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    North America Flavored Water Market

    ID: MRFR/F-B & N/46119-HCR
    128 Pages
    Garvit Vyas
    September 2025

    North America Flavored Water Market Research Report: By Type (Carbonated, Still), By Packaging Type (Bottles, Cans), By Distribution Channel (Store-Based, Non-Store-Based), andBy Regional (US, Canada)- Forecast to 2035

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    North America Flavored Water Market Research Report — Forecast till 2035 Infographic
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    Table of Contents

    North America Flavored Water Market Summary

    The North America Flavored Water market is projected to experience substantial growth, reaching 13.0 USD Billion by 2035.

    Key Market Trends & Highlights

    North America Flavored Water Key Trends and Highlights

    • The market valuation for North America Flavored Water is estimated at 4.58 USD Billion in 2024.
    • From 2025 to 2035, the market is expected to grow at a compound annual growth rate of 9.97%.
    • By 2035, the market is anticipated to expand to 13.0 USD Billion, indicating a robust upward trajectory.
    • Growing adoption of flavored water due to increasing health consciousness among consumers is a major market driver.

    Market Size & Forecast

    2024 Market Size 4.58 (USD Billion)
    2035 Market Size 13.0 (USD Billion)
    CAGR (2025-2035) 9.97%

    Major Players

    Lemonade Stand, Hint Inc., Sierra Mist, Danone, AHA Sparkling Water, Sparkling Ice, Bubly, Vita Coco, PepsiCo, Talking Rain Beverage Company, Dr Pepper Snapple Group, LaCroix, The CocaCola Company, Nestle Waters

    North America Flavored Water Market Trends

    Growing consumer health concern is driving notable trends in the North American flavored water market. A lot of people are choosing flavored water as a healthier substitute for sugar-filled drinks. One major factor driving the market is the growing awareness of the importance of hydration and wellness.

    Nowadays, consumers actively seek drinks that provide taste and health advantages without adding unnecessary calories. A broader trend toward clean labeling and ingredient transparency is also seen in the rising demand for natural and organic flavored water options.

    The introduction of novel flavors and useful components like vitamins, minerals, and herbal extracts are more prospects that should be investigated. Brands are focusing on niche markets by delivering unusual flavor combinations and fortified versions that appeal to health-oriented consumers.

    Given the diversity of North America's population, there is a great deal of room for regionally specific flavor selections. Trends in recent years also reveal an increase in eco-conscious consumer behavior, where flavored water manufacturers are implementing sustainable packaging options.

    Many North American customers who support ecologically friendly methods find resonance in this shift towards sustainability.

    These trends are mostly shaped by social media and influencer marketing, which give companies the ability to actively engage with their audience and market their flavored water products. The market for flavored water in North America is changing generally due to consumer demands for novel, tasty products, sustainability, and health trends.

    North America Flavored Water Market Drivers

    Market Segment Insights

    North America Flavored Water Market Segment Insights:

    North America Flavored Water Market Segment Insights:

    Flavored Water Market Type Insights

    Flavored Water Market Type Insights

    The North America Flavored Water Market is gaining significant traction as consumers increasingly seek healthier beverage alternatives. This market can be broadly segmented into two primary types: Carbonated and Still flavored water. Each segment offers unique characteristics that cater to diverse consumer preferences.

    Carbonated flavored water continues to experience notable growth, attracting health-conscious individuals looking for refreshing options that still provide a sense of indulgence, reminiscent of traditional soft drinks but with fewer calories and no added sugars.

    This rising demand is driven by the shifting attitudes towards sugar consumption and the quest for hydration without compromising taste, making carbonated flavored options significant players within the North America Flavored Water Market.

    On the other hand, Still, flavored water has established a solid consumer base, particularly among those prioritizing simplicity and natural ingredients. This segment often appeals to fitness enthusiasts and individuals aiming for minimalist dietary choices, as the absence of carbonation lends itself to smoother hydration experiences.

