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    US Soups Market

    ID: MRFR/F-B & N/19478-HCR
    100 Pages
    Garvit Vyas
    September 2025

    US Soups Market Research Report: By Type (Dry, Wet, Others) and By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Others) - Forecast to 2035

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    US Soups Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    US Soups Market Summary

    The US Soups market is poised for substantial growth, projected to reach 7.2 USD billion by 2035 from 3.9 USD billion in 2024.

    Key Market Trends & Highlights

    US Soups Key Trends and Highlights

    • The US Soups market is valued at 3.9 USD billion in 2024 and is expected to grow to 7.2 USD billion by 2035.
    • The market is projected to experience a compound annual growth rate of 5.73 percent from 2025 to 2035.
    • Consumer preferences for convenient and healthy meal options are driving the demand for soups in the United States.
    • Growing adoption of plant-based ingredients due to increasing health consciousness is a major market driver.

    Market Size & Forecast

    2024 Market Size 3.9 (USD Billion)
    2035 Market Size 7.2 (USD Billion)
    CAGR (2025-2035) 5.73%

    Major Players

    Hormel Foods, B and G Foods, Kraft Heinz Company, Conagra Brands, Dole Food Company, Barilla, Campbell Soup Company, Hain Celestial Group, Unilever, Nestlé USA, Amy's Kitchen, Pacific Foods, Progresso, McCormick and Company, General Mills

    US Soups Market Trends

    The US Soups Market is currently experiencing several notable trends driven by changing consumer preferences and lifestyle choices. Health consciousness among American consumers is a significant market driver, with an increasing demand for soups that offer nutritional benefits, such as high protein and low sodium options. As more individuals gravitate toward convenient meal solutions, ready-to-eat and instant soup products are becoming increasingly popular, especially among busy professionals and families. The growing awareness of health and wellness is prompting a shift towards organic and natural soups, contributing to increased demand.

    Opportunities also abound in the US Soups Market as manufacturers begin to innovate with flavors and ingredients, catering to diverse palates and dietary restrictions, including gluten-free and plant-based options.The expansion of ethnic and gourmet offerings within the soup category reflects the desire for unique taste experiences and a willingness to explore culinary diversity. An increased focus on sustainability and eco-friendly packaging is another trend shaping the market, aligning with the values of environmentally conscious consumers in the US who prefer brands that demonstrate a commitment to sustainable practices.

    Moreover, recent times have seen significant innovation in the distribution channels for soups. E-commerce platforms are becoming a vital channel for soup sales, especially following the increase in online shopping trends that surged during the pandemic.This shift opens new avenues for brands to reach a broader audience, particularly targeting younger consumers who favor online grocery shopping. Overall, the US Soups Market is poised for continued growth as it adapts to meet evolving consumer demands while leveraging new opportunities within the industry.

    US Soups Market Drivers

    Market Segment Insights

    Soups Market Type Insights

    The US Soups Market showcases a diverse range of offerings segmented primarily into Dry, Wet, and Other types, reflecting the varied consumer preferences and eating habits across the region. In recent years, there has been a visible inclination towards Wet soups, which provide convenience and a ready-to-eat solution that resonates with today’s fast-paced lifestyle. This segment includes various ready-made and canned soups, which are increasingly favored by busy households seeking quick meal options without compromising on flavor.

    Dry soups, often available in instant formats, also hold a significant share within the market as they appeal to consumers looking for longer shelf-life products and easy preparation methods.These dry mixes cater largely to consumers who enjoy cooking at home but might prefer the convenience of pre-packaged ingredients. Meanwhile, the Other category encompasses a variety of unique soups that may include ethnic or gourmet options, tapping into the trend of culinary exploration among American consumers.

