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    US Soups Market

    ID: MRFR/F-B & N/19478-HCR
    100 Pages
    Garvit Vyas
    October 2025

    US Soups Market Research Report: By Type (Dry, Wet, Others) and By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Others) - Forecast to 2035

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    US Soups Market Infographic
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    US Soups Market Summary

    The US Soups market is poised for substantial growth, projected to reach 7.2 USD billion by 2035 from 3.9 USD billion in 2024.

    Key Market Trends & Highlights

    US Soups Key Trends and Highlights

    • The US Soups market is valued at 3.9 USD billion in 2024 and is expected to grow to 7.2 USD billion by 2035.
    • The market is projected to experience a compound annual growth rate of 5.73 percent from 2025 to 2035.
    • Consumer preferences for convenient and healthy meal options are driving the demand for soups in the United States.
    • Growing adoption of plant-based ingredients due to increasing health consciousness is a major market driver.

    Market Size & Forecast

    2024 Market Size 3.9 (USD Billion)
    2035 Market Size 7.2 (USD Billion)
    CAGR (2025-2035) 5.73%

    Major Players

    Hormel Foods, B and G Foods, Kraft Heinz Company, Conagra Brands, Dole Food Company, Barilla, Campbell Soup Company, Hain Celestial Group, Unilever, Nestlé USA, Amy's Kitchen, Pacific Foods, Progresso, McCormick and Company, General Mills

    US Soups Market Trends

    The US Soups Market is currently experiencing several notable trends driven by changing consumer preferences and lifestyle choices. Health consciousness among American consumers is a significant market driver, with an increasing demand for soups that offer nutritional benefits, such as high protein and low sodium options. As more individuals gravitate toward convenient meal solutions, ready-to-eat and instant soup products are becoming increasingly popular, especially among busy professionals and families. The growing awareness of health and wellness is prompting a shift towards organic and natural soups, contributing to increased demand.

    Opportunities also abound in the US Soups Market as manufacturers begin to innovate with flavors and ingredients, catering to diverse palates and dietary restrictions, including gluten-free and plant-based options.The expansion of ethnic and gourmet offerings within the soup category reflects the desire for unique taste experiences and a willingness to explore culinary diversity. An increased focus on sustainability and eco-friendly packaging is another trend shaping the market, aligning with the values of environmentally conscious consumers in the US who prefer brands that demonstrate a commitment to sustainable practices.

    Moreover, recent times have seen significant innovation in the distribution channels for soups. E-commerce platforms are becoming a vital channel for soup sales, especially following the increase in online shopping trends that surged during the pandemic.This shift opens new avenues for brands to reach a broader audience, particularly targeting younger consumers who favor online grocery shopping. Overall, the US Soups Market is poised for continued growth as it adapts to meet evolving consumer demands while leveraging new opportunities within the industry.

    Market Segment Insights

    Soups Market Type Insights

    The US Soups Market showcases a diverse range of offerings segmented primarily into Dry, Wet, and Other types, reflecting the varied consumer preferences and eating habits across the region. In recent years, there has been a visible inclination towards Wet soups, which provide convenience and a ready-to-eat solution that resonates with today’s fast-paced lifestyle. This segment includes various ready-made and canned soups, which are increasingly favored by busy households seeking quick meal options without compromising on flavor.

    Dry soups, often available in instant formats, also hold a significant share within the market as they appeal to consumers looking for longer shelf-life products and easy preparation methods.These dry mixes cater largely to consumers who enjoy cooking at home but might prefer the convenience of pre-packaged ingredients. Meanwhile, the Other category encompasses a variety of unique soups that may include ethnic or gourmet options, tapping into the trend of culinary exploration among American consumers.

    The growing demand for health-conscious choices has further enhanced the performance of these segments, with more consumers opting for soups that offer organic and all-natural ingredients. Market trends reveal a strong preference for soups that are low in sodium, gluten-free, and enriched with nutritional benefits, reflecting broader dietary shifts in the US population. Key players in the industry are continually innovating, expanding their product lines to introduce unique flavors and health-oriented options, positioning themselves to cater to the evolving tastes of American consumers.

    By understanding the different types within the US Soups Market segmentation, stakeholders can better navigate the dynamics of market growth, consumer preferences, and competitive strategies, contributing to a richer market landscape. The insights drawn from the segmentation of Type not only highlight current trends but also elucidate the potential for future growth opportunities within the evolving US Soups Market industry.As data and consumer preferences shift, identifying and investing in promising segments will be crucial for those aiming to capitalize on the growing soup consumption habits within the nation.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Soups Market Distribution Channel Insights

    The Distribution Channel segment of the US Soups Market plays a crucial role in shaping the purchasing behaviors of consumers. Notably, Supermarkets and Hypermarkets dominate this segment, providing wide-ranging access and extensive product variety, facilitating customer exploration and impulse buying opportunities. Convenience Stores, on the other hand, cater to consumers seeking quick meal solutions and are increasingly offering a selection of soups for grab-and-go convenience.

    Additionally, other channels, including online platforms and specialty stores, present unique opportunities for consumers, particularly with rising trends in e-commerce and health-focused specialty offerings.Given the increasing consumer preference for ready-to-eat meals and convenience foods, the versatility in distribution channels has become essential for enhancing market reach. Moreover, as more consumers prioritize convenience without compromising on quality, companies are leveraging multiple distribution channels to meet varying consumer needs and preferences. Understanding these dynamics is essential for effectively aligning product availability with consumer demands within the US Soups Market.

