The non-phthalate plasticizer market has experienced notable shifts and growth patterns in recent years. This market segment refers to plasticizers used as additives in various industries to impart flexibility, durability, and resilience to plastic products without the use of phthalates, which are considered potentially harmful chemicals. One of the prominent trends shaping this market is the increasing demand for eco-friendly and safer alternatives across diverse applications.
Several factors contribute to the surge in non-phthalate plasticizer usage. Growing awareness among consumers and stringent regulations limiting the use of phthalates due to health and environmental concerns have steered industries toward adopting non-phthalate alternatives. Manufacturers and end-users, particularly in industries such as construction, automotive, and packaging, are actively seeking plasticizers that meet regulatory standards while maintaining product performance.
Moreover, technological advancements and innovative formulations have played a pivotal role in expanding the non-phthalate plasticizer market. Researchers and companies have focused on developing new formulations that offer comparable or superior performance to phthalate-based plasticizers. These advancements have led to a wider array of options for manufacturers and consumers, fostering market growth.
The market landscape has witnessed a shift in the preferences of end-users towards non-phthalate plasticizers. Companies are increasingly investing in research and development to create high-performance plasticizers that comply with regulatory standards while addressing specific industry requirements. This shift reflects a broader global movement towards sustainability and eco-conscious consumerism, driving the demand for safer plasticizer alternatives.
Furthermore, regional variations in regulations and consumer preferences have also influenced market trends. Different regions have distinct regulatory frameworks governing the use of plasticizers, leading to varying adoption rates of non-phthalate alternatives. For instance, regions with stricter regulations regarding chemical usage have seen a more rapid adoption of non-phthalate plasticizers compared to areas with more relaxed guidelines.
The market's competitive landscape is evolving as key players intensify efforts to capitalize on the growing demand for non-phthalate plasticizers. Companies are investing heavily in research and development to introduce innovative products and expand their market presence. Partnerships, collaborations, and acquisitions have become prevalent strategies among industry players to strengthen their product portfolios and enhance market penetration.
Moreover, the COVID-19 pandemic has impacted market dynamics, causing disruptions in the supply chain and fluctuations in demand. Despite temporary setbacks, the market for non-phthalate plasticizers exhibited resilience, with the growing emphasis on sustainability and environmental concerns remaining a driving force behind its steady growth.
Looking ahead, the non-phthalate plasticizer market is poised for continued expansion. Factors such as increased awareness, technological advancements, stringent regulations, and a shift towards sustainable practices will likely drive the market's trajectory. Innovations in product formulations, coupled with strategic collaborations and a focus on meeting industry-specific needs, will be instrumental in shaping the future landscape of the non-phthalate plasticizer market.
Non-phthalate Plasticizer Market Size was valued at USD 2.60 Billion in 2023. The Non-phthalate Plasticizer industry is projected to grow from USD 2.72 Billion in 2024 to USD 3.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.92% during the forecast period (2024 - 2032). Growing demand for eco-friendly products, as well as increased knowledge of the dangers of phthalates to human health and the environment are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The growing demand for non-toxic and environmentally friendly products is driving the market CAGR for non-phthalate plasticizers. Because of their low cost and outstanding performance, phthalate-based plasticizers have been widely employed as additives in a variety of applications, including PVC goods. However, worries about the toxicity of phthalates and their influence on human health and the environment have led to the development of non-phthalate plasticizers. Non-phthalate plasticizers are free of phthalates and other hazardous compounds, making them a safer and more sustainable alternative to phthalate-based plasticizers. Because of their outstanding performance, low volatility, and compatibility with diverse polymers, these plasticizers are widely employed in a variety of applications, including flooring, wire and cable, automotive, and medical devices.
In addition, rising public awareness of the dangers of phthalates to human health and the environment, combined with rigorous laws enforced by various governments, is boosting demand for non-phthalate plasticizers. As a result, the non-phthalate plasticizer market is predicted to expand rapidly, owing to rising demand for non-toxic and environmentally friendly products.
The increased demand for PVC goods is another driver of the non-phthalate plasticizer industry. PVC is one of the most commonly used polymers, with applications in a wide range of industries including construction, automotive, electrical, and healthcare. Plasticizers are needed to improve the flexibility, durability, and other mechanical qualities of PVC goods. Because of their outstanding performance, low volatility, and compatibility with PVC, non-phthalate plasticizers are widely utilized in PVC goods such as flooring, wall coverings, wire and cable, and medical devices. Furthermore, rising demand for PVC goods, fueled by the expanding construction and automotive industries, is propelling the non-phthalate plasticizer market forward.
For instance, the construction industry is a significant end-user of PVC goods such as pipes, fittings, and profiles, which require plasticizers to increase their performance and durability. Growing construction activity in emerging economies such as China and India is increasing demand for PVC goods, which is driving the expansion of the non-phthalate plasticizer market.
A stringent control on the use of phthalate-based plasticizers is another driver of the non-phthalate plasticizer market. Phthalates are classed as endocrine disruptors, which can harm the reproductive system and cause other health problems. As a result, numerous governments and regulatory agencies have set stringent restrictions on the use of phthalate-based plasticizers in a variety of applications. Since 1999, the European Union has prohibited the use of certain phthalates in toys and childcare products, such as DEHP, BBP, and DBP. Several other phthalates have also been added to the REACH prohibited substance list. Similarly, the U.S. Consumer Product Safety Improvement Act (CPSIA) prohibits the use of certain phthalates in children's items.
