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Huge patterns are arising in the non-cocktail market because of wellbeing cognizance, arising purchaser inclinations, and imaginative item advancements.
Wellbeing Mindful Customers: The non-alcoholic beverages market is seeing a shift towards wellbeing cognizant buyers, driven by the rising interest for refreshments that highlight normal fixings, diminished sugar content, and utilitarian advantages, like home grown imbuements and low-calorie creations.
Random Item Contributions — to oblige developing buyer inclinations, the refreshment business is embracing variety and innovation by presenting a different exhibit of items, including seasoned waters, caffeinated beverages, and plant-based other options.
The market is seeing an outstanding movement towards harmless to the ecosystem and feasible arrangements. Purchasers are showing a developing inclination for brands that use recyclable materials and decrease their dependence on plastic.
The market is presently seeing a critical flood in the interest for both practical and specialty lagers. Drinks that give interesting wellbeing benefits, like those that consolidate probiotics or collagen/adaptogens, are acquiring notoriety. Shopper interest is expanding specialty drinks like fermented tea, cold mix espresso, and plant-based milk substitutes, which are engaging because of their notable medical advantages and unmistakable flavour ascribes.
The market for non-alcoholic beverages is presently centred around giving arrangements that are advantageous and reasonable for people with feverish timetables. This incorporates single-serve bundling, in and out arrangements, and prepared to-drink choices.
The interest for fixing straightforwardness and clean naming practices is expanding among buyers. They lean toward refreshments that highlight fixing records that are promptly intelligible and contain no fake added substances, tones, or additives.
Non-alcoholic beverages industry patterns are shaped by effectual advertising methodologies, incorporating web-based entertainment commitment, powerhouse joint efforts, and creative missions. These strategies reverberate with customers and apply an effect on their inclinations.
Patterns in the market incorporate wellbeing cognizant choices, an immense range of item contributions, maintainability drives, utilitarian and specialty refreshments, comfort arrangements, clean naming practices, and contemporary promoting systems. Refreshment organizations should adjust to and gain by these arising patterns to keep up with seriousness, fulfil purchaser wants, and advance development in the unique non-alcoholic industry.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | Boost energy level by providing the required sugar and calories |
| Market Dynamics | Changing consumer preference, Growing health consciousness among consumers |
Non Alcoholic Beverages Market Highlights:
Global Non-alcoholic Beverages Market Overview
Non-alcoholic Beverages Market Size was valued at USD 1032.17 Billion in 2023. The non-alcoholic beverages market industry is projected to grow from USD 1081.71 Billion in 2024 to USD 1501.909 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.19% during the forecast period (2024 - 2032). Manufacturers in the market are adjusting to the new trends and enhancing their current product lines in response to customers' rising acceptance of the no-alcohol and low-alcohol categories. These actions serve as market drivers and are projected to be favorable for future growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Non-alcoholic Beverages Market Trends
- Adoption of New Drinks to Support Human Hydration will Boost Market Growth
Non-alcoholic beverages serve the essential refreshment purpose as well as mood lifters, fortified drinks, and sweet indulgence delight in the busy daily schedules of customers. These goods are particularly well-liked by customers who lead busy lives because regular use keeps the body hydrated. With their 'grab-and-go' convenience and market-enticing prices, convenience beverages like canned CSD and Ready-to-drink (RTD) coffee and tea have become popular trends. Approximately a 24% growth rate in RTD tea and coffee sales was observed in 2019 over the previous four years, according to the Food Export Association 2019. The industry will develop even more in the upcoming years due to consumers' increasing reliance on soft drinks and other cutting-edge goods.
Furthermore, sports performance is significantly impacted by nutrition. Sportspeople and athletes need to eat properly to meet their daily requirements for energy and nutrients. Along with athletes and sportspeople who make a living from their physical activity, many others participate in regular physical activity to preserve their overall health. Due to growing health and wellness concerns, more people enjoy exercising today. Sports drinks replace the electrolytes, water, and energy lost during physical activity and exercise. To rehydrate, replace glycogen stores, and prevent exhaustion after exercise, these drinks often contain carbs, potassium, salt, magnesium, and calcium. Growing health and fitness concerns and increased sports aficionados primarily drive sales of sports beverages. As a result, the revenue of non-alcoholic beverages is heavily driven by the growing popularity of sports drinks.
Key Companies and Recent News:
- Coca-Cola: The beverage giant continues to invest in healthier options. They haven't released any major news recently, but their focus on innovation in areas like sugar reduction and plant-based ingredients is a trend to watch.
- Monster Beverage: Monster Beverage, known for its energy drinks, is facing a competitive market with new players entering the scene. They are likely looking for ways to expand their product portfolio to stay relevant.
Non-alcoholic Beverages Market Segment Insights
Non-alcoholic Beverages Product Type Insights
The non-alcoholic beverages market segmentation, based on product type includes carbonated soft drinks, juices, bottled waters, sports & energy drinks, RTD teas & coffees and others. The bottled waters segment dominated the market. The main element promoting the growth of this market sector is product innovation. When dining out, most consumers prefer bottled water to tap water. As a result, many eateries—including those in developing nations like India, the Philippines, and others—have begun to serve bottled water varieties like spring water, sparkling water, and mineral water.
