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North America Cycling Helmet Market Research Report By Type (Road Helmets, Sports Helmets, MTB Helmets), By Application (Daily Transportation, Sports/Adventure) and By Regional (US, Canada)-Forecast to 2035


ID: MRFR/CR/46898-HCR | 200 Pages | Author: Snehal Singh| April 2025

North America Cycling Helmet Market Overview


As per MRFR analysis, the North America Cycling Helmet Market Size was estimated at 215.12 (USD Million) in 2023. The North America Cycling Helmet Market Industry is expected to grow from 222(USD Million) in 2024 to 315.79 (USD Million) by 2035. The North America Cycling Helmet Market CAGR (growth rate) is expected to be around 3.256% during the forecast period (2025 - 2035).


Key North America Cycling Helmet Market Trends Highlighted


The North America Cycling Helmet Market is showing notable changes with the increasing consideration of safety requirements and riding cycle either for commuting or leisure. The health consciousness of the population seems to increase the number of people taking up cycling, which requires better and safer helmet designs. Moreover, there is increased demand for the helmets because of various government policies and public-driven campaigns, which promote cycling as a green option for transport. The overall market is growing for cycling helmets as the cities are improving the cycling infrastructure with dedicated cycling lanes, bike-sharing systems, and other facilities.


There are also plenty of opportunities to be seized in the North American region especially with the innovation in technologies and materials. Companies are developing new materials to make the helmets lighter and more comfortable by improving the ventilation systems. The custom design trend is gaining momentum, with bike riders wanting stylish protective headgears that suit their personality and image. In addition, the popularity of smart helmets with Bluetooth, lights, and heads-up displays is on the rise. Recent developments also show that consumers are shifting to eco-friendly materials and construction methods, indicating a growing trend towards sustainability.


A shifting market, driven by safety innovations, technological advancements, and the increased popularity of cycling in North America, can be noted from changing consumer trends and the focus on upcycling and recycling old helmets. Such trends show that companies are increasingly focusing on environmental sustainability for consumers.


North America Cycling Helmet Market Overview


North America Cycling Helmet Market Drivers


Increasing Safety Awareness Among Cyclists


The North America Cycling Helmet Market Industry is driven by a growing awareness of safety measures among cyclists. According to the National Highway Traffic Safety Administration (NHTSA), there has been a significant increase in cycling-related injuries over the past decade, highlighting the need for protective gear such as helmets. In 2020, the NHTSA reported over 1,000 cycling fatalities in the United States alone. This increasing fatality rate has led organizations like the Bicycle Helmet Safety Institute to promote the importance of wearing helmets to mitigate head injuries, which in turn has spurred demand in the North America Cycling Helmet Market.

Additionally, various state governments are also implementing stricter laws requiring helmet usage, further promoting safety and increasing sales of cycling helmets in the region.


Rise in Health and Fitness Trends


The North America Cycling Helmet Market Industry experiences growth due to a rising focus on health and fitness among the population. A report from the Centers for Disease Control and Prevention (CDC) indicates that more than 80% of adults in America are not meeting the recommended guidelines for physical activity. As a result, cycling is increasingly viewed as a viable form of exercise, leading to heightened demand for cycling-related products, including helmets.

Fitness organizations are also promoting cycling as a safe way to engage in outdoor activities, further driving the need for protective equipment in the North America Cycling Helmet Market. This trend is amplified by community cycling events and initiatives that encourage bike riding, positively impacting the sales of helmets.


Government Initiatives and Support for Cycling Infrastructure


Government initiatives and grants aimed at improving cycling infrastructure have a positive impact on the North America Cycling Helmet Market Industry. In recent years, several North American cities have invested significantly in cycling infrastructure, including bike lanes and sharing programs. According to the League of American Bicyclists, over 1,000 communities in the United States have adopted bicycle-friendly policies. Moreover, federal funding under initiatives like the Transportation Alternatives Program has increased, providing resources for cycling-related projects.

These developments not only enhance the safety and accessibility of cycling but also boost the demand for cycling helmets as more individuals choose biking as a mode of transportation.


North America Cycling Helmet Market Segment Insights


Cycling Helmet Market Type Insights


The North America Cycling Helmet Market showcases a diversified array of Types that cater to various cycling preferences and activities, fundamentally segmented into Road Helmets, Sports Helmets, and MTB Helmets. Road Helmets are specifically designed for maximizing aerodynamics and minimizing weight, making them a popular choice among road cyclists aiming for speed and efficiency. With the growing trend of fitness and recreational cycling in urban settings, Road Helmets are particularly prevalent, promoting safety while catering to style-conscious consumers.

