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The Oat-based Cereals Market is experiencing significant trends driven by the increasing popularity of plant-based diets, consumer demand for healthier breakfast options, and the versatile appeal of oats. One notable trend is the rise of oat-based cereals as a favored choice among consumers seeking nutritious and sustainable breakfast alternatives. Oats, known for their heart-healthy properties, are being incorporated into various cereal formulations, ranging from traditional oat flakes to innovative oat-based granolas and mueslis. This trend is indicative of the broader shift towards plant-based eating and the recognition of oats as a wholesome and fiber-rich grain.
Health-conscious choices are shaping the Oat-based Cereals Market, with consumers prioritizing cereals that contribute to their overall well-being. Oats are a rich source of soluble fiber, beta-glucans, and various essential nutrients, making them a nutritious option for breakfast. Oat-based cereals are often marketed for their potential to support heart health, aid digestion, and provide sustained energy, aligning with the health and wellness preferences of today's consumers.
Clean-label preferences are influencing the Oat-based Cereals Market, with consumers looking for cereals that feature simple, recognizable ingredients. Oat-based cereals often boast clean and minimal ingredient lists, emphasizing the natural goodness of oats without the need for artificial additives or preservatives. This clean-label trend resonates with consumers seeking transparency in food labeling and a perception of greater wholesomeness in their breakfast choices.
Innovation in product formulations is driving the Oat-based Cereals Market, with manufacturers exploring creative and diverse options to cater to evolving consumer tastes. Oat-based cereals now come in various flavors, textures, and formats, including clusters, bars, and ready-to-eat options. Flavor innovations, such as incorporating exotic fruits, nuts, and spices, contribute to the appeal of oat-based cereals, providing consumers with a range of choices to suit their preferences.
Sustainability is a key driver shaping the Oat-based Cereals Market, as oats are recognized for their lower environmental impact compared to some other grains. Oats are relatively hardy crops that can be cultivated with minimal use of pesticides and fertilizers, contributing to more sustainable farming practices. This aligns with the growing consumer interest in environmentally friendly food options, influencing purchasing decisions and driving the demand for oats and oat-based products.
Global influences are impacting the Oat-based Cereals Market, with oat-based breakfast options gaining popularity across diverse cultures. The versatility of oats allows for the incorporation of regional flavors and preferences, making oat-based cereals appealing to a broad and global consumer base. This trend reflects the globalization of food trends and the acceptance of oats as a staple ingredient in breakfast cereals worldwide.
Convenience is a driving factor in the Oat-based Cereals Market, with consumers seeking breakfast options that are quick, easy, and suitable for on-the-go consumption. Oat-based cereals offer convenience in various forms, including instant oats, granola bars, and single-serve portions. This trend caters to the fast-paced lifestyles of modern consumers, providing them with nutritious and hassle-free breakfast choices.
Oat-based Cereals Market Highlights:
Oat-based Cereals Market Scenario
Oats are a gluten-free whole grain and a good source of essential vitamins, minerals, fibres and antioxidants. Oat-based cereals contain a range of micronutrients such as vitamin E, vitamin B, magnesium, and zinc. Growing number of health-conscious consumers and the importance for nutritive meal substitutes are majorly driving the global oat-based cereals market. Oat-based cereals act as staple foods in both developed and developing countries. It has been gaining popularity across the world owing to its several benefits such as good source of energy, carbohydrate, protein and fibres.
Major market players use several types of oats species for the processing of oat-based cereals. Among the several oat species, the common spring or white oat, scientifically known as Avena sativa is the most important cultivated form. Cereal manufacturers use Avena sativa since the plant is rich in minerals and trace nutrients such as silica, magnesium, phosphorus, chromium, iron, calcium, alkaloids, protein, the vitamin B complex, and vitamins A and C. Consumption of oats involve several health benefits such as strong bones and strong nerves and also acts as a nutritive meal to consumers, due to which the global oat-based cereals market is expected to spur during the forecast period.
Segmentation
The global oat-based cereals market has been segmented based on type, category, packaging type, distribution channel, and region.
The global oat-based cereals market has been classified, based on type, into muesli/granola, flakes/bran, instant oats, and others.
The global oat-based cereals market has been segmented, on the basis of category, into organic and conventional.
On the basis of packaging type, the global oat-based cereals market has been divided into cartons, pouches, and others.
Store-based and non-store based are considered in the distribution channel segment for global oat-based cereals market. The store based segment has been further divided into hypermarkets and supermarkets, convenience stores, and others.
The global oat-based cereals market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American oat-based cereals market has further been segmented into the US, Canada, and Mexico.
The European oat-based cereals market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe.
The oat-based cereals market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The oat-based cereals market in the rest of the world has been segmented into South America, the Middle East, and Africa.
Regional Market Summary
Global Oat-based Cereals Market Share (%), by Region, 2017
Source: Secondary Sources and MRFR Analysis
Globally, North America is expected to dominate the oat-based cereals market due to the fast-paced lifestyle of population in the region inclining towards cereal consumption as a nutritive meal substitute. Moreover, advancements in food technology leading to the launch of several ready-to-eat cereals has been boosting the regional sales of oat-based cereals due to its convenience in consumption.
Asia-pacific is expected to register the highest CAGR in the oat-based cereals market during the forecast period due changing consumer preference towards healthy food. High agricultural practices in the region is expected to act as an underlying factor for high production and demand for oat-based cereals in Asia-Pacific. Other factors escalating the regional sales of oat-based cereals are high population, changing lifestyle patterns of consumers, and rising per capita disposable income among others.
Global Oat-based Cereals Market, by Type
- Muesli/Granola
- Flakes/Bran
- Instant Meals
- Others
Global Oat-based Cereals Market, by Category
- Organic
- Conventional
Global Oat-based Cereals Market, by Packaging Type
- Cartons
- Pouches
- Others
Global Oat-based Cereals Market, by Distribution Channel
- Store Based
- Hypermarkets & Supermarkets
- Convenience Stores
- Others
- Non-store Based
Global Oat-based Cereals Market, by Region
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia and New Zealand
- Rest of Asia-Pacific
- Rest of the World (RoW)
- South America
- Middle East
- Africa
Key Players in the Global Oat-based Cereals Market
- PepsiCo, Inc. (US)
- Post Consumer Brands, LLC (US)
- Kellogg Company (US)
- Nestlé S.A. (Switzerland)
- General Mills, Inc. (US)
- Hodgson Mill, Inc. (US)
- The Hain Celestial Group, Inc. (US)
- Back to Nature Foods Company, LLC (US)
- Weetabix Ltd (UK)
- Topco Associates LLC (US)
Intended Audience
- Oat-based cereals manufacturers
- Development institutions
- Raw material suppliers and distributors
- Farmers and agricultural institutions
- Retailers, supermarkets, and hypermarkets
- Traders, exporters, and importers
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