Moscato Wine Market Research Report By Grape Variety (Muscat Blanc Petits Grains, Muscat of Alexandria), By Sweetness Level (Dry, Semi-sweet, Sweet), By Sparkling (Still, Sparkling) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2032

Moscato Wine Market Overview

As per MRFR analysis, the Moscato Wine Market Size was estimated at 7.22 (USD Billion) in 2022. 

The Moscato Wine Market Industry is expected to grow from 7.6(USD Billion) in 2023 to 12.0 (USD Billion) by 2032. The Moscato Wine Market CAGR (growth rate) is expected to be around 5.21% during the forecast period (2024 - 2032).

Key Moscato Wine Market Trends Highlighted

The Moscato wines market currently enjoys its rapidly growing popularity due to the increase in the demand for sweet, perfumed types of wines. This evolution has brought about more production and innovation, particularly in some of the most important regions, such as Australia and Italy. Its reasonable cost and great usability bring Moscato wine to a greater percentage of consumers, hence its common use at social events as well as dessert wines. Hence, to cope with these trends, the market is looking into packaging and positioning concepts to influence these developments.

Increasing income levels among people the changing tastes of consumers, especially for lighter wines, and the awareness of Moscato are some of the lactates boosting the growth of the market. Other factors encouraging growth include the introduction of other markets, particularly in Asia-Pacific and South American countries with a rising demand for imported wines in their regions.

Recent trends in the market include the launch of flavored as well as sparkling variations of Moskato wine to address the thirst for changes in the market. The relevance and availability of the e-commerce platforms were also an added advantage on the market as they cut across all geographical boundaries towards the world of consumers.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Moscato Wine Market Drivers

Rising Popularity of Moscato Wine as a Casual Drink

Moscato wine has gained immense popularity as a casual and refreshing drink, particularly among younger consumers. Its sweet and fruity flavor profile appeals to a wide range of palates, making it an ideal choice for social gatherings, parties, and everyday enjoyment. The increasing preference for Moscato over traditional grape varieties, such as Cabernet Sauvignon or Chardonnay, is a major driver of market growth. This trend is expected to continue in the coming years, driven by the growing popularity of Moscato-based cocktails and the increasing availability of high-quality Moscato wines at affordable prices. The Moscato Wine Market Industry is projected to grow significantly over the next decade, driven by rising consumer demand for Moscato wine.The market is expected to witness steady growth in both developed and emerging markets, with key markets including the United States, Italy, France, Spain, and Australia. The growing popularity of Moscato wine as a casual drink, increasing disposable income, and changing consumer preferences towards sweeter wines are some of the key factors contributing to the growth of the Moscato Wine Market. Moreover, the increasing availability of Moscato wine in various flavors and styles has further expanded its appeal to a wider consumer base.Moscato wines are now available in a range of sweetness levels, from dry to sweet, and in different flavors, such as peach, strawberry, and mango. This diversification of the Moscato wine category has made it more versatile and appealing to a diverse range of consumers, including those who may not have traditionally enjoyed wine.

Growing Health Consciousness and Demand for Low-Alcohol Beverages

Consumers are becoming increasingly health-conscious and are seeking out low-alcohol beverages as healthier alternatives to traditional alcoholic drinks. Moscato wine, with its naturally lower alcohol content compared to other wines, appeals to this growing segment of health-conscious consumers. The perception of Moscato as a healthier wine option is driving its adoption among consumers who are looking to reduce their alcohol intake without compromising on taste or enjoyment.

Expansion of Moscato Wine Production and Innovation

Another key factor driving the market growth is the expansion of Moscato wine production, especially in emerging markets. New vineyards are being planted, and existing ones are being expanded to satisfy the increased demand for Moscato wine. Moreover, winemakers are experimenting with new techniques and innovations to produce various Moscato wines with unique tastes. For example, wineries use different grape varieties and blending methods to expand the variety of Moscato wines and provide consumers with a great number of options.

Moscato Wine Market Segment Insights

Moscato Wine Market Grape Variety Insights

The Moscato Wine Market is highly dependent on the grapes it is produced from. In fact, Muscat Blanc Petits Grains and Muscat of Alexandria are the essential grape varieties for this market, as they contribute to a big share of all the revenue it makes. For instance, Muscat Blanc Petits Grains is a grape variety with a very flavourful and aromatic performance. It is usually grown in France and Italy, and it is in very high demand, as it is often used to produce very aromatic and powerful Moscato wines. This is a very unique feature of these grapes, which, in return, fosters the demand for these grapes and intensifies the growth of the overall market.Muscat of Alexandria is another grape variety that is very unique due to its specific floral and slightly fruity notes. It is also in great demand by the Moscato wine producers. It is usually grown in Greece, Italy, Australia, and other countries. The big advantage of this grape is that it is highly versatile and can be used to produce all types of Moscato wines, from very sweet to quite dry. Thus, it is an essential tool in satisfying a big diversity of customer demands. Overall, the Moscato Wine Market can be segmented by grape variety, as it will provide useful information on the specific context of the two important grape varieties discussed above.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Moscato Wine Market Sweetness Level Insights