Sports Helmets encompass a broader category, designed to provide safety for a variety of sporting activities, further cementing their relevance in the market as recreational and competitive cycling gain momentum. The focus on innovation and technology in Sports Helmets, such as advanced ventilation systems and impact-resistance materials, enhances user experience, contributing significantly to market growth. MTB Helmets stand out with their robust design aimed at off-road cyclists, emphasizing durability and protection against both impacts and environmental factors.

The increasing popularity of mountain biking trails across North America has bolstered the demand for MTB Helmets, which prioritize safety while accommodating the rugged terrain riders often encounter. Each type plays a critical role in the broader context of the North America Cycling Helmet Market, with unique features suited to different cycling segments. The market segmentation reflects this growth trajectory, driven by a combination of evolving consumer preferences, increasing awareness of safety standards, and governmental initiatives promoting cycling as a healthy lifestyle choice.

Overall, the segmentation is vital as it not only influences purchasing decisions but also shapes product development and marketing strategies within the North America Cycling Helmet Market, highlighting the importance of tailored solutions for various cycling audiences.


North America Cycling Helmet Market Segment Insights


Cycling Helmet Market Application Insights


The North America Cycling Helmet Market has shown notable engagement across various applications, primarily within Daily Transportation and Sports/Adventure. The inclination towards cycling for daily commutes has surged, influenced by urban initiatives promoting eco-friendly transport solutions. This shift not only addresses traffic congestion but also encourages healthier lifestyles among citizens. Meanwhile, the Sports and Adventure segment remains robust, reflecting a growing interest in cycling as a recreational activity and a competitive sport.

Communities and events dedicated to cycling have been increasing, fostering a culture that prioritizes safety through helmet usage. Despite the market’s positive growth trajectory, challenges such as the need for improved awareness about safety regulations and helmet standards persist. Nevertheless, opportunities lie in expanding product innovation, targeting diverse consumer demographics, and enhancing educational campaigns around helmet benefits. Together, these factors contribute to a dynamic landscape for cycling helmet utilization across the North American region; therefore, capturing the essence of both the commuting cyclist and the enthusiastic adventurer.


Cycling Helmet Market Regional Insights


The North America Cycling Helmet Market showcases a robust framework within its regional segmentation, prominently featuring the United States and Canada. The US is pivotal in driving the North America Cycling Helmet Market revenue, accounting for a substantial share due to its extensive cycling culture and increasing awareness around safety measures. As the population continues to grow health-conscious, the demand for cycling as a recreational and commuting activity rises, subsequently enhancing the necessity for cycling helmets. Similarly, Canada contributes significantly to the market, with its strong cycling infrastructure and community programs promoting bike safety.

The Canadian government actively supports initiatives that encourage cycling and ensure helmet usage, further solidifying the segment's relevance. Both regions are witnessing trends such as the emergence of eco-friendly helmets and advanced safety features, which align with consumer preferences for sustainability and innovation. While opportunities are abundant, the market does face challenges, such as fluctuating raw material prices and competition from alternative safety gear. Overall, the North America Cycling Helmet Market segmentation highlights the importance of both the US and Canada in shaping the industry's future landscape.


Cycling Helmet Market Regional Insights


North America Cycling Helmet Market Key Players and Competitive Insights


The North America Cycling Helmet Market is characterized by its dynamic competitive landscape, driven by a heightened awareness of safety among cyclists and an increasing trend towards cycling as a mode of transportation and recreation. As the industry evolves, a variety of manufacturers are competing fiercely, focusing on innovative designs, improved materials, and advanced technology to enhance safety features and user comfort.

The market is shaped by consumer preferences that are increasingly leaning towards lightweight, ergonomic helmets that do not compromise on protection. Manufacturers are also investing in marketing strategies that promote the benefits of cycling helmets, particularly among casual riders, commuters, and competitive cyclists. The competitive insights into this market reveal a diverse array of players who are leveraging unique selling points and strategic partnerships to carve out their niche in a rapidly growing segment.

Fox Racing has established a significant presence in the North American Cycling Helmet Market, synonymous with performance and durability. The company has successfully built a brand reputation centered around quality and innovation, appealing to both casual and competitive cyclists. Fox Racing's strengths lie in its commitment to cutting-edge technology and stylish designs that cater to the diverse tastes of the cycling community.

This brand has cultivated a loyal customer base through its continuous engagement with athletes and enthusiasts, showcasing their products in various cycling events and competitions. With an extensive distribution network, Fox Racing ensures its products are readily available across multiple retail channels, enhancing brand visibility and accessibility within the North American market.

