Motorcycle Apparel Market

• Growing trend of enhancing beauty through makeup, cosmetics, and beauty products is driving the market growth

The growth of the motorcycle apparel market is being driven by the rising demand for clothing such as shoes, jackets, helmets, and other accessories. The market demand is increasing as a result of government programs and procedures encouraging the use of protective clothing to avoid accidents. The people may now purchase contemporary clothes thanks to rising per capita incomes. New industrial companies are becoming more prevalent, and their applications and innovations are assisting the market's continued growth. By lowering its production rate and revenue during the epidemic, the supply chain disruption put the market under pressure.

However, the major industrial players have created cutting-edge tactics to control the market's expansion.

The rise in traffic accidents is a significant factor in the market's expansion. Due to the deterioration of the infrastructure supporting road transportation and the growing number of vehicles using the roads, there have been more accidents on the roads in recent years. There are frequently several injuries and impairments as a result of traffic accidents. For instance, a slipped disk can cause traumatic spinal injuries as a result of a quick hit to the spinal cord.

The World Health Organization (WHO) estimates that approximately 1.35 million people die in traffic-related incidents each year, and between 20 million and 50 million people suffer non-fatal injuries.

Furthermore, numerous chronic health issues that can cause a variety of disabilities are frequently brought on by traffic accidents. As a result, the increased awareness of the effects of traffic accidents is motivating individuals to adopt varied motorcycle clothing. In order to reduce distractions, motorcycle riders all around the world are utilizing more and more add-on items like visors and helmet screens. The acceptance of motorcycle clothing has been boosted by all of these causes. Due to these factors, the market will expand throughout the forecasted period.

In the market for motorcycle racing apparel, smart helmets are becoming more and more popular. The demand and desire for smart products are being driven by factors like developments in smart technology and rising consumer knowledge of the same, which has forced manufacturers in the market to innovate and introduce smart helmets. Smart helmet demand is being driven by the functionality and convenience they offer, despite the fact that they cost a little more than standard helmets. Advanced noise cancellation, audio multitasking, an integrated camera, Bluetooth 4.1 connectivity, and other functions are some of the features found in smart helmets.

Thus, driving the Motorcycle Apparel market revenue.

The Global Motorcycle Apparel Market Industry is projected to experience substantial growth over the coming years. With a current valuation of 96.7 USD Billion in 2024, the market is expected to reach 152.1 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 4.2% from 2025 to 2035. Factors contributing to this expansion include rising safety awareness, increased disposable income, and the growing popularity of motorcycle tourism. As these trends continue to evolve, the market is likely to attract new entrants and foster innovation, ultimately enhancing the overall consumer experience in motorcycle apparel.

The Global Motorcycle Apparel Market Industry is positively influenced by the increase in disposable income among consumers. As economic conditions improve, individuals are more willing to invest in high-quality motorcycle gear that offers both safety and style. This trend is particularly evident in emerging markets where a growing middle class is eager to embrace motorcycle culture. The willingness to spend on premium apparel is likely to drive market growth, as consumers seek products that reflect their lifestyle choices. Consequently, the market is anticipated to expand, with projections indicating a valuation of 152.1 USD Billion by 2035, highlighting the potential for premium product offerings.

The Global Motorcycle Apparel Market Industry experiences a notable surge in demand for protective gear, driven by increasing awareness of safety among riders. As motorcycle accidents remain a concern, consumers are prioritizing apparel that offers enhanced protection. This trend is reflected in the growing sales of armored jackets, gloves, and helmets. In 2024, the market is valued at approximately 96.7 USD Billion, indicating a robust consumer preference for safety-oriented products. Manufacturers are responding by innovating materials and designs that not only provide safety but also comfort and style, thus appealing to a broader audience.

Technological advancements play a crucial role in shaping the Global Motorcycle Apparel Market Industry. Innovations such as moisture-wicking fabrics, impact-resistant materials, and smart textiles are revolutionizing the way motorcycle gear is designed and manufactured. These advancements not only enhance rider safety but also improve comfort and functionality. For instance, the integration of temperature-regulating materials allows riders to maintain optimal body temperature during long rides. As the market evolves, consumers are increasingly drawn to apparel that incorporates these technologies, indicating a shift towards performance-driven products. This trend is expected to contribute to a compound annual growth rate of 4.2% from 2025 to 2035.

The Global Motorcycle Apparel Market Industry benefits from the rising popularity of motorcycle tourism, which encourages enthusiasts to invest in high-quality apparel. As more individuals seek adventure and exploration through motorcycle travel, the demand for durable and stylish riding gear increases. This trend is particularly evident in regions with scenic routes and established motorcycle tourism infrastructure. The market is projected to grow significantly, with estimates suggesting a value of 152.1 USD Billion by 2035. This growth is likely fueled by the increasing number of motorcycle events and rallies that promote tourism, thereby enhancing the visibility of motorcycle apparel.

