North America Aesthetics Market Research Report: Information By Type (Aesthetic Lasers, Energy Devices, Laser-based Aesthetic Device, Radiofrequency (RF)-based Aesthetic Device, Light-based Aesthetic Device, Ultrasound Aesthetic Device, Body Contouring Devices, Liposuction Devices, Non-surgical Fat Reduction Devices, Cellulite Reduction Devices, Facial Aesthetic Devices, Dermal Fillers, Botulinum Toxin, Microdermabrasion Devices, Aesthetic Implants, Skin Aesthetic Devices, Laser Skin Resurfacing Devices, Light Therapy Devices, Non-surgical

North America Aesthetics Market Overview

The North American aesthetics market size was valued at USD 16.8 Billion in 2022 and is projected to grow from USD 18.9 Billion in 2023 to USD 48.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024 - 2032). The growing demand for non-invasive procedures, the effectiveness and safety provided by current minimally invasive treatments, and advanced technological developments are the major market drivers driving the aesthetics market in North America.

Source: MRFR Database, Secondary Research, Primary Research, and Analyst Review

North America Aesthetics Market Trends

Rising demand for home-based aesthetics is driving the market growth

The North American aesthetics market CAGR is expanding due to the growing trend of home-based aesthetic treatments. The convenience and privacy offered by at-home procedures have become a major driver for consumers seeking beauty enhancements. Factors such as technological advancements in portable devices increased accessibility to professional-grade products, and a preference for personalized, self-administered treatments contribute to the rising popularity of home-based aesthetics. This shift in consumer behavior reflects a broader societal trend towards self-care and empowerment, propelling the aesthetics market to cater to the evolving needs of individuals seeking beauty solutions in the comfort of their homes.

Furthermore, the escalating demand for non-invasive cosmetic treatments is a key driver fueled by a cultural shift towards self-care and body positivity. As societal norms evolve, individuals are increasingly embracing aesthetic enhancements to boost confidence and well-being. Advancements in technology and a growing acceptance of these procedures contribute to the market's upward trajectory. The confluence of innovation, awareness, and changing beauty ideals positions the aesthetics market as a dynamic and thriving industry, catering to the diverse preferences of a discerning consumer base driving the aesthetics market revenue.

North America Aesthetics Market Segment Insights

North America Aesthetics Type Insights

The North American aesthetics market segmentation, based on type, includes aesthetic lasers, energy devices, laser-based aesthetic devices, radiofrequency (RF)-based aesthetic devices, light-based aesthetic devices, ultrasound aesthetic devices, body contouring devices, liposuction devices, non-surgical fat reduction devices, cellulite reduction devices, facial aesthetic devices, dermal fillers, botulinum toxin, microdermabrasion devices, aesthetic implants, skin aesthetic devices, laser skin resurfacing devices, light therapy devices, non-surgical skin tightening devices, and micro-needling products. The energy devices held the major market share due to cutting-edge technologies, such as laser and radiofrequency devices, offering non-invasive solutions for skin rejuvenation and body contouring. The quest for non-surgical cosmetic enhancements propels innovation, reshaping the aesthetics industry landscape. However, aesthetic devices are the fastest-growing category due to the rising demand for non-invasive cosmetic treatments. Technological advancements, consumer desire for youthful appearance, and increased awareness about skincare contribute to the market's expansion.

North America Aesthetics Product Insights

The North American aesthetics market segmentation, based on product, includes botox, dermal filler, liposuction, cellulite reduction, fat reduction, skin tightening, breast implant, tattoo removal, and thread lift. The dermal filler category generated the most income due to rising demand for innovative non-surgical cosmetic procedures and a growing focus on facial rejuvenation. Dermal fillers, serving as a key driver, offer temporary solutions for wrinkle reduction, facial volume restoration, and overall aesthetic enhancement. However, breast implant is the fastest-growing category due to societal beauty standards, continues to see demand for breast implant procedures. Evolving preferences, cultural influences, and advancements in technology contribute to the dynamic landscape of aesthetic enhancements, shaping the industry's growth.

North America Aesthetics Application Insights

The North American aesthetics market segmentation, based on application, includes anti-aging & wrinkles, facial & skin rejuvenation, breast enhancement, body shaping & cellulite, tattoo removal, vascular lesions, psoriasis & vitiligo, and others. The anti-aging & wrinkles category generated the most income due to the rising demand for anti-aging solutions targeting wrinkles. Consumers seek innovative products and procedures fueled by a desire for youthful appearances and advancements in skincare technologies. However, breast enhancement is the fastest-growing category due to growing awareness, and technological advancements contribute to the market's expansion.

