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    North America Soups Market

    ID: MRFR/F-B & N/46726-HCR
    128 Pages
    Snehal Singh
    September 2025

    North America Soups Market Research Report By Type (Dry, Wet, Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Others) and By Regional (US, Canada) - Forecast to 2035

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    Table of Contents

    North America Soups Market Summary

    The North America Soups market is projected to grow from 4.9 USD Billion in 2024 to 9 USD Billion by 2035.

    Key Market Trends & Highlights

    North America Soups Key Trends and Highlights

    • The North America Soups market is valued at 4.9 USD Billion in 2024.
    • By 2035, the market is expected to reach 9 USD Billion, indicating robust growth.
    • The compound annual growth rate (CAGR) for the period from 2025 to 2035 is estimated at 5.68%.
    • Growing adoption of convenient meal solutions due to changing consumer lifestyles is a major market driver.

    Market Size & Forecast

    2024 Market Size 4.9 (USD Billion)
    2035 Market Size 9 (USD Billion)
    CAGR (2025-2035) 5.68%

    Major Players

    Hain Celestial Group, College Inn, Healthy Choice, Swanson, Trader Joe's, Annie's Homegrown, The Kraft Heinz Company, Nestlé, Campbell Soup Company, Progresso, Amy's Kitchen, General Mills, Pacific Foods, Boulder Brands, ConAgra Brands

    North America Soups Market Trends

    The North America Soups Market is seeing a shift towards health-oriented products as consumers increasingly prioritize nutrition and wellness. This change is driven by rising awareness surrounding health and dietary choices, with many looking for options that fit into clean eating and organic lifestyles. Convenience is another key market driver, as busy lifestyles prompt consumers to favor ready-to-eat meals, including soups that offer both flavor and ease of preparation. The demand for plant-based soups is also on the rise, reflecting the wider trend of vegetarian and vegan diets gaining traction in North America.

    Opportunities to be explored within this market include innovative flavors and unique ingredients that cater to diverse taste preferences driven by millennial and Gen Z populations eager for novel culinary experiences. Furthermore, organizations can target eco-friendly customers by using sustainable packaging and procuring materials from nearby suppliers, thus looking into sustainability practices. Lately, it seems that there is an increased appetite for ethnic and international varieties of soup which, feedback suggests, is part of North America’s multicultural cuisine. Consumers appreciate spicy and bold flavors as they lean more towards exploring different cuisines around the world.

    Also, limited time offer soups that take advantage of the use of locally grown fruits and vegetables during the harvesting seasons provide excellent chances for brands to engage with consumers on a deeper level. For companies trying to drive growth in the North America Soups Market, it will be increasingly important to strive to embrace these shifts in consumer expectations and preferences.

    North America Soups Market Drivers

    Market Segment Insights

    North America Soups Market Segment Insights

    North America Soups Market Segment Insights

    Soups Market Type Insights

    Soups Market Type Insights

    The North America Soups Market is experiencing substantial growth driven by heightened consumer interest in convenient and nutritious meal options. Within the Type segment, the market is distinctly categorized into Dry, Wet, and Others, each playing a vital role in meeting diverse consumer preferences and dietary needs. Dry soups typically offer convenience and a longer shelf life, appealing to consumers who prioritize ease of preparation. Their popularity is also fueled by the increasing trend of on-the-go meals, making them a favored option for busy lifestyles.

    In contrast, Wet soups, often perceived as more flavorful and ready-to-eat, cater to those seeking comforting and wholesome meal experiences. Wet soups dominate the market largely due to their varied flavors and textures, which resonate well with North American consumers who favor home-cooked tastes in their meal solutions. The Others category encompasses a range of innovative products, such as organic, gluten-free, or specialty soups, broadening the options available to health-conscious consumers. This segment is particularly significant in reflecting changing consumer preferences toward healthier and sustainable eating habits.

    Trends toward plant-based ingredients and clean-label products further bolster the demand across all segments. The North America Soups Market segmentation indicates a competitive landscape where each Type offers unique value propositions and aligns with ongoing shifts in consumer behavior, presenting opportunities for manufacturers to innovate and capture a broader market share. Overall, the dynamics within the Type segment provide valuable insights into market trends, including the influence of lifestyle changes on soup consumption patterns across North America, positioning the industry for ongoing growth.

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Soups Market Distribution Channel Insights

    Soups Market Distribution Channel Insights

    The Distribution Channel segment of the North America Soups Market plays a crucial role in shaping consumer access and purchasing behavior. Supermarkets and hypermarkets dominate this landscape, providing a one-stop shopping experience that caters to a wide range of consumer preferences. These outlets often feature expansive selections of soup varieties, aligning with the trend toward convenience and variety in meal options. Convenience stores, while smaller in scale, have gained traction by offering quick access to ready-to-eat soups, appealing to on-the-go consumers looking for quick meal solutions.

