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Oat-based Cereals Market Share

ID: MRFR//5892-HCR | 90 Pages | Author: Snehal Singh| December 2024

In the thriving Oat-based Cereals Market, companies strategically implement market share positioning strategies to cater to the increasing demand for healthier breakfast options. Oat-based cereals, known for their nutritional benefits and versatility, prompt companies to adopt various strategies to meet the evolving preferences of consumers seeking wholesome and convenient breakfast choices.

Product innovation is a cornerstone strategy in the Oat-based Cereals Market. Companies invest in research and development to create a diverse array of oat-based cereal products that cater to different tastes and dietary preferences. From traditional oat flakes to innovative granola blends and oat clusters, offering a comprehensive range allows companies to capture a larger market share by addressing the specific needs of various consumer segments.

Pricing strategies play a pivotal role in market share positioning, given the price sensitivity of the breakfast cereal market. Some companies adopt a cost-effective pricing approach, positioning their oat-based cereals competitively to appeal to a broad range of consumers. Others may opt for premium pricing, emphasizing factors such as organic certifications, unique flavor combinations, or added health benefits. The chosen pricing strategy shapes brand perception and influences the market share a company can secure within different segments of the market.

Marketing and branding efforts are crucial for creating awareness and establishing a distinct identity in the Oat-based Cereals Market. Companies invest in marketing campaigns that highlight the health benefits, fiber content, and versatility of their oat-based cereal products. Collaborations with nutritionists, endorsements from health influencers, and engaging social media content contribute to building brand credibility. The goal is to position oat-based cereals as a nutritious and convenient breakfast option, influencing purchasing decisions and consolidating market share among consumers seeking healthier alternatives.

Distribution channels play a vital role in ensuring the widespread availability of oat-based cereal products. Companies strategically partner with supermarkets, health food stores, and online platforms to reach a broad consumer base. The accessibility of these products through various channels contributes to market share positioning, as convenience is a significant factor influencing purchasing decisions for consumers seeking convenient and wholesome breakfast options.

Adapting to the growing emphasis on sustainability and ethical practices, companies are increasingly incorporating considerations of responsible sourcing and eco-friendly packaging into their market share positioning strategies in the Oat-based Cereals Market. Brands that highlight the use of sustainably sourced oats, eco-friendly production processes, and minimalistic packaging resonate with environmentally conscious consumers. By aligning with these values, companies position themselves as leaders in providing oat-based cereal options that meet the sustainability expectations of both health-conscious and environmentally conscious consumers.

Oat-based Cereals Market Scenario


Oats are a gluten-free whole grain and a good source of essential vitamins, minerals, fibres and antioxidants. Oat-based cereals contain a range of micronutrients such as vitamin E, vitamin B, magnesium, and zinc. Growing number of health-conscious consumers and the importance for nutritive meal substitutes are majorly driving the global oat-based cereals market. Oat-based cereals act as staple foods in both developed and developing countries. It has been gaining popularity across the world owing to its several benefits such as good source of energy, carbohydrate, protein and fibres.


Major market players use several types of oats species for the processing of oat-based cereals. Among the several oat species, the common spring or white oat, scientifically known as Avena sativa is the most important cultivated form. Cereal manufacturers use Avena sativa since the plant is rich in minerals and trace nutrients such as silica, magnesium, phosphorus, chromium, iron, calcium, alkaloids, protein, the vitamin B complex, and vitamins A and C. Consumption of oats involve several health benefits such as strong bones and strong nerves and also acts as a nutritive meal to consumers, due to which the global oat-based cereals market is expected to spur during the forecast period.


Segmentation

The global oat-based cereals market has been segmented based on type, category, packaging type, distribution channel, and region.


The global oat-based cereals market has been classified, based on type, into muesli/granola, flakes/bran, instant oats, and others.


The global oat-based cereals market has been segmented, on the basis of category, into organic and conventional.


On the basis of packaging type, the global oat-based cereals market has been divided into cartons, pouches, and others.


Store-based and non-store based are considered in the distribution channel segment for global oat-based cereals market. The store based segment has been further divided into hypermarkets and supermarkets, convenience stores, and others.


The global oat-based cereals market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American oat-based cereals market has further been segmented into the US, Canada, and Mexico.


The European oat-based cereals market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. 


The oat-based cereals market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The oat-based cereals market in the rest of the world has been segmented into South America, the Middle East, and Africa.


Regional Market Summary


Global Oat-based Cereals Market Share (%), by Region, 2017


Oat-based Cereals Market


Source: Secondary Sources and MRFR Analysis


Globally, North America is expected to dominate the oat-based cereals market due to the fast-paced lifestyle of population in the region inclining towards cereal consumption as a nutritive meal substitute. Moreover, advancements in food technology leading to the launch of several ready-to-eat cereals has been boosting the regional sales of oat-based cereals due to its convenience in consumption.


Asia-pacific is expected to register the highest CAGR in the oat-based cereals market during the forecast period due changing consumer preference towards healthy food. High agricultural practices in the region is expected to act as an underlying factor for high production and demand for oat-based cereals in Asia-Pacific. Other factors escalating the regional sales of oat-based cereals are high population, changing lifestyle patterns of consumers, and rising per capita disposable income among others.


Global Oat-based Cereals Market, by Type



  • Muesli/Granola

  • Flakes/Bran

  • Instant Meals

  • Others


Global Oat-based Cereals Market, by Category



  • Organic

  • Conventional


Global Oat-based Cereals Market, by Packaging Type



  • Cartons

  • Pouches

  • Others


Global Oat-based Cereals Market, by Distribution Channel



  • Store Based


    • Hypermarkets & Supermarkets

    • Convenience Stores

    • Others


  • Non-store Based


Global Oat-based Cereals Market, by Region



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe



  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific



  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa




Key Players in the Global Oat-based Cereals Market

  • PepsiCo, Inc. (US)

  • Post Consumer Brands, LLC (US)

  • Kellogg Company (US)

  • Nestlé S.A. (Switzerland)

  • General Mills, Inc. (US)

  • Hodgson Mill, Inc. (US)

  • The Hain Celestial Group, Inc. (US)

  • Back to Nature Foods Company, LLC (US)

  • Weetabix Ltd (UK)

  • Topco Associates LLC (US)


Intended Audience



  • Oat-based cereals manufacturers

  • Development institutions

  • Raw material suppliers and distributors

  • Farmers and agricultural institutions

  • Retailers, supermarkets, and hypermarkets

  • Traders, exporters, and importers

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