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Non-phthalate Plasticizer Market Research Report Information By Type (Adipates, Benzoates, Trimillitates), By Application (Flooring & Wall Covering, Film & Sheets, Wire & Cable, Toys & Childcare Article) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) โ€“Market Forecast Till 2032


ID: MRFR/CnM/4772-CR | 267 Pages | Author: Priya Nagrale| July 2018

Global Non-phthalate Plasticizer Market Overview


Non-phthalate Plasticizer Market Size was valued at USD 2.60 Billion in 2023. The Non-phthalate Plasticizer industry is projected to grow from USD 2.72 Billion in 2024 to USD 3.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.92% during the forecast period (2024 - 2032). Growing demand for eco-friendly products, as well as increased knowledge of the dangers of phthalates to human health and the environment are the key market drivers enhancing the market growth.


Non-phthalate Plasticizer Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Non-phthalate Plasticizer Market Trends




  • Growing Demand for Non-Toxic and Environmentally Friendly Products Drives Market Growth




The growing demand for non-toxic and environmentally friendly products is driving the market CAGR for non-phthalate plasticizers. Because of their low cost and outstanding performance, phthalate-based plasticizers have been widely employed as additives in a variety of applications, including PVC goods. However, worries about the toxicity of phthalates and their influence on human health and the environment have led to the development of non-phthalate plasticizers. Non-phthalate plasticizers are free of phthalates and other hazardous compounds, making them a safer and more sustainable alternative to phthalate-based plasticizers. Because of their outstanding performance, low volatility, and compatibility with diverse polymers, these plasticizers are widely employed in a variety of applications, including flooring, wire and cable, automotive, and medical devices.


In addition, rising public awareness of the dangers of phthalates to human health and the environment, combined with rigorous laws enforced by various governments, is boosting demand for non-phthalate plasticizers. As a result, the non-phthalate plasticizer market is predicted to expand rapidly, owing to rising demand for non-toxic and environmentally friendly products.


The increased demand for PVC goods is another driver of the non-phthalate plasticizer industry. PVC is one of the most commonly used polymers, with applications in a wide range of industries including construction, automotive, electrical, and healthcare. Plasticizers are needed to improve the flexibility, durability, and other mechanical qualities of PVC goods. Because of their outstanding performance, low volatility, and compatibility with PVC, non-phthalate plasticizers are widely utilized in PVC goods such as flooring, wall coverings, wire and cable, and medical devices. Furthermore, rising demand for PVC goods, fueled by the expanding construction and automotive industries, is propelling the non-phthalate plasticizer market forward.


For instance, the construction industry is a significant end-user of PVC goods such as pipes, fittings, and profiles, which require plasticizers to increase their performance and durability. Growing construction activity in emerging economies such as China and India is increasing demand for PVC goods, which is driving the expansion of the non-phthalate plasticizer market.


A stringent control on the use of phthalate-based plasticizers is another driver of the non-phthalate plasticizer market. Phthalates are classed as endocrine disruptors, which can harm the reproductive system and cause other health problems. As a result, numerous governments and regulatory agencies have set stringent restrictions on the use of phthalate-based plasticizers in a variety of applications. Since 1999, the European Union has prohibited the use of certain phthalates in toys and childcare products, such as DEHP, BBP, and DBP. Several other phthalates have also been added to the REACH prohibited substance list. Similarly, the U.S. Consumer Product Safety Improvement Act (CPSIA) prohibits the use of certain phthalates in children's items.


These rules have resulted in the creation of non-phthalate plasticizers, which are free of phthalates and other harmful compounds. Because of their safety and sustainability, non-phthalate plasticizers are widely employed in a variety of applications, including toys, childcare goods, and medical devices. The growing demand for non-phthalate plasticizers is being driven by tight rules prohibiting the use of phthalate-based plasticizers.