North America Aesthetics End-User Insights

The North American aesthetics market segmentation, based on end-users, includes cosmetic centers, dermatology clinics, hospitals, medical spas, and beauty centers. The dermatology clinics category generated the most income due to the expanding demand for cosmetic procedures. Advancements in technology, consumer awareness, and the pursuit of a youthful appearance propel the industry forward. However, hospitals are the fastest-growing category due to rising demand for cosmetic procedures, advanced technologies, and the pursuit of enhanced patient outcomes, reflecting a growing convergence of medical and aesthetic services.

North America Aesthetics Distribution Channel Insights

The North American aesthetics market segmentation, based on distribution channels, includes direct tender, retail sales, and online sales. The online sales category generated the most income due to accessibility, consumer education, and the rise of virtual consultations. E-commerce platforms drive sales, offering a seamless experience for purchasing skincare, beauty, and wellness products, reflecting the industry's dynamic shift toward digital engagement. However, retail sales are the fastest-growing category due to a surge in consumer demand for beauty products and services. Retail sales soar as consumers seek innovative and personalized solutions, with factors like social media influence and wellness.

Figure 1: North America Aesthetics Market, by Distribution Channel, 2023 & 2032 (USD Billion)

Source: Primary Research, MRFR Database, Secondary Research, and Analyst Review

North America Aesthetics Country Insights

The technological advancements have resulted in a boom in demand for aesthetics in North America in recent years. Innovations in non-invasive procedures, such as laser therapies and injectables, are fostering market growth by offering effective and safer alternatives. Rising consumer awareness and a growing emphasis on personalized beauty solutions further propel demand. Additionally, the influence of social media and celebrity culture contributes to a heightened desire for aesthetic enhancements. The increasing acceptance of cosmetic procedures among diverse demographics, coupled with a surge in disposable income, fuels market expansion. Overall, the dynamic interplay of technology, societal trends, and economic factors positions North America at the forefront of the thriving aesthetics industry.

Figure 2: NORTH AMERICA Aesthetics MARKET SHARE BY REGION 2023 (USD Billion)

Source: Primary Research, MRFR Database, Secondary Research, and Analyst Review

North America Aesthetics Key Market Players & Competitive Insights

Leading key participants are investing heavily in research and development in order to expand their product lines, which will help the aesthetics market grow even more. Market players are also undertaking a mixture of strategic activities to extend their footprint, with significant market developments including recent product launches, mergers and acquisitions, contractual agreements, higher investments, and collaboration with other institutions. To expand and survive in a more competitive and growing market climate, the aesthetics industry must deliver cost-effective items.

Major players in the aesthetics market are attempting to expand market demand by supporting research and development operations, including Abbvie, Inc., Bausch Health Companies Inc., Cynosure, Cutera, LUTRONIC, Sciton, Candela Corporation, Venus Concept, and Candela Corporation.

Key Companies in the Aesthetics market include

• Abbvie, Inc


• Bausch Health Companies Inc.


• Cynosure


• Cutera


• LUTRONIC


• Sciton


• Candela Corporation


• Venus Concept

Aesthetics Industry Developments

October 2021: The Integrity 3D-IC platform has been delivered, according to Cadence Design Systems, Inc. Design planning, system analysis, and 3D execution are all integrated into a single, unified cockpit, making it the first high-capacity, complete 3D-IC platform in the industry.

North America Aesthetics Market Segmentation

North America Aesthetics Type Outlook

• Aesthetic Lasers


• Energy Devices


• Laser-based Aesthetic Device


• Radiofrequency (RF)-based Aesthetic Device


• Light-based Aesthetic Device


• Ultrasound Aesthetic Device


• Body Contouring Devices


• Liposuction Devices


• Non-surgical Fat Reduction Devices


• Cellulite Reduction Devices


• Facial Aesthetic Devices


• Dermal Fillers


• Botulinum Toxin


• Microdermabrasion Devices


• Aesthetic Implants


• Skin Aesthetic Devices


• Laser Skin Resurfacing Devices


• Light Therapy Devices


• Non-surgical Skin Tightening Devices


• Micro-Needling Products

North America Aesthetics Application Outlook

• Anti-Aging and Wrinkles


• Facial and Skin Rejuvenation


• Breast Enhancement


• Body Shaping and Cellulite


• Tattoo Removal


• Vascular Lesions


• Psoriasis and Vitiligo


• Others

North America Aesthetics Product Outlook

• Botox


• Dermal Filler


• Liposuction


• Cellulite Reduction


• Fat Reduction


• Skin Tightening


• Breast Implant


• Tattoo Removal


• Thread Lift

North America Aesthetics End-User Outlook

• Cosmetic Centres


• Dermatology Clinics


• Hospitals


• Medical Spas


• Beauty Centres

North America Aesthetics Distribution Channel Outlook

• Direct Tender


• Retail Sales


• Online Sales

North America Aesthetics Regional Outlook

• US


• Canada


• Mexico


• Rest of North America