Selle Royal, while primarily known for its saddles, also plays an important role in the North American Cycling Helmet Market through its comprehensive approach to cycling gear. The company offers a range of helmets that emphasize safety, comfort, and functionality, which are strategically aligned with the growing demands of cyclists in this region. Selle Royal’s strengths include a commitment to sustainable practices and user-oriented design, which resonates well with environmentally conscious consumers.

The organization has effectively penetrated the North American market by collaborating with local retailers and forming strategic partnerships that bolster its distribution efforts. Furthermore, Selle Royal is keen on product innovation, continuously improving its helmet designs to incorporate features that enhance safety and comfort for riders of all levels. With their focus on expanding their product line and integrating new technologies, the company is well-positioned to contend with the evolving demands of the cycling community in North America.


Key Companies in the North America Cycling Helmet Market Include



  • Fox Racing

  • Selle Royal

  • Kali Protectives

  • Giant Manufacturing Co

  • Trek Bicycle Corporation

  • POC

  • Schwinn

  • Bontrager

  • Lazer Sport

  • Giro Sports Design

  • Cpsc Certified Helmets

  • Smith Optics

  • Nutcase Helmets

  • Specialized Bicycle Components

  • Bell Helmets


North America Cycling Helmet Market Industry Developments


In recent developments within the North America Cycling Helmet Market, companies such as Trek Bicycle Corporation and Specialized Bicycle Components have focused on enhancing product safety and performance by investing in innovative materials and designs, with a significant spotlight on bicycle safety regulations. Noteworthy is Fox Racing, which has introduced a new safety certification that aligns with evolving safety standards in the region, boosting consumer confidence. Additionally, in June 2023, POC announced a strategic partnership with local cycling organizations to promote helmet safety awareness, further advancing consumer outreach.

The market has seen growth attributed to increased cycling popularity and more stringent safety regulations, with statistics showing a remarkable uptrend in sales over the past two years; for instance, sales increased by 15% in Q1 2023 compared to the previous year. In terms of mergers and acquisitions, Giant Manufacturing Co announced its acquisition of a smaller helmet brand in March 2023, which was geared to expand its product range and improve its market position. These developments illustrate a dynamic market landscape driven by innovation, partnership, and consumer safety awareness among key players like Bell Helmets, Giro Sports Design, and Bontrager.


Cycling Helmet Market Segmentation Insights



  • Cycling Helmet Market Type Outlook

    • Road Helmets

    • Sports Helmets

    • MTB Helmets





  • Cycling Helmet Market Application Outlook

    • Daily Transportation

    • Sports/Adventure






  • Cycling Helmet Market Regional Outlook




    • US




    • Canada





Market Size 2023 215.12(USD Million)
Market Size 2024 222.0(USD Million)
Market Size 2035 315.79(USD Million)
Compound Annual Growth Rate (CAGR) 3.256% (2025 - 2035)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Fox Racing, Selle Royal, Kali Protectives, Giant Manufacturing Co, Trek Bicycle Corporation, POC, Schwinn, Bontrager, Lazer Sport, Giro Sports Design, Cpsc Certified Helmets, Smith Optics, Nutcase Helmets, Specialized Bicycle Components, Bell Helmets
Segments Covered Type, Application, Regional
Key Market Opportunities Growing urban cycling infrastructure, Increased safety awareness programs, Expansion of e-bike popularity, Rising health consciousness among consumers, Technological advancements in materials
Key Market Dynamics increasing health consciousness, rising cycling popularity, stringent safety regulations, technological advancements, expanding outdoor recreational activities
Countries Covered US, Canada


Frequently Asked Questions (FAQ) :

The North America Cycling Helmet Market was valued at 222.0 million USD in 2024.

By 2035, the North America Cycling Helmet Market is projected to reach a value of 315.79 million USD.

The expected CAGR for the North America Cycling Helmet Market from 2025 to 2035 is 3.256%.

The US holds the largest market share in the North America Cycling Helmet Market, valued at 130.0 million USD in 2024.

In 2024, the market value for cycling helmets in Canada was estimated at 92.0 million USD.

Major players in the North America Cycling Helmet Market include Fox Racing, Schwinn, and POC, among others.

The market for Road Helmets grow from 80.0 million USD in 2024 to 112.0 million USD by 2035.

MTB Helmets are expected to increase in value from 72.0 million USD in 2024 to 103.79 million USD by 2035.

Key challenges include keeping up with technological advancements and managing competitive pricing in the market.

Emerging trends include increased focus on safety features and a growing interest in cycling among recreational users.

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