    Flavored Water Market Packaging Type Insights

    Flavored Water Market Packaging Type Insights

    The North America Flavored Water Market, particularly focusing on Packaging Type, showcases a dynamic landscape driven by consumer preferences and market trends. The market is segmented into various packaging types, predominantly Bottles, and Cans, each catering to distinct consumer needs.

    Bottles have emerged as a popular choice due to their convenience and portability, making them ideal for on-the-go consumption. Their ability to maintain the integrity and flavor of the beverage contributes to their dominance in the market. In contrast, Cans offer a lightweight alternative that resonates with environmentally conscious consumers seeking recyclable packaging solutions.

    The growing emphasis on sustainability has propelled the demand for cans, particularly among younger demographics. This shift towards eco-friendly options is further supported by increasing regulations favoring recyclable materials.

    As the North America Flavored Water Market evolves, these packaging types play a pivotal role in influencing purchasing decisions, ultimately shaping market growth.

    Flavored Water Market Distribution Channel Insights

    Flavored Water Market Distribution Channel Insights

    The North America Flavored Water Market exhibits diverse revenue streams through its Distribution Channel strategy, comprising both Store-Based and Non-Store-Based methods. Store-Based channels, which include supermarkets, convenience stores, and specialty shops, play a significant role in consumer access to flavored water products, aiding impulse purchases and enhancing brand visibility.

    The proliferation of health-conscious trends among consumers in North America drives demand for flavored water, as many seek healthier alternatives to sugary drinks found in retail environments.

    Conversely, Non-Store-Based channels, encompassing e-commerce and direct sales, are increasingly becoming popular due to the convenience they offer, especially among younger demographics accustomed to online shopping.

    This channel is often essential for reaching a broader audience and capitalizing on the growing trend of subscription services. The blend of both distribution methods presents significant opportunities for brands to engage with varying customer preferences while adapting to changing shopping behaviors in a competitive market landscape marked by a rising inclination towards health and wellness drinks.

    Get more detailed insights about North America Flavored Water Market Research Report — Forecast till 2035

    Regional Insights

    The North America Flavored Water Market has shown significant growth, characterized by its diverse regional segmentation, particularly in the United States and Canada.

    The market in the US is notable for its robust consumer demand driven by health-conscious individuals seeking healthier beverage alternatives to sugary drinks, while Canadian consumers increasingly prioritize hydration options that also offer flavor without added calories.

    This regional market dynamics emphasizes opportunities for innovative product development to cater to changing preferences, such as organic and low-calorie flavored waters. Both countries are experiencing rising awareness around hydration's health benefits and the growing trend of convenience-driven purchases, further supporting market expansion.

    Moreover, the increased adoption of flavored waters among younger demographics highlights its potential for sustainable growth in North America. As consumers continue to seek refreshing alternatives that align with their lifestyle choices, the North America Flavored Water Market is poised for ongoing development and refined segmentation to address regional preferences effectively.

    North America Flavored Water Market Region

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The North America Flavored Water Market exhibits dynamic competitive insights characterized by the presence of both established brands and innovative newcomers. Driven by increasing health consciousness, consumers are shifting away from sugary beverages towards healthier alternatives, creating a flourishing landscape for flavored water products.

    Companies within this market engage in strategic initiatives, such as product differentiation and targeting niche consumer segments, to enhance their market presence. Additionally, collaborations and partnerships with retailers and wellness brands have emerged as significant strategies for gaining competitive advantages.

    An emphasis on natural ingredients, unique flavor profiles, and functional benefits has also become a key focus among market players vying for a share of this growing sector.

    Lemonade Stand has carved a niche within the North American Flavored Water Market, attracting health-conscious consumers with its unique approach to flavored water. The brand's focus on using high-quality, natural ingredients has resonated well with a growing audience seeking refreshing and guilt-free beverage options.