The Moscato Wine Market segmentation by Sweetness Level comprises Dry, Semi-sweet, and Sweet. Among these, the Semi-sweet segment held the largest market share in 2023, accounting for over 45% of the Moscato Wine Market revenue. The popularity of semi-sweet Moscato wines stems from their balanced sweetness and acidity, making them versatile options for various occasions. The Dry segment is projected to exhibit steady market growth over the forecast period, owing to the increasing consumer preference for low-sugar wines. Dry Moscato wines offer a crisp and refreshing taste profile, appealing to those seeking a less sweet alternative.The Sweet segment is expected to maintain a stable market share, catering to consumers who prefer wines with higher sugar content. Sweet Moscato wines are often characterized by their intense fruit flavors and aromas, making them popular dessert wines or accompaniments to sweet dishes.

Moscato Wine Market Sparkling Insights

The Moscato Wine Market is segmented into Still and Sparkling. Sparkling Moscato is particularly popular among younger demographics and urban consumers, who are attracted to its light and refreshing taste, as well as its versatility as an aperitif or dessert wine. The Moscato Wine Market segmentation provides valuable data and insights, enabling businesses to identify target markets, optimize product offerings, and capitalize on emerging trends.

Moscato Wine Market Regional Insights

The 'Moscato Wine Market' is expected to witness significant growth in the forecast period. Regionally, the market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America is expected to account for the largest revenue share, owing to the increasing demand for Moscato wine in the United States and Canada. Europe is another key market for Moscato wine, with countries such as Italy, France, and Germany being major producers and consumers of this wine. The APAC region is expected to exhibit the highest growth rate during the forecast period, driven by rising disposable income and changing lifestyles in countries such as China, India, and Japan.South America and MEA are also expected to contribute to the overall growth of the Moscato Wine Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Moscato Wine Market Key Players And Competitive Insights

Major players in the Moscato Wine Market are actively expanding their global presence and developing their distribution networks. Leading players are involved in the development of their R facilities for the utilization of their resources in innovation and the creation of new products to meet the emerging needs of consumers. Moreover, mergers and acquisitions form a substantial part of the major players' operational market share policy as they help increase profits and get more power in the market. The Moscato Wine Market is expected to see dramatic changes in the near future as the growing interest in Moscato wines contributes to the appearance of new players in the market. The report notes that, generally, and taking into account that many of the wines consumed in the world are generally Gallo wines, the report could suggest this or that form of continuation of the experience in making Gallo wines.E. J. Gallo Winery is one of the most famous Moscato wine producers among the major industry players. Through the years, the company has increased its global presence, and now, its Moscato d'Asti is one of the most well-known wines in the world. Despite the name brand, Gallo produces other Moscato wines, including Gallo Family Vineyards Moscato and Barefoot Moscato. As one of the major players, the company has a strong distribution network and wide brand recognition. Another large Moscato producer is The Wine Group, which produces a substantial share of wines in the US and Canada under the LaMarca, Cupcake, and Beringer brand names. The company's activities are not limited to creating local wines but also lead their production for export to other countries.

Key Companies in the Moscato Wine Market Include

• Delicato Family Vineyards


• Constellation Brands


• Accolade Wines


• Pernod Ricard


• Brown-Forman Corporation


• Treasury Wine Estates


• Diageo PLC


• Trinchero Family Estates


• Rémy Cointreau


• Campari Group


• J. Gallo Winery


• Bottega Spa


• The Wine Group


• Davide Campagnola

Moscato Wine Market Industry Developments

The Moscato wine market is projected to grow from USD 7.6 billion in 2023 to USD 12.0 billion by 2032, exhibiting a CAGR of 5.21% during the forecast period. The market growth can be attributed to rising disposable income, increasing health consciousness, and the growing popularity of Moscato wine as a refreshing and flavorful beverage.Recent market developments include the launch of new Moscato wine variants by major players, such as E. J. Gallo Winery's release of its Moscato d'Asti DOCG in 2023. Additionally, there is a growing trend towards organic and sustainable Moscato wine production, driven by consumer demand for healthier and more environmentally friendly products.

Moscato Wine Market Segmentation Insights

• Moscato Wine Market Grape Variety Outlook
  
  
  
  • Muscat Blanc Petits Grains
  
  
  • Muscat of Alexandria
  
  
  
  

• Moscato Wine Market Sweetness Level Outlook
  
  
  
  • Dry
  
  
  • Semi-sweet
  
  
  • Sweet
  
  
  
  

• Moscato Wine Market Sparkling Outlook
  
  
  
  • Still
  
  
  • Sparkling
  
  
  
  

• 
  

  Moscato Wine Market Regional Outlook

  
  
  
  
  • 
    

    North America

    
    
  
  
  • 
    

    Europe

    
    
  
  
  • 
    

    South America

    
    
  
  
  • 
    

    Asia-Pacific

    
    
  
  
  • 
    

    Middle East and Africa