    The growing demand for health-conscious choices has further enhanced the performance of these segments, with more consumers opting for soups that offer organic and all-natural ingredients. Market trends reveal a strong preference for soups that are low in sodium, gluten-free, and enriched with nutritional benefits, reflecting broader dietary shifts in the US population. Key players in the industry are continually innovating, expanding their product lines to introduce unique flavors and health-oriented options, positioning themselves to cater to the evolving tastes of American consumers.

    By understanding the different types within the US Soups Market segmentation, stakeholders can better navigate the dynamics of market growth, consumer preferences, and competitive strategies, contributing to a richer market landscape. The insights drawn from the segmentation of Type not only highlight current trends but also elucidate the potential for future growth opportunities within the evolving US Soups Market industry.As data and consumer preferences shift, identifying and investing in promising segments will be crucial for those aiming to capitalize on the growing soup consumption habits within the nation.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Soups Market Distribution Channel Insights

    The Distribution Channel segment of the US Soups Market plays a crucial role in shaping the purchasing behaviors of consumers. Notably, Supermarkets and Hypermarkets dominate this segment, providing wide-ranging access and extensive product variety, facilitating customer exploration and impulse buying opportunities. Convenience Stores, on the other hand, cater to consumers seeking quick meal solutions and are increasingly offering a selection of soups for grab-and-go convenience.

    Additionally, other channels, including online platforms and specialty stores, present unique opportunities for consumers, particularly with rising trends in e-commerce and health-focused specialty offerings.Given the increasing consumer preference for ready-to-eat meals and convenience foods, the versatility in distribution channels has become essential for enhancing market reach. Moreover, as more consumers prioritize convenience without compromising on quality, companies are leveraging multiple distribution channels to meet varying consumer needs and preferences. Understanding these dynamics is essential for effectively aligning product availability with consumer demands within the US Soups Market.

    Get more detailed insights about US Soups Market Research Report — Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The US Soups Market is marked by a diverse landscape of competitors offering a wide range of products to meet consumer tastes and preferences. This market is characterized by a mix of established brands and emerging players, contributing to vigorous competition. Companies are continuously innovating their product lines, focusing on aspects such as health benefits, convenience, and unique flavor profiles to attract consumers. The battle for market share is influenced by factors like pricing strategies, promotional campaigns, and distribution channels, with retailers increasingly prioritizing private label products alongside national brands.

    Additionally, changing consumer dietary preferences and lifestyles have prompted many brands to adapt their offerings, leading to a dynamic environment where agility and responsiveness are key in maintaining a competitive edge. Hormel Foods has carved a significant niche in the US Soups Market with a portfolio that emphasizes quality and innovation. The company is recognized for its ability to develop products that resonate with health-conscious consumers, offering low-fat, organic, and ready-to-eat options that are convenient for busy lifestyles. Hormel's strengths lie in its strong brand reputation and loyal customer base, which have been built over decades.

    The company's commitment to sustainability and responsible sourcing also enhances its appeal in a market that increasingly values ethical consumption. Through strategic marketing initiatives and partnerships with major retailers, Hormel Foods has established a robust market presence, ensuring its products are easily accessible to consumers across various demographics. B and G Foods holds a prominent position in the US Soups Market, largely due to its broad portfolio of well-established brands that cater to diverse consumer tastes. The company specializes in providing high-quality, flavorful soups that are both convenient and satisfying.

    B and G Foods focuses on ready-to-eat products and offerings that promote convenience without sacrificing taste. The company has also pursued a strategy of growth through mergers and acquisitions, allowing it to expand its product range and market reach. Key products such as canned soups and broth have solidified its presence in grocery stores nationwide. With its commitment to innovation and responsiveness to current food trends, B and G Foods continues to strengthen its market position by adapting to consumer demands while maintaining a competitive edge in the US Soups Market.