Non-phthalate Plasticizer Market Segment Insights


Non-phthalate Plasticizer Type Insights


The Non-phthalate Plasticizer Market segmentation, based on type includes adipates, benzoates, trimillitates. Over the projected period, the adipates segment is expected to develop at a moderately fast rate. One of the primary elements driving product demand are properties such as outstanding compatibility with a wide range of polymers, high performance over a wide temperature range, low volatility, low migration, and good resistance to hydrolysis. Adipate plasticizers are also low in toxicity, making them a safe and sustainable alternative for a wide range of applications. Furthermore, adipate plasticizers are less expensive than other options, making them a tempting option for many producers.


Figure1: Non-phthalate Plasticizer Market, by Product Type, 2022&2032(USD Billion)


Non-phthalate Plasticizer Market, by Product Type, 2022&2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Non-phthalate Plasticizer Application Insights


The Non-phthalate Plasticizer Market segmentation, based on Application, includes flooring & Wall Covering, Film & Sheets, Wire & Cable, Toys & Childcare Article. In 2022, the flooring and wall coverings segment accounted for a considerably greater revenue proportion. The use of non-phthalate plasticizers such as bis(2-ethylhexyl) adipate (DEHA), bis(2-ethylhexyl) terephthalate (DEHT), and tributyl O-acetylcitrate (ATBC) is increasing due to the implementation of tight rules for the use of commonly used phthalate plasticizers. One of the key factors boosting demand for flooring and wall coverings by the building and real-estate industries is the non-toxicity levels of such plasticizer. Concerns about the toxicity of various phthalates have increased pressure on government agencies and customers to convert to phthalate-free alternatives.


Non-phthalate Plasticizer Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America is a major region in the non-phthalate plasticizer market, owing to rising demand for environmentally friendly products and severe regulations prohibiting the use of phthalate-based plasticizers. Eastman Chemical Company and ExxonMobil Chemical Company are two of the region's biggest non-phthalate plasticizer makers.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: NON-PHTHALATE PLASTICIZER MARKET SHARE BY REGION 2022 (USD Billion)


NON-PHTHALATE PLASTICIZER MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Non-phthalate Plasticizer Market accounts for the second-largest market share because significant firms in the region are expanding their expenditure in research and development. Further, the German Non-phthalate Plasticizer Market held the largest market share, and the UK Non-phthalate Plasticizer Market was the fastest growing market in the European region


The Asia-Pacific Non-phthalate Plasticizer Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because of the increased need for non-phthalate plasticizers in a variety of end-use industries such as automotive, building & construction, and packaging. Moreover, China’s Non-phthalate Plasticizer Market held the largest market share, and the Indian Non-phthalate Plasticizer Market was the fastest growing market in the Asia-Pacific region.


Non-phthalate Plasticizer Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Non-phthalate Plasticizer Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Non-phthalate plasticizer industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Non-phthalate Plasticizer industry to benefit clients and increase the market sector. In recent years, the Non-phthalate Plasticizer industry has offered some of the most significant advantages to medicine. Major players in the Non-phthalate Plasticizer Market, including Eastman Chemical Company, Evonik Industries AG, Evonik Industries AG, DIC CORPORATION, NAN YA PLASTICS CORPORATION, and Grupa Azoty and others, are attempting to increase market demand by investing in research and development operations.


Pentel Co., Ltd is a privately held Japanese stationery manufacturing company. The name is a combination of the English terms pen and pastel and refers to one of their first widely known products. Pentel invented non-permanent marker technology as well. The majority of Pentel goods are made in Japan, Taiwan, Korea, Mexico, and France. In 1963, the business is credited with inventing the fiber-tipped (felt-tip) pen. Pentel now manufactures a diverse range of products such as writing instruments, art materials, and office supplies. In November 2021, Pentel Co., Ltd. and BASF Japan Ltd. announced today that Pentel has totally transitioned to BASF's non-phthalate plasticizer, Hexamoll DINCH, in the production of all "Ain" and "Hi-POLYMER" brand erasers.