    This segment thrives on the growing inclination towards convenience and instant meals among busy consumers. The 'Others' category includes niche retailers and e-commerce platforms, which are increasingly vital in expanding market reach and catering to specific consumer demands. Entities in this segment are capitalizing on unique offerings and innovations in packaging to attract a diverse customer base. Overall, the Distribution Channel segment significantly influences North America Soups Market revenue by adapting to consumer habits and preferences, thereby contributing to the overall growth of the industry.

    Get more detailed insights about North America Soups Market

    Regional Insights

    The North America Soups Market has demonstrated substantial growth potential, driven primarily by increasing consumer preference for convenient meal options and healthy eating trends across the region. The segmentation of the market reveals significant insights about key areas, particularly in the United States and Canada. The United States holds a major share of the North America Soups Market, characterized by a diverse range of offerings, including organic and ready-to-eat soups that cater to evolving consumer tastes. Meanwhile, the Canadian market shows a growing trend toward locally sourced ingredients and health-focused options, reflecting rising awareness towards nutrition.

    Both countries are witnessing a shift towards sustainable packaging, which not only appeals to environmentally conscious consumers but also aligns with the broader market growth narrative. The North America Soups Market displays various dynamics, including influences from demographic changes and busy lifestyles, underscoring the importance of innovation and adaptation in product offerings. These factors create various opportunities for growth while posing challenges related to competition and consumer preferences. Overall, the insights from the North America Soups Market highlight a vibrant landscape characterized by changing consumer behavior and an emphasis on quality and convenience.

    Key Players and Competitive Insights

    The North America Soups Market has become increasingly dynamic and competitive in recent years, reflecting the evolving tastes and preferences of consumers who are seeking convenience, health benefits, and diverse flavor profiles. Rising disposable incomes, an inclination towards ready-to-eat meals, and a growing awareness of nutritional content are factors driving market growth. As consumers prioritize health-conscious and organic food options, companies are adapting their product portfolios to align with these changing demands.

    Additionally, the market dynamics are influenced by intensified competition, with several established brands and new entrants vying for market share, thereby forcing companies to innovate continuously to attract and retain consumers. Corporate strategies such as mergers, acquisitions, and partnerships are becoming more prevalent as businesses look to leverage synergies and expand their footprints within the region. In the context of Hain Celestial Group within the North America Soups Market, this company has established a solid reputation for its health-oriented and organic soup offerings.

    Its portfolio is strategically focused on natural ingredients that emphasize quality, which resonates well with the increasing consumer shift towards healthier eating habits. Hain Celestial Group leverages its brand value built upon sustainable and ethically sourced ingredients, catering not just to conventional consumers but also to the growing demographic of health-conscious buyers. The company has been successful in maintaining a strong market presence through effective marketing strategies and innovative product launches, positioning itself as a leader in the organic soup segment.

    Their ability to adapt to market trends and consumer preferences has allowed them to strengthen their competitive position, making them a significant player in the North America Soups Market. College Inn operates as a prominent brand in the North America Soups Market, recognized primarily for its rich and flavorful broth and soup products. The company has established a loyal customer base with a selection of key offerings that include ready-to-serve broth, soups, and meal starters, appealing to those seeking convenience without compromising taste.

    College Inn's market presence thrives on its foundational strengths in delivering quality and consistency, which have earned the trust of consumers over decades. They have undertaken various strategies, including product line expansions and partnerships with retailers, to enhance their distribution capabilities across the region. College Inn's focus on mergers and acquisitions strategies has also contributed to its expansion, allowing it to bolster its recipe innovation and broaden its product lineup. Their ability to align with changing consumer trends while maintaining product integrity continues to solidify their standing in the North America Soups Market.

    Key Companies in the North America Soups Market market include

    Industry Developments

    The North America Soups Market has been experiencing notable developments, particularly with significant growth in consumer demand for healthy and organic options. Companies like Hain Celestial Group and Amy's Kitchen are increasingly focusing on plant-based ingredients to cater to health-conscious consumers. In October 2023, Campbell Soup Company announced the launch of a new line of organic soups aimed at increasing its market presence amidst growing competition. Additionally, mergers and acquisitions have shaped the market landscape; in June 2023, ConAgra Brands acquired Pinnacle Foods, which boosts its portfolio in the soup segment with brands like Healthy Choice and Marie Callender's.