    Key Companies in the US Soups Market market include

    Industry Developments

    The US Soups Market has recently seen a significant growth trend, driven by consumer demand for convenient and ready-to-eat meal options, particularly in the wake of the pandemic. Hormel Foods has been focusing on expanding its portfolio with a greater emphasis on health-conscious products, while Campbell Soup Company continues to innovate with flavors and packaging to rejuvenate its brand image. In September 2023, Conagra Brands announced an acquisition of Pinnacle Foods, enhancing its frozen and refrigerated soup offerings. Additionally, Kraft Heinz Company has launched a new line of organic soups, responding to the rising consumer preference for clean label products.

    In earlier developments, B and G Foods expanded its offerings by acquiring Green Giant's frozen meals in July 2022, thereby strengthening its position in the soup and meal solutions category. The overall soup market valuation is projected to maintain upward momentum, bolstered by key industry players like Nestlé USA and Unilever, which are actively investing in Research and Development to cater to evolving consumer tastes. The drive for plant-based and healthier soup options continues to influence market dynamics, positioning companies like Amy's Kitchen and Pacific Foods as key contributors to this shift in consumer preferences.

    Market Segmentation

    Soups Market Type Outlook

    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Others

    Soups Market Distribution Channel Outlook

    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Others

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 3.29(USD Billion)
    MARKET SIZE 2024 3.9(USD Billion)
    MARKET SIZE 2035 7.2(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.732% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Hormel Foods, B and G Foods, Kraft Heinz Company, Conagra Brands, Dole Food Company, Barilla, Campbell Soup Company, Hain Celestial Group, Unilever, Nestlé USA, Amy's Kitchen, Pacific Foods, Progresso, McCormick and Company, General Mills
    SEGMENTS COVERED Type, Distribution Channel
    KEY MARKET OPPORTUNITIES Health-conscious soup varieties, Ready-to-eat meal solutions, Plant-based soup options, Gourmet and artisanal soups, Eco-friendly packaging innovations
    KEY MARKET DYNAMICS health consciousness, convenience and portability, premium product demand, plant-based alternatives, rising retail distribution channels
    COUNTRIES COVERED US

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

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    FAQs

    What is the expected market size of the US Soups Market in 2024?

    The US Soups Market is anticipated to be valued at 3.9 billion USD in 2024.

    What is the projected market value for the US Soups Market by 2035?

    By 2035, the US Soups Market is expected to grow to 7.2 billion USD.

    What is the expected compound annual growth rate (CAGR) for the US Soups Market from 2025 to 2035?

    The expected CAGR for the US Soups Market is 5.732 percent from 2025 to 2035.

    Which segment of the US Soups Market has the largest share in 2024?

    In 2024, the Wet segment is expected to hold the largest share, valued at 1.8 billion USD.

    Who are the major players in the US Soups Market?

    Key players in the US Soups Market include Hormel Foods, Kraft Heinz Company, and Campbell Soup Company.

    What is the value of the Dry soup segment in 2024?

    The Dry soup segment is valued at 1.2 billion USD in 2024.

    What is the market size for the Others segment of the US Soups Market in 2024?

    The Others segment is projected to be valued at 0.9 billion USD in 2024.

    What are the growth opportunities in the US Soups Market?

    Opportunities in the US Soups Market include rising consumer preference for convenient and healthy meal options.

    What are the challenges faced by the US Soups Market?

    Challenges in the US Soups Market include fluctuating raw material prices and changing consumer preferences.

    What is the overall growth trend for the US Soups Market?