    Get more detailed insights about US Soups Market

    Key Players and Competitive Insights

    The US Soups Market is marked by a diverse landscape of competitors offering a wide range of products to meet consumer tastes and preferences. This market is characterized by a mix of established brands and emerging players, contributing to vigorous competition. Companies are continuously innovating their product lines, focusing on aspects such as health benefits, convenience, and unique flavor profiles to attract consumers. The battle for market share is influenced by factors like pricing strategies, promotional campaigns, and distribution channels, with retailers increasingly prioritizing private label products alongside national brands.

    Additionally, changing consumer dietary preferences and lifestyles have prompted many brands to adapt their offerings, leading to a dynamic environment where agility and responsiveness are key in maintaining a competitive edge. Hormel Foods has carved a significant niche in the US Soups Market with a portfolio that emphasizes quality and innovation. The company is recognized for its ability to develop products that resonate with health-conscious consumers, offering low-fat, organic, and ready-to-eat options that are convenient for busy lifestyles. Hormel's strengths lie in its strong brand reputation and loyal customer base, which have been built over decades.

    The company's commitment to sustainability and responsible sourcing also enhances its appeal in a market that increasingly values ethical consumption. Through strategic marketing initiatives and partnerships with major retailers, Hormel Foods has established a robust market presence, ensuring its products are easily accessible to consumers across various demographics. B and G Foods holds a prominent position in the US Soups Market, largely due to its broad portfolio of well-established brands that cater to diverse consumer tastes. The company specializes in providing high-quality, flavorful soups that are both convenient and satisfying.

    B and G Foods focuses on ready-to-eat products and offerings that promote convenience without sacrificing taste. The company has also pursued a strategy of growth through mergers and acquisitions, allowing it to expand its product range and market reach. Key products such as canned soups and broth have solidified its presence in grocery stores nationwide. With its commitment to innovation and responsiveness to current food trends, B and G Foods continues to strengthen its market position by adapting to consumer demands while maintaining a competitive edge in the US Soups Market.

    Key Companies in the US Soups Market market include

    Industry Developments

    The US Soups Market has recently seen a significant growth trend, driven by consumer demand for convenient and ready-to-eat meal options, particularly in the wake of the pandemic. Hormel Foods has been focusing on expanding its portfolio with a greater emphasis on health-conscious products, while Campbell Soup Company continues to innovate with flavors and packaging to rejuvenate its brand image. In September 2023, Conagra Brands announced an acquisition of Pinnacle Foods, enhancing its frozen and refrigerated soup offerings. Additionally, Kraft Heinz Company has launched a new line of organic soups, responding to the rising consumer preference for clean label products.

    In earlier developments, B and G Foods expanded its offerings by acquiring Green Giant's frozen meals in July 2022, thereby strengthening its position in the soup and meal solutions category. The overall soup market valuation is projected to maintain upward momentum, bolstered by key industry players like Nestlé USA and Unilever, which are actively investing in Research and Development to cater to evolving consumer tastes. The drive for plant-based and healthier soup options continues to influence market dynamics, positioning companies like Amy's Kitchen and Pacific Foods as key contributors to this shift in consumer preferences.

    Market Segmentation

    Soups Market Type Outlook

    • Dry
    • Wet
    • Others

    Soups Market Distribution Channel Outlook

    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Others

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 3.29(USD Billion)
    MARKET SIZE 2024 3.9(USD Billion)
    MARKET SIZE 2035 7.2(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.732% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Hormel Foods, B and G Foods, Kraft Heinz Company, Conagra Brands, Dole Food Company, Barilla, Campbell Soup Company, Hain Celestial Group, Unilever, Nestlé USA, Amy's Kitchen, Pacific Foods, Progresso, McCormick and Company, General Mills
    SEGMENTS COVERED Type, Distribution Channel
    KEY MARKET OPPORTUNITIES Health-conscious soup varieties, Ready-to-eat meal solutions, Plant-based soup options, Gourmet and artisanal soups, Eco-friendly packaging innovations
    KEY MARKET DYNAMICS health consciousness, convenience and portability, premium product demand, plant-based alternatives, rising retail distribution channels
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Soups Market in 2024?

    The US Soups Market is anticipated to be valued at 3.9 billion USD in 2024.

    What is the projected market value for the US Soups Market by 2035?

    By 2035, the US Soups Market is expected to grow to 7.2 billion USD.

    What is the expected compound annual growth rate (CAGR) for the US Soups Market from 2025 to 2035?

    The expected CAGR for the US Soups Market is 5.732 percent from 2025 to 2035.

    Which segment of the US Soups Market has the largest share in 2024?

    In 2024, the Wet segment is expected to hold the largest share, valued at 1.8 billion USD.

    Who are the major players in the US Soups Market?

    Key players in the US Soups Market include Hormel Foods, Kraft Heinz Company, and Campbell Soup Company.

    What is the value of the Dry soup segment in 2024?

    The Dry soup segment is valued at 1.2 billion USD in 2024.

    What is the market size for the Others segment of the US Soups Market in 2024?

    The Others segment is projected to be valued at 0.9 billion USD in 2024.

    What are the growth opportunities in the US Soups Market?

    Opportunities in the US Soups Market include rising consumer preference for convenient and healthy meal options.

    What are the challenges faced by the US Soups Market?

    Challenges in the US Soups Market include fluctuating raw material prices and changing consumer preferences.

    What is the overall growth trend for the US Soups Market?

    The overall trend indicates steady growth driven by innovation and increased demand for diverse flavors.

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