    Trader Joe's also introduced new soup varieties, aiming to attract customers looking for unique flavors. Over the past two years, the demand for ready-to-eat soups surged as more people opted for convenience, particularly during the COVID-19 pandemic, prompting companies like Progresso and Swanson to expand their offerings. The North America Soups Market is projected to grow steadily as companies continue to innovate, focusing on sustainability and health trends prevalent among consumers today.

    Market Segmentation

    Soups Market Type Outlook

    • Dry
    • Wet
    • Others

    Soups Market Regional Outlook

    • US
    • Canada

    Soups Market Distribution Channel Outlook

    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 4.7 (USD Billion)
    Market Size 2024 4.9 (USD Billion)
    Market Size 2035 9.0 (USD Billion)
    Compound Annual Growth Rate (CAGR) 5.683% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Hain Celestial Group, College Inn, Healthy Choice, Swanson, Trader Joe's, Annie's Homegrown, The Kraft Heinz Company, Nestlé, Campbell Soup Company, Progresso, Amy's Kitchen, General Mills, Pacific Foods, Boulder Brands, ConAgra Brands
    Segments Covered Type, Distribution Channel, Regional
    Key Market Opportunities Plant-based soup options, Health-focused ingredient innovations, Eco-friendly packaging solutions, Convenient meal solutions, Expansion of online retail channels
    Key Market Dynamics Rising demand for convenience foods, Health consciousness among consumers, Innovative flavors and ingredients, Growth of plant-based options, Popularity of ready-to-eat meals
    Countries Covered US, Canada

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the expected market size of the North America Soups Market in 2024?

    The North America Soups Market is expected to be valued at 4.9 billion USD in 2024.

    What will the North America Soups Market be valued at by 2035?

    By 2035, the North America Soups Market is projected to reach a value of 9.0 billion USD.

    What is the expected compound annual growth rate (CAGR) for the North America Soups Market from 2025 to 2035?

    The expected CAGR for the North America Soups Market from 2025 to 2035 is 5.683%.

    Which region holds the largest share of the North America Soups Market?

    The United States holds the largest share of the North America Soups Market, valued at 3.5 billion USD in 2024.

    What is the market size of the North America Soups Market in Canada for 2024?

    In 2024, the market size of the North America Soups Market in Canada is valued at 1.4 billion USD.

    What is the market value for dry soups in 2024?

    The market value for dry soups in the North America Soups Market is expected to be 1.5 billion USD in 2024.

    What is the value projection for wet soups by 2035?

    By 2035, the market value for wet soups in the North America Soups Market is projected to reach 4.3 billion USD.

    Who are the key players in the North America Soups Market?

    Major players in the North America Soups Market include brands like Campbell Soup Company, Kraft Heinz, and Nestlé.

    What is the expected market value for the 'Others' category of soups in 2035?

    The expected market value for the 'Others' category of soups is projected to be 2.1 billion USD in 2035.

    What are the growth drivers of the North America Soups Market?

    Key growth drivers for the North America Soups Market include increasing demand for convenience foods and healthy eating trends.