DIC Corporation is a Japanese chemical firm that develops, manufactures, and sells inks, pigments, polymers, speciality plastics, compounds, and biochemicals. It was founded in 1908 as Kawamura Ink Manufactory, renamed Kawamura Kijuro Shoten in 1915, incorporated in 1937 as Dainippon Printing Ink Manufacturing, and renamed Dainippon Ink and Chemicals (DIC) in 1962 before being renamed DIC Corporation in 2008 to commemorate its 100th anniversary. The brand tagline "Colour & Comfort By Chemistry" implies that DIC products should provide colour and comfort in everyday life. In October 2019, DIC Corporation created Polycizer W- 180-BIO, a novel polyester plasticizer. This plasticizer is made entirely of biomass resources and has the "Biomass 100%" Biomass Mark. It helps to de-carbonize the environment because it is obtained from plants. It is mostly found in foodstuffs.


Key Companies in the Non-phthalate Plasticizer market include



  • LG Chem Ltd

  • BASF SE

  • Valtris Specialty Chemicals

  • Velsicol Chemical LLC

  • Eastman Chemical Company

  • Evonik Industries AG

  • DIC CORPORATION

  • NAN YA PLASTICS CORPORATION

  • Grupa Azoty


Non-phthalate Plasticizer Industry Developments


May 2022, Valtris Specialty Chemicals, Inc. has completed ISO 14040 and ISO 14044 Life Cycle Assessments for Santicizer Platinum G-2000 (NA) and Santicizer Platinum G-2030 Biobased Plasticizers (EU). The assessments were conducted in accordance with the LCIA EN 15804 + A2 methodology. The warming potential (kg CO2 Eq) of the Santicizer Platinum G-2000 is -0.39, while that of the Santicizer Platinum G-2030 is -0.55.March 2023, BASF announced the launch of its new non-phthalate plasticizer, Ecoflex EL 1165. Ecoflex EL 1165 is a low-odor, low-migration plasticizer that is suitable for a wide range of applications, including food packaging, toys, and medical devices.




September 2019, Pevalen Pro is a renewable polyol ester (non-phthalate) plasticizer developed by Perstorp. It offers a variety of qualities, including good plasticizing efficiency, faster processing, low volatility, strong UV stability, and long-life performance. It has a higher amount of renewable content and is used in applications such as coated fabrics, imitation leather, flooring, wall covering, car interiors, and sports and leisure products.



September 2019, Eastman Chemical Company completed capacity expansion of its Eastman 168 non-phthalate plasticizers at its Texas City, Texas production site. This addition boosted capacity by around 15%. It is expected to assist the company in meeting the growing demand from end-users such as building & construction, health & wellness, and a wide range of consumer items.


Non-phthalate Plasticizer Market Segmentation


Non-phthalate Plasticizer Market By Type Outlook



  • Adipates

  • Benzoates

  • Trimillitates


Non-phthalate Plasticizer Market By Application Outlook



  • Flooring & Wall Covering

  • Film & Sheets

  • Wire & Cable

  • Toys & Childcare Article


Non-phthalate Plasticizer Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2023 USD 2.60 Billion
Market Size 2024 USD 2.72 Billion
Market Size 2032 USD 3.7 Billion
Compound Annual Growth Rate (CAGR) 3.92% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Application, and Region
Geographies Covered North America, Europe, AsiaPacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled LG Chem LtdBASF SE, Valtris Specialty Chemicals, Velsicol Chemical LLC, Eastman Chemical Company, Evonik Industries AG, Evonik Industries AG, DIC CORPORATION, NAN YA PLASTICS CORPORATION, and Grupa Azoty
Key Market Opportunities The industry is predicted to thrive and grow significantly with the help of regulatory agencies and governments around the world.
Key Market Dynamics The growing awareness among the people of various regions around the world about the importance of restoring ecological balance to the environment.


Frequently Asked Questions (FAQ) :

The Non-phthalate Plasticizer Market size was valued at USD 2.60 billion in 2023.

The Non-phthalate Plasticizer Market is projected to grow at a CAGR of 3.92% during the forecast period, 2024-2032.

North America had the largest share in the Non-phthalate Plasticizer Market.

The key players in the market are Eastman Chemical Company, Evonik Industries AG, Evonik Industries AG, DIC CORPORATION, NAN YA PLASTICS CORPORATION, and Grupa Azoty.

The Adipates category dominated the Non-phthalate Plasticizer Market in 2023.

The flooring and wall coverings had the largest share in the Non-phthalate Plasticizer Market.

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