These rules have resulted in the creation of non-phthalate plasticizers, which are free of phthalates and other harmful compounds. Because of their safety and sustainability, non-phthalate plasticizers are widely employed in a variety of applications, including toys, childcare goods, and medical devices. The growing demand for non-phthalate plasticizers is being driven by tight rules prohibiting the use of phthalate-based plasticizers.
The Non-phthalate Plasticizer Market segmentation, based on type includes adipates, benzoates, trimillitates. Over the projected period, the adipates segment is expected to develop at a moderately fast rate. One of the primary elements driving product demand are properties such as outstanding compatibility with a wide range of polymers, high performance over a wide temperature range, low volatility, low migration, and good resistance to hydrolysis. Adipate plasticizers are also low in toxicity, making them a safe and sustainable alternative for a wide range of applications. Furthermore, adipate plasticizers are less expensive than other options, making them a tempting option for many producers.
Figure1: Non-phthalate Plasticizer Market, by Product Type, 2022&2032(USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Non-phthalate Plasticizer Market segmentation, based on Application, includes flooring & Wall Covering, Film & Sheets, Wire & Cable, Toys & Childcare Article. In 2022, the flooring and wall coverings segment accounted for a considerably greater revenue proportion. The use of non-phthalate plasticizers such as bis(2-ethylhexyl) adipate (DEHA), bis(2-ethylhexyl) terephthalate (DEHT), and tributyl O-acetylcitrate (ATBC) is increasing due to the implementation of tight rules for the use of commonly used phthalate plasticizers. One of the key factors boosting demand for flooring and wall coverings by the building and real-estate industries is the non-toxicity levels of such plasticizer. Concerns about the toxicity of various phthalates have increased pressure on government agencies and customers to convert to phthalate-free alternatives.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America is a major region in the non-phthalate plasticizer market, owing to rising demand for environmentally friendly products and severe regulations prohibiting the use of phthalate-based plasticizers. Eastman Chemical Company and ExxonMobil Chemical Company are two of the region's biggest non-phthalate plasticizer makers.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: NON-PHTHALATE PLASTICIZER MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Non-phthalate Plasticizer Market accounts for the second-largest market share because significant firms in the region are expanding their expenditure in research and development. Further, the German Non-phthalate Plasticizer Market held the largest market share, and the UK Non-phthalate Plasticizer Market was the fastest growing market in the European region
The Asia-Pacific Non-phthalate Plasticizer Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because of the increased need for non-phthalate plasticizers in a variety of end-use industries such as automotive, building & construction, and packaging. Moreover, China’s Non-phthalate Plasticizer Market held the largest market share, and the Indian Non-phthalate Plasticizer Market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Non-phthalate Plasticizer Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Non-phthalate plasticizer industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Non-phthalate Plasticizer industry to benefit clients and increase the market sector. In recent years, the Non-phthalate Plasticizer industry has offered some of the most significant advantages to medicine. Major players in the Non-phthalate Plasticizer Market, including Eastman Chemical Company, Evonik Industries AG, Evonik Industries AG, DIC CORPORATION, NAN YA PLASTICS CORPORATION, and Grupa Azoty and others, are attempting to increase market demand by investing in research and development operations.
Pentel Co., Ltd is a privately held Japanese stationery manufacturing company. The name is a combination of the English terms pen and pastel and refers to one of their first widely known products. Pentel invented non-permanent marker technology as well. The majority of Pentel goods are made in Japan, Taiwan, Korea, Mexico, and France. In 1963, the business is credited with inventing the fiber-tipped (felt-tip) pen. Pentel now manufactures a diverse range of products such as writing instruments, art materials, and office supplies. In November 2021, Pentel Co., Ltd. and BASF Japan Ltd. announced today that Pentel has totally transitioned to BASF's non-phthalate plasticizer, Hexamoll DINCH, in the production of all "Ain" and "Hi-POLYMER" brand erasers.
DIC Corporation is a Japanese chemical firm that develops, manufactures, and sells inks, pigments, polymers, speciality plastics, compounds, and biochemicals. It was founded in 1908 as Kawamura Ink Manufactory, renamed Kawamura Kijuro Shoten in 1915, incorporated in 1937 as Dainippon Printing Ink Manufacturing, and renamed Dainippon Ink and Chemicals (DIC) in 1962 before being renamed DIC Corporation in 2008 to commemorate its 100th anniversary. The brand tagline "Colour & Comfort By Chemistry" implies that DIC products should provide colour and comfort in everyday life. In October 2019, DIC Corporation created Polycizer W- 180-BIO, a novel polyester plasticizer. This plasticizer is made entirely of biomass resources and has the "Biomass 100%" Biomass Mark. It helps to de-carbonize the environment because it is obtained from plants. It is mostly found in foodstuffs.
May 2022, Valtris Specialty Chemicals, Inc. has completed ISO 14040 and ISO 14044 Life Cycle Assessments for Santicizer Platinum G-2000 (NA) and Santicizer Platinum G-2030 Biobased Plasticizers (EU). The assessments were conducted in accordance with the LCIA EN 15804 + A2 methodology. The warming potential (kg CO2 Eq) of the Santicizer Platinum G-2000 is -0.39, while that of the Santicizer Platinum G-2030 is -0.55.March 2023, BASF announced the launch of its new non-phthalate plasticizer, Ecoflex EL 1165. Ecoflex EL 1165 is a low-odor, low-migration plasticizer that is suitable for a wide range of applications, including food packaging, toys, and medical devices.
September 2019, Eastman Chemical Company completed capacity expansion of its Eastman 168 non-phthalate plasticizers at its Texas City, Texas production site. This addition boosted capacity by around 15%. It is expected to assist the company in meeting the growing demand from end-users such as building & construction, health & wellness, and a wide range of consumer items.
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