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In the Multi-Function Display (MFD) market, companies compete and apply various strategic initiatives to acquire a market share and become successful in this emerging area of avionics. One important plan is to have an innovative display technology. For example, companies that put more funds into research to improve display resolution, physical dimensions and functions stand a better chance of becoming leaders. These firms’ MFDs come with larger screens of higher resolution and advanced features that make them state-of-the art cockpit solutions attracting airplane makers or operators seeking modern avionic displays.
Strategic partnerships and collaborations play a vital role in market share positioning within the MFD market. Particular steps taken towards industry relationship enable MFD providers expand their business with aircraft manufacturers as well as integrators of avionics systems together with developers of system software to facilitate integration of their devices on different airplanes across the globe. These relationships also help ensure that MFDs are embedded seamlessly in diverse avionic systems so as to enhance competition between competitors which builds trust in customers who buy from them.
Additionally, diversification has been considered as one strategy for market share positioning among other players in the MFD market. Companies operating within these markets do consider wide needs required by manufacturers and airlines targeting different segments of aviation industry. Different aircraft types, sizes and uses should be targeted by developing multiple products for MFDs thus widening customer base. In addition, combination commercial aviation can form another part where such providers enjoy greater demand since most customers belong to several sectors requiring aviation tools.
Finally yet importantly is focus on customization flexibility by designing particular models of multi-function display (MFD) tailored according to demands made by respective airframes, missions or clients—all designed by none other than your company. Some custom features offered include; interface options; display configurations as well as integration capabilities making it easier for our company’s manufacturing department: the provider understands how each airplane manufacturer operates hence does not need much effort from the development team. As such, customer satisfaction becomes high and results into brand loyalty hence gives us an upper hand in the market.
Marketing strategies should be able to position a company well in the MFD business. In this regard, those companies that communicate properly about their MFD solutions can help themselves stand out against competitors on the aspect of who has got best systems for aircrafts due to its suitability. Such brand recognition can result from industry events and success stories which are exhibited through targeted campaigns. The impacts are more sales at the end of every year meaning increased profits resulting from purchases made by these different groups of customers.
Market share positioning strategy comes through continually improving manufacturing processes and achieving economies of scale based on cost-effectiveness. For instance, an organization can cut costs involved in making MFDs if it produces in large numbers as well as efficient production system for example those using assembly lines instead of one-at-a-time method which makes them expensive for avionics suppliers. The advantages associated with competitive pricing for MFD solutions is that budget should not limit airplane manufacturers plus operators targeting price sensitive segments of the industry. Thus, this approach reduces unit product costs while adding value to be gained by clients who come back again or make referrals because they trust your products over others available within the industry thus giving you a competitive edge.
Moreover, strategic geographic expansion and global market penetration contribute to market share positioning in the MFD market. They are located at various locations in the world, hence they can serve customers from many countries around the globe. The companies that make an effort to succeed in MFD production by going international through entry into new markets, partnering with regional distributors’ teams, and adapting their MFD solutions to fit globally acceptable standards ensure they remain as one of the key players internationally. As a result, airlines can enter different aviation markets and then address demand variations within regions thus making their MFDs trusted solutions across the whole planet.”
Multi-Function Display Market Highlights:
Global Multi-Function Display (MFD) Market Overview
Multi-Function Display (MFD) Market Is Projected To Reach USD 260 Billion By 2030, Expanding at a CAGR Of 12% 2021 By 2030.
The MFD market is highly fragmented with the presence of many players catering to the increasing demand. High competition among the industry players lead to product innovation, which attract more consumers. This, in turn, drives the market growth. Many key players such as Esterline Technologies Corporation (US) is in collaboration with prominent aircraft manufacturers such as Airbus SAS (Netherlands) to strengthen their market position. For example, in 2017, Esterline Corporation signed a contract with Airbus SAS to provide Esterline MFD-3068 Smart Multi-Function Display to the latter for the German Armed Forces.
Market Synopsis
The global MFD market has witnessed high growth in the recent years owing to increasing aircraft orders. Furthermore, the other factors contributing to the growth of the market are growing technological advancements and rising need for system efficiency are also expected driving the growth of the market. However, declining defense budgets of developed countries such as the US and longer product life cycle might hamper the growth of the market.
Market USP
Increasing the installation of a glass cockpit to enhance safety is spurring the use of MFDs.
Market Drivers
- Rising demand for new aircraft: Rising demand for new aircraft that offer superior surveillance capabilities is expected to drive the market growth.