    Lemonade Stand's commitment to sustainability, alongside its vibrant and appealing branding, has enhanced its market presence, allowing it to stand out among competitors. The company leverages innovative marketing strategies that primarily target younger demographics, favoring social media engagement that has significantly boosted its brand recognition in the competitive landscape.

    Hint Inc. has established a solid foothold in the North America Flavored Water Market by offering a range of products that cater to consumers looking for tasty yet low-calorie beverages. Its diverse portfolio includes a variety of flavored waters that emphasize the absence of artificial sweeteners and preservatives.

    Hint Inc. has effectively utilized partnerships with health and wellness influencers to promote its products, resulting in increased consumer loyalty and an expanding market reach. The company's commitment to innovation is evident through its consistent introduction of new flavors that align with current consumer trends.

    Additionally, Hint Inc. has pursued strategic acquisitions and collaborations to enhance its distribution networks, ensuring a more substantial presence in retail outlets across North America. Their focus on high-quality ingredients, sustainable practices, and appealing branding positions them as a compelling player in the flavored water market.

    Key Companies in the North America Flavored Water Market market include

    Industry Developments

    In recent months, the North America Flavored Water Market has seen significant changes and developments. In July 2023, PepsiCo expanded its flavored water portfolio by launching a new line under the Bubly brand, focusing on natural fruit flavors to meet rising consumer demand for healthier beverage options.

    Concurrently, Danone reported growth, largely driven by its flavored water product lines, which emphasized low-calorie and sugar-free offerings. In September 2023, AHA Sparkling Water experienced a surge in popularity, partly due to increasing consumer preferences for sparkling water over traditional sodas.

    The market valuation for flavored water has witnessed considerable increases; companies such as Hint Inc. have reported double-digit growth rates in recent quarters, driven by a shift towards healthier alternatives amidst growing health consciousness among consumers.

    While there have been no major merger or acquisition announcements among the aforementioned companies recently, established players like The Coca-Cola Company and Nestle Waters continue to innovate with new flavors and packaging to attract diverse consumer demographics.

    These ongoing trends contribute to the evolving landscape of the flavored water market in North America, reshaping consumer choices and driving competition.

    Market Segmentation

    Report Scope

    Report Scope:
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 4.57(USD Billion)
    MARKET SIZE 2024 4.58(USD Billion)
    MARKET SIZE 2035 13.03(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 9.971% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Lemonade Stand, Hint Inc., Sierra Mist, Danone, AHA Sparkling Water, Sparkling Ice, Bubly, Vita Coco, PepsiCo, Talking Rain Beverage Company, Dr Pepper Snapple Group, LaCroix, The CocaCola Company, Nestle Waters
    SEGMENTS COVERED Type, Packaging Type, Distribution Channel, Regional
    KEY MARKET OPPORTUNITIES Rising health consciousness, Growing demand for convenience, Increasing flavored water innovations, Expansion of online distribution channels, Shifts towards sustainable packaging options
    KEY MARKET DYNAMICS increasing health consciousness, variety of flavors, rising demand for convenience, competitive pricing strategies, innovative packaging solutions
    COUNTRIES COVERED US, Canada

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

    Leave a Comment

    FAQs

    What is the expected market size of the North America Flavored Water Market in 2024?

    The North America Flavored Water Market is projected to reach a value of 4.58 USD Billion in 2024.

    What will be the estimated market size of the North America Flavored Water Market by 2035?

    By 2035, the North America Flavored Water Market is anticipated to grow to approximately 13.03 USD Billion.

    What is the expected compound annual growth rate (CAGR) for the North America Flavored Water Market from 2025 to 2035?

    The market is expected to grow at a CAGR of 9.971% during the forecast period from 2025 to 2035.

    Which type of flavored water has a higher market value in 2024, carbonated or still?

    In 2024, still flavored water holds a higher market value at 2.75 USD Billion compared to carbonated flavored water, which is valued at 1.83 USD Billion.

    What is the projected market size of carbonated flavored water by 2035?

