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The Oat-based Cereals Market is influenced by a multitude of factors that collectively shape its growth and dynamics. One of the primary drivers propelling this market is the increasing demand for healthier and plant-based breakfast options. As consumers prioritize nutrition and well-being, the popularity of oat-based cereals has surged due to their perceived health benefits. Oats are known for their high fiber content, providing a heart-healthy option that appeals to individuals seeking nutritious and convenient breakfast choices.
Economic factors play a significant role in shaping the Oat-based Cereals Market. Fluctuations in income levels, consumer spending patterns, and overall economic stability impact the affordability and consumption of oat-based cereals. Economic conditions influence purchasing decisions, with consumers often willing to invest in breakfast products that align with their health-conscious lifestyles.
Consumer awareness of health and wellness contributes to the growth of the Oat-based Cereals Market. The nutritional attributes of oats, including their ability to lower cholesterol and provide sustained energy, resonate with individuals looking for wholesome breakfast alternatives. Oat-based cereals cater to a diverse range of dietary preferences, including those seeking gluten-free, dairy-free, and plant-based options.
Technological advancements in food processing contribute to the expansion of the Oat-based Cereals Market. Innovations in oat processing technologies enable the production of cereals with improved taste, texture, and nutritional profiles. Advanced techniques also facilitate the creation of a variety of oat-based cereal products, such as granola, muesli, and oat clusters, offering consumers diverse choices within the market.
Regulatory factors play a crucial role in shaping the Oat-based Cereals Market. Compliance with food safety, labeling, and nutritional standards is essential for cereal producers to ensure the safety and transparency of their products. As the demand for plant-based and health-focused options grows, regulatory frameworks may evolve to address specific labeling and nutritional requirements for oat-based cereals.
Sustainability considerations are gaining prominence in the Oat-based Cereals Market. As environmental awareness grows, consumers are seeking products with lower environmental impact. Oats are considered a more sustainable crop compared to some other grains, contributing to the perception that oat-based cereals are an environmentally friendly breakfast choice. Manufacturers may emphasize sustainable sourcing practices and eco-friendly packaging to align with consumer preferences.
Market competition is a significant factor influencing the Oat-based Cereals Market. The presence of various players, including cereal manufacturers and health-focused brands, fosters competition that drives innovation and product development. Companies strive to differentiate their oat-based cereal offerings through unique flavors, added nutritional benefits, and strategic marketing to gain a competitive edge in the growing market.
Global events, such as the COVID-19 pandemic, highlight the importance of supply chain resilience in the Oat-based Cereals Market. Disruptions in transportation, labor shortages, and changes in consumer behavior during such events can impact the production and distribution of oat-based cereals. The industry's ability to adapt to unforeseen challenges and maintain a stable supply chain is crucial for sustained growth.
Oat-based Cereals Market Highlights:
Oat-based Cereals Market Scenario
Oats are a gluten-free whole grain and a good source of essential vitamins, minerals, fibres and antioxidants. Oat-based cereals contain a range of micronutrients such as vitamin E, vitamin B, magnesium, and zinc. Growing number of health-conscious consumers and the importance for nutritive meal substitutes are majorly driving the global oat-based cereals market. Oat-based cereals act as staple foods in both developed and developing countries. It has been gaining popularity across the world owing to its several benefits such as good source of energy, carbohydrate, protein and fibres.
Major market players use several types of oats species for the processing of oat-based cereals. Among the several oat species, the common spring or white oat, scientifically known as Avena sativa is the most important cultivated form. Cereal manufacturers use Avena sativa since the plant is rich in minerals and trace nutrients such as silica, magnesium, phosphorus, chromium, iron, calcium, alkaloids, protein, the vitamin B complex, and vitamins A and C. Consumption of oats involve several health benefits such as strong bones and strong nerves and also acts as a nutritive meal to consumers, due to which the global oat-based cereals market is expected to spur during the forecast period.
Segmentation
The global oat-based cereals market has been segmented based on type, category, packaging type, distribution channel, and region.
The global oat-based cereals market has been classified, based on type, into muesli/granola, flakes/bran, instant oats, and others.
The global oat-based cereals market has been segmented, on the basis of category, into organic and conventional.
On the basis of packaging type, the global oat-based cereals market has been divided into cartons, pouches, and others.
Store-based and non-store based are considered in the distribution channel segment for global oat-based cereals market. The store based segment has been further divided into hypermarkets and supermarkets, convenience stores, and others.
The global oat-based cereals market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American oat-based cereals market has further been segmented into the US, Canada, and Mexico.
The European oat-based cereals market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe.
The oat-based cereals market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The oat-based cereals market in the rest of the world has been segmented into South America, the Middle East, and Africa.
Regional Market Summary
Global Oat-based Cereals Market Share (%), by Region, 2017
Source: Secondary Sources and MRFR Analysis
Globally, North America is expected to dominate the oat-based cereals market due to the fast-paced lifestyle of population in the region inclining towards cereal consumption as a nutritive meal substitute. Moreover, advancements in food technology leading to the launch of several ready-to-eat cereals has been boosting the regional sales of oat-based cereals due to its convenience in consumption.
Asia-pacific is expected to register the highest CAGR in the oat-based cereals market during the forecast period due changing consumer preference towards healthy food. High agricultural practices in the region is expected to act as an underlying factor for high production and demand for oat-based cereals in Asia-Pacific. Other factors escalating the regional sales of oat-based cereals are high population, changing lifestyle patterns of consumers, and rising per capita disposable income among others.
Global Oat-based Cereals Market, by Type
- Muesli/Granola
- Flakes/Bran
- Instant Meals
- Others
Global Oat-based Cereals Market, by Category
- Organic
- Conventional
Global Oat-based Cereals Market, by Packaging Type
- Cartons
- Pouches
- Others
Global Oat-based Cereals Market, by Distribution Channel
- Store Based
- Hypermarkets & Supermarkets
- Convenience Stores
- Others
- Non-store Based
Global Oat-based Cereals Market, by Region
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia and New Zealand
- Rest of Asia-Pacific
- Rest of the World (RoW)
- South America
- Middle East
- Africa
Key Players in the Global Oat-based Cereals Market
- PepsiCo, Inc. (US)
- Post Consumer Brands, LLC (US)
- Kellogg Company (US)
- Nestlé S.A. (Switzerland)
- General Mills, Inc. (US)
- Hodgson Mill, Inc. (US)
- The Hain Celestial Group, Inc. (US)
- Back to Nature Foods Company, LLC (US)
- Weetabix Ltd (UK)
- Topco Associates LLC (US)
Intended Audience
- Oat-based cereals manufacturers
- Development institutions
- Raw material suppliers and distributors
- Farmers and agricultural institutions
- Retailers, supermarkets, and hypermarkets
- Traders, exporters, and importers
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