORTUNITIES Health-focused product innovation, Gluten-free oat options, Sustainable packaging solutions, Increasing demand for plant-based diets, Expansion in e-commerce channels
    KEY MARKET DYNAMICS health consciousness, convenience trend, product innovation, premiumization, sustainability focus
    COUNTRIES COVERED US

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

    Get In Touch
    Leave a Comment

    FAQs

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Oat-Based Cereals Market, BY Product Type (USD Million)
    45. Instant Oatmeal
    46. Granola
    47. Oat Flakes
    48. Oat Bars
    49. US Oat-Based Cereals Market, BY Distribution Channel (USD Million)
    50. Supermarkets
    51. Online Stores
    52. Health Food Stores
    53. Convenience Stores
    54. US Oat-Based Cereals Market, BY End User (USD Million)
    55. Adults
    56. Children
    57. Health-Conscious Consumers
    58. US Oat-Based Cereals Market, BY Packaging Type (USD Million)
    59. Boxes
    60. Bags
    61. Pouches
    62. Competitive Landscape
    63. Overview
    64. Competitive Analysis
    65. Market share Analysis
    66. Major Growth Strategy in the Oat-Based Cereals Market
    67. Competitive Benchmarking
    68. Leading Players in Terms of Number of Developments in the Oat-Based Cereals Market
    69. Key developments and growth strategies
    70. New Product Launch/Service Deployment
    71. Merger & Acquisitions
    72. Joint Ventures
    73. Major Players Financial Matrix
    74. Sales and Operating Income
    75. Major Players R&D Expenditure. 2023
    76. Company Profiles
    77. Quaker Oats Company
    78. Financial Overview
    79. Products Offered
    80. Key Developments
    81. SWOT Analysis
    82. Key Strategies
    83. Kellogg Company
    84. Financial Overview
    85. Products Offered
    86. Key Developments
    87. SWOT Analysis
    88. Key Strategies
    89. Post Consumer Brands
    90. Financial Overview
    91. Products Offered
    92. Key Developments
    93. SWOT Analysis
    94. Key Strategies
    95. Bob's Red Mill
    96. Financial Overview
    97. Products Offered
    98. Key Developments
    99. SWOT Analysis
    100. Key Strategies
    101. Purely Elizabeth
    102. Financial Overview
    103. Products Offered
    104. Key Developments
    105. SWOT Analysis
    106. Key Strategies
    107. Love Grown Foods
    108. Financial Overview
    109. Products Offered
    110. Key Developments
    111. SWOT Analysis
    112. Key Strategies
    113. Nature's Path
    114. Financial Overview
    115. Products Offered
    116. Key Developments
    117. SWOT Analysis
    118. Key Strategies
    119. Vitarain
    120. Financial Overview
    121. Products Offered
    122. Key Developments
    123. SWOT Analysis
    124. Key Strategies
    125. Nature Valley
    126. Financial Overview
    127. Products Offered
    128. Key Developments
    129. SWOT Analysis
    130. Key Strategies
    131. PLANTERS
    132. Financial Overview
    133. Products Offered
    134. Key Developments
    135. SWOT Analysis
    136. Key Strategies
    137. Uncle Tobys
    138. Financial Overview
    139. Products Offered
    140. Key Developments
    141. SWOT Analysis
    142. Key Strategies
    143. Cheerios
    144. Financial Overview
    145. Products Offered
    146. Key Developments
    147. SWOT Analysis
    148. Key Strategies
    149. Erewhon
    150. Financial Overview
    151. Products Offered
    152. Key Developments
    153. SWOT Analysis
    154. Key Strategies
    155. General Mills
    156. Financial Overview
    157. Products Offered
    158. Key Developments
    159. SWOT Analysis
    160. Key Strategies
    161. Grain Berry
    162. Financial Overview
    163. Products Offered
    164. Key Developments
    165. SWOT Analysis
    166. Key Strategies
    167. References
    168. Related Reports
    169. US Oat-Based Cereals Market SIZE ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2035 (USD Billions)
    170. US Oat-Based Cereals Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD Billions)
    171. US Oat-Based Cereals Market SIZE ESTIMATES & FORECAST, BY END USER, 2019-2035 (USD Billions)
    172. US Oat-Based Cereals Market SIZE ESTIMATES & FORECAST, BY PACKAGING TYPE, 2019-2035 (USD Billions)
    173. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    174. ACQUISITION/PARTNERSHIP
    175. MARKET SYNOPSIS
    176. US OAT-BASED CEREALS MARKET ANALYSIS BY PRODUCT TYPE
    177. US OAT-BASED CEREALS MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    178. US OAT-BASED CEREALS MARKET ANALYSIS BY END USER
    179. US OAT-BASED CEREALS MARKET ANALYSIS BY PACKAGING TYPE
    180. KEY BUYING CRITERIA OF OAT-BASED CEREALS MARKET
    181. RESEARCH PROCESS OF MRFR
    182. DRO ANALYSIS OF OAT-BASED CEREALS MARKET
    183. DRIVERS IMPACT ANALYSIS: OAT-BASED CEREALS MARKET
    184. RESTRAINTS IMPACT ANALYSIS: OAT-BASED CEREALS MARKET
    185. SUPPLY / VALUE CHAIN: OAT-BASED CEREALS MARKET
    186. OAT-BASED CEREALS MARKET, BY PRODUCT TYPE, 2025 (% SHARE)
    187. OAT-BASED CEREALS MARKET, BY PRODUCT TYPE, 2019 TO 2035 (USD Billions)
    188. OAT-BASED CEREALS MARKET, BY DISTRIBUTION CHANNEL, 2025 (% SHARE)
    189. OAT-BASED CEREALS MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    190. OAT-BASED CEREALS MARKET, BY END USER, 2025 (% SHARE)
    191. OAT-BASED CEREALS MARKET, BY END USER, 2019 TO 2035 (USD Billions)
    192. OAT-BASED CEREALS MARKET, BY PACKAGING TYPE, 2025 (% SHARE)
    193. OAT-BASED CEREALS MARKET, BY PACKAGING TYPE, 2019 TO 2035 (USD Billions)
    194. BENCHMARKING OF MAJOR COMPETITORS

    US Oat-Based Cereals Market Segmentation

     

     

     

    • Oat-Based Cereals Market By Product Type (USD Million, 2019-2035)

      • Instant Oatmeal
      • Granola
      • Oat Flakes
      • Oat Bars

     

    • Oat-Based Cereals Market By Distribution Channel (USD Million, 2019-2035)

      • Supermarkets
      • Online Stores
      • Health Food Stores
      • Convenience Stores

     

    • Oat-Based Cereals Market By End User (USD Million, 2019-2035)

      • Adults
      • Children
      • Health-Conscious Consumers

     

    • Oat-Based Cereals Market By Packaging Type (USD Million, 2019-2035)

      • Boxes
      • Bags
      • Pouches

     

     

     

     

     

     

    Report Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Related Reports

    No regional reports available for this market.

    No country-specific reports available for this market.

    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials

    Global Magnesium Sulfate Market – Forecast till 2027