The Global Motorcycle Apparel Market Industry is increasingly influenced by environmental concerns, prompting manufacturers to adopt sustainable practices. As consumers become more environmentally conscious, there is a growing demand for apparel made from eco-friendly materials and sustainable production methods. Brands that prioritize sustainability are likely to attract a loyal customer base, as consumers seek to align their purchases with their values. This trend is evident in the introduction of recycled materials and biodegradable products in the market. As sustainability becomes a key factor in purchasing decisions, the industry may witness a shift towards greener practices, potentially reshaping the competitive landscape.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific Motorcycle Apparel market dominated this market in 2022 (45.80%). Some of the biggest motorcycle producers, including Bajaj, Hero, Honda, and TVS, are located in Asia-Pacific. These manufacturers sell their models on a scale in regions like Africa and Latin America. OEMs, like TVS and Royal Enfield, entered the riding gear business and put the gears on display in the showrooms to improve the purchasing experience for customers.

Recent years have seen a sharp rise in motorcycle sales, notably in the Asia-Pacific region's sports bike market. Moreover, China’s Motorcycle Apparel market held the largest market share, and the Indian Motorcycle Apparel market was the fastest growing market in the Asia-Pacific region.

Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  MOTORCYCLE APPAREL MARKET SHARE BY REGION 2022 (USD Billion)

Source Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Motorcycle Apparel market accounts for the healthy market share in 2022. Due to a rise in motorcycle sales, recreational riding, bike racing competitions, and traffic congestion, there is a significant demand for riding gear in Europe. The demand for riding accessories like jackets, helmets, shoes, and gloves has increased as a result. Further, the German Motorcycle Apparel market held the largest market share, and the U.K Motorcycle Apparel market was the fastest growing market in the European region

The North America Motorcycle Apparel Market is expected to register significant growth from 2024 to 2032. People that favor bikes for commuting, road excursions, expeditions, and motorcycle sportswear motorcycle gear in North America. Additionally, as a result of the increased disposable income in the area and rising household final consumption, the population's purchasing power will rise as well, accelerating the demand for bikes and motorcycle apparel. The US contributed significantly to the market in North America in 2021. Further, the U.S.

Motorcycle Apparel market held the largest market share, and the Canada Motorcycle Apparel market was the fastest growing market in the North America region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Motorcycle Apparel market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Motorcycle Apparel industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Motorcycle Apparel industry to benefit clients and increase the market sector. In recent years, the Motorcycle Apparel industry has offered some of the most significant advantages to medicine.

Major players in the Motorcycle Apparel market, including Safety helmets Zhuhai MFG Co., Ltd., Dunham Sports, Foshan Nanhai Xinyuan Helmets Co., Ltd., Chih Tong Helmet Co., Ltd., Vega Helmet United States, KIDO, Spartana ProGear Co., Lanxi Yema Motorcycle Fittings Co., LTD., HJC Helmets, FOSHAN SCOYCO EXTREME SPORTS PRODUCT CO., LTD, HEHUI-INVESTED GROUP, DragonRider, and Venom Moto, are attempting to increase market demand by investing in research and development operations.

Commercial vehicles and motorbikes are produced and marketed by Eicher Motors Ltd (EML). It sells accessories for motorcycles as well as clothing, soft goods, and spare parts. EML is also an expert in the production of mid-size adventure and leisure motorcycles. The business sells motorcycles under the Royal Enfield label. Bullet, Classic, Interceptor, Thunderbird, Continental GT, and Himalayan are among its product lines. The business also develops, produces, and sells dependable, fuel-efficient vehicles and buses. It also sells buses, heavy-duty trucks, Volvo trucks, and medium-duty vehicles. Additionally, the business makes personal utility vehicles.

It runs businesses across South Asia, the Middle East, Europe, the US, and the UK. The headquarters of EML are located in Gurugram, Haryana, India. The Italian riding apparel company Alpinestars and the Royal Enfield brand, a product of Eicher Motors, joined together in May 2022 to produce a line of high-performance and protective riding clothes.

Alpinestars is an Italian company based in Asolo that produces apparel and safety equipment for racing and action sports. With fashion design hubs in Italy and California, its product lines include specific items for mountain biking, surfing, mountain racing, MotoGP, motocross, motorcycling, Formula One, WEC, V8 Supercars, NASCAR, and other motorsports. Alpinestars introduced the next-generation Tech-Air 3, Tech-Air 10, and Tech-Air Off-Road V2 automated Airbag Systems in January 2022. For commuters and road riders, the Tech-Air 3 airbag system is an over-jacket airbag system that may be used in any weather.

The rider's entire back, chest, shoulders, and hips are covered by the Tech-Air 10 airbag system, which provides body protection for road riders, track day riders, and racers. On the muddier side of the racetrack, racers are protected by Tech-Air Off-road V2.