    The overall trend indicates steady growth driven by innovation and increased demand for diverse flavors.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. US Soups Market, BY Type (USD Billion)
    45. Dry
    46. Wet
    47. Others
    48. US Soups Market, BY Distribution Channel (USD Billion)
    49. Supermarkets & Hypermarkets
    50. Convenience Stores
    51. Others
    52. Competitive Landscape
    53. Overview
    54. Competitive Analysis
    55. Market share Analysis
    56. Major Growth Strategy in the Soups Market
    57. Competitive Benchmarking
    58. Leading Players in Terms of Number of Developments in the Soups Market
    59. Key developments and growth strategies
    60. New Product Launch/Service Deployment
    61. Merger & Acquisitions
    62. Joint Ventures
    63. Major Players Financial Matrix
    64. Sales and Operating Income
    65. Major Players R&D Expenditure. 2023
    66. Company Profiles
    67. Hormel Foods
    68. Financial Overview
    69. Products Offered
    70. Key Developments
    71. SWOT Analysis
    72. Key Strategies
    73. B and G Foods
    74. Financial Overview
    75. Products Offered
    76. Key Developments
    77. SWOT Analysis
    78. Key Strategies
    79. Kraft Heinz Company
    80. Financial Overview
    81. Products Offered
    82. Key Developments
    83. SWOT Analysis
    84. Key Strategies
    85. Conagra Brands
    86. Financial Overview
    87. Products Offered
    88. Key Developments
    89. SWOT Analysis
    90. Key Strategies
    91. Dole Food Company
    92. Financial Overview
    93. Products Offered
    94. Key Developments
    95. SWOT Analysis
    96. Key Strategies
    97. Barilla
    98. Financial Overview
    99. Products Offered
    100. Key Developments
    101. SWOT Analysis
    102. Key Strategies
    103. Campbell Soup Company
    104. Financial Overview
    105. Products Offered
    106. Key Developments
    107. SWOT Analysis
    108. Key Strategies
    109. Hain Celestial Group
    110. Financial Overview
    111. Products Offered
    112. Key Developments
    113. SWOT Analysis
    114. Key Strategies
    115. Unilever
    116. Financial Overview
    117. Products Offered
    118. Key Developments
    119. SWOT Analysis
    120. Key Strategies
    121. Nestlé USA
    122. Financial Overview
    123. Products Offered
    124. Key Developments
    125. SWOT Analysis
    126. Key Strategies
    127. Amy's Kitchen
    128. Financial Overview
    129. Products Offered
    130. Key Developments
    131. SWOT Analysis
    132. Key Strategies
    133. Pacific Foods
    134. Financial Overview
    135. Products Offered
    136. Key Developments
    137. SWOT Analysis
    138. Key Strategies
    139. Progresso
    140. Financial Overview
    141. Products Offered
    142. Key Developments
    143. SWOT Analysis
    144. Key Strategies
    145. McCormick and Company
    146. Financial Overview
    147. Products Offered
    148. Key Developments
    149. SWOT Analysis
    150. Key Strategies
    151. General Mills
    152. Financial Overview
    153. Products Offered
    154. Key Developments
    155. SWOT Analysis
    156. Key Strategies
    157. References
    158. Related Reports
    159. US Soups Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    160. US Soups Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD Billions)
    161. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    162. ACQUISITION/PARTNERSHIP
    163. MARKET SYNOPSIS
    164. US SOUPS MARKET ANALYSIS BY TYPE
    165. US SOUPS MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    166. KEY BUYING CRITERIA OF SOUPS MARKET
    167. RESEARCH PROCESS OF MRFR
    168. DRO ANALYSIS OF SOUPS MARKET
    169. DRIVERS IMPACT ANALYSIS: SOUPS MARKET
    170. RESTRAINTS IMPACT ANALYSIS: SOUPS MARKET
    171. SUPPLY / VALUE CHAIN: SOUPS MARKET
    172. SOUPS MARKET, BY TYPE, 2025 (% SHARE)
    173. SOUPS MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    174. SOUPS MARKET, BY DISTRIBUTION CHANNEL, 2025 (% SHARE)
    175. SOUPS MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    176. BENCHMARKING OF MAJOR COMPETITORS

    US Soups Market Segmentation

     

     

     

    • Soups Market By Type (USD Billion, 2019-2035)

      • Dry
      • Wet
      • Others

     

    • Soups Market By Distribution Channel (USD Billion, 2019-2035)

      • Supermarkets & Hypermarkets
      • Convenience Stores
      • Others

     

     

     

     

     

     

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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials