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In North America, the fresh herbs market has been experiencing notable growth, driven by various trends and factors that reflect changing consumer preferences and culinary habits. Fresh herbs, prized for their aromatic flavors, culinary versatility, and perceived health benefits, have become essential ingredients in a wide range of cuisines, from traditional to innovative. One prominent trend in the North American fresh herbs market is the increasing demand for organic and locally sourced herbs. Consumers are becoming more conscious of the environmental and health impacts of their food choices, leading to a preference for organic herbs grown without synthetic pesticides or herbicides. Additionally, there is a growing interest in supporting local farmers and reducing the carbon footprint associated with food transportation, driving demand for herbs grown and sourced regionally.
Moreover, the market has witnessed a surge in popularity of ethnic cuisines and global flavors, which has led to greater consumption of a diverse range of fresh herbs. Culinary traditions from around the world, including Mediterranean, Asian, Middle Eastern, and Latin American cuisines, often incorporate a rich variety of herbs to enhance flavor and aroma. As consumers become more adventurous in their cooking and dining experiences, there is a growing demand for fresh herbs like cilantro, basil, mint, parsley, and dill, which are staples in many international dishes. This trend is further fueled by the influence of social media, food blogs, and cooking shows, which inspire consumers to experiment with new ingredients and flavors in their own kitchens.
Additionally, the North American fresh herbs market has seen a rise in consumer interest in health and wellness, driving demand for herbs with perceived health benefits and medicinal properties. Herbs like rosemary, thyme, oregano, and sage are valued not only for their culinary attributes but also for their potential antioxidant, anti-inflammatory, and immune-boosting properties. As consumers seek to incorporate more nutrient-dense foods into their diets, fresh herbs are increasingly recognized for their role in enhancing the nutritional profile and flavor of meals, contributing to overall well-being.
Furthermore, technological advancements and innovation in agriculture have revolutionized the production and distribution of fresh herbs in North America. Indoor vertical farming, hydroponics, and greenhouse cultivation techniques allow for year-round production of herbs in controlled environments, overcoming seasonal limitations and ensuring a consistent supply to meet consumer demand. Additionally, advancements in packaging and transportation logistics have extended the shelf life of fresh herbs, reducing food waste and expanding market reach. As a result, consumers have greater access to a wider variety of fresh herbs, including specialty and exotic varieties that were previously harder to find.
Looking ahead, the North American fresh herbs market is poised for continued growth and evolution, driven by emerging trends such as plant-based diets, convenience foods, and sustainability. As more consumers adopt plant-based lifestyles and seek alternatives to meat-centric meals, fresh herbs play a crucial role in adding flavor, texture, and nutritional value to vegetarian and vegan dishes. Moreover, the rise of convenience-oriented products like pre-packaged herb blends, washed and ready-to-use herbs, and herb-infused cooking oils and sauces caters to busy lifestyles and simplifies meal preparation, making fresh herbs more accessible and convenient for consumers.
North America Fresh Herbs Market Highlights:
North America Fresh Herbs Market Overview
North America Fresh Herbs Market Size was valued at USD 20.09 Billion in 2018. The fresh herbs industry is projected to grow from USD 40.75 Billion in 2023 to USD 116.94 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.25% during the forecast period (2024 - 2032). The main market drivers propelling the market's expansion are growing consumer desire for packaged fresh herbs and growing concern for the health advantages of fresh herbs.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Fresh Herbs Market Trends
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Growing Adoption of International Cuisine is Driving the Market Growth
The growing popularity of international cuisines is expected to drive the fresh herbs market CAGR. The report predicted that the growing customer demand for packaged herbs would propel the growth of the fresh herbs market through 2025. Owing to increased international trade and travel, people may now enjoy a bigger choice of authentic ethnic meals. The rise in the organized retail sector and consumers' increasing preference for shopping at supermarkets, hypermarkets, and internet retailers for their groceries are also contributing to the growth of the packed herb market. Furthermore, with the increasing demand for herbs that are certified organic, industry players should expect substantial development prospects. Due to its fragile nature and susceptibility to illnesses and unfavorable growing conditions, hybrid varieties developed by breeders are preferred by farmers and distributors. Moreover, growing adolescent and professional herb growers—from traditional growers with plastic or glass greenhouses to cutting-edge vertical gardens to tiny rooftop farmlands in cities—are adopting fresh herbs in pots at an ever-increasing rate and needing to stand out.
Additionally, fresh herbs are becoming more and more popular among customers as they become more conscious of wellbeing and good eating. Many people believe that herbs are a natural source of antioxidants and other health advantages. While fresh herbs are rich in important vitamins, minerals, and antioxidants, they are frequently low in calories. They are thought to be a healthy alternative to adding bad foods or extra calories to food while still adding flavor and nutritional value. Fresh herbs are a desirable option because nutrient-dense foods are becoming more and more popular among health-conscious consumers. In addition, a lot of people want to eat fewer sugar and salt while still enjoying tasty meals. Fresh herbs are a great choice for people who want to eat healthy because they naturally improve the flavor of food. Furthermore, a growing number of customers are turning to certain plants because of their recognized medical qualities. While some herbs, like thyme and rosemary, have antioxidants that may benefit general health, others, like basil, mint, and ginger, are recognized for their digestive qualities. Thus, driving the fresh herbs market revenue.
Fresh Herbs Market Segment Insights
Fresh Herbs Applications Insights
The North America Fresh Herbs market segmentation, based on applications includes Foodservice and Food Retail. The foodservice segment dominated the market. The demand for fresh herbs is largely driven by the foodservice industry, which includes restaurants and catering companies. This is because fresh herbs are frequently utilized to improve the flavor and presentation of meals.
Figure 1: North America Fresh Herbs Market, by Applications, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Fresh Herbs Types Insights
The North America Fresh Herbs market segmentation, based on types, includes Basil, Chives, Coriander, Parsley, Mint, Salicornia and Others. The basil category generated the most income because it's the most widely used ingredient while making soups, fish, potatoes, and other foods. In addition, it's used in omelets, soups, salads, veggie stocks, sandwiches, and creamy sauces as a garnish. Consumer preference for medical herbs is becoming more widely recognized because they lower cholesterol and triglycerides and include magnesium, which relaxes blood vessels and muscles to improve circulation.
Fresh Herbs Regional Insights
The market for fresh herbs in North America has grown significantly in recent years. A number of variables, including the growing desire from consumers for products that are local, fresh, and healthful, are responsible for this increase. Fresh herbs are a popular way to add flavor and nutrition to a variety of recipes. Their use has increased as people look for ways to make their food taste better. The demand for fresh herbs has also increased due to the popularity of home cooking and the quest for natural, healthy, and sustainable food options. In the upcoming years, it is anticipated that the fresh herbs market in North America will continue to rise due to rising interest in varied cuisines and increased awareness of the health advantages of herbs. Additionally, the industry is growing because improvements in delivery and packaging technology have made it simpler for customers to get a range of fresh herbs throughout the year.
Figure 2: NORTH AMERICA FRESH HERBS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Fresh Herbs Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the fresh herbs market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the fresh herbs industry must offer cost-effective items.
Key Companies in the fresh herbs market include.
- Herrmann Kraeuter
- Van Vugt Herbs
- Vitacress Herbs
- Coolibah Herbs
- Hermitage Produce
- Agromediterranea
- Holla-Fresh Pty Ltd
- North Shore Greenhouses
- Australian Fresh Leaf Herbs
Fresh Herbs Market Segmentation
Fresh Herbs Applications Outlook
- Foodservice
- Food Retail
Fresh Herbs Types Outlook
- Basil
- Chives
- Coriander
- Parsley
- Mint
- Salicornia
- Others
Fresh Herbs Regional Outlook
- North America
- US
- Canada
- Mexico
- Rest of North America
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