    1. EXECUTIVE
    2. SUMMARY
      1. Market Overview
      2. Key Findings
      3. Market Segmentation
      4. Competitive Landscape
      5. Challenges and Opportunities
    3. Future Outlook
    4. MARKET INTRODUCTION
      1. Definition
      2. Scope of the study
        1. Research Objective
        2. Assumption
        3. Limitations
    5. RESEARCH METHODOLOGY
      1. Overview
    6. Data Mining
      1. Secondary Research
      2. Primary Research
    7. Primary Interviews and Information Gathering Process
      1. Breakdown of Primary
    8. Respondents
      1. Forecasting Model
      2. Market Size Estimation
    9. Bottom-Up Approach
      1. Top-Down Approach
      2. Data Triangulation
      3. Validation
    10. MARKET DYNAMICS
      1. Overview
      2. Drivers
      3. Restraints
      4. Opportunities
    11. MARKET FACTOR ANALYSIS
      1. Value chain Analysis
      2. Porter's Five Forces
    12. Analysis
      1. Bargaining Power of Suppliers
        1. Bargaining Power
    13. of Buyers
      1. Threat of New Entrants
        1. Threat of Substitutes
        2. Intensity of Rivalry
      2. COVID-19 Impact Analysis
    14. Market Impact Analysis
      1. Regional Impact
        1. Opportunity and
    15. Threat Analysis
    16. NORTH AMERICA SOUPS MARKET, BY TYPE (USD
    17. BILLION)
      1. Dry
      2. Wet
      3. Others
    18. NORTH AMERICA
    19. SOUPS MARKET, BY DISTRIBUTION CHANNEL (USD BILLION)
      1. Supermarkets &
    20. Hypermarkets
      1. Convenience Stores
      2. Others
    21. NORTH AMERICA
    22. SOUPS MARKET, BY REGIONAL (USD BILLION)
      1. US
      2. Canada
    23. COMPETITIVE LANDSCAPE
      1. Overview
      2. Competitive
    24. Analysis
      1. Market share Analysis
      2. Major Growth Strategy in the
    25. Soups Market
      1. Competitive Benchmarking
      2. Leading Players in Terms
    26. of Number of Developments in the Soups Market
      1. Key developments and growth
    27. strategies
      1. New Product Launch/Service Deployment
        1. Merger
    28. & Acquisitions
      1. Joint Ventures
      2. Major Players Financial
    29. Matrix
      1. Sales and Operating Income
        1. Major Players R&D
    30. Expenditure. 2023
    31. COMPANY PROFILES
      1. Hain Celestial Group
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      2. College Inn
        1. Financial Overview
        2. Products Offered
        3. Key
    32. Developments
      1. SWOT Analysis
        1. Key Strategies
    33. Healthy Choice
      1. Financial Overview
        1. Products Offered
        2. Key Developments
        3. SWOT Analysis
        4. Key Strategies
      2. Swanson
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      3. Trader Joe's
        1. Financial Overview
        2. Products
    34. Offered
      1. Key Developments
        1. SWOT Analysis
    35. Key Strategies
      1. Annie's Homegrown
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT Analysis
        5. Key Strategies
      2. The Kraft Heinz Company
        1. Financial
    36. Overview
      1. Products Offered
        1. Key Developments
    37. SWOT Analysis
      1. Key Strategies
      2. Nestlé
    38. Financial Overview
      1. Products Offered
        1. Key Developments
        2. SWOT Analysis
        3. Key Strategies
      2. Campbell Soup
    39. Company
      1. Financial Overview
        1. Products Offered
    40. Key Developments
      1. SWOT Analysis
        1. Key Strategies
    41. Progresso
      1. Financial Overview
        1. Products Offered
        2. Key Developments
        3. SWOT Analysis
        4. Key Strategies
      2. Amy's Kitchen
        1. Financial Overview
        2. Products
    42. Offered
      1. Key Developments
        1. SWOT Analysis
    43. Key Strategies
      1. General Mills
        1. Financial Overview
        2. Products Offered
        3. Key Developments
        4. SWOT
    44. Analysis
      1. Key Strategies
      2. Pacific Foods
    45. Financial Overview
      1. Products Offered
        1. Key Developments
        2. SWOT Analysis
        3. Key Strategies
      2. Boulder
    46. Brands
      1. Financial Overview
        1. Products Offered
    47. Key Developments
      1. SWOT Analysis
        1. Key Strategies
      2. ConAgra Brands
        1. Financial Overview
        2. Products
    48. Offered
      1. Key Developments
        1. SWOT Analysis
    49. Key Strategies
    50. APPENDIX
      1. References
      2. Related Reports
    51. AMERICA SOUPS MARKET SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD BILLIONS)
    52. CHANNEL, 2019-2035 (USD BILLIONS)
    53. ESTIMATES & FORECAST, BY REGIONAL, 2019-2035 (USD BILLIONS)
    54. LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    55. SOUPS MARKET ANALYSIS BY TYPE
    56. BY DISTRIBUTION CHANNEL
    57. OF MRFR
    58. ANALYSIS: SOUPS MARKET
    59. BY TYPE, 2025 (% SHARE)
    60. Billions)
    61. MARKET, BY REGIONAL, 2019 TO 2035 (USD Billions)
    62. MAJOR COMPETITORS

    North America Soups Market Segmentation

     

     

     

    • Soups Market By Type (USD Billion, 2019-2035)
      • Dry
      • Wet
      • Others

     

    • Soups Market By Distribution Channel (USD Billion, 2019-2035)
      • Supermarkets & Hypermarkets
      • Convenience Stores
      • Others

     

    • Soups Market By Regional (USD Billion, 2019-2035)
      • US
      • Canada

     

    Soups Market Regional Outlook (USD Billion, 2019-2035)

     

     

    • North America Outlook (USD Billion, 2019-2035)
      • North America Soups Market by Type
        • Dry
        • Wet
        • Others
      • North America Soups Market by Distribution Channel Type
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Others
      • North America Soups Market by Regional Type
        • US
        • Canada
      • US Outlook (USD Billion, 2019-2035)
      • US Soups Market by Type
        • Dry
        • Wet
        • Others
      • US Soups Market by Distribution Channel Type
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Others
      • CANADA Outlook (USD Billion, 2019-2035)
      • CANADA Soups Market by Type
        • Dry
        • Wet
        • Others
      • CANADA Soups Market by Distribution Channel Type
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Others

     

     

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