    The market size for carbonated flavored water is expected to reach 5.2 USD Billion by 2035.

    What is the projected market size of still flavored water by 2035?

    Still flavored water is anticipated to grow to a market size of 7.83 USD Billion by 2035.

    Which region in North America has the largest market share in flavored water in 2024?

    In 2024, the United States holds the largest market share with a valuation of 2.73 USD Billion.

    What is the estimated market size of flavored water in Canada for 2024?

    In 2024, the flavored water market in Canada is estimated to be valued at 1.85 USD Billion.

    Who are the major players in the North America Flavored Water Market?

    Key players in the market include PepsiCo, Coca-Cola Company, Nestle Waters, and LaCroix, among others.

    What are the growth opportunities for the North America Flavored Water Market?

    Increasing health consciousness among consumers and demand for low-calorie beverages present significant growth opportunities in the market.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. North America Flavored Water Market, BY Type (USD Billion)
    45. Carbonated
    46. Still
    47. North America Flavored Water Market, BY Packaging Type (USD Billion)
    48. Bottles
    49. Cans
    50. North America Flavored Water Market, BY Distribution Channel (USD Billion)
    51. Store-Based
    52. Non-Store-Based
    53. North America Flavored Water Market, BY Regional (USD Billion)
    54. US
    55. Canada
    56. Competitive Landscape
    57. Overview
    58. Competitive Analysis
    59. Market share Analysis
    60. Major Growth Strategy in the Flavored Water Market
    61. Competitive Benchmarking
    62. Leading Players in Terms of Number of Developments in the Flavored Water Market
    63. Key developments and growth strategies
    64. New Product Launch/Service Deployment
    65. Merger & Acquisitions
    66. Joint Ventures
    67. Major Players Financial Matrix
    68. Sales and Operating Income
    69. Major Players R&D Expenditure. 2023
    70. Company Profiles
    71. Lemonade Stand
    72. Financial Overview
    73. Products Offered
    74. Key Developments
    75. SWOT Analysis
    76. Key Strategies
    77. Hint Inc.
    78. Financial Overview
    79. Products Offered
    80. Key Developments
    81. SWOT Analysis
    82. Key Strategies
    83. Sierra Mist
    84. Financial Overview
    85. Products Offered
    86. Key Developments
    87. SWOT Analysis
    88. Key Strategies
    89. Danone
    90. Financial Overview
    91. Products Offered
    92. Key Developments
    93. SWOT Analysis
    94. Key Strategies
    95. AHA Sparkling Water
    96. Financial Overview
    97. Products Offered
    98. Key Developments
    99. SWOT Analysis
    100. Key Strategies
    101. Sparkling Ice
    102. Financial Overview
    103. Products Offered
    104. Key Developments
    105. SWOT Analysis
    106. Key Strategies
    107. Bubly
    108. Financial Overview
    109. Products Offered
    110. Key Developments
    111. SWOT Analysis
    112. Key Strategies
    113. Vita Coco
    114. Financial Overview
    115. Products Offered
    116. Key Developments
    117. SWOT Analysis
    118. Key Strategies
    119. PepsiCo
    120. Financial Overview
    121. Products Offered
    122. Key Developments
    123. SWOT Analysis
    124. Key Strategies
    125. Talking Rain Beverage Company
    126. Financial Overview
    127. Products Offered
    128. Key Developments
    129. SWOT Analysis
    130. Key Strategies
    131. Dr Pepper Snapple Group
    132. Financial Overview
    133. Products Offered
    134. Key Developments
    135. SWOT Analysis
    136. Key Strategies
    137. LaCroix
    138. Financial Overview
    139. Products Offered
    140. Key Developments
    141. SWOT Analysis
    142. Key Strategies
    143. The CocaCola Company
    144. Financial Overview
    145. Products Offered
    146. Key Developments
    147. SWOT Analysis
    148. Key Strategies
    149. Nestle Waters
    150. Financial Overview
    151. Products Offered
    152. Key Developments
    153. SWOT Analysis
    154. Key Strategies
    155. References
    156. Related Reports
    157. North America Flavored Water Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    158. North America Flavored Water Market SIZE ESTIMATES & FORECAST, BY PACKAGING TYPE, 2019-2035 (USD Billions)
    159. North America Flavored Water Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD Billions)
    160. North America Flavored Water Market SIZE ESTIMATES & FORECAST, BY REGIONAL, 2019-2035 (USD Billions)
    161. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    162. ACQUISITION/PARTNERSHIP
    163. MARKET SYNOPSIS
    164. NORTH AMERICA FLAVORED WATER MARKET ANALYSIS BY TYPE
    165. NORTH AMERICA FLAVORED WATER MARKET ANALYSIS BY PACKAGING TYPE
    166. NORTH AMERICA FLAVORED WATER MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    167. NORTH AMERICA FLAVORED WATER MARKET ANALYSIS BY REGIONAL
    168. KEY BUYING CRITERIA OF FLAVORED WATER MARKET
    169. RESEARCH PROCESS OF MRFR
    170. DRO ANALYSIS OF FLAVORED WATER MARKET
    171. DRIVERS IMPACT ANALYSIS: FLAVORED WATER MARKET
    172. RESTRAINTS IMPACT ANALYSIS: FLAVORED WATER MARKET
    173. SUPPLY / VALUE CHAIN: FLAVORED WATER MARKET
    174. FLAVORED WATER MARKET, BY TYPE, 2025 (% SHARE)
    175. FLAVORED WATER MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    176. FLAVORED WATER MARKET, BY PACKAGING TYPE, 2025 (% SHARE)
    177. FLAVORED WATER MARKET, BY PACKAGING TYPE, 2019 TO 2035 (USD Billions)
    178. FLAVORED WATER MARKET, BY DISTRIBUTION CHANNEL, 2025 (% SHARE)
    179. FLAVORED WATER MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)
    180. FLAVORED WATER MARKET, BY REGIONAL, 2025 (% SHARE)
    181. FLAVORED WATER MARKET, BY REGIONAL, 2019 TO 2035 (USD Billions)
    182. BENCHMARKING OF MAJOR COMPETITORS