Non-alcoholic Beverages Packaging Type Insights
The non-alcoholic beverages market segmentation, based on packaging type includes Bottles, cans, cartons and others. The bottles segment dominated the market since it is an affordable packaging that is accepted worldwide.
Non-alcoholic Beverages Distribution channel Insights
The non-alcoholic beverages market segmentation, based on distribution channel, includes store based and non-store based. The store-based category generated the most income since they offer a wide range of brands and products under one roof.
Figure 1: Non-alcoholic Beverages Market, by Distribution Channel, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Non-alcoholic Beverages Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American non-alcoholic beverages market will dominate this market due to the popularity of RTD and sports drinks among consumers. The rate of alcohol consumption in each region is falling, and consumers are putting more of an emphasis on 'better-for-you' goods that support the market for healthy soft drinks.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: NON-ALCOHOLIC BEVERAGES MARKET SHARE BY REGION 2023 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe non-alcoholic beverages market accounts for the second-largest market share due to a consistent rise in consumers' living standards and their level of disposable money. Consumer spending on beverage items has increased due to consumers' rising adoption of Western culture and modernization. Further, the German non-alcoholic beverages market held the largest market share, and the UK non-alcoholic beverages market was the fastest growing market in the European region
The Asia-Pacific Non-alcoholic beverages Market is expected to grow at the fastest CAGR from 2023 to 2032. The regional market is anticipated to be driven by the rising demand for alcohol-free beverages coming from developing nations like China, India, Thailand, and Malaysia. Key international firms are expanding their regional operations and distribution facilities due to several government measures to improve the manufacturing sector through tax cuts, subsidies, and increased FDI limits. Moreover, China’s non-alcoholic beverages market held the largest market share, and the Indian non-alcoholic beverages market was the fastest growing market in the Asia-Pacific region.
Non-alcoholic Beverages Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the non-alcoholic beverages market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, non-alcoholic beverages industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the non-alcoholic beverages industry to benefit clients and increase the market sector. In recent years, the non-alcoholic beverages industry has offered some of the most significant advantages to market. Major players in the non-alcoholic beverages market attempting to increase market demand by investing in research and development operations include Coca-Cola Company (US), PepsiCo, Inc. (US), Danone S.A. (France), Nestlé S.A. (Switzerland), Arizona Beverage Company (US), Red Bull GmbH (Austria), Keurig Dr Pepper Inc. (US), Parle Agro Private Limited (India), and The Kraft Heinz Company (US).
Manufacturer and distributor of energy drinks is Red Bull GmbH. The company's product line includes calorie-free, sugar-free, and energy drinks. Additionally, it sells limited-edition drinks that come in flavors like watermelon, tropical, and acai berry. On top of that, the company offers news services through its B2B self-service media and news platform, the Red Bull Content Pool platform, which offers international news, interviews, pictures, videos, and news reports. In March 2022, Red Bull introduced its limited-edition extension with strawberry and apricot flavors. From April 4, 2022, Red Bull Summer Edition Strawberry Apricot will be sold in single cans of 8.4oz (25cl) and 12oz (35cl) size on Walmart shelves in the United States.
The company PepsiCo, Inc. runs food and beverage operations. The company produces, markets, and sells various grain-based snacks, carbonated and non-carbonated beverages, and foods. PepsiCo serves worldwide clients. In May 2020, the announcement stated that PepsiCo and Suntory will launch a joint venture in Thailand. The new company was called Suntory PepsiCo Beverage (Thailand) Company Limited and served as the operator and distributor of PepsiCo beverage brands in Thailand, including Pepsi-Cola, Mirinda, 7UP soft drinks, ready-to-drink Lipton teas, Gatorade sports drinks, and Aquafina hydration beverages.
Key Companies in the non-alcoholic beverages market include
- Coca-Cola Company (US)
- PepsiCo, Inc. (US)
- Danone S.A. (France)
- Nestlé S.A. (Switzerland)
- Arizona Beverage Company (US)
- Red Bull GmbH (Austria)
- Keurig Dr Pepper Inc. (US)
- Parle Agro Private Limited (India)
- The Kraft Heinz Company (US)
Non-alcoholic Beverages Industry Developments
July 2022: In Colorado, PepsiCo established its largest US bottling facility. The proposed facility may achieve best-in-class water efficiency, zero virgin plastic consumption, and 100% renewable electricity.
March 2022: Startup company situated in the United Kingdom A line of matcha-infused natural energy drinks in cans was introduced by PerfectTed. The three flavors—pineapple yuzu, apple raspberry, and pear ginger—are all created using fruit juice. The beverages are entirely natural, made from plants, gluten-free, and devoid of chemicals, preservatives, and added sugars.
Non-Alcoholic Beverages Market Segmentation
Non-Alcoholic Beverages Product Type Outlook (USD Billion, 2018-2032)
- Carbonated Soft Drinks
- Juices
- Bottled Waters
- Sports & Energy Drinks
- RTD Teas & Coffees
- Others
Non-Alcoholic Beverages Packaging Type Outlook (USD Billion, 2018-2032)
- Bottles
- Cans
- Cartons
- Others
Non-Alcoholic Beverages Distribution Channel Outlook (USD Billion, 2018-2032)
- Store-based
- Non-Store-based
Non-Alcoholic Beverages Regional Outlook (USD Billion, 2018-2032)
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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