- Growing technology advancements
- Rising need for system efficiency
Market Restraints
- Declining defense budgets of developed countries
- Longer product life cycle
Market Segmentation
By System
- Electronic Flight Display (EFD): EFD is a type of a system that displays flight data electronically rather than electromechanically. The EFD includes components such as altitude indicator, altimeter, turn indicator, heading indicator, and tachometer. These components provide pilots accurate information such as altitude, weather, and obstacles. Hence, such critical information enables pilots to experience enhanced safety and flying experience. Therefore, the segment dominated the market in 2018.
- Heads-Up Display (HUD): HUD is a transparent display that presents data without the need for refocusing. These systems offer numerous benefits to pilots such as enhanced situational awareness capabilities and provides real-time location information. Therefore, the segment is expected to grow at the highest CAGR during the forecast period.
- Helmet-Mounted Display (HMD): HMD links the pilot’s line of sight to the aircraft, allowing continuous viewing of the outside world while maintaining a watch over the aircraft status. It is vital in combat aircraft since pilots are required to take decisions in a split-second and cannot afford to spend valuable time struggling with physical controls or a touch interface.
- Portable and Flexible Multi-Function Display: These systems offer benefits such as a lightweight, enhanced durability, and thinner dimensions.
By Platform
- Land: The segment dominates the MFD market in 2018. The growing adoption of MFDs by the US Army is expected to drive the growth of the market.
- Airborne: The segment is expected to witness the highest growth during the forecast period from 2019 to 2025. The increasing number of aircraft deliveries is expected to drive the growth of the segment.
- Naval: The growing adoption of MFDs by navy officials for experiencing enhanced situational awareness during extreme conditions is expected to drive the growth of the segment.
By Technology
- LED: The segment dominates the MFD market in 2018. LED offers various advantages such as low power consumption, energy-efficient and offer great color rendering index (CRI). Hence, such benefits offered by LED technology is driving the growth of the segment.
- OLED: The segment is expected to witness the highest growth during the forecast period. OLED offer numerous benefits such as improved image quality, simpler design, and flexibility. OLED technology enables users to receive clear image about targets, requires less maintenance and can be installed on different displays. Hence, the segment is expected to witness the highest growth during the forecast period from 2019 to 2025.
- LCD: LCD offers enhanced brightness, sharpness, and provide zero geometric distortion. Hence, such benefits enable users to receive enhanced image images even in bright environment. Therefore, the segment is expected to witness a moderate growth during the forecast period.
- Active-Matrix Liquid Crystal Display (AMLCD): AMLCD offers high brightness, assists in displaying multiple video formats, and has a wide operating temperature range.
- Thin Film Transistor (TFT): TFT offers benefits such as low energy consumption, fast reaction time, and compact size.
- Synthetic Vision: Synthetic vision offers benefits such as enhanced operational flexibility, improved situational awareness, and increased safety.
By Region
- North America: North America dominates the MFD market. This trend is projected to continue during the forecast period due to the presence of MFD providers such as Honeywell International, Inc. and Northrop Grumman Corporation.
- Europe: The growing adoption of MFDs by the German Armed Forces is expected to drive the market growth in the region
- Asia-Pacific: The market in this region is projected to expand at a high CAGR during the forecast period. Increasing defense expenditure of countries such as China and India are expected to drive the market growth in the region.
- Rest of the World: The growing adoption of MFDs by the Saudi Arabian army is expected to drive the market growth in the region.
Key Players
- United Technologies Corporation (US)
- Saab AB (Sweden)
- BAE Systems (UK)
- Thales Group (France)
- Garmin Ltd (US)
- Barco (Belgium)
- FLIR Systems (US)
- Northrop Grumman Corporation (US)
- Honeywell International, Inc. (US)
- Lockheed Martin Corporation (US)
Other Prominent Players
- Esterline Technologies Corporation (US)
- Avidyne Corporation (US)
- Aspen Avionics, Inc. (US)
- Elbit Systems Ltd. (Israel)
- Astronautics Corporation of America (US)
- SAMTEL GROUP (India)
- IRTS (France)
- Raytheon Company (US)
Recent Development:
- In January 2022, Subaru introduced a new 4.2 inch LCD multifunction display into their Forester vehicle [IndustryARC]. This display is designed to be used for a variety of multimedia applications, including navigation, audio control, and climate control.
- Intellisense Systems also introduced its first 3ATI Avionics Multifunction Display in January 2022. This new display supports a variety of operational flight programs and features an active-matrix liquid crystal display and a customizable bezel.
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