    North America Flavored Water Market Segmentation

     

    • Flavored Water Market By Type (USD Billion, 2019-2035)

      • Carbonated
      • Still

     

    • Flavored Water Market By Packaging Type (USD Billion, 2019-2035)

      • Bottles
      • Cans

     

    • Flavored Water Market By Distribution Channel (USD Billion, 2019-2035)

      • Store-Based
      • Non-Store-Based

     

    • Flavored Water Market By Regional (USD Billion, 2019-2035)

      • US
      • Canada

     

    Flavored Water Market Regional Outlook (USD Billion, 2019-2035)

     

     

    • North America Outlook (USD Billion, 2019-2035)

      • North America Flavored Water Market by Type

        • Carbonated
        • Still
      • North America Flavored Water Market by Packaging Type

        • Bottles
        • Cans
      • North America Flavored Water Market by Distribution Channel Type

        • Store-Based
        • Non-Store-Based
      • North America Flavored Water Market by Regional Type

        • US
        • Canada
      • US Outlook (USD Billion, 2019-2035)
      • US Flavored Water Market by Type

        • Carbonated
        • Still
      • US Flavored Water Market by Packaging Type

        • Bottles
        • Cans
      • US Flavored Water Market by Distribution Channel Type

        • Store-Based
        • Non-Store-Based
      • CANADA Outlook (USD Billion, 2019-2035)
      • CANADA Flavored Water Market by Type

        • Carbonated
        • Still
      • CANADA Flavored Water Market by Packaging Type

        • Bottles
        • Cans
      • CANADA Flavored Water Market by Distribution Channel Type

        • Store-Based
        • Non-